What Bluemetric does

Bluemetric S.A. de C.V. is a Monterrey-based industrial measurement instruments distributor serving manufacturing, petrochemical, construction, security, food/cold-chain, and related verticals across Mexico. The company operates primarily through an e-commerce storefront (bluemetric.mx) with nationwide shipping, supplemented by direct-sales outreach via phone and WhatsApp staffed by named engineering advisors (Ing. Mario Mendoza for sales, Ing. Miguel Cruz for the laboratory).

Its catalog spans more than 60 instrument categories, including dimensional tools (verniers, micrometers, levels), force measurement (dynamometers up to 200 tonnes, torque meters), thermal and environmental instruments (thermometers, pyrometers, anemometers, gas detectors, sound level meters, particle counters), material testing equipment (hardness testers, roughness meters, coating thickness gauges including PosiTector series, rebar scanners), and adjacent categories such as solar panels/inverters, biometric access control, and medical X-ray viewers. Underlying instruments feature standard industrial connectivity (RS-232, USB, WiFi/GPRS, Bluetooth), with vendor-provided PC software such as TIMESurf for data analysis.

Revenue is generated through unit-priced hardware sales (quote-based for most SKUs, with example pricing such as USD$1,148 for a coating thickness gauge) and professional services, including an ISO/IEC 17025:2017 accredited calibration laboratory for force, thermodynamic, and dimensional instruments, plus repair services. The company is privately held with no disclosed institutional investors, funding rounds, or acquisitions, and operates as an independent Mexican corporation with 11-50 employees.

Name

Bluemetric

Legal name

Bluemetric S.A. de C.V.

Website

https://bluemetric.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluemetric is a Monterrey, Mexico-based industrial measurement instruments distributor serving manufacturing, petrochemical, construction, and related sectors nationwide through e-commerce and direct sales.

Ownership category

akta.pro rank

Product category

Industrial Measurement Instruments

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Testing Laboratories and Services (54138), Other Measuring and Controlling Device Manufacturing (334519), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Testing Laboratories (8734)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK), Metering, Calibration & Flow Measurement Verification (EUAEAHAM)

Keywords

• Industrial measurement instruments
• Calibration services
• Non-destructive testing
• Precision metrology equipment
• Industrial instrumentation

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Measurement Instrument Sales: Bluemetric generates revenue through the sale of industrial measurement instruments and equipment, including hardware products such as dynamometers, hardness testers, thermal cameras, gas detectors, and precision measurement tools. Products are sold individually with per-unit pricing.
2. Calibration Laboratory Services: Professional calibration services for force, thermodynamic, and dimensional measurement instruments, provided through an ISO/IEC 17025:2017 accredited laboratory.
3. Repair Services: Instrument repair services for measurement equipment (referenced in website navigation as 'Repara' service).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Bluemetric distributes industrial measurement instruments across 60+ product categories — including dynamometers, hardness testers, thermal cameras, gas detectors, coating thickness gauges, 3D laser scanners, sound level meters, viscometers, and concrete testing equipment — to industrial buyers across Mexico via an e-commerce storefront and direct sales channels. The company also operates an ISO/IEC 17025:2017 accredited calibration laboratory offering calibration services for force, thermodynamic, and dimensional measurement instruments, plus repair services (Repara).

