Dog

What Dog does

Dog (株式会社dog) is a Japanese SaaS company that develops and operates 'dog park,' a cloud-based manufacturing process visualization platform designed for small-to-medium manufacturers handling urgent, short-lead-time orders. The product addresses a specific gap that traditional production management systems fail to serve: shops where same-day or next-day fulfillment is the norm and field workers cannot realistically use complex ERP interfaces. The technical core is a QR-code-driven progress logging system — field workers scan codes on physical items rather than entering data on PCs or tablets, while kanban-style dashboards, customer portals, automated invoice/delivery-note creation compliant with Japan's Invoice System (インボイス制度), chart-based defect and sales analysis, automated daily reports, and inventory modules round out the feature surface. The platform is delivered as a multi-tenant cloud SaaS with no setup fees, a 1-month free trial, and free QR reader equipment loan during onboarding.

The business model is a tiered monthly subscription starting at 50,000 JPY/month (excluding tax) for the base visualization and master-management tier, with additional modules priced at 10,000-20,000 JPY/month each, supporting unlimited user accounts on all plans. Go-to-market is product-led with a direct sales overlay: prospective customers self-educate via the company website and detailed case-study blog posts, then submit contact-form inquiries that convert into free trials and on-site implementation support. The customer base is reported at 60+ SMBs concentrated in plating, metal finishing, and precision plastic/metal processing, anchored by published case studies at Maeda Plating (前田鍍金), Daisen Plating (大仙鍍金工業所), and Seiwa Purametaru (清和プラメタル). Dog was founded on October 29, 2021 by Yuma Kitada (北田 勇真), who previously served as Managing Director at Daisen Plating and brings hands-on manufacturing domain expertise; CTO Yuki Matoba (的場 勇樹) contributes prior AI development experience from LINE Corporation and large-scale mobile engineering. The company is headquartered in Sakai City, Osaka, operates exclusively within Japan, is independently founder-owned, and has not disclosed external institutional funding.

Name

Dog

Legal name

株式会社dog

Website

https://dogltd.link

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Dog (株式会社dog) is a Japanese SaaS company offering 'dog park,' a cloud-based QR-code-driven process visualization platform for small-to-medium manufacturers handling urgent, short-lead-time orders. The subscription product serves Japanese plating, metal-finishing, and precision-processing SMBs with progress tracking, customer portals, and automated invoicing.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. dog park Subscription: Monthly subscription SaaS model with tiered pricing. Base subscription includes core visualization and master management features. Additional modules for invoicing, analysis, and inventory management available at extra cost.
2. Additional Feature Modules: Optional add-on modules including invoice/receivable management, sales/defect analysis, daily report automation, and inventory management billed per feature per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dog offers "dog park," a cloud-based SaaS for manufacturing process progress visualization. Field workers scan QR codes on work items to log progress, with real-time status viewable across PCs, tablets, and smartphones. The platform includes customer collaboration portals, automated Japanese Invoice System-compliant invoice/delivery note creation, data analysis with charts, inventory management, and automated daily report generation, all targeted at small-to-medium manufacturers with urgent, short-lead-time production.

Product overview

Dog offers a single unified product called dog park — a manufacturing process progress visualization and sharing service. The product is designed for small-to-medium manufacturers who struggle with traditional production management systems. It combines QR code-based progress tracking, customer portal access, automated document creation (invoices/receipts compliant with Japan's invoice system), data analysis with charts, inventory management, and quote management into one integrated platform. The service is delivered as a cloud-based SaaS with subscription pricing starting at 50,000 JPY/month for basic features, with additional paid modules for advanced functions.

Differentiator

Problem solved

Functional benefit

Products and services

• dog park A cloud-based manufacturing process progress visualization and sharing service that enables real-time tracking through QR code scanning, customer coordination portals, automated invoice creation (compliant with Japanese Invoice System), data analysis, inventory management, and quote management. Designed for small-to-medium Japanese manufacturers (5-50 employees) in metal finishing, plating, and precision processing who need to manage urgent, short-lead-time orders. Base subscription starts at 50,000 JPY/month with unlimited user accounts; additional modules available at 10,000-20,000 JPY/month per feature.

Quantifiable outcome

• Implementation typically completes within 1-2 weeks of training; ROI positive through elimination of manual inquiry processes and reduced dependency on key personnel
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• アスプローバ (Asprova): Japanese production scheduling and capacity planning software widely used by Japanese SMB manufacturers — competes for the same shop-floor digitization budget at similar customer profiles.
• オーツー (O2 Corporation): Japanese vendor offering cloud-based production visualization and shop-floor management tools for SMB factories, with a similar focus on real-time progress visibility.
• 産業ネット (Sangyo Net) / San'ei Shoji: Japanese SMB manufacturing SaaS focused on production progress and order management for small factories — direct functional overlap with dog park.
• テクノア (Techno Shinjin): Long-established Japanese MES/PIMS vendor targeting small and mid-sized factories with production management and shop-floor software — directly overlapping with dog park's SMB manufacturing focus.
• 株式会社キャレット (Caret): Provides factory management / production SaaS to Japanese SMB manufacturers, overlapping in target buyer and shop-floor workflow use cases.

Emerging players

• freee (freee K.K.): Japanese SMB cloud SaaS leader (accounting/HR) that pioneered PLG, freemium, and transparent pricing for Japanese SMBs — same go-to-market archetype as dog park, though in a different vertical.
• SmartHR: Another Japanese SMB SaaS built via PLG / self-serve trial model targeting owner-operators — relevant as a benchmark for how Japanese SMB software scales beyond a single region.

Regional players

• Katana MRP: Cloud manufacturing MRP platform for small/mid manufacturers globally — closely matches dog park in SMB factory target and PLG SaaS delivery, though serving non-Japanese markets.

Broad incumbents

• OBIC (オービック): Major Japanese ERP/ business software incumbent whose SMB-focused packages cover production management — represents the consolidation risk dog park faces as customers scale.
• NTT Data i-Reporter: Large-vendor shop-floor reporting/IoT solution sold into Japanese manufacturers via SI channel — represents the incumbent alternative SMBs may consolidate onto as they grow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog