Again Faster Equipment

What Again Faster Equipment does

Again Faster Equipment (legal name: Again Faster Australia, ABN 47154179496) is an Australian-owned, family-operated specialty retailer and commercial gym fitout company headquartered in Lawnton, Queensland. Founded in 2012-2013, the company supplies functional fitness and weightlifting equipment to home gym users, CrossFit affiliates, commercial facilities, schools, military and emergency services, PT studios, and sports clubs across Australia and New Zealand. The product catalog spans weightlifting equipment (barbells, bumper plates, platforms, jerk blocks), strength equipment (dumbbells, kettlebells, benches, sleds, GHDs, landmines), rigs and racks, conditioning tools (medicine balls, slam balls, plyo boxes, battle ropes), bodyweight and gymnastics gear, flooring and turf, mobility and recovery products (including ice baths and saunas), apparel, accessories, and pre-configured home gym packages priced from $466 to $3,865.

The company's underlying technology is an e-commerce platform augmented by a set of interactive custom design tools — the Turf Track Designer, Pull-Up Rig Designer, Build Your Own Package configurator, and T-Shirt Designer — that allow customers to visualize and configure commercial-grade equipment before purchase. These tools primarily support a direct-to-consumer buying flow, though the Turf Track and Pull-Up Rig designers also underpin the commercial fitout sales motion. No proprietary AI/ML models are evidenced; the technology stack is conventional web commerce.

Revenue is generated primarily through one-time product sales via the owned online storefront (againfaster.com.au), supplemented by professional services revenue from commercial gym fitouts and managed-service revenue from event gear hire. Pricing is unit-based across tiers ranging from budget accessories ($3-$50) to premium commercial equipment ($2,500-$15,490+). Customer financing is offered through Afterpay and ZipPay to support higher-ticket purchases. The company operates without third-party resellers, has no disclosed institutional investors or funding rounds, and is privately held. Distribution programs include an Affiliate Gym network, Reseller/Wholesaler program, Loyalty program, Trade-In program, and Ambassador program that together form the primary retention and channel-expansion mechanics.

Name

Again Faster Equipment

Legal name

Again Faster Australia

Website

https://againfaster.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Again Faster Equipment is an Australian-owned specialty retailer and commercial gym fitout company that supplies functional fitness and weightlifting equipment to home gym users, CrossFit affiliates, and commercial facilities across Australia and New Zealand via direct-to-consumer e-commerce and B2B fitout services.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ)

Keywords

• Gym equipment supplier
• Commercial fitness equipment
• Weightlifting equipment
• Home gym packages
• Gym fitout services

Headquarters

HQ city

Lawnton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales of gym equipment ranging from small accessories to large commercial rigs. Products include barbells, bumper plates, dumbbells, kettlebells, racks, rigs, conditioning equipment, apparel, and accessories. Home gym packages and custom equipment solutions available. Finance options through ZipPay and Afterpay enable higher ticket purchases.
2. Gym Fitout Services: Commercial gym design and outfitting services for functional fitness gyms, schools, sports clubs, military facilities, and multi-site operations. Includes custom equipment procurement and installation.
3. Event Gear Hire: Rental equipment services for events, providing temporary gym setup solutions for competitions and fitness events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Again Faster Equipment is an Australian-owned direct-to-consumer e-commerce supplier of premium gym and fitness equipment for home gyms, CrossFit affiliates, and commercial facilities across Australia and New Zealand. The company sells a comprehensive range of weightlifting, strength, conditioning, gymnastics, flooring, recovery, and apparel products under its own and partner brands, complemented by custom configuration tools (Turf Track Designer, Pull-Up Rig Designer, Build Your Own Package) and end-to-end commercial gym fitout services.

