Magnoni
Magnoni S.r.l. is an Italian industrial handling systems manufacturer, founded 1956 in Modena, that designs and produces customized conveyor and handling lines for the food, beverage, canning, and pet food sectors, leveraging its patented Twist 180-degree tilting system.
- Company typePrivate
- Founded1956
- HeadquartersModena, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magnoni does
Magnoni S.r.l. is an Italian industrial handling systems manufacturer founded in 1956 and headquartered in Modena, within Italy's Packaging Valley cluster. The firm designs and produces customized conveyor and handling systems engineered primarily for the food, beverage, canning, and pet food sectors. Its flagship technological asset is a patented 180-degree tilting mechanism branded Twist, which orients containers on high-throughput lines; the latest extension, Twist Automatico, was launched in November 2025. Magnoni's systems are rated for throughput up to 160,000 cans per hour, positioning the firm in the upper performance tier of mid-sized European packaging line integrators.
Magnoni operates a direct enterprise sales model, engaging customers as a project-based capital equipment supplier rather than a catalog or distributor-channel vendor. Each line is custom-engineered to the customer's facility, throughput, and product specifications, which implies longer sales cycles, qualification-driven purchasing, and high per-project contract values relative to the company's small operating base of 11–50 employees. In December 2019, Magnoni was acquired by LM SpA, an Italian packaging machinery group, integrating the firm into a larger corporate parent with broader distribution and a deeper customer portfolio across the packaging value chain. The combined positioning is that of a specialized, engineering-led subsidiary contributing patented technology and customization depth to a larger industrial machinery platform.
Magnoni firmographics
Firmographics- Name
- Magnoni
- Legal name
- Magnoni S.r.l.
- Website
- https://magnonisrl.it
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnoni S.r.l. is an Italian industrial handling systems manufacturer, founded 1956 in Modena, that designs and produces customized conveyor and handling lines for the food, beverage, canning, and pet food sectors, leveraging its patented Twist 180-degree tilting system.
- Ownership category
- akta.pro rank
Magnoni industry classification
Industry- Product category
- Industrial Conveyor and Container Handling Systems
- NAICS
- Food Product Machinery Manufacturing (333241)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)
Keywords
Where Magnoni is headquartered
LocationHeadquarters
- HQ city
- Modena
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Magnoni business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Equipment Sales: Magnoni generates revenue through the design, manufacture, and sale of custom industrial handling and conveyor systems. Revenue is derived from capital equipment sales including can rinsers, tilting systems, conveyor systems, elevators/lowerators, and blowing systems. The company provides comprehensive solutions including installation, assembly, testing, and ongoing after-sales support and spare parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom industrial equipment pricing based on specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Magnoni product offering
Product offeringCore offering
Magnoni designs and manufactures customized industrial handling and conveyor systems for food, beverage, canning, and pet food production lines. Founded in 1956 in Modena, Italy, the company produces equipment for transporting empty and full containers including tilting systems, rinsers, fillers, pasteurizers, cooling tunnels, and accumulation systems. Since December 2019, Magnoni has operated as a subsidiary of LM Group.
Product overview
Magnoni is an industrial handling and conveyor systems manufacturer that designs and produces customised material handling equipment for containers. The product portfolio is organized into six main solution categories: Can rinsers (Sciacquatrici lattine), Cans and bottles tilting systems (Sistemi di ribaltamento), Empty and full cans conveyor systems (Sistemi di trasporto), Elevators/Lowerators (Elevatori/Discensori), Blowing systems (Sistemi di soffiatura), and Conveyor systems (Impianti di trasporto). Key products include the Automatic water and air rinser (up to 160,000 cans/hour), Twist Automatico system with patented 180° inversion technology (up to 130,000-150,000 cans/hour), Mass air conveyor, modular belt conveyors, magnetic elevators, and pad tilter/blower systems. The systems handle various containers including cans, jars, glass bottles, PET bottles, and are used in food, canning, beverage, oil, and pet food industries. All products are part of the LM Group portfolio following acquisition in December 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Tilting System
Quantifiable outcome
- Can rinsing capacity up to 160,000 cans per hour
- +4 more outcomes
Companies that use Magnoni
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles1 record
Magnoni technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Magnoni partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Magnoni competitors and assessment
Company assessmentDirect peers
- Marpatech: Marpatech is referenced from Magnoni's own homepage navigation as a leader in industrial handling and is an Italian specialist in conveyor and material handling systems. It directly overlaps with Magnoni in conveying solutions for food, beverage, and industrial customers, primarily in Italy.
