iA Trust
iA Trust is a federally regulated Canadian trust and loan company, wholly owned by iA Financial Group, offering TFSA, RRSP loans, GICs, and term deposits to Canadian retail savers while acting as trustee for iA Financial Group's registered investment products.
- Company typePrivate
- Founded1999
- HeadquartersBrossard, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What iA Trust does
iA Trust (Industrial Alliance Trust Inc.) is a federally regulated Canadian trust and loan company established in 1999 and operating as a wholly-owned subsidiary of iA Financial Group, the fourth-largest life and health insurance company in Canada. The company serves two distinct functions: it acts as trustee for registered investment products issued across the iA Financial Group family (including iA Clarington and Industrial Alliance Securities), and it issues consumer deposit and loan products directly to Canadian retail savers.
Its core product set comprises a high-interest Tax-Free Savings Account (TFSA) currently advertised at 1.85%, RRSP loans ranging from $1,000 to $50,000 with one-to-ten-year terms, Guaranteed Investment Certificates (GICs), term deposits, and specialized on-demand deposit products. The underlying technology stack disclosed in the input is limited to standard consumer-facing web infrastructure protected by Cloudflare, with TLS-encrypted sessions and standard banking security controls; there is no indication of proprietary lending or underwriting platforms beyond these baseline web properties.
The business model is a hybrid of net-interest-margin retail deposit gathering and institutional trustee fees. Retail revenue is generated from the spread between deposit products and the underlying investment portfolio, supported by CDIC-insured status and federal OSFI regulation. Trustee services generate recurring fees from affiliated iA Financial Group entities for administering registered plans. Distribution is conducted through iA Financial Group's affiliated channels, with Investia, Industrial Alliance Securities, and iA Clarington acting as authorized agents for RRSP loan origination. Customer eligibility is restricted to Canadian residents with a Canadian social insurance number, and the company does not appear to operate outside Canada.
iA Trust firmographics
Firmographics- Name
- iA Trust
- Legal name
- Industrial Alliance Trust Inc.
- Website
- https://iatrust.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- iA Trust is a federally regulated Canadian trust and loan company, wholly owned by iA Financial Group, offering TFSA, RRSP loans, GICs, and term deposits to Canadian retail savers while acting as trustee for iA Financial Group's registered investment products.
- Ownership category
- akta.pro rank
iA Trust industry classification
Industry- Product category
- Trust and Loan Services
- NAICS
- Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Corporate & Institutional Trust Services (FSAAANAB)
- akta.pro secondary industries
- Personal & Family Trust Services (FSAAANAA), Trust Administration & Fiduciary Accounting Services (FSAAANAF)
Keywords
Where iA Trust is headquartered
LocationHeadquarters
- HQ city
- Brossard
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
iA Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- TFSA Savings Interest: iA Trust offers high-interest TFSA savings accounts paying 1.85% interest. Revenue is generated from the spread between the interest paid to depositors and other investments/loans.
- RRSP Loan Interest: iA Trust provides RRSP loans ranging from $1,000 to $50,000 with terms of 1-10 years and competitive interest rates. Revenue is generated from interest charged on loans.
- Trust and Trustee Services: Acts as trustee for all registered products on behalf of some iA Financial Group companies, providing trust administration services.
- Term Deposits: Offers term deposits and specialized on-demand deposits for select distributors as a deposit-taking institution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | High-Interest TFSA at 1.85% |
| Unit Pricing | Monthly | RRSP Loan ($1,000 - $50,000) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
iA Trust product offering
Product offeringCore offering
iA Trust operates as a Canadian trust and loan company offering tax-advantaged retail deposit products (High-Interest TFSA at 1.85%, GICs, term deposits) and consumer loans (RRSP loans from $1,000-$50,000, auto loans). The company also acts as trustee for registered products on behalf of select iA Financial Group companies and offers specialized on-demand deposits for select distributors. All products are CDIC insured and available exclusively to Canadian residents.
Product overview
iA Trust operates as a trust and loan company providing a portfolio of registered savings and lending products. The core offerings consist of a High-Interest TFSA (tax-free savings account with 1.85% interest rate), RRSP Loans (ranging from $1,000 to $50,000 for maximizing RRSP contributions), and GICs (guaranteed investment certificates). The company functions as both a deposit-taking institution offering term deposits and specialized on-demand deposits, and as a lending institution providing RRSP loans. Additionally, iA Trust acts as trustee for all registered products on behalf of select iA Financial Group companies.
