Tamburlaine Organic Wines

What Tamburlaine Organic Wines does

Tamburlaine Organic Wines, trading as Landos Pty Ltd, is an Australian producer of certified organic, vegan-friendly wines headquartered at Pokolbin in the Hunter Valley, NSW. The company operates approximately 450 hectares of vineyards split between the Hunter Valley and Orange (Millthorpe) regions and produces around 200,000 cases of wine annually, with a portfolio spanning entry-level (Wine Lovers, Grass Roots), single-vineyard (Point 65, Wild Mountain), innovative sparkling (Bull In A China Shop), no-added-sulphur and non-alcoholic (Jack Squat), and eco-pack (Lizard Drinking rPET) ranges, alongside a flagship Reserve Range and a grape-to-bottle artisan gin/vodka line (Herding Cats). The technology backbone is Southern Cross Certified organic and biodynamic vineyard management with plant-based fining introduced in 2016, complemented by an on-site environment management system (aerobic-bacteria water recycling, composting, solar integration across both wineries). The business operates a vertically integrated DTC model: e-commerce storefront with an integrated tiered Organic Rewards loyalty program (Bronze/Silver/Gold/Trophy), Wine Lovers Subscription at 45% off, annual Reserve Members Club ($336/year for 12 Reserve bottles), Gin Club, two cellar doors with paid tasting experiences (Pokolbin and Millthorpe, plus Sam's Bar events), on-site accommodation (Tamburlaine on Pym), and a wholesale channel for on-premise and retail accounts. Customers are predominantly individual wine enthusiasts seeking organic and low-intervention wines (including sulphite-sensitive and vegan consumers), with secondary exposure to wine-tourism visitors and a small corporate gifting segment. Distribution is primarily domestic Australia with select international recognition (Sakura Japan Women's Wine Awards), and the company remains privately held under the founding ownership group led by Managing Director and Head of Grape and Wine Production Mark Davidson.

Name

Tamburlaine Organic Wines

Legal name

Landos Pty Ltd

Website

https://tamburlaine.com.au

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Tamburlaine Organic Wines is a privately held Australian producer of certified organic, vegan-friendly wines from vineyards in the Hunter Valley and Orange (Millthorpe) regions. The company sells direct-to-consumer via e-commerce, subscriptions, two cellar doors, on-site accommodation, and wholesale to wine enthusiasts, tourists, and corporate gifting customers.

Ownership category

akta.pro rank

Product category

Organic Wine Production

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Distilleries (31214), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Organic wine production
• Wine subscription services
• Cellar door experiences
• Vineyard management
• Winemaking services

Headquarters

HQ city

Pokolbin

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wine Sales: Direct consumer sales of organic wines across multiple ranges including Wine Lovers, Reserve, Point 65, Bull in a China Shop, Jack Squat non-alcoholic, Lizard Drinking eco-friendly, and Herding Cats gin/spirits. Volume discounts: 30% off 12 bottles, 35% off 24 bottles, 40% off 36+ bottles.
2. Reserve Membership Subscription: Annual membership providing 12 bottles of Reserve wines ($336/year for mixed/red/white pack, valued at $480-$576). Includes 30% Trophy Member discount on all purchases year-round.
3. Wine Lovers Subscription: Regular subscription at $13.75/bottle ($165/dozen) with 45% discount. No lock-in contracts. Change selection, skip shipments, or cancel anytime online.
4. Gin Club Subscription: Regular gin shipments from $180/shipment. Joining unlocks Trophy Status in member tiers with 30% discount on all purchases.
5. Cellar Door Experiences: Paid wine tasting experiences: Winemaker's Discovery ($10/person), Trophy Wine Tasting ($20/person), Non-Alcoholic Wine Tasting ($5/person), Vines to Wines Tour & Taste ($75/person). Cheese pairing options available.
6. Accommodation - Tamburlaine on Pym: Luxury 3-bedroom holiday apartment in Millthorpe above cellar door. Tiered pricing by membership status: $400-700/night depending on day and member tier.
7. Events and Corporate: Members' lunches, tasting evenings, corporate gift packages, and Sam's Bar live music events at Millthorpe location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Tamburlaine Organic Wines produces and sells certified organic, vegan-friendly wines from vineyards in Australia's Hunter Valley and Orange wine regions, with annual production of around 200,000 cases across approximately 450 hectares. The company operates a multi-brand portfolio (Reserve, Wine Lovers, Point 65, Bull In A China Shop, Jack Squat, Lizard Drinking, Wild Mountain, Mark Davidson Signature Series, Grass Roots, On The Grapevine, Stellar Cellar) plus Herding Cats gin and vodka, distributed through its own e-commerce site, two cellar doors, on-site accommodation, and wholesale channels. Recurring revenue is generated via the Reserve Members Club, Wine Lovers Subscription, Gin Club and tiered Organic Rewards membership (Bronze, Silver, Gold, Trophy).