Product overview

Bluemetric is a Mexican industrial measurement instruments distributor offering a comprehensive portfolio of over 50+ product categories. The core offering consists of precision measurement instruments including alcohol testers, anemometers, balances, borescopes, gloss meters, weld calibrators, thermal cameras, biometric locks, colorimeters, particle counters, gas detectors, dynamometers, distance meters, hardness testers, 3D laser scanners, total stations, explosion meters, gaussmeters, concrete testing equipment (rebar scanners, moisture meters, rebound hammers), lux meters, pressure gauges, adhesion testers, water quality meters, coating thickness gauges (PosiTector series), humidity meters, dew point meters, radiation meters, tachometers, insulation testers (Megger), micrometers, levels, solar panels and inverters (Sharp panels, Solis inverters), refractometers, roughness testers (TIME series profilometers), sound level meters, thermometers, torque wrenches, vacuum gauges, verniers, vibration meters, viscometers, and medical X-ray viewers. The company also operates an ISO/IEC 17025:2017 accredited calibration laboratory. Product connectivity includes RS-232, USB, WiFi/GPRS, and Bluetooth interfaces on various instruments, with software like TIMESurf for PC-based data analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Alcohol testers (Alcoholímetros) Professional breath alcohol testers, including biometric models with facial recognition and blood alcohol detection for workplace safety enforcement.
• Electrical measurement instruments (Amperímetros, Multímetros, Testers) Digital clamp meters and multimeters for measuring electrical current, voltage, and resistance in industrial applications.
• Anemometers (Anemómetros) Hot-wire and vane anemometers for measuring wind speed and airflow in industrial and environmental applications.
• Balances and scales (Balanzas y Básculas) Precision electronic scales and balances for industrial and laboratory weighing applications.
• Borescopes (Boroscopios) Industrial borescopes for visual inspection of internal components and hard-to-reach areas.
• Gloss meters (Brillómetros) Gloss meters for measuring surface gloss on paints, coatings, and materials including PosiTector GLS and 3NH series.
• Weld inspectors and profile gauges (Calibradores de Soldadura) Weld inspectors and weld profile gauges for measuring and validating weld quality and dimensions.
• Thermal imaging cameras (Cámaras Termográficas) Thermal imaging cameras for industrial inspection, including models with WiFi connectivity and temperature ranges up to 550°C.
• Colorimeters and spectrophotometers (Colorímetros) Digital colorimeters and spectrophotometers for measuring and analyzing color in industrial and quality control applications.
• Particle counters (Contadores de Partículas) Particle counters for measuring air quality and contamination levels in cleanrooms and industrial environments.
• Biometric and electronic door locks (Cerraduras Biométricas) Electronic and biometric door locks including Bluetooth, keypad, fingerprint, and proximity card access systems for hotels and commercial use.
• Access control systems (Control de Acceso) Access control systems including facial recognition, fingerprint scanners, and integrated hotel lock packages.
• Gas detectors (Detectores de CO2 y Gases) Carbon monoxide and multi-gas detectors including BW Technologies and Gas Alert series for industrial safety.
• Leak detectors (Detectores de Fugas) Leak detectors for identifying gas, air, and fluid leaks in industrial systems and equipment.
• Dynamometers (Dinamómetros) Digital force gauges and dynamometers ranging from 5 kg to 1000 kg for tension, compression, and force measurement, including crane scales up to 200 tonnes.
• Laser distance meters (Distanciómetros) Laser distance meters for precise distance measurements in construction and industrial applications.
• Hardness testers and durometers (Durómetros) Hardness testers including Rockwell bench models, Leeb testers, and Shore durometers for metals, plastics, and rubber.
• Industrial 3D laser scanners (Escáner Láser 3D) High-precision 3D laser scanners with blue laser technology (Feibai 22 blue cross-hair lasers) for industrial inspection and dimensional measurement.
• Total stations (Estaciones Totales) Total station surveying equipment including Geomax Zoom series for topographic and construction measurement.
• Explosimeters and confined space gas detectors (Explosímetros) Explosion meters and multi-gas detectors for confined space entry and industrial safety monitoring.
• Gaussimeters (Gaussímetros) Magnetic field meters for measuring magnetic flux density in industrial and laboratory settings.
• Concrete testing instruments (Instrumentos para Hormigón) Concrete testing equipment including rebound hammers (esclerómetros), rebar scanners, moisture meters, sclerometers, and penetration testers for construction quality control and structural inspection.
• Light meters (Luxómetros) Digital light meters for measuring illuminance in industrial, laboratory, and environmental applications.
• Digital pressure gauges (Manómetros Digitales) Digital pressure gauges including differential pressure meters for industrial hydraulic and pneumatic systems.
• Adhesion testers (Medidores de Adhesión) Pull-off adhesion testers for measuring coating adhesion on metal and concrete substrates.
• Water quality meters (Medidores de Calidad del Agua) Water quality testing instruments for measuring pH, conductivity, dissolved oxygen, and other parameters.
• Coating thickness gauges (Medidores de Espesor) Coating thickness gauges including PosiTector series for measuring paint and coating thickness on ferrous and non-ferrous substrates.
• Moisture meters (Medidores de Humedad) Moisture meters for measuring humidity in materials including hay, wood, concrete, and construction materials.
• Dew point meters (Medidores de Punto de Rocío) Dew point meters including PosiTector DPM series for measuring environmental conditions in coating applications.
• Radiation meters (Medidores de Radiación) Radiation measurement instruments for detecting and measuring radiation levels in industrial applications.
• Tachometers and rotation meters (Medidores de Rotación) Tachometers and rotation meters for measuring motor speed and rotational velocity in industrial equipment.
• Megger insulation testers Insulation testers and meggers for measuring electrical insulation resistance in industrial equipment.
• Micrometers (Micrómetros) Digital micrometers for precision external and internal measurement in manufacturing and quality control.
• Precision levels and inclinometers (Niveles) Precision levels and inclinometers for measuring angles and horizontal planes in construction and industrial applications.
• Solar panels and inverters (Paneles Solares y Inversores) Solar panels including Sharp monocrystalline modules and Solis three-phase inverters for commercial and industrial solar installations.
• Penetrometers (Penetrómetros) Penetrometers for testing concrete and mortar strength in construction quality control.
• Infrared pyrometers and thermometers (Pirómetros Infrarrojos y Termómetros) Digital thermometers including environmental loggers and infrared pyrometers for non-contact temperature measurement in industrial applications.
• Refractometers (Refractómetros) Refractometers for measuring refractive index in liquids including honey, Brix, and industrial fluids.
• Surface roughness testers (Rugosímetros) Surface roughness testers and profilometers including TIME series for measuring surface texture in manufacturing.
• Sound level meters (Sonómetros) Sound level meters and calibrators for measuring noise levels in industrial and environmental applications.
• Tensiometers (Tensiómetros) Tensiometers for measuring surface tension in industrial liquids and coating applications.
• Thermo-hygrometers and data loggers (Termohigrómetros) Programmable temperature and humidity data loggers including wall-mounted and probe models with USB connectivity.
• Torque wrenches and meters (Torquímetros) Digital and analog torque wrenches for precise torque measurement in industrial assembly and maintenance.
• Vacuum gauges (Vacuómetros) Vacuum gauges for measuring pressure in vacuum systems and industrial processes.
• Verniers and digital calipers (Verniers) Digital and analog calipers for precision dimensional measurement in manufacturing and quality control.
• Vibration meters (Vibrómetros) Vibration meters for measuring mechanical vibration in industrial equipment and predictive maintenance.
• Viscometers (Viscosímetros) Viscosity measurement instruments including Ford cup viscometers and rotational viscometers for quality control.
• Medical X-ray viewers (Negatoscopio and medical equipment) LED industrial and medical X-ray viewers (negatoscopes) and related diagnostic instruments for radiographic examination.
• ISO/IEC 17025:2017 Accredited Calibration Laboratory Calibration services for force, thermodynamic, and dimensional measurement instruments, provided through an ISO/IEC 17025:2017 accredited laboratory with metrological traceability.
• Instrument Repair Services (Repara) Repair services for measurement instruments and equipment offered to industrial customers.