Differentiator
Problem solved
Functional benefit
Products and services
- High-Interest TFSA
Quantifiable outcome
- 1.85% interest rate on TFSA savings
- +4 more outcomes
Companies that use iA Trust
Customer profileSegments3 records
Ideal customer profiles3 records
iA Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
iA Trust partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Investia Financial Services Inc.coreAuthorized agent for processing RRSP loan applications. Customers can apply for RRSP loans through Investia Financial Services Inc. agents who process applications on behalf of iA Trust.
Scale indicators3 records
Recent moves4 records
iA Trust competitors and assessment
Company assessmentDirect peers
- Home Trust Company: Federally regulated Canadian trust company offering GICs, savings, and mortgage products. Comparable to iA Trust as a CDIC-member trust company with deposit-taking and lending activities.
- Concentra Trust (a wholly-owned subsidiary of Western Canadian Financial Corporation / part of Wyth Financial): Canadian trust company providing registered plan administration, custodial, and GIC services. Closely comparable in the trust administration and registered product space.
- Oaken Financial: Canadian direct bank offering GICs and high-interest savings accounts. Comparable to iA Trust's deposit and GIC product line with a similar focus on term deposits and CDIC-insured savings.
- B2B Bank: Canadian federally regulated trust company offering GICs, TFSAs, RRSPs, and investment loans to advisors and retail clients. Closely comparable business model to iA Trust, with similar deposit and lending products and advisor-distribution focus.
Emerging players
- Wealthsimple: Canadian fintech offering TFSA, RRSP, and FHSA accounts alongside investing products. Comparable to iA Trust on the registered savings side, with a broader investment platform and strong brand among younger Canadians.
- EQ Bank (Equitable Bank): Digital-first Canadian challenger bank offering high-interest savings accounts, GICs, and TFSAs. Comparable to iA Trust on deposit products, with a stronger digital UX that pressures iA Trust on rate competitiveness.
- Motusbank (Meridian Credit Union / motusbank): Canadian digital bank offering savings accounts, TFSAs, and GICs. Comparable to iA Trust's deposit and registered product set, with a digital-first experience and CDIC-equivalent deposit protection.
Broad incumbents
- Simplii Financial: CIBC's direct bank offering high-interest savings, TFSAs, and GICs. Comparable to iA Trust's deposit and registered savings offerings, with the backing of a major Canadian bank.
- Manulife Bank of Canada: Canadian bank (subsidiary of Manulife Financial) offering TFSAs, RRSPs, GICs, savings, and loans. Comparable to iA Trust's savings and lending products, with cross-sell into Manulife's wealth and insurance franchises.
- Tangerine Bank: Direct bank subsidiary of Scotiabank offering TFSAs, savings, GICs, and RRSP loans. Comparable to iA Trust's product set, with broader banking capabilities and a larger national brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
iA Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
iA Trust leadership team
Management profileNumber of profiles
iA Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iA Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iA Trust
What does iA Trust do?
iA Trust operates as a Canadian trust and loan company offering tax-advantaged retail deposit products (High-Interest TFSA at 1.85%, GICs, term deposits) and consumer loans (RRSP loans from $1,000-$50,000, auto loans). The company also acts as trustee for registered products on behalf of select iA Financial Group companies and offers specialized on-demand deposits for select distributors. All products are CDIC insured and available exclusively to Canadian residents.
Is iA Trust a public or private company?
iA Trust is a private company. It is classified as corporate owned and is currently operating.
When was iA Trust founded?
iA Trust was founded in 1999.
Where is iA Trust based?
iA Trust is headquartered in Brossard, Canada, in the North America region.
How does iA Trust make money?
Four revenue lines are on record. TFSA Savings Interest is the primary driver. The others are RRSP Loan Interest, trust and Trustee Services and term Deposits.
Who are iA Trust's main competitors?
Direct peers on record are Home Trust Company, Concentra Trust (a wholly-owned subsidiary of Western Canadian Financial Corporation / part of Wyth Financial), Oaken Financial and B2B Bank. Emerging players are Wealthsimple, EQ Bank (Equitable Bank) and Motusbank (Meridian Credit Union / motusbank). Broad incumbents are Simplii Financial, Manulife Bank of Canada and Tangerine Bank.
Does iA Trust have an API?
No public API is recorded for iA Trust.
What industry is iA Trust in?
iA Trust's product category is Trust and Loan Services. Its primary akta.pro industry code is FSAAANAB, Corporate & Institutional Trust Services, with a secondary code of FSAAANAA, Personal & Family Trust Services. Its NAICS code is 523991 and its SIC code is 6035.