Image Creation
Image Creation Limited is a UK-based multi-disciplined fit-out contractor providing in-house fire safety, electrical, building fabric, and green heating services primarily to the education, pharmaceutical, social housing, and NHS public sectors via CCS Framework access.
- Company typePrivate
- Founded1998
- HeadquartersWoodburn, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Image Creation does
Image Creation Limited is a multi-disciplined fit-out contractor headquartered in High Wycombe, Buckinghamshire, United Kingdom, established in 1998. The company delivers integrated construction and building services — including fire safety (BMTRADA-certified fire door installation, passive fire stopping, BAFE fire alarms), NICEIC-certified electrical installations (up to £2m project value), commercial fit-out, ceiling and flooring installation, glazing, groundworks, partitioning, decoration, and green heating systems (heat pumps, solar thermal, biomass, geothermal) — all provided through an in-house, single-source delivery model with proprietary manufacturing capabilities (e.g., SIP panel production).
The company is structured as an Employee Owner Trust, meaning all employees hold equity stakes, and is staffed by 3 CSCS site managers, 8 CSCS site supervisors, 5 project managers, and enhanced DBS-certified installers. Its customer base is concentrated in the UK education sector (notably an 18-year relationship with HCUC comprising £3m+, £3.5m, and £6.5m projects), with pharmaceutical, social housing, and NHS/public sector clients accessed via Crown Commercial Service (CCS) Framework and ProcurePublic Framework supplier status.
Revenue is generated through project-based custom quoting (projects ranging from £760k to £6.5m) plus recurring maintenance and consultation services. The go-to-market is enterprise field sales underpinned by word-of-mouth referrals, with the website, case studies, and social channels (LinkedIn, Instagram, Facebook) providing top-of-funnel visibility. The company holds a dense certification portfolio (Constructionline Gold, CHAS, NICEIC, BAFE, BMTRADA, Gas Safe, SSIP) that underpins eligibility for regulated public sector work.
Image Creation firmographics
Firmographics- Name
- Image Creation
- Legal name
- Image Creation Limited
- Website
- https://imagecreationuk.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Image Creation Limited is a UK-based multi-disciplined fit-out contractor providing in-house fire safety, electrical, building fabric, and green heating services primarily to the education, pharmaceutical, social housing, and NHS public sectors via CCS Framework access.
- Ownership category
- akta.pro rank
Image Creation industry classification
Industry- Product category
- Commercial Construction & Fit-Out Services
- akta.pro primary industry
- Design-Build / EPC General Contracting (IMAFAAAD)
- akta.pro secondary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where Image Creation is headquartered
LocationHeadquarters
- HQ city
- Woodburn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Image Creation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Construction and Fit-Out Projects: Project-based revenue from complete fit-out services, refurbishment, and new build projects. Revenue varies by project scope and value, ranging from £760k to £6.5m projects. The company delivers across multiple sectors including education, pharmaceutical, and social housing.
- Maintenance Services: Reactive and planned maintenance services including handyman provisions, emergency call-outs for electrical and plumbing, and small reconfigurations. Long-term maintenance relationships with educational institutions.
- Consultation Services: Fire safety consultation, electrical consultation, and project management consultation services for building compliance and construction projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Image Creation product offering
Product offeringCore offering
Image Creation Limited is a multi-disciplined complete fit-out contractor established in 1998, delivering construction, refurbishment, and building maintenance services through in-house teams across fire safety, electrical, ceilings, decoration, flooring, glazing, groundworks, partitioning, and green heating. The firm concentrates on education, pharmaceutical, social housing, and NHS clients, supplying projects valued between £760k and £6.5m plus ongoing reactive and planned maintenance contracts. All trades are delivered in-house, supported by an in-house manufacturing workshop that produces components such as SIP panels for prompt and budget-controlled delivery.
Product overview
Image Creation is a multi-disciplined complete fit-out contractor established in 1998, offering a unified service model where all trades and services are delivered in-house. The company provides an integrated portfolio of construction and fit-out services spanning fire safety (BMTRADA fire doors, fire stopping, BAFE fire alarms), electrical (NICEIC certified commercial installations), ceiling and flooring installation, glazing, decoration, partitioning, groundworks, green heating systems, and full construction project management. With expertise concentrated in the education and pharmaceutical sectors, the company operates as a single unified offering rather than separate modular products, providing clients with a one-stop solution for all building and construction needs with all disciplines handled internally by the company's own workforce.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Safety Services
Quantifiable outcome
- Harrow on the Hill £6.5m project delivered 5 months ahead of schedule, enabling client to redirect saved prelims budget to other improvements
- +6 more outcomes
Companies that use Image Creation
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Image Creation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Image Creation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BMTRADAcoreBMTRADA is a certification body synonymous with expertise in fire safety. Image Creation is a certified supplier and installer of BMTRADA fire doors and passive fire stopping. Through this collaboration, Image Creation provides fire door installation and fire stopping services with BMTRADA-certified technicians, ensuring compliance with the highest fire safety standards. Installation Team Managers have completed training through the BMTRADA Q-Mark Fire Door Installation & Maintenance Scheme.
