VELTINS GmbH & Co.KG
VELTINS is a German family-owned brewery founded in 1824 in Meschede-Grevenstein, producing a Pilsener-led portfolio under the Reinheitsgebot for German retail, gastronomy, and horeca customers, with supporting direct-to-consumer e-commerce and major sports sponsorships.
- Company typePrivate
- Founded1824
- HeadquartersMeschede, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What VELTINS GmbH & Co.KG does
VELTINS GmbH & Co. KG, legally Brauerei C. & A. VELTINS GmbH & Co. KG, is a German private brewery headquartered in Meschede-Grevenstein, Sauerland, founded in 1824 and held within the Veltins family for five generations, with Susanne Veltins as sole limited partner and a management team led by Dr. Volker Kuhl as speaker. The company produces a diversified beer portfolio anchored by the flagship VELTINS Pilsener and brewed in accordance with the German Reinheitsgebot (Beer Purity Law), alongside Helles Lager, Radler (regular and 0,0% non-alcoholic), Fassbrause, and sub-brands V+, Pülleken, Grevensteiner, and Remix. Manufacturing is concentrated at the Meschede-Grevenstein site, employing 501-1,000 staff.
VELTINS distributes through German grocery retail, direct sales to the gastronomy/horeca sector (restaurants, bars, pubs, event venues), a B2B Fachkunden channel for specialist and bulk buyers, and a direct-to-consumer e-commerce Online Shop selling branded merchandise (glasses, clothing, accessories). Consumer engagement is supported by the VELTINS App (sweepstakes, push notifications via CleverPush), a newsletter, social channels (Instagram, Facebook, YouTube), and a lifestyle content platform, VELTINS BBQ. The company maintains high-visibility sports sponsorships, including main sponsorship of FC Schalke 04 since 1997, naming rights to the VELTINS-Arena in Gelsenkirchen (extended through 2027), the VELTINS-EisArena in Winterberg, and the Vierschanzentournee ski jumping event.
The business model is sales of physical beer (and adjacent non-alcoholic beverages) through wholesale, horeca, and consumer channels, augmented by merchandise e-commerce and sponsorship-derived brand value. Pricing is per-unit through third-party retail and horeca, with merchandise unit pricing in the Online Shop. There is no public listing, no external equity, and no disclosed financial figures; the company is described in its own positioning as one of the most profitable breweries in Germany.
VELTINS GmbH & Co.KG firmographics
Firmographics- Name
- VELTINS GmbH & Co.KG
- Legal name
- Brauerei C. & A. VELTINS GmbH & Co. KG
- Website
- https://veltins.de
- Company type
- Private
- Founded year
- 1824
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VELTINS is a German family-owned brewery founded in 1824 in Meschede-Grevenstein, producing a Pilsener-led portfolio under the Reinheitsgebot for German retail, gastronomy, and horeca customers, with supporting direct-to-consumer e-commerce and major sports sponsorships.
- Ownership category
- akta.pro rank
VELTINS GmbH & Co.KG industry classification
Industry- Product category
- Premium German Beer
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
- akta.pro secondary industry
- Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)
Keywords
Where VELTINS GmbH & Co.KG is headquartered
LocationHeadquarters
- HQ city
- Meschede
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
VELTINS GmbH & Co.KG business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Beverage Sales: Primary revenue from brewing and selling beer and non-alcoholic beverages through retail (grocery stores) and gastronomy (restaurants, bars, pubs) channels
- E-commerce / Merchandise: Online shop selling branded merchandise including glasses, bar accessories, clothing, and accessories
- Sports Sponsorship: Naming rights and sponsorship deals including VELTINS-Arena and VELTINS-EisArena, providing brand visibility and marketing value
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VELTINS Online Shop merchandise items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
VELTINS GmbH & Co.KG product offering
Product offeringCore offering
VELTINS is a German family-owned brewery that produces and sells beer and non-alcoholic beverages following the German Reinheitsgebot (Beer Purity Law). Its portfolio spans flagship VELTINS Pilsener, Helles Lager, Radler, Fassbrause, and sub-brands including V+, Pülleken, Grevensteiner, and Remix, plus 0,0% non-alcoholic variants across most lines. The company also runs a branded merchandise online shop and pursues high-profile sports sponsorships as brand activation channels.
Product overview
VELTINS GmbH & Co.KG is a German private brewery founded in 1824, brewing beer according to the German Reinheitsgebot (purity law) for five generations. The company offers a diversified product portfolio centered around its flagship VELTINS Pilsener, complemented by the Helles Lager, Radler, and Fassbrause lines. The portfolio includes sub-brands V+, Pülleken, Grevensteiner, and Remix, with both regular and non-alcoholic (0,0%) variants across most product lines. Beyond beverages, VELTINS operates a digital ecosystem including an e-commerce Online-Shop for branded merchandise, a mobile App for promotional code entry and push notifications, and maintains significant sports sponsorships including naming rights to the VELTINS Arena and VELTINS EisArena. The company also engages consumers through lifestyle platforms like VELTINS BBQ and a newsletter service.
Differentiator
Problem solved
Functional benefit
Brands
- Grevensteiner: A beer brand from the VELTINS brewery portfolio
- Pülleken
- V+
Products and services
- VELTINS Pilsener
Quantifiable outcome
- VELTINS has been brewing beer since 1824, representing five generations of family ownership
Companies that use VELTINS GmbH & Co.KG
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
VELTINS GmbH & Co.KG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature1 record
VELTINS GmbH & Co.KG partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- VELTINS-EisArena WinterbergcoreVELTINS acquired naming rights to the Winterberg bobsleigh and luge track from the 2015/16 season. The partnership provides TV-relevant main sponsor presence during annual World Cup events in bobsleigh, skeleton, and luge.