- CFT Group: CFT Group is an Italian manufacturer of processing and packaging equipment for beverages, canned food, and pet food. It directly competes with Magnoni in conveying, rinsing, and handling subsystems for food and beverage production lines.
- LM SpA: LM SpA is Magnoni's parent company and a Modena-based specialist in complex, high-performance handling systems. It directly competes in conveyor and handling equipment for beverage, canning, and food lines and provides Magnoni with shared component manufacturing and automation capabilities.
- Ronchi Mario S.p.A. Ronchi Mario is an Italian manufacturer of filling and packaging machinery for chemicals, food, and personal care. It competes with Magnoni in container handling and conveying subsystems integrated into complete filling lines.
Broad incumbents
- ProMach: ProMach is a US-based packaging machinery integrator serving food, beverage, and consumer goods markets. It competes with Magnoni in conveying, container handling, and line integration, particularly for multinational food and beverage customers.
- Krones AG: Krones is a leading German manufacturer of packaging and bottling line equipment for beverages and food. It competes with Magnoni at the line-systems level and can displace Magnoni's standalone handling equipment through bundled full-line offerings.
- Bühler Group: Bühler is a Swiss manufacturer of processing and packaging solutions for food, feed, and advanced materials. It provides integrated handling and conveying systems that overlap with Magnoni's pet food and processed food customer segments.
- Sidel: Sidel is a global packaging solutions provider for beverage, food, and home/personal care, including complete lines with integrated conveying, rinsing, and filling equipment. It competes indirectly with Magnoni by offering full turnkey lines that bundle similar handling subsystems.
- Coesia Group: Coesia is an Italian industrial group of packaging machinery and industrial automation companies. Through brands such as FlexLink, it competes with Magnoni in conveyor and material handling for food, beverage, and consumer goods manufacturing.
- Tetra Pak: Tetra Pak is a global food packaging and processing company offering complete filling lines and processing equipment for dairy, beverages, and prepared foods. It overlaps with Magnoni on the high-speed handling and rinsing segments of beverage and canning lines.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Magnoni social profiles
Digital presenceMagnoni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnoni leadership team
Management profileNumber of profiles
Profiles5 records
Magnoni funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnoni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnoni
What does Magnoni do?
Magnoni designs and manufactures customized industrial handling and conveyor systems for food, beverage, canning, and pet food production lines. Founded in 1956 in Modena, Italy, the company produces equipment for transporting empty and full containers including tilting systems, rinsers, fillers, pasteurizers, cooling tunnels, and accumulation systems. Since December 2019, Magnoni has operated as a subsidiary of LM Group.
Is Magnoni a public or private company?
Magnoni is a private company. It is classified as corporate owned and is currently operating.
When was Magnoni founded?
Magnoni was founded in 1956. It employs 11 to 50 people.
Where is Magnoni based?
Magnoni is headquartered in Modena, Italy, in the Europe region.
How does Magnoni make money?
One revenue line is on record: industrial Equipment Sales.
Who are Magnoni's main competitors?
Direct peers on record are Marpatech, CFT Group, LM SpA and Ronchi Mario S.p.A.. Broad incumbents are ProMach, Krones AG, Bühler Group, Sidel, Coesia Group and Tetra Pak.
Does Magnoni have an API?
No public API is recorded for Magnoni.
What industry is Magnoni in?
Magnoni's product category is Industrial Conveyor and Container Handling Systems. Its primary akta.pro industry code is AFAAAJAJ, Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors). Its NAICS code is 333241 and its SIC code is 3560.