Product overview

Tamburlaine Organic Wines operates as a multi-tiered wine portfolio company offering organic, vegan-friendly, and low/no sulphur wines across two Australian wine regions (Hunter Valley and Orange). The core product architecture consists of the Wine Lovers entry-level range, the flagship Reserve Range for premium limited releases, Point 65 single-vineyard wines, and specialty sub-brands including Bull In A China Shop (innovative styles), Jack Squat (non-alcoholic), Lizard Drinking (eco-friendly rPET packaging), and Grass Roots (accessible everyday wines). The portfolio is complemented by Herding Cats Gin (grape-to-bottle artisan spirits) and supported by subscription services (Wine Lovers Subscription, Reserve Members Club, Gin Club) and a tiered Organic Rewards loyalty program. Accommodation is offered through Tamburlaine on Pym.

Differentiator

Problem solved

Functional benefit

Brands

• Reserve Range: Flagship premium wine range featuring the best of the best wines from each vintage, hand-selected from finest vineyard parcels.
• Wine Lovers
• Point 65
• Mark Davidson
• Lizard Drinking
• Bull In A China Shop
• Jack Squat
• Herding Cats
• Grass Roots
• Wild Mountain
• On The Grapevine
• Stellar Cellar

Products and services

• Wine Lovers Entry-level organic wine range offering everyday ready-to-drink options at accessible price points, including No Preservatives Added and no-added-sulphur styles, sold directly to consumers via the Tamburlaine e-commerce store.
• Reserve Range Flagship premium organic wine collection featuring the best wines from Hunter Valley and Orange regions, crafted from hand-selected grapes; awarded Best Wine in NSW and NSW Governor's Best in Show.
• Point 65 Single-vineyard premium organic wines sourced from select parcels in the Orange wine region, showcasing regional terroir.
• Bull In A China Shop Fun, approachable organic wine range featuring innovative styles including Prosecco, Moscato and Petillant Naturel.
• Jack Squat Non-alcoholic organic wine range offering alcohol-free versions of popular wine styles including Rosé, Pinot Gris, Chardonnay and Shiraz.
• Lizard Drinking Eco-friendly organic wines packaged in rPET (recycled plastic) bottles, emphasizing sustainability.
• Grass Roots Accessible everyday organic wines providing straightforward, quality options.
• Mark Davidson Signature Series Premium organic wines crafted by Chief Winemaker Mark Davidson, representing the pinnacle of Tamburlaine's winemaking expertise.
• Wild Mountain Cool climate organic wines from high-altitude Orange region vineyards.
• Herding Cats Gin and Vodka Artisan gin and vodka distilled on-site from Tamburlaine's own organically grown wine grapes with certified organic botanicals; positioned as one of fewer than half a dozen true grape-to-bottle spirit producers in Australia.
• Wine Lovers Subscription Recurring delivery subscription for Wine Lovers and Bull in a China Shop organic wines at 45% off RRP ($13.75/bottle, $165/dozen), with no lock-in contract and the ability to change selection, skip shipments or cancel online.
• Reserve Members Club Annual membership providing 12 bottles of Reserve organic wines ($336/year for mixed/red/white pack, valued at $480-$576; 6-bottle half pack $199), plus Trophy Status with 30% discount on all purchases year-round.
• Gin Club Recurring Herding Cats gin shipment subscription from $180/shipment, granting Trophy Status with 30% discount on all purchases.
• Gift Packs and Gift Cards Curated themed wine gift bundles (Sparkling, Rosé, Shiraz, Riesling, GSM, Crisp White, Chardy Party, Cabernet), wine-with-accessory packs and gift cards aimed at consumer and corporate gifting.
• Tamburlaine on Pym Accommodation Three-bedroom self-contained luxury holiday apartment above the Millthorpe cellar door, sleeping six with member-tiered pricing from $400 to $700 per night and a minimum 2-night stay.
• Hunter Valley Cellar Door Tastings and Tours Paid tasting and tour experiences at the Pokolbin cellar door including Winemaker's Discovery ($10/person), Trophy Wine Tasting ($20/person), Non-Alcoholic Wine Tasting ($5/person) and Vines to Wines Tour & Taste ($75/person), with optional cheese pairings; free for Silver, Gold and Trophy members on selected flights.
• Millthorpe Cellar Door Tastings and Sam's Bar Cellar door tastings and Sam's Bar live music events at the Millthorpe (Orange region) location, including Classic Tasting (included with purchase), Premium Wine Tasting ($15/person) and Gin Tasting.