Product overview

Again Faster Equipment is an Australian-owned gym equipment supplier and commercial gym fitout company offering a comprehensive portfolio of fitness equipment across multiple categories. The product range includes: Weightlifting Equipment (barbells, bumper plates, platforms, jerk blocks, collars); Strength Equipment (dumbbells, kettlebells, benches, sleds, GHD, landmines); Rigs, Racks & Storage (power racks, squat stands, pull-up rigs, storage solutions, wall timers); Conditioning (medicine balls, slam balls, sandbags, plyo boxes, battle ropes); Bodyweight & Gymnastics (gymnastics rings, parallettes, weight vests, resistance bands, climbing ropes); Flooring & Turf (rubber tiles, gym turf, custom turf tracks); Mobility & Recovery (rollers, lacrosse balls, prehab equipment, ice baths, saunas); Accessories & Essentials (athlete packs, tactical gear bags, speed ropes); Apparel (t-shirts, shorts, tights, tanks); and Home Gym Packages (pre-configured bundles). The company also offers custom equipment design services including turf track designer and pull-up rig designer tools, gym fitout services for commercial facilities, and business programs including loyalty, ambassador, trade-in, and reseller programs. Products range from individual items to comprehensive home gym packages and commercial facility solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Competition Barbells Olympic-standard competition barbells designed for competitive weightlifting, available in various weights and finishes. Targeted at weightlifters and competitive athletes.
• Team Barbell 3.0 Versatile team barbell designed for training and competition use, available in black, silver, and coloured options. Targeted at functional-fitness and CrossFit-style training facilities and teams.
• Competition Olympic Bumper Plates IWF-certified competition Olympic bumper plates meeting international weightlifting standards. Targeted at competitive weightlifters and CrossFit boxes.
• Training Bumper Plates Training-grade bumper plates suitable for general fitness and CrossFit-style workouts. Targeted at home gyms and general training facilities.
• Virgin Rubber Bumper Plates Premium virgin rubber bumper plates available in various weights and configurations. Targeted at home and commercial users seeking lower-odour, higher-finish bumpers.
• Evolution Barbell High-quality training barbell designed for home and commercial gym use. Targeted at training athletes and gym operators.
• Adjustable Bench (FID) Flat-Incline-Decline adjustable weight bench for comprehensive strength training. Targeted at home and commercial strength training users.
• Flat Bench 3.0 Sturdy flat bench designed for dumbbell and barbell exercises. Targeted at strength training for home gyms and commercial facilities.
• PU Round Dumbbell Set Professional-grade polyurethane round dumbbell sets available from 5kg to 50kg pairs. Targeted at commercial facilities and serious home strength users.
• PU Competition Kettlebells Competition-standard polyurethane kettlebells in various weight increments. Targeted at competitive kettlebell users and functional training facilities.
• Competition Power Sled Heavy-duty competition power sled for sled push and pull training. Targeted at functional fitness facilities and conditioning-focused athletes.
• Glute Ham Developer - GHD v5 Fifth-generation glute ham developer for posterior chain development and hamstring training. Targeted at functional fitness athletes and commercial facilities.
• Free-standing Landmine / Core Trainer Versatile free-standing landmine attachment for rotational and pressing movements. Targeted at strength training users seeking rotational/core work.
• Competition 80x80 Power Rack 3 Heavy-duty competition-grade 80x80 power rack for commercial and training facilities. Targeted at commercial gyms, CrossFit boxes, and competition venues.
• Home Power Rack Compact power rack designed for home gym installations. Targeted at home gym users with limited space.
• Squat Stand 4.0 Fourth-generation squat stand with enhanced stability and adjustability. Targeted at home and light-commercial strength training users.
• Total Storage Rack 2 Comprehensive storage solution for organizing gym equipment and accessories. Targeted at gyms needing organized plate, barbell, and accessory storage.
• Wall Timer 5.0 Fifth-generation wall timer for workout interval tracking and competition timing. Targeted at functional fitness facilities and home gyms.
• 3-in-1 Soft Plyo Box Adjustable soft plyo box with three height configurations for plyometric training. Targeted at conditioning-focused athletes and gyms.
• Soft Medicine Ball Soft-sided medicine balls for wall ball exercises and partner work. Targeted at functional fitness users and CrossFit-style training.
• Training Sandbag Fillable training sandbag for functional strength and conditioning workouts. Targeted at functional fitness and conditioning users.
• Slam Ball Heavy-duty slam ball for explosive training and slam ball exercises. Targeted at conditioning and functional training users.
• Battle Rope 15m Red 50mm Heavy-duty battle rope for cardio and upper body conditioning. Targeted at functional fitness facilities and home gyms.
• Wood Rings and Competition Straps v2 Premium wooden gymnastics rings with adjustable competition straps for ring training. Targeted at gymnastics and bodyweight training users.
• High Parallettes 90cm Extended-length parallettes for advanced bodyweight movements and handstand practice. Targeted at advanced bodyweight athletes and gymnastics trainees.
