Billows Electric Supply Company

What Billows Electric Supply Company does

Cooper Electric operates as a full-line electrical supply wholesale distributor with 70+ branch locations across New Jersey, Pennsylvania, New York, and Delaware. The company serves electrical contractors, industrial customers, and residential/commercial end-markets, supplying products across categories including Control & Automation, Power Distribution, Lighting, Wire/Cables, Solar Products, EV Charging, Tools, Safety, Data & Communication, Wiring Devices, Conduit, and Enclosures. Cooper Electric holds authorized distributor relationships with major manufacturers including Cooper Lighting, Eaton, Hubbell, Lutron, Milwaukee, Legrand, nVent, and Square D/Schneider.

The business model is wholesale distribution: Cooper Electric purchases electrical products from manufacturers and resells to contractors and industrial buyers, with revenue generated through product margins on each transaction. The company operates a credit account system for B2B customers, enabling extended payment terms typical of contractor supply relationships. A "Request a Quote" functionality and a credit application process support B2B procurement workflows. Cooper Electric has invested in digital channels, including an e-commerce website and a mobile application available on iOS and Android platforms, extending its physical branch network into online ordering.

Cooper Electric operates as part of Sonepar, a privately held global electrical distribution parent company. Under the Sonepar umbrella, Cooper Electric benefits from corporate procurement scale, capital allocation, and operational infrastructure. The company has expanded its product portfolio into adjacent categories including Solar Products, EV Charging, HVAC, and Heat/Ventilation, positioning it to capture demand from electrification and energy transition trends. An Energy Saving Solutions offering suggests movement toward energy efficiency advisory services alongside its core distribution business. No public financial disclosures, revenue figures, or headcount data are available in the source material.

Name

Billows Electric Supply Company

Website

https://billows.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Cooper Electric is a full-line electrical supply wholesale distributor operating 70+ branches across New Jersey, Pennsylvania, New York, and Delaware, serving electrical contractors, industrial customers, and residential/commercial end-markets with products from major manufacturers.

Ownership category

akta.pro rank

Product category

Electrical Supply Distribution

NAICS

Electrical Equipment Manufacturing (33531), Electrical Equipment Manufacturing (3353), Wiring Device Manufacturing (33593)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Electrical supply distribution
• Wholesale electrical products
• Power distribution equipment
• Lighting and controls
• Industrial electrical supplies

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Products Distribution: Revenue generated from selling electrical supplies and equipment including wiring devices, power distribution, control & automation, lighting, tools, and related products through wholesale distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Billows Electric Supply Company, operating as Cooper Electric, is a wholesale electrical supply distributor offering a comprehensive range of electrical products including wiring devices, power distribution equipment, control & automation, lighting, tools, wire/cable, conduits, enclosures, solar products, and EV charging solutions. The company distributes products from major manufacturers such as Eaton, Hubbell, Lutron, Milwaukee, Legrand, nVent, Square D, and Cooper Lighting through 70+ branch locations across New Jersey, Pennsylvania, New York, and Delaware, complemented by an e-commerce platform.

Product overview

Cooper Electric is an electrical supply distributor operating as part of the Sonepar group, offering a comprehensive portfolio of electrical products across 70+ branch locations in New Jersey, Pennsylvania, New York, and Delaware. The company provides a single unified distribution platform with extensive product categories covering Control & Automation (including Pump Control Panels and Motor Control Parts & Accessories), Power Distribution, Lighting & Lighting Controls, Wire/Cables/Cords, Solar Products, Electric Vehicle Charging, Tools & Instruments, Safety Products, Data & Communication, Wiring Devices, Conduit/Raceway/Cable Support, and Enclosures. Products are sourced from major brand partners including Cooper (Cooper Lighting), Eaton, Hubbell, Lutron, Milwaukee, Legrand, nVent, and Square D/Schneider. The offering represents a full-line electrical distribution model serving commercial, industrial, and residential contractors with both stock items and special orders.

