iA Trust

What iA Trust does

iA Trust (Industrial Alliance Trust Inc.) is a federally regulated Canadian trust and loan company established in 1999 and operating as a wholly-owned subsidiary of iA Financial Group, the fourth-largest life and health insurance company in Canada. The company serves two distinct functions: it acts as trustee for registered investment products issued across the iA Financial Group family (including iA Clarington and Industrial Alliance Securities), and it issues consumer deposit and loan products directly to Canadian retail savers.

Its core product set comprises a high-interest Tax-Free Savings Account (TFSA) currently advertised at 1.85%, RRSP loans ranging from $1,000 to $50,000 with one-to-ten-year terms, Guaranteed Investment Certificates (GICs), term deposits, and specialized on-demand deposit products. The underlying technology stack disclosed in the input is limited to standard consumer-facing web infrastructure protected by Cloudflare, with TLS-encrypted sessions and standard banking security controls; there is no indication of proprietary lending or underwriting platforms beyond these baseline web properties.

The business model is a hybrid of net-interest-margin retail deposit gathering and institutional trustee fees. Retail revenue is generated from the spread between deposit products and the underlying investment portfolio, supported by CDIC-insured status and federal OSFI regulation. Trustee services generate recurring fees from affiliated iA Financial Group entities for administering registered plans. Distribution is conducted through iA Financial Group's affiliated channels, with Investia, Industrial Alliance Securities, and iA Clarington acting as authorized agents for RRSP loan origination. Customer eligibility is restricted to Canadian residents with a Canadian social insurance number, and the company does not appear to operate outside Canada.

Name

iA Trust

Legal name

Industrial Alliance Trust Inc.

Website

https://iatrust.ca

Company type

Private

Founded year

1999

Operating status

Operating

Short description

iA Trust is a federally regulated Canadian trust and loan company, wholly owned by iA Financial Group, offering TFSA, RRSP loans, GICs, and term deposits to Canadian retail savers while acting as trustee for iA Financial Group's registered investment products.

Ownership category

akta.pro rank

Product category

Trust and Loan Services

NAICS

Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Corporate & Institutional Trust Services (FSAAANAB)

akta.pro secondary industries

Personal & Family Trust Services (FSAAANAA), Trust Administration & Fiduciary Accounting Services (FSAAANAF)

Keywords

• Trust and loan services
• Tax-free savings accounts
• RRSP loans
• Term deposits
• Guaranteed investment certificates

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. TFSA Savings Interest: iA Trust offers high-interest TFSA savings accounts paying 1.85% interest. Revenue is generated from the spread between the interest paid to depositors and other investments/loans.
2. RRSP Loan Interest: iA Trust provides RRSP loans ranging from $1,000 to $50,000 with terms of 1-10 years and competitive interest rates. Revenue is generated from interest charged on loans.
3. Trust and Trustee Services: Acts as trustee for all registered products on behalf of some iA Financial Group companies, providing trust administration services.
4. Term Deposits: Offers term deposits and specialized on-demand deposits for select distributors as a deposit-taking institution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

iA Trust operates as a Canadian trust and loan company offering tax-advantaged retail deposit products (High-Interest TFSA at 1.85%, GICs, term deposits) and consumer loans (RRSP loans from $1,000-$50,000, auto loans). The company also acts as trustee for registered products on behalf of select iA Financial Group companies and offers specialized on-demand deposits for select distributors. All products are CDIC insured and available exclusively to Canadian residents.

Product overview

iA Trust operates as a trust and loan company providing a portfolio of registered savings and lending products. The core offerings consist of a High-Interest TFSA (tax-free savings account with 1.85% interest rate), RRSP Loans (ranging from $1,000 to $50,000 for maximizing RRSP contributions), and GICs (guaranteed investment certificates). The company functions as both a deposit-taking institution offering term deposits and specialized on-demand deposits, and as a lending institution providing RRSP loans. Additionally, iA Trust acts as trustee for all registered products on behalf of select iA Financial Group companies.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Interest TFSA

Quantifiable outcome

• 1.85% interest rate on TFSA savings
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Investia Financial Services Inc.coreChannel Partner/ Reseller/ DistributorAuthorized agent for processing RRSP loan applications. Customers can apply for RRSP loans through Investia Financial Services Inc. agents who process applications on behalf of iA Trust.

Scale indicators3 records

Recent moves4 records

Direct peers

• Home Trust Company: Federally regulated Canadian trust company offering GICs, savings, and mortgage products. Comparable to iA Trust as a CDIC-member trust company with deposit-taking and lending activities.
• Concentra Trust (a wholly-owned subsidiary of Western Canadian Financial Corporation / part of Wyth Financial): Canadian trust company providing registered plan administration, custodial, and GIC services. Closely comparable in the trust administration and registered product space.
• Oaken Financial: Canadian direct bank offering GICs and high-interest savings accounts. Comparable to iA Trust's deposit and GIC product line with a similar focus on term deposits and CDIC-insured savings.
• B2B Bank: Canadian federally regulated trust company offering GICs, TFSAs, RRSPs, and investment loans to advisors and retail clients. Closely comparable business model to iA Trust, with similar deposit and lending products and advisor-distribution focus.

Emerging players

• Wealthsimple: Canadian fintech offering TFSA, RRSP, and FHSA accounts alongside investing products. Comparable to iA Trust on the registered savings side, with a broader investment platform and strong brand among younger Canadians.
• EQ Bank (Equitable Bank): Digital-first Canadian challenger bank offering high-interest savings accounts, GICs, and TFSAs. Comparable to iA Trust on deposit products, with a stronger digital UX that pressures iA Trust on rate competitiveness.
• Motusbank (Meridian Credit Union / motusbank): Canadian digital bank offering savings accounts, TFSAs, and GICs. Comparable to iA Trust's deposit and registered product set, with a digital-first experience and CDIC-equivalent deposit protection.

Broad incumbents

• Simplii Financial: CIBC's direct bank offering high-interest savings, TFSAs, and GICs. Comparable to iA Trust's deposit and registered savings offerings, with the backing of a major Canadian bank.
• Manulife Bank of Canada: Canadian bank (subsidiary of Manulife Financial) offering TFSAs, RRSPs, GICs, savings, and loans. Comparable to iA Trust's savings and lending products, with cross-sell into Manulife's wealth and insurance franchises.
• Tangerine Bank: Direct bank subsidiary of Scotiabank offering TFSAs, savings, GICs, and RRSP loans. Comparable to iA Trust's product set, with broader banking capabilities and a larger national brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iA Trust