Lights And Living

What Lights And Living does

Lights And Living is a Bangalore-based, privately-held direct-to-consumer lighting retailer that sells decorative and functional LED light fixtures to Indian residential and small commercial customers. The company was founded in 2010 and operates a small team (1-10 employees) running a Shopify-based e-commerce storefront at lightsandliving.com, supplemented by a physical retail showroom in Bangalore that is open seven days a week. Customers can purchase from a catalog of 16+ distinct product collections spanning chandeliers (including traditional jhoomar-style and smart LED variants), pendant lights, wall lamps, ceiling lights, recessed and architectural lighting, table and floor lamps, bathroom and picture lights, outdoor and landscape lights, and accessory LED bulbs.

The core technology layer is off-the-shelf LED lighting modules integrated with consumer-grade smart features, including remote-controlled dimming, three-color temperature switching, and compatibility with residential mains power. Premium SKUs incorporate Spanish marble, crystals, brass, copper, and rose-gold finishes, with pricing spanning roughly Rs. 140 for entry-level 9W bulbs up to Rs. 262,000 for high-end marble chandeliers. The unit-pricing, pay-as-you-go model yields one-time hardware sales with no recurring software or service revenue.

Commercially, Lights And Living runs an online-first GTM targeting residential homeowners and interior designers across India, with a secondary trade channel via a dealer application form on the website. Marketing is content-led (blog "Ideas," "Client Diaries" project showcases, email membership club) and supported by a free in-home lighting consultancy service. The business is privately financed with no disclosed funding rounds, investors, or parent entities, and generates all revenue through physical product sales rather than subscriptions, licensing, or platform fees.

Name

Lights And Living

Legal name

Light And Living

Website

https://lightsandliving.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lights And Living is a Bangalore-based, privately-held online and showroom retailer of decorative and functional LED lighting fixtures, selling chandeliers, pendants, wall lamps, and outdoor lighting to Indian residential customers and interior designers across 16+ product collections.

Ownership category

akta.pro rank

Product category

Decorative Lighting Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Architectural/Recessed & Track Lighting Retail (CRAIAHAH), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)

Keywords

• Decorative lighting fixtures
• LED chandelier retail
• Modern lighting solutions
• Indoor outdoor lighting
• Smart dimmable LED lights

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Lighting Fixtures Sales: One-time sale of decorative and functional lighting products including chandeliers, pendant lights, wall lights, ceiling lights, and outdoor lighting. Revenue generated through direct consumer purchases via e-commerce platform and physical retail store.
2. LED Bulbs and Accessories: Sale of complementary products including LED bulbs (9W E27 warm white), track lights, and replacement parts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lights And Living is a modern lighting retailer selling indoor and outdoor decorative and functional lighting fixtures directly to consumers in India via its own e-commerce storefront (lightsandliving.com) and a flagship showroom in Bangalore. Its catalog covers chandeliers (including smart LED variants with remote dimming and 3-colour temperature control), pendant lights, ceiling and recessed lights, wall lamps, bathroom/bedside/floor/table lamps, outdoor and landscape lighting, track lights, under-cabinet wardrobe lights, and LED bulbs. The company also operates a dealer/reseller program for trade customers and offers free home lighting consultancy services.