Quantifiable outcome

• Laboratorio Acreditado a la ISO/IEC 17025:2017 - Accredited calibration laboratory meeting international metrology standards

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Transcat: Transcat is a US-based provider of calibration services and distributes test, measurement, and control instruments. It directly mirrors Bluemetric's combined distribution-plus-accredited-lab model and competes for similar industrial quality-assurance buyers.
• Defelsko: Defelsko manufactures coating thickness and inspection gauges (PosiTector series), which Bluemetric prominently resells. As the underlying brand, Defelsko is a direct supplier-peer whose own distribution strategy affects Bluemetric's positioning in the surface inspection niche.
• Trescal: Trescal is a global calibration services provider with operations across the Americas and Europe. It is a direct competitor to Bluemetric's ISO/IEC 17025 calibration lab offering and represents the type of consolidated player that could enter the Mexican market.
• Calibration Source: A US-based provider of calibration services for dimensional, force, and thermodynamic equipment — directly overlapping with Bluemetric's ISO/IEC 17025 accredited calibration lab scope for the same instrument families.
• TestEquity: TestEquity is a US distributor of test and measurement equipment and calibration services. Its e-commerce-led model and breadth of categories closely parallels Bluemetric's distribution-plus-services GTM.

Broad incumbents

• Keysight Technologies: Keysight is a global leader in electronic test and measurement instrumentation. Its presence in Mexico through industrial buyers overlaps with Bluemetric's electrical measurement (multimeters, meggers) category.
• Fluke Corporation: Fluke is the dominant global brand in portable electrical and industrial test & measurement instruments (multimeters, meggers, thermal cameras). Bluemetric resells Fluke-adjacent categories and competes indirectly for the same industrial buyer.
• Mitutoyo: Mitutoyo is the global leader in dimensional metrology (calipers, micrometers, CMMs). Bluemetric distributes competing third-party dimensional measurement tools and competes indirectly with Mitutoyo's authorized Mexican dealer network.

Emerging players

• Fischer Technology: Fischer manufactures coating thickness, material analysis, and nanoindentation measurement instruments. Its products overlap with Bluemetric's hardness, coating thickness, and material testing categories sold to Mexican industrial buyers.

Regional players

• Instrumentos de Medición (Mexico): Other Mexican distributors of industrial measurement instruments. They overlap directly with Bluemetric's product portfolio and target the same industrial, petrochemical, and construction customers within Mexico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bluemetric
• YouTubeyoutube.com/@bluemetrics.a.dec.v.2732
• Facebookfacebook.com/Bluemetric
• LinkedInlinkedin.com/company/bluemetric-mx
• Instagraminstagram.com/bluemetric.sadecv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluemetric