Northern Pulse Growers Association
Northern Pulse Growers Association is a nonprofit regional trade association representing dry pea, lentil, chickpea, lupin, and fava bean growers across Montana and North Dakota, delivering research coordination, marketing, education, and advocacy funded primarily by state-administered checkoff programs.
- Company typePrivate
- Founded2006
- HeadquartersBismarck, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Northern Pulse Growers Association does
Northern Pulse Growers Association (NPGA) is a regional nonprofit trade association founded on July 1, 2006 to represent dry pea, lentil, chickpea, lupin, and fava bean growers across Montana and North Dakota. Headquartered in Bismarck, ND, the organization is governed by a 10-person elected Board of Directors and operates alongside two affiliated checkoff entities — the ND Dry Pea & Lentil Council (created by North Dakota legislation in 1997) and the Montana Pulse Crop Committee. Its core mission spans education, research coordination, domestic and international marketing, and government advocacy on behalf of regional pulse producers.
NPGA's core products and services cluster into four lines: (1) research coordination and grower resources, including production guides, harvesting best-practice guides, county loan rates, and the 508H Pulse Crop Revenue Insurance program — supported by NDSU partnerships that have produced proprietary varieties ND Crown (chickpea), ND Dawn (yellow pea), and ND Victory (green pea); (2) marketing programs, including international trade missions to Peru, the Philippines, Spain, and China, and participation in food trade shows such as Alimentaria Barcelona and Food Ingredients China; (3) educational content, delivered through the Growing Pulse Crops Podcast, the monthly Pulse Potential Webinar Series, the biannual print magazine and monthly digital newsletter The Pulse, and the annual convention; and (4) consumer and institutional demand-generation assets, including a 100+ recipe database, cooking videos, school food service toolkits, and kids/educator programming aligned with MyPlate.
NPGA is funded primarily through state-administered checkoff assessments on pulse crop sales rather than through commercial revenue or investor capital. Secondary monetization comes from event sponsorship packages (Seed Sower $500 through Barn Raiser $3,000) and annual media placements ($350–$1,250) for advertisers across magazine, digital, and sponsored content channels. Primary customers are pulse growers in Montana and North Dakota; secondary stakeholders include food service operators, school nutrition programs, health-conscious consumers, and international pulse buyers reached through trade missions.
Northern Pulse Growers Association firmographics
Firmographics- Name
- Northern Pulse Growers Association
- Legal name
- Northern Pulse Growers Association
- Website
- https://northernpulse.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northern Pulse Growers Association is a nonprofit regional trade association representing dry pea, lentil, chickpea, lupin, and fava bean growers across Montana and North Dakota, delivering research coordination, marketing, education, and advocacy funded primarily by state-administered checkoff programs.
- Ownership category
- akta.pro rank
Northern Pulse Growers Association industry classification
Industry- Product category
- Agricultural Trade Association Services
- NAICS
- Dry Pea and Bean Farming (111130), Vegetable and Melon Farming (1112), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Mixed Oilseed & Pulse Farming (Multi-crop rotations/combined operations) (AFAGABAJ)
- akta.pro secondary industries
- Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea) (AFABAFAC), Pulses & Legumes Trading/Wholesale (AFAIAKAG)
Keywords
Where Northern Pulse Growers Association is headquartered
LocationHeadquarters
- HQ city
- Bismarck
- HQ country
- United States
- HQ region
- North America
Markets served
Northern Pulse Growers Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Seed Sower - Entry-level event sponsorship package |
| Other | One time | Cultivator - Mid-level event sponsorship package |
| Other | One time | Harvester - Upper mid-level event sponsorship package |
| Other | One time | Barn Raiser - Premium event sponsorship package |
| Subscription | Annual | Back or Inside Cover - Premium magazine placement |
| Subscription | Annual | Sponsored Article - Editorial content placement |
| Subscription | Annual | Full Page Ad - Standard magazine placement |
| Subscription | Annual | Half Page Ad - Compact magazine placement |
| Subscription | Annual | Quarter Page Ad - Small magazine placement |
| Subscription | Annual | Digital Package - Online media sponsorship |
Distribution channels3 records
Marketing channels7 records
Northern Pulse Growers Association product offering
Product offeringCore offering
Northern Pulse Growers Association is a nonprofit trade association that delivers education, marketing, research coordination, and government advocacy on behalf of pulse crop growers (dry peas, lentils, chickpeas, lupin, fava beans) in Montana and North Dakota. Its core offerings include checkoff-funded research into crop varieties and disease management, domestic and international marketing initiatives (trade missions, food trade shows, nutrition campaigns), grower education via podcasts, webinars, newsletters and an annual convention, plus industry resources such as a searchable Pulse Industry Directory and production guides.
Product overview
The Northern Pulse Growers Association (NPGA) is a regional nonprofit trade organization representing pulse growers in Montana and North Dakota. The organization provides a comprehensive suite of programs including research coordination (supporting variety development like ND Crown, ND Dawn, ND Victory), domestic and international marketing initiatives, and educational outreach through multiple channels. Its product portfolio encompasses the Growing Pulse Crops Podcast, Pulse Potential Webinar Series, The Pulse Newsletter (biannual print and monthly digital), and the Annual Convention with poster sessions. For growers, NPGA offers production guides, harvesting tips, market pricing resources, pulse industry directory, and the Pulse Crop Revenue Insurance Program guidance. Consumer-facing offerings include an extensive recipe database with 100+ pulse-based recipes, cooking videos, school food service resources, and kids/educator programs aligned with MyPlate. The organization also manages checkoff-funded programs through partnerships with the ND Dry Pea & Lentil Council and Montana Pulse Crop Committee.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Coordination and Programs Checkoff-funded coordination of research initiatives for pulse crop variety development (including ND Crown chickpea, ND Dawn yellow pea, ND Victory green pea) and disease management for Fusarium species, Aphanomyces root rot, and Ascochyta blight in dry peas, lentils, and chickpeas. Delivered to NPGA grower members in Montana and North Dakota in partnership with NDSU and other research institutions.