• Tactical Weight Vest Adjustable tactical weight vest for loaded bodyweight training. Targeted at tactical training users (military, emergency services) and weighted calisthenics athletes.
• Resistance Band Pack Multi-pack resistance bands for warm-up, prehab, and strength training. Targeted at general fitness users for warm-up, mobility, and accessory strength work.
• Premium EPDM Flooring High-quality EPDM rubber flooring tiles for gym installations. Targeted at home and commercial gym operators needing durable, slip-resistant flooring.
• Gym Turf Artificial gym turf for sled tracks and functional training areas. Targeted at functional fitness facilities installing sled lanes and turf zones.
• Chill Bunny 4 Person Outdoor Traditional Sauna Traditional Finnish-style outdoor sauna for four persons. Targeted at commercial recovery zones and premium home gyms.
• Chill Bunny Ice Bath Cold plunge ice bath for post-workout recovery and inflammation reduction. Targeted at recovery-focused athletes, premium home users, and commercial facilities.
• Rotor X Rotational shoulder prehab device for shoulder mobility and injury prevention. Targeted at overhead athletes and users focused on shoulder health.
• Evolution Tactical Gear Bag Durable tactical gear bag for transporting gym equipment and accessories. Targeted at athletes who travel with gear to gyms and competitions.
• Athlete Pack - RX Complete athlete essential package for competitive CrossFit athletes. Targeted at competitive CrossFit athletes seeking bundled essential gear.
• Jerk Blocks Olympic weightlifting jerk blocks for clean and jerk training. Targeted at competitive Olympic weightlifters and serious home lifters.
• Competition Weightlifting Platform Full-size 4m x 4m competition weightlifting platform for elite training. Targeted at competitive weightlifting clubs, schools, and commercial facilities.
• Home Gym Packages Pre-configured bundled home gym packages combining multiple equipment pieces for full-body training, ranging from beginner (~$466) to intensity/advanced (~$3,865). Targeted at home gym users seeking a turnkey equipment bundle.
• Punching Bag & Boxing Gloves (Special Order) Special-order range of heavy-duty boxing punching bags and professional-grade boxing gloves for combat sports and conditioning training. Targeted at boxing gyms, combat sports users, and conditioning-focused facilities.
• Team Barbell and Training Bumper Package Bundle pairing the Team Barbell 20kg with a 140kg training bumper set. Targeted at gyms, schools, and clubs standing up barbell training stations in one purchase.
• 20ft Free Standing Team 50x80 Rig (Clearance) Extended 20-foot free-standing team rig clearance item, part of a broader clearance assortment priced up to 70% off select items. Targeted at facilities and individuals seeking discounted large-format rigs.
• Apparel (e.g., Women's Evolution Booty Short, training tees) Functional fitness apparel including women's booty shorts, training t-shirts, tights, and tanks designed for gym and competition wear. Targeted at athletes and gym members.
• Performance Barbell Collars Aviation aluminium quick-release barbell collars for secure plate retention. Targeted at weightlifters seeking competition-grade plate retention.
• Wall Mounted Bumper Storage Wall-mounted bumper plate storage rack for organized equipment display. Targeted at gyms needing to store plates vertically along walls.
• Gym Fitout Services End-to-end commercial gym fitout service covering consultation, custom equipment procurement, rig and turf design, and installation for functional fitness gyms, CrossFit affiliates, schools, sports clubs, military and emergency services facilities, multi-site operators, and international facilities. Targeted at facility operators and institutional buyers.
• Event Gear Hire Rental equipment service providing temporary gym setup solutions for competitions and fitness events, including rental of rigs, plates, and conditioning gear. Targeted at event organisers and competition hosts.
• Turf Track Designer (Custom Configuration Service) Interactive configurator service that lets customers design and visualize a custom 12m x 2m sled track, including customization of colors, markings, logos, and functional training zones. Bundles with the supply of Gym Turf. Targeted at commercial facilities and home users installing a sled lane.
• Pull-Up Rig Designer (Custom Configuration Service) Interactive configurator that enables customers to visualize setups, customize layouts, and create pull-up rig configurations tailored to their gym or training space. Bundles with rig procurement through the Fitouts service. Targeted at home, commercial, and institutional rig buyers.
• Build Your Own Package Tool Online custom package builder that lets customers combine in-stock bumpers and barbells into a discounted bundle, automatically applying a 15% discount on orders over $500. Targeted at home gym and small facility buyers looking for value bundles.
• AF Reseller (Wholesaler) Program Wholesaler/reseller program enabling partner businesses to purchase Again Faster equipment for onward resale. Targeted at affiliate gyms and partner retailers.
• AF Loyalty Program Customer loyalty rewards program providing repeat-purchase benefits to registered customers. Targeted at individual repeat buyers.
• AF Ambassador Program Influencer partnership program for athletes and content creators endorsing Again Faster equipment. Targeted at athletes, coaches, and fitness content creators.
• Trade-In Gear Program Trade-in program allowing customers to exchange used gym equipment for credit toward new purchases, encouraging repeat sales. Targeted at existing customers upgrading equipment.

Quantifiable outcome

• Clearance sales up to 70% off on select items
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Eleiko: Swedish premium strength equipment manufacturer (Olympic barbells, plates, platforms, rigs) serving competition, commercial, and home segments — overlaps with Again Faster's competition-grade weightlifting line.
• Fringe Sport: US strength and functional fitness equipment retailer focused on CrossFit-style gear and home gym packages — directly comparable assortment and target buyer.
• Escape Fitness: UK-based commercial gym equipment and functional training supplier serving health clubs and boutique gyms globally — comparable commercial fitout motion to Again Faster's B2B services.
• Rogue Fitness: Largest US-based direct-to-consumer strength and functional fitness equipment brand; closest analog to Again Faster's barbell, rack, bumper, and rig catalog serving CrossFit-style affiliates and home gyms.
• Titan Fitness: US value-oriented direct-to-consumer strength equipment retailer — competes on similar home and light-commercial equipment at lower price points, often cited as Rogue's main alternative.
• Bells of Steel: Canadian strength and conditioning equipment DTC brand with comparable product breadth (barbells, plates, racks, sleds, conditioning) targeting home and garage gym buyers.
• Concept2: Manufacturer of rowing ergometers and SkiErg used in CrossFit and functional training facilities — overlapping conditioning equipment category sold alongside strength gear.
• REP Fitness: US-based direct-to-consumer strength equipment retailer offering racks, barbells, plates, benches, and home gym packages — comparable mid-premium positioning to Again Faster.

Others

• F45 Training: Australian-origin global functional fitness franchise — adjacent rather than competing directly, but a sizable institutional buyer and brand reference point in the same AU/NZ functional fitness ecosystem.

Emerging players

• Ice Barrel: US cold plunge specialist riding the recovery/wellness trend; comparable to Again Faster's Chill Bunny Ice Bath category expansion, though narrower in product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/againfasteraus
• Facebookfacebook.com/AgainFasterAustralia
• LinkedInlinkedin.com/company/again-faster-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Again Faster Equipment