- FC Schalke 04flagshipVELTINS has been the main sponsor of FC Schalke 04 since July 1997, with the company logo appearing on the team's shirts. VELTINS also holds naming rights to the VELTINS-Arena and the partnership was extended through 2027.
- VELTINS-ArenaflagshipVELTINS holds naming rights to the football stadium in Gelsenkirchen, which serves as the home venue of FC Schalke 04. The naming rights contract was extended early for another ten years until 2027.
- VierschanzentourneecoreVELTINS is main sponsor of the Four Hills Tournament, a prestigious ski jumping event in the winter sports calendar with significant TV presence through ARD and ZDF broadcasts.
- Maisel & FriendsminorDistribution cooperation partner visited during the 2024 apprentice trip to Bayreuth, where apprentices received a tour of the Maisel & Friends beer experience world.
- PETROU NUTS S.A.minorGreek company in Athens where VELTINS apprentice Stella Kramer completed an international internship as part of her industrial business management training.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
VELTINS GmbH & Co.KG competitors and assessment
Company assessmentDirect peers
- Oettinger Brauerei GmbH: Large-scale German discount brewery with broad portfolio including Pilsener and Radler. Competes in retail channel with VELTINS though positioned differently on price/value. Comparable in scale and German market focus.
- Bitburger Brauerei GmbH: Privately-owned German brewery producing Bitburger Pils, one of Germany's flagship Pilsener brands. Direct competitor to VELTINS Pilsener in the on-premise gastronomy and retail channels.
- Warsteiner Brauerei Haus Cramer KG: Independently-owned German brewery with strong Pilsener and traditional brewing heritage comparable to VELTINS. Competes in same distribution channels with similar premium positioning.
- Paulaner Brauerei Gruppe GmbH: Munich-based brewery producing Paulaner and Hacker-Pschorr brands, covering lagers, wheat beers, and radler-style beverages. Direct competitor in German gastronomy with similar heritage brewing narrative.
- Jever Brauerei (Royal Unibrew): German Pilsener brewery with strong regional (northern German) identity, now owned by Royal Unibrew. Direct competitor in the German Pilsener market with similar traditional brewing positioning to VELTINS.
- Erdinger Weissbräu Franz Brombach GmbH & Co. KG: Privately-owned German brewery specializing in wheat beers but with broader beer portfolio. Comparable in being a family-owned German brewer with strong regional identity and traditional brewing positioning.
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG: Largest privately-owned brewery in Germany and direct competitor in the German Pilsener category. Krombacher and VELTINS are the two most prominent family-owned Pilsener brands in Germany with comparable scale and premium positioning strategies.
Broad incumbents
- Radeberger Gruppe (Dr. Oetker): Germany's largest private brewery group (part of Dr. Oetker), operating multiple brands including Radeberger Pilsener. Competes with VELTINS via portfolio brands and has substantially broader scale and brand breadth.
- Anheuser-Busch InBev (Beck's, Diebels): World's largest brewer with major German brand presence including Beck's and Diebels Alt. Competes with VELTINS in German retail and gastronomy channels as a multinational with broader resources and global scale.
- Carlsberg Group (Tuborg): Global brewery group with German operations. Represents large multinational competition for VELTINS in the German beer market, though with less focused premium Pilsener positioning than VELTINS.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VELTINS GmbH & Co.KG social profiles
Digital presenceVELTINS GmbH & Co.KG financial estimates
Financial estimateRevenue estimate
Valuation estimate
VELTINS GmbH & Co.KG leadership team
Management profileNumber of profiles
Profiles9 records
VELTINS GmbH & Co.KG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VELTINS GmbH & Co.KG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VELTINS GmbH & Co.KG
What does VELTINS GmbH & Co.KG do?
VELTINS is a German family-owned brewery that produces and sells beer and non-alcoholic beverages following the German Reinheitsgebot (Beer Purity Law). Its portfolio spans flagship VELTINS Pilsener, Helles Lager, Radler, Fassbrause, and sub-brands including V+, Pülleken, Grevensteiner, and Remix, plus 0,0% non-alcoholic variants across most lines. The company also runs a branded merchandise online shop and pursues high-profile sports sponsorships as brand activation channels.
Is VELTINS GmbH & Co.KG a public or private company?
VELTINS GmbH & Co.KG is a private company. It is classified as family owned and is currently operating.
When was VELTINS GmbH & Co.KG founded?
VELTINS GmbH & Co.KG was founded in 1824. It employs 501 to 1,000 people.
Where is VELTINS GmbH & Co.KG based?
VELTINS GmbH & Co.KG is headquartered in Meschede, Germany, in the Europe region.
How does VELTINS GmbH & Co.KG make money?
Three revenue lines are on record. Beverage Sales are the primary driver. The others are E-commerce / Merchandise and sports Sponsorship.
Who are VELTINS GmbH & Co.KG's main competitors?
Direct peers on record are Oettinger Brauerei GmbH, Bitburger Brauerei GmbH, Warsteiner Brauerei Haus Cramer KG, Paulaner Brauerei Gruppe GmbH, Jever Brauerei (Royal Unibrew), Erdinger Weissbräu Franz Brombach GmbH & Co. KG and Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG. Broad incumbents are Radeberger Gruppe (Dr. Oetker), Anheuser-Busch InBev (Beck's, Diebels) and Carlsberg Group (Tuborg).
Does VELTINS GmbH & Co.KG have an API?
No public API is recorded for VELTINS GmbH & Co.KG.
What industry is VELTINS GmbH & Co.KG in?
VELTINS GmbH & Co.KG's product category is Premium German Beer. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer), with a secondary code of CRADAIAJ, Bulk / Private Label Alcohol Production & Brands. Its NAICS code is 31212 and its SIC code is 2082.