- Marketing Programs Domestic and international marketing initiatives that promote U.S. pulse crops through trade missions (Peru, Philippines), food trade shows (Alimentaria Barcelona, Food Ingredients China), nutritional information campaigns, and food innovation initiatives. Targeted at processors, exporters, and international buyers of U.S. pulses.
- NPGA Annual Convention and Trade Show Annual convention bringing together growers, researchers, and industry partners to share pulse crop research, markets, and outlook. Includes poster sessions, networking opportunities, and a trade show area connecting growers with industry suppliers, researchers, and buyers. (2026 event scheduled for January in Minot, ND.)
Quantifiable outcome
- Reduced disease risk for farmers through research on managing Fusarium species and Aphanomyces root rot
- +1 more outcomes
Companies that use Northern Pulse Growers Association
Customer profileSegments3 records
Ideal customer profiles3 records
Northern Pulse Growers Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Northern Pulse Growers Association partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Northern Pulse Growers Association competitors and assessment
Company assessmentDirect peers
- Montana Wheat & Barley Committee: Montana state checkoff committee for wheat and barley producers. Directly comparable to the Montana Pulse Crop Committee in structure and function, and competing for the same grower attention and acreage across the same Montana producers.
- Saskatchewan Pulse Growers: Canadian producer-funded organization for pulse growers in Saskatchewan, the largest pulse-producing province. Closely comparable in structure (checkoff-funded, research/marketing/advocacy mandate) and crop focus (peas, lentils, chickpeas), making it NPGA's strongest international analog.
- USA Dry Pea & Lentil Council: National-level pulse industry trade council representing U.S. dry pea and lentil producers. Directly comparable to NPGA in mandate (research, marketing, advocacy for pulse growers) but operating at a national rather than regional scale.
- Pulse Canada: National Canadian pulse industry association coordinating research, market development, and trade policy for Canadian pulse growers. Comparable in advocacy, international marketing, and research coordination roles, though operating at the national level.
- American Pulse Association: U.S. national pulse commodity organization focused on domestic marketing, nutrition education, and consumer outreach for dry peas, lentils, and chickpeas. Comparable in consumer-education, recipe, and school-nutrition programming that NPGA also runs.
- North Dakota Grain Growers Association: North Dakota state commodity organization representing grain growers. Comparable as a regional producer association with advocacy, research, and marketing mandates; NPGA board members often multi-commingle with this group across overlapping crops.
Others
- Northern Crops Institute: Regional agricultural institute partnering with NPGA on the Pulse Potential Webinar Series. Comparable as a northern Great Plains crop-focused organization delivering educational programming to producers and processors.
Regional players
- Alberta Pulse Growers Commission: Provincial checkoff organization for pulse growers in Alberta. Comparable as a checkoff-funded regional pulse commodity commission, but operating in a different Canadian province rather than the U.S. Northern Plains.
- Idaho Bean Commission: State-level checkoff-funded commission for bean growers in Idaho. Comparable as a checkoff-funded, single-state commodity commission supporting research and marketing, though focused on beans rather than peas and lentils.
Emerging players
- USA Dry Bean Council: U.S. export-focused promotion council for dry beans. Comparable as a U.S. pulse-adjacent (legume) export promotion organization with international trade-mission activity similar to NPGA's marketing programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Northern Pulse Growers Association social profiles
Digital presenceNorthern Pulse Growers Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Pulse Growers Association leadership team
Management profileNumber of profiles
Profiles12 records
Northern Pulse Growers Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Pulse Growers Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Pulse Growers Association
What does Northern Pulse Growers Association do?
Northern Pulse Growers Association is a nonprofit trade association that delivers education, marketing, research coordination, and government advocacy on behalf of pulse crop growers (dry peas, lentils, chickpeas, lupin, fava beans) in Montana and North Dakota. Its core offerings include checkoff-funded research into crop varieties and disease management, domestic and international marketing initiatives (trade missions, food trade shows, nutrition campaigns), grower education via podcasts, webinars, newsletters and an annual convention, plus industry resources such as a searchable Pulse Industry Directory and production guides.
Is Northern Pulse Growers Association a public or private company?
Northern Pulse Growers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Northern Pulse Growers Association founded?
Northern Pulse Growers Association was founded in 2006. It employs 1 to 10 people.
Where is Northern Pulse Growers Association based?
Northern Pulse Growers Association is headquartered in Bismarck, United States, in the North America region.
Who are Northern Pulse Growers Association's main competitors?
Direct peers on record are Montana Wheat & Barley Committee, Saskatchewan Pulse Growers, USA Dry Pea & Lentil Council, Pulse Canada, American Pulse Association and North Dakota Grain Growers Association. Northern Crops Institute is listed as an others. Regional players are Alberta Pulse Growers Commission and Idaho Bean Commission. USA Dry Bean Council is listed as an emerging player.
Does Northern Pulse Growers Association have an API?
No public API is recorded for Northern Pulse Growers Association.
What industry is Northern Pulse Growers Association in?
Northern Pulse Growers Association's product category is Agricultural Trade Association Services. Its primary akta.pro industry code is AFAGABAJ, Mixed Oilseed & Pulse Farming (Multi-crop rotations/combined operations), with a secondary code of AFABAFAC, Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea). Its NAICS code is 111130 and its SIC code is 100.