- NICEICcoreNICEIC is the leading certification body assessing and regulating electrical contractors in the UK. Image Creation holds NICEIC approved contractor status across all disciplines, ensuring their electrical work meets the highest safety and reliability standards. Their commercial electrical contractors handle installations up to £2 million with NICEIC certification.
- BAFEcoreBAFE is the registered charity that maintains the register of quality assured fire safety service providers. Image Creation is BAFE qualified for Fire Alarm Solutions, providing customized fire alarm installation and maintenance services that meet regulatory requirements.
- Crown Commercial Service (CCS)coreCrown Commercial Service (CCS) is the UK government's commercial arm helping the public sector save money when buying goods and services. Image Creation is a CCS Framework Supplier, enabling them to bid for public sector contracts without additional competition after passing the intensive selection process assessing financial stability and quality standards.
- ProcurePubliccoreProcurePublic is a public procurement framework for construction and building services. Image Creation is a ProcurePublic Framework Partner, facilitating easier procurement of their services by public sector organizations.
- ConstructionlineminorConstructionline is the UK's largest government-owned register of contractors and consultants for the public sector. Image Creation holds Gold Member status, the highest level of membership, demonstrating compliance with industry standards.
- CHAS (Contractors Health and Safety Assessment Scheme)minorCHAS is a leading health and safety assessment scheme for contractors. Image Creation is CHAS and SSIP accredited, demonstrating commitment to health and safety compliance for procurement purposes.
- Energy Saving TrustminorEnergy Saving Trust provides recommendations for energy-efficient products. Image Creation's green heating systems carry the Energy Saving Trust Recommended label, validating their energy performance credentials.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Image Creation competitors and assessment
Company assessmentDirect peers
- ISG: UK-headquartered fit-out and construction specialist with strong public sector and education exposure. Directly comparable in core fit-out delivery, multi-trade in-house model, and pursuit of framework-based public sector work.
- Overbury: UK fit-out and refurbishment specialist (Morgan Sindall subsidiary) focused on commercial and education interiors. Closely comparable in multi-trade fit-out delivery and emphasis on education-sector refurbishment programmes.
- BW: Workplace Experts: Specialist UK workplace fit-out contractor delivering commercial interiors and refurbishment. Comparable in single-source fit-out model, project-based revenue, and focus on compliant, design-led interior delivery.
- Parkeray: UK fit-out and refurbishment contractor serving commercial, retail, and public sector clients. Comparable in integrated multi-trade interior fit-out delivery and emphasis on occupied-environment refurbishment work.
Broad incumbents
- Kier Group: UK infrastructure and construction group with public sector framework exposure (CCS). Comparable in education and NHS estate delivery but operates across highways, utilities, and large-scale construction.
- Wates Group: One of the UK's largest family-owned contractors with significant education and public sector work. Overlaps in fit-out, refurbishment, and education framework delivery, but at much larger scale and broader portfolio.
- Willmott Dixon: Major UK contractor with a strong education sector focus and BREEAM track record. Overlaps with Image Creation in education new-build, refurbishment, and green/sustainable construction delivery.
- Morgan Sindall: UK construction and regeneration group with significant fit-out exposure through its Overbury subsidiary. Comparable in education and public sector fit-out but operates across infrastructure, property services, and development.
- Sir Robert McAlpine: Privately-held UK contractor with strong education and heritage refurbishment credentials. Comparable in education estate delivery and high-spec refurbishment, but at substantially larger scale and broader portfolio.
- Mace Group: Global consultancy and construction firm with a UK fit-out arm (Mace Interiors). Overlaps in multi-trade interior fit-out and public/commercial sector refurbishment, though much larger and more international.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Image Creation social profiles
Digital presenceImage Creation compliance and trust
Trust signalCompliance10 records
Image Creation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Creation leadership team
Management profileNumber of profiles
Image Creation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Creation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Creation
What does Image Creation do?
Image Creation Limited is a multi-disciplined complete fit-out contractor established in 1998, delivering construction, refurbishment, and building maintenance services through in-house teams across fire safety, electrical, ceilings, decoration, flooring, glazing, groundworks, partitioning, and green heating. The firm concentrates on education, pharmaceutical, social housing, and NHS clients, supplying projects valued between £760k and £6.5m plus ongoing reactive and planned maintenance contracts. All trades are delivered in-house, supported by an in-house manufacturing workshop that produces components such as SIP panels for prompt and budget-controlled delivery.
Is Image Creation a public or private company?
Image Creation is a private company. It is classified as management employee owned and is currently operating.
When was Image Creation founded?
Image Creation was founded in 1998. It employs 11 to 50 people.
Where is Image Creation based?
Image Creation is headquartered in Woodburn, United Kingdom, in the Europe region.
How does Image Creation make money?
Three revenue lines are on record. Construction and Fit-Out Projects are the primary driver. The others are maintenance Services and consultation Services.
Who are Image Creation's main competitors?
Direct peers on record are ISG, Overbury, BW: Workplace Experts and Parkeray. Broad incumbents are Kier Group, Wates Group, Willmott Dixon, Morgan Sindall, Sir Robert McAlpine and Mace Group.
Does Image Creation have an API?
No public API is recorded for Image Creation.
What industry is Image Creation in?
Image Creation's product category is Commercial Construction & Fit-Out Services. Its primary akta.pro industry code is IMAFAAAD, Design-Build / EPC General Contracting, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End).