Smart Accounts

Name

Smart Accounts

Legal name

Smart Accounts OÜ

Website

https://smartaccounts.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software (SaaS): Monthly subscription-based web accounting software. Available in monthly paid plans. Pricing tiers include Starter and Pro packages. API service is included in the monthly subscription at no additional cost (free as of April 2018).
2. Third-party Software Subscriptions: SmartAccounts integrates with third-party software (Envoice, etc.) whose own pricing applies separately. These are pass-through or adjacent revenue streams from partner referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SmartAccounts is a web-based accounting SaaS platform for Estonian small and medium businesses, accountants, and e-commerce operators. It provides sales and purchase invoicing, payroll, fixed asset and inventory management, bank payment import and matching, VAT declarations (KMD/TSD), employment register submissions (TÖR), and e-invoicing. The platform integrates directly with Estonian banks (LHV, SEB, Swedbank, Coop Pank), the Estonian Tax and Customs Board (e-MTA), and e-commerce platforms (WooCommerce, ShopRoller, Shopify).

Product overview

Smart Accounts is a web-based accounting software (veebipõhine raamatupidamisprogramm) designed for entrepreneurs and accountants in Estonia. The company offers a unified cloud-based accounting platform with two main subscription tiers: Starter Package (basic accounting features) and Pro Package (advanced features including bank gateway integrations and tax authority connectivity). The core SmartAccounts product handles sales invoices, purchase invoices, payroll, fixed assets, inventory/warehouse management, bank payments, and financial reporting. Additional paid features include API integration service, e-invoice center (Finbite), payment links (LinkPay/EveryPay), and various third-party integrations with business software like Scoro, Yester, Envoice, and e-commerce platforms like WooCommerce and ShopRoller.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartAccounts Web-based accounting SaaS platform serving Estonian small and medium businesses, accountants, accounting bureaus, and e-commerce operators. Provides sales invoicing, purchase invoicing, payroll, fixed assets, inventory, bank payment import and matching, VAT declarations (KMD), TSD forms, TÖR employment register submissions, e-invoicing, and financial reporting, with direct integrations to Estonian banks, the e-MTA tax authority, and e-commerce platforms.

