Move Social

Name

Move Social

Legal name

Move Social

Website

https://move.social

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Impact Consulting

NAICS

Research and Development in the Social Sciences and Humanities (541720), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation (Org/HR) (BPACAJAD)

akta.pro secondary industry

Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Social impact consulting
• Theory of change
• Impact evaluation
• Strategic planning
• Organizational development

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Project-based consulting engagements including strategic planning, evaluations, studies, systematizations, diagnostics, facilitation, and training services to social sector organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Move Social is a B Corp certified consulting firm that delivers project-based social impact advisory services to NGOs, foundations, companies, and public sector entities across Latin America. Core offerings cover strategic planning, Theory of Change development, impact and results evaluations, organizational studies, diagnostics, facilitation of human and organizational development, training, and data visualization panels.

Product overview

Move Social is a B Corp consulting firm offering social impact advisory services rather than a unified software platform. The core offerings include strategic planning, Theory of Change development, impact evaluations, organizational studies and diagnostics, facilitation of human and organizational development processes, training, and data visualization dashboards. The company also produces publications and knowledge tools such as the Ferramenta de Autodiagnóstico para o Desenvolvimento Institucional and Modelo C 2.0. Services are delivered through consulting engagements with organizations across Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria em Planejamentos Estratégicos Collaborative strategic planning processes that develop realistic plans adapted to various organizational contexts, using different approaches, procedures, tools, and techniques to strengthen social impact strategy design for NGOs, foundations, social businesses, and public sector organizations.
• Teorias de Mudança Sensitive and adaptive Theory of Change development attentive to the complex systems in which organizations operate, helping organizations understand their path toward intended positive impacts.
• Avaliações de Impacto e Resultados Impact and results evaluations using mixed-methods approaches, treating outcome assessment as an ethical and political imperative rather than merely a technical-bureaucratic activity.
• Estudos, Sistematizações e Diagnósticos Production of studies, systematizations, and diagnostics of diverse experiences, built with technical rigor and narrative quality to respond to varied organizational demands.
• Facilitações de processos de desenvolvimento humano e organizacional Facilitation spaces that value frank and constructive dialogue, learning during the process, and adaptability to the needs of each case, supporting organizations to reach their potential.
• Formações e Mentorias Training processes that share knowledge connected to new trends and practical solutions with partners, covering areas including consulting practice and knowledge production.
• Painéis de Visualização de Dados Dashboards built from active listening, solid evaluation methodologies, and attention to the singularities of each context, focused on generating insights and supporting decision-making aligned with transformative purposes.
• Modelo C 2.0 Version 2.0 of the Modelo C framework/tool published by Move Social on March 31, 2025.
• Ferramenta de Autodiagnóstico para o Desenvolvimento Institucional A self-diagnostic tool for institutional development published by Move Social on May 27, 2025.

Quantifiable outcome

• Supported hundreds of organizations across 23 Brazilian states and 6 Latin American countries
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and moderate.

• Instituto ArapyaúcoreStrategic or Co-development Partner · 1 January 2020Partnered on social impact initiatives, with Move providing consulting services for strategic planning and evaluation in the environmental and social sectors
• Fundação LemanncoreStrategic or Co-development Partner · 1 January 2020Education-focused philanthropy foundation; Move has supported with strategic planning and evaluation projects
• Itaú SocialcoreStrategic or Co-development Partner · 1 January 2020Social investment arm of Itaú Unibanco; Move has provided evaluation and strategic planning services for education and management excellence programs
• UNICEF – Fundo das Nações UnidascoreStrategic or Co-development Partner · 1 January 2020United Nations Children's Fund; Move has supported with evaluations and strategic planning initiatives
• UNESCOcoreStrategic or Co-development Partner · 1 January 2020United Nations Educational, Scientific and Cultural Organization; Move has provided evaluation and planning services
• Fundo ValecoreStrategic or Co-development Partner · 1 January 2020Environmental and sustainable development fund; Move has provided impact management and socio-environmental innovation consulting
• Laudes FoundationcoreStrategic or Co-development Partner · 1 January 2020Foundation focused on social and environmental impact; Move has provided evaluation services
• Instituto AlanacoreStrategic or Co-development Partner · 1 January 2020Non-profit focused on children and adolescents' rights; collaborative work on communication and cause advocacy
• Rede NarrativasmoderateStrategic or Co-development Partner · 1 January 2020Collaborative partnership for cause communication publication with Instituto Alana and Fundação Tide Setubal
• Fundação Tide SetubalcoreStrategic or Co-development Partner · 1 January 2020Family foundation focused on urban peripheries; Move co-produced reflections and guidelines for communicators in social organizations
• Instituto Helda GerdaumoderateStrategic or Co-development Partner · 1 January 2020Family foundation of Gerdau Johannpeter family; Move developed volunteering policy and implementation manual for Gerdau
• Rede Brasileira de Monitoramento e Avaliação (RBMA)moderateOthersProfessional association membership providing access to the monitoring and evaluation professional community in Brazil. Move Social is an associated member of RBMA.
• Rede LatimpactomoderateOthersLatin American network of organizations focused on social impact. Move Social is an associated member of Rede Latimpacto.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• BetterEvaluation: Global nonprofit that develops and curates M&E methods, frameworks, and tools for evaluators and social-purpose organizations. Comparable as an adjacent player in evaluation methodology and capacity building, intersecting with Move Social's training and publication offerings.

Direct peers

• The Policy Practice: Independent consultancy providing monitoring, evaluation, and policy advisory services to foundations, multilaterals, and NGOs. Comparable as a boutique M&E/policy consulting firm with a similar methodological and client profile to Move Social.
• Oxford Policy Management: Global policy and evaluation consultancy advising governments, multilaterals, and foundations on social program design and M&E in developing economies. Comparable in service mix (evaluation, theory of change, policy advisory) and client profile (UNICEF/UN-adjacent).
• SITAWI Finanças do Bem: Brazilian social finance and impact advisory firm offering impact measurement, strategy, and assessment to social organizations, foundations, and impact businesses. Directly comparable as a Brazil-rooted social-impact advisory with similar M&E and strategic planning services.
• IDIS — Instituto para o Desenvolvimento do Investimento Social: Brazilian institute that advises companies, foundations, and family offices on social investment strategy and impact measurement. Highly comparable to Move Social given overlapping Brazil-based, foundation-and-corporate client base and shared focus on qualifying social impact.
• Itad: Global monitoring, evaluation, and learning consultancy that advises philanthropies, multilaterals, and governments on impact evaluation. Directly comparable as a specialist M&E consulting firm serving foundations and multilaterals — a category peer for Move Social's evaluation practice.
• Pinhão Analytics: Brazilian data and analytics consultancy focused on the social sector, building dashboards, indicators, and M&E systems for NGOs and foundations. Comparable because of its data-visualization and monitoring focus that overlaps with Move Social's dashboard offering.

Broad incumbents

• ICF International: Global consulting firm with a substantial M&E, social research, and international development practice serving multilaterals, governments, and NGOs. Comparable as a broader incumbent offering overlapping evaluation, social research, and capacity-building services.
• GIFE — Grupo de Institutos, Fundações e Empresas: Brazilian association of private foundations and corporate institutes that produces research, training, and convening for the social-investment ecosystem. Comparable as a broader institutional player in the same ecosystem Move Social serves.
• Mathematica: US-based research and evaluation firm conducting large-scale social program evaluations for federal agencies and foundations. Comparable for its mixed-methods evaluation methodology and foundation/government clientele, though operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@movesocial2083
• Facebookfacebook.com/movesocial
• LinkedInlinkedin.com/company/movesocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Social