Product overview

Lights And Living is a modern lighting e-commerce retailer offering a comprehensive portfolio of indoor and outdoor lighting fixtures. The product lineup centers on decorative and functional lighting including chandeliers (traditional jhoomar-style and contemporary LED smart chandeliers with remote dimming), pendant lights, LED ceiling lights, recessed/false ceiling lights, wall lamps, bathroom vanity lights, bedside reading lights, table lamps, and floor lamps. Outdoor offerings include garden spike lights, outdoor wall lights, outdoor ceiling lights, and gate/bollard lights. Additional products include track lighting systems, under-cabinet wardrobe lights, and LED bulbs. The company operates both online with delivery across India and maintains a physical store in Bangalore, targeting homeowners and interior designers seeking modern lighting solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Chandeliers Grand and intricate chandeliers including LED chandeliers, crystal chandeliers, smart dimmable remote-controlled chandeliers, and traditional jhoomar-style fixtures for living rooms and dining rooms. Priced from Rs. 9,900 to Rs. 262,000.
• Pendant Lights Hanging pendant lamps for bedrooms and living rooms featuring modern designs with luxurious finishes from gold to crisp black, incorporating crystals and high-class patterns, priced from Rs. 4,200 to Rs. 15,300.
• LED Ceiling Lights LED ceiling lights including flush mounts, rose gold cylinder lights, spot lights, and surface lights for ambient, accent, and task lighting in kitchens and bedrooms.
• Recessed Lighting False ceiling and recessed fixtures with low-profile design and soft ambience, including trimless, flat movable, and deep recessed options with adjustable heads.
• Wall Lights / Wall Lamps Wall-mounted lamps and sconces for interior accent lighting and ambience, featuring finishes from brushed gold to deep chrome with crystal elements, priced Rs. 3,100 to Rs. 15,000.
• Photo & Picture Lights LED picture lights to highlight artworks, photos, and decor without drawing attention from the featured pieces, available in brass, copper, and wood finishes.
• Bathroom & Mirror Lights LED vanity and mirror lights for bathrooms with strategic light placement to avoid glare from reflective surfaces.
• Bedside Reading Lights Wall-mounted bedside reading lamps including adjustable brass and copper fixtures with flexible positioning options.
• Floor Lamps Standing floor lamps for living rooms providing ambient and accent illumination.
• Table Lamps Desktop and bedside table lamps including LED table lamps and decorative lamps for bedroom and study spaces.
• Garden Spike Lights Outdoor garden lights engineered to withstand extreme weather, featuring swivel heads for pinpoint light direction and portable installation.
• Outdoor Wall Lights Exterior wall-mounted lights for safety, security, and decoration near entrance gates, passageways, and dimly lit areas.
• Outdoor Ceiling Lights Weather-resistant ceiling lights for outdoor covered areas and balconies.
• Gate Lights & Bollard Lights Post-like bollards and gate lights for pathway illumination and pedestrian guidance, including ground-level LED installations.
• Under Cabinet & Wardrobe Lights Small, concealed task lights for kitchen cabinets and wardrobes, focusing on countertops and storage areas, priced from Rs. 960.
• Track Lights Adjustable track lighting systems with spot lights mounted on track rails for flexible accent illumination.
• LED Bulbs & Accessories LED bulbs including 9W warm white E27 bulbs available in single and multi-packs, plus related lighting accessories, priced from Rs. 140.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Broad incumbents

• Urban Ladder: Indian online home décor and furniture retailer with a lighting category including chandeliers, pendants, and lamps, overlapping with Lights And Living's premium residential lighting assortment and target customer.
• Orient Electric: Established Indian lighting and electrical appliances brand with a wide residential lighting range sold through mass-market retail and dealer networks, competing on selection and brand recognition in the same Indian residential lighting category.
• Havells India: Large Indian electrical and lighting brand with a broad residential lighting portfolio sold through extensive dealer and retail networks, including smart lighting lines that overlap with Lights And Living's modern smart-LED offerings.
• Pepperfry: India's largest online furniture and home décor marketplace selling lighting fixtures alongside furniture and furnishings, competing for the same Indian home shoppers though with a much broader category mix.
• Wipro Lighting (Wipro Enterprises): One of India's largest established lighting manufacturers and brands, offering a broad portfolio of residential, commercial, and smart lighting through dealer and retail channels — overlapping with Lights And Living's residential lighting categories but at far greater scale.
• Philips Lighting (Signify): Global lighting leader with a significant Indian residential lighting presence including Philips Hue smart lighting, competing across the same chandelier, smart, and decorative lighting categories at much larger scale.

Direct peers

• Finess Decor: Indian online decorative lighting retailer selling chandeliers, pendant lights, wall lights, and outdoor lighting with a similar DTC e-commerce + showroom model targeting homeowners and interior designers in India.
• Jainsons Emporio: Indian premium decorative lighting retailer offering chandeliers, pendants, and designer lighting fixtures through an online storefront plus physical showroom, competing in the same premium decorative segment as Lights And Living.
• Tulip Lights: Indian decorative lighting retailer specializing in chandeliers, pendant lights, and designer fixtures sold via e-commerce, serving the same residential and interior designer customer base.
• Halcyon Lights: India-focused decorative lighting brand selling chandeliers, pendant lights, wall sconces, and outdoor lighting online, targeting the same modern decorative aesthetic for residential customers.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lightnliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lights And Living