Quantifiable outcome

• SmartAccounts increased quote and invoice creation speed 'kordades' (many times over) for Mööblimasin OÜ
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature14 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Coop Pank GatewaycoreTechnology or Integration · 1 June 2024Coop Pank Gateway provides automated bank statement import for Coop Pank customers. Transactions appear in SmartAccounts within hours. Activation requires Coop Pank service agreement, SmartAccounts Pro plan, and company legal representative approval.
• EnvoicecoreTechnology or Integration · 16 October 2018Envoice is a digitization and expense management platform that integrates with SmartAccounts via API. Purchase invoices and expense receipts flow from Envoice to SmartAccounts. Requires SmartAccounts monthly paid plan and API activation. SmartAccounts syncs chart of accounts, VAT rates, objects, articles, and vendors to Envoice.
• ScorocoreTechnology or IntegrationSmartAccounts integrates with Scoro business management software for bidirectional data sync. Purchase invoices, sales invoices, and payments flow from Scoro to SmartAccounts; payment confirmations flow back from SmartAccounts to Scoro. Requires SmartAccounts Pro plan and Scoro API. Supports automatic and manual data import with configurable sync frequency.
• e-liides (Web Tarkvara OÜ)coreTechnology or Integratione-liides (Web Tarkvara OÜ) developed and maintains the WooCommerce plugin for SmartAccounts. The plugin auto-creates customers, product articles, and sales invoices from WooCommerce orders, and marks invoices as paid on order completion. Requires SmartAccounts monthly paid plan and API activation.
• ShopRollercoreTechnology or IntegrationShopRoller is an e-commerce platform with a pre-built SmartAccounts integration. Orders from ShopRoller automatically flow into SmartAccounts as sales invoices. Activation requires SmartAccounts monthly plan and API service.
• Finbite (formerly Omniva arvekeskus)coreTechnology or IntegrationFinbite (formerly Omniva arvekeskus) is an e-invoice center that integrates with SmartAccounts. Enables sending e-invoices from SmartAccounts to all channels, receiving vendor e-invoices, and sending e-invoices to individuals' internet banks. Requires SmartAccounts API activation and a Finbite contract.
• EveryPay / Paytech (LinkPay)coreTechnology or IntegrationEveryPay (now Paytech) provides LinkPay payment link functionality integrated into SmartAccounts. Companies generate payment links attached to outgoing invoices via email. Customers receive pre-filled payment forms. Requires partnership agreement with LHV, Swedbank, or SEB, and EveryPay merchant account setup.
• e-MTA / Estonian Tax and Customs Board (Maksu- ja Tolliamet)coreTechnology or IntegrationMachine-to-machine interface between SmartAccounts and Estonian Tax and Customs Board. Enables submission of VAT returns (KMD), TSD declarations, and new employment contracts to the TÖR register. Requires granting API access rights to Smart Accounts OÜ (reg. code 12041731) in e-MTA.
• LHV ConnectcoreTechnology or IntegrationLHV Connect provides automated bank statement import for LHV Bank customers. Transactions flow directly into SmartAccounts without manual file upload. Requires SmartAccounts Pro plan.
• SEB Baltic GatewaycoreTechnology or IntegrationSEB Baltic Gateway provides automated bank statement import for SEB Bank customers in Estonia. Transactions flow directly into SmartAccounts without manual file upload. Requires SmartAccounts Pro plan.
• Swedbank GatewaycoreTechnology or IntegrationSwedbank Gateway provides automated bank statement import for Swedbank customers in Estonia. Transactions flow directly into SmartAccounts without manual file upload. Requires SmartAccounts Pro plan.
• Idee Turg OÜminorChannel Partner/ Reseller/ DistributorIdee Turg OÜ is a Tartu-based training company that introduces SmartAccounts in its practical entrepreneurship, business planning, and accounting courses. They are an official SmartAccounts training partner. Their lead trainer Liina Laanemets-Kalda was named Tartu County Trainer of the Year 2025.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• e-conomic: e-conomic is a Danish-founded cloud accounting SaaS serving SMBs across the Nordics with invoicing, bank reconciliation, and accountant collaboration features. Comparable SaaS business model targeting SMBs and accountants, and operates in geographically adjacent markets that SmartAccounts could potentially expand into.
• Directo: Directo is a long-standing Estonian accounting and business management software provider serving the same Estonian SMB market with overlapping functionality (invoicing, payroll, bank integrations, tax compliance). It represents a direct head-to-head competitor for SmartAccounts' core customer segments.
• Fortnox: Fortnox is a leading cloud-based accounting SaaS platform in Sweden serving SMBs with bank integrations, payroll, invoicing, and tax compliance — highly comparable business model and product architecture to SmartAccounts, operating in a neighboring Nordic market with similar regulatory frameworks.
• Merit Tarkvara (Merit Software): Merit Tarkvara is one of the most established Estonian accounting software providers, directly competing with SmartAccounts in the same Estonian SMB and accounting firm segments. Both target the same regulatory compliance workflows (KMD, TSD, bank integrations) and compete for Estonian small business wallet share.

Broad incumbents

• FreshBooks: FreshBooks is a leading cloud accounting SaaS targeting service-based SMBs and freelancers with invoicing, expense tracking, and time billing. Comparable SMB-centric SaaS model and product surface (invoicing, payments, bank connections) but operates globally as a broad incumbent.
• QuickBooks (Intuit): QuickBooks is the dominant global SMB accounting software from Intuit with massive resources for product development, marketing, and local compliance customization. Operates as a broad incumbent in the same product category as SmartAccounts and competes for SMB wallet share globally.
• Xero: Xero is a global SaaS accounting platform serving SMBs and accountants with bank integrations, payroll, and invoicing — the same core product surface as SmartAccounts but at vastly greater scale. Represents a broader incumbent threat in any market expansion and a benchmark for product breadth expectations.
• Zoho Books: Zoho Books is part of the Zoho suite offering cloud accounting for SMBs with invoicing, bank reconciliation, VAT compliance, and multi-currency support. Comparable SaaS model targeting SMBs and accountants; offers broader suite competition at aggressive pricing that pressures niche players like SmartAccounts.

Emerging players

• Scoro: Scoro is an Estonian-founded business management SaaS for project-based and professional services firms with quote handling, project management, and invoicing that integrates with SmartAccounts via API. Comparable Estonian SaaS origin and overlapping SMB/professional services target market, but with a broader workflow focus rather than pure accounting.
• Envoice: Envoice is an Estonian expense management and invoice digitization platform that integrates with SmartAccounts via API for automated purchase invoice import. Comparable Estonian SaaS footprint and complementary functionality, but with a narrower scope focused on receipt capture rather than full accounting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCvc4OMmy8ZVG_dtQptutZ-w/featured

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Accounts