Quantifiable outcome

• 67 medals and trophies on 2024 Reserve Range wines
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Yalumba: Australia's oldest family-owned winery with a portfolio spanning entry-level to ultra-premium wines plus gin and whisky. Comparable as a multi-generational family producer with broad regional sourcing, cellar-door experiences, and a subscription/wine club model.
• Symphony Hill Wines: Small Orange-region winery focused on organic and biodynamic production. Comparable to Tamburlaine as a fellow Orange-region producer with certified organic credentials and a cellar-door tourism model.
• Tyrrell's Wines: Family-owned Hunter Valley heritage winery. Comparable to Tamburlaine as another long-established family producer in the Hunter Valley region with a premium-tier portfolio and cellar-door tourism presence.
• De Bortoli Wines: Australian family-owned winery with national distribution and premium tiers (e.g., Noble One). Comparable to Tamburlaine as a large, family-led Australian wine house operating across multiple regions with DTC, cellar-door, and hospitality components.
• Brangayne of Orange: Cool-climate Orange region winery with organic and biodynamic certification. Comparable as a regional organic producer in the same Orange wine region as Tamburlaine's Millthorpe cellar door, competing for similar DTC and tourism customers.
• Angove Family Winemakers: South Australian family-owned winery and one of Australia's longest-established certified organic wine producers. Directly comparable to Tamburlaine as another family-led, multi-region Australian producer with strong organic credentials and a broad sub-brand portfolio across still wines, gin, and spirits.
• d'Arenberg: Family-owned McLaren Vale winery with distinctive sub-brands, cellar door experience, and a vertical tasting/restaurant offering. Comparable to Tamburlaine in its family ownership, multi-sub-brand strategy, and tourism-led DTC channel.

Broad incumbents

• Penfolds: Iconic Australian premium wine brand owned by Treasury Wine Estates. Comparable as a multi-region Australian producer competing in the premium tier, but with vastly greater scale, global distribution, and brand recognition.
• McGuigan Wines: Major Australian wine producer with large-scale national and export distribution. Comparable to Tamburlaine across core product categories but with far greater scale, broader pricing tiers, and more developed export channels.
• Casella Wines: Australia's largest family-owned wine producer (Yellow Tail). Comparable in family ownership and DTC growth ambitions, but materially larger in scale and dominated by mass-market rather than organic/premium positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC4O2vUOB5FCBA3NOi5Cqt1w
• Facebookfacebook.com/tamburlaineorganicwines
• LinkedInlinkedin.com/company/tamburlaine-organic-wines
• Instagraminstagram.com/tamburlaineorganicwines
• Pinterestau.pinterest.com/tamburlaineorganicwines_au
• TikToktiktok.com/@tamburlaine.wines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamburlaine Organic Wines