Differentiator

Problem solved

Functional benefit

Brands

• Cooper Lighting:
• Cooper Wiring Device

Products and services

• Control & Automation Comprehensive range of industrial automation and control products including PLCs, HMIs, drives, sensors, switches, relays, timers, terminal blocks, and motor controls for industrial and commercial applications.
• Power Distribution Complete power distribution solutions including busway, circuit breakers, disconnect switches, fuses, grounding products, load centers, metering equipment, panelboards, surge protection, switchboards, transformers, and terminal blocks.
• Lighting & Lighting Controls Comprehensive lighting solutions including ballasts, capacitors, LED drivers, emergency lighting, exit signs, fixtures, lamps, lighting controls, motion sensors, and work lights.
• Wire, Cords & Cables Extensive wire and cable offerings including aluminum and copper building wires, NM cables, photovoltaic wires, flexible cords, portable cords, metal clad cables, mining cables, tray cables, fire alarm cables, and extension cords.
• Solar Products Solar energy system components including balance of systems, inverters, microinverters, racking systems, clamps, rails, splices, wire management, and photovoltaic wires.
• Electric Vehicle Charging Electric vehicle chargers and accessories for residential and commercial charging applications.
• Tools & Instruments Professional tools and testing equipment including abrasives, brushes, cleaning tools, fish tapes, hand tools, inspection equipment, ladders, power tools, testing instruments, multimeters, clamp meters, circuit tracers, and tool kits.
• Safety Products Workplace safety equipment including electrical safety items, fire safety products, first aid supplies, lockout/tagout devices, personal protective equipment (PPE), safety apparel, signs, labels, spill containment, and traffic control products.
• Data & Communication Data and communications equipment including audio/video systems, copper connectivity, fiber optic connectivity, networking hardware, racks, enclosures, cable management, security systems, and surveillance products.
• Wiring Devices Wiring devices including combination devices, daylighting controls, occupancy/vacancy sensors, plugs, connectors, power strips, receptacles, switches, and wall plates.
• Conduit, Raceway & Cable Support Conduit and cable management products including cable tray, EMT conduit, flexible metal conduit, PVC conduit, IMC conduit, raceway systems, strut, wireways, and wiring ducts.
• Enclosures Electrical enclosures including circuit breaker enclosures, explosion-proof enclosures, pilot device enclosures, thermal management solutions, underground enclosures, wall mount enclosures, metering cabinets, and pull boxes for various NEMA ratings.
• Generators Power generation equipment and solutions offered as a services and solutions line, providing backup and standby power for commercial and industrial applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Cooper LightingcoreTechnology or IntegrationCooper Lighting is a major brand partner offering lighting fixtures, controls, and lighting solutions through Cooper Electric distribution network.
• EatoncoreTechnology or IntegrationEaton supplies circuit breakers, power distribution equipment, and electrical components sold through Cooper Electric branches.
• Hubbell Wiring DevicecoreTechnology or IntegrationHubbell provides wiring devices, connectors, and electrical accessories distributed by Cooper Electric.
• LutroncoreTechnology or IntegrationLutron lighting controls and dimmers are featured products distributed through Cooper Electric.
• Milwaukee ToolcoreTechnology or IntegrationMilwaukee power tools and accessories featured with special promotional pricing through Cooper Electric.
• LegrandcoreTechnology or IntegrationLegrand electrical and data networking products distributed through Cooper Electric locations.
• nVentcoreTechnology or IntegrationnVent enclosures and electrical protection solutions sold through Cooper Electric branches.
• Square D (Schneider Electric)coreTechnology or IntegrationSquare D brand from Schneider Electric provides motor controls, circuit protection, and power distribution products through Cooper Electric.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Graybar: Large US electrical and comm/datacom distributor with extensive Northeast branch coverage, competing for the same contractor and industrial accounts at similar scale.
• WESCO International: Publicly traded broadline electrical, communications, and utility distributor with strong Northeast presence, competing for the same contractor and industrial end-markets.
• Rexel (US operations): Global electrical distributor operating Rexel USA across multiple states, providing direct competition across product lines, customers, and channels in the Northeast.

Regional players

• Border States Electric: Privately held, employee-owned electrical distributor headquartered in the upper Midwest with growing Mid-Atlantic and Eastern footprint, comparable full-line model and contractor focus.
• Summit Electric Supply: Privately held regional full-line electrical distributor with industrial focus and physical branches; competing in adjacent geographies with similar product breadth and customer base.

Direct peers

• Codale Electric Supply: Another Sonepar affiliate serving the Western US with the same full-line electrical distribution model, supplying industrial and contractor customers from major brand partners.
• Platt Electric Supply: Sonepar subsidiary primarily on the West Coast and Mountain West; near-identical model of branch-based electrical supply distribution with similar brand partner set.
• Billows Electric Supply: Another Sonepar-affiliated electrical supply distributor serving the Mid-Atlantic/Northeast US with overlapping branches and near-identical product catalog. Head-to-head overlap with Cooper Electric in the same geography makes it the most direct comparable.
• Irby Electrical Distributors: Sister Sonepar subsidiary with deep contractor and utility focus across the South and Midwest; same full-line distribution model and similar supply agreements with major brands.
• OneSource Distributors: Sonepar-owned electrical distributor on the West Coast with comparable full-line electrical distribution model, serving similar contractor and industrial customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/196017656441
• LinkedInlinkedin.com/company/billows-electric-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billows Electric Supply Company