Original Media

What Original Media does

Original Media is a full-service online marketing bureau headquartered in Kalmthout, Belgium (Antwerp province), founded in 1990 and operating as a private, founder-owned limited company (Original Media bv). The company delivers integrated digital marketing services including custom web design and development, internet marketing (SEO, social media, email campaigns, PPC/Google AdWords), graphic design, and professional business photography. Its customer base is concentrated in small and medium businesses across the Flanders region and broader Benelux, with a vertical mix spanning hospitality (hotels, restaurants, campings), trades and construction, professional services, beauty and wellness, and luxury real estate. Named customers include Hotel The Wigwam, Hotel Nehalennia, Restaurant De Marmiet, Tuinconcept Mertens, and CINEAK.

The firm's core deliverables are custom website projects priced between €1,500 and €60,000, with supporting offerings in hosting, domain registration, and SSL certificates that produce modest recurring revenue, plus the Original Media Academy training program for digital marketing transformation. Its technology stack is built entirely on third-party platforms (Google Maps APIs, Google Analytics, Google AdWords, and reservation systems such as Resengo and TableBooker) rather than proprietary infrastructure, and the firm claims its mobile-optimized sites achieve average Google usability/speed scores of 95/100. The company has received an Awwwards nomination for design work and additional industry awards.

Revenue mechanics are predominantly project-based (one-time license fees for website builds plus professional services fees for ongoing marketing), with a thin subscription tail from hosting and related services. The GTM motion is sales-led and direct, relying on consultation, strategy development, and project delivery to individual clients with no visible self-serve or platform layer. The team is small (1-10 employees), the company has no disclosed external funding or parent organization, and its operating model emphasizes multi-generational client retention and direct, jargon-free client communication.

Name

Original Media

Legal name

Original Media bv

Website

https://originalmedia.eu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Original Media is a Belgian full-service digital marketing bureau based in Kalmthout, providing web design, internet marketing, graphic design, and photography services to small and medium businesses across Flanders and Benelux, with a focus on hospitality, construction, and professional services verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Web design services
• Digital marketing agency
• Search engine optimization
• Graphic design services
• Professional photography

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Web Design Services: Custom website design and development services, likely project-based with pricing ranging from €1500 to €60000
2. Internet Marketing Services: Digital marketing services including SEO, Google Ads/PPC, social media management, content marketing, and email campaigns
3. Graphic Design Services: Visual design services for print and digital materials
4. Photography Services: Professional business photography for websites, print, and advertising
5. Hosting Services: Website hosting, domain names, and SSL certificates
6. Original Media Academy: Training programs for organizations on digital marketing transformation

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Original Media is a full-service online marketing bureau that designs and builds custom, mobile-friendly, SEO-optimized websites and delivers integrated internet marketing services (SEO, social media, email campaigns, Google Ads/PPC, content marketing, analytics) for small and medium businesses. The agency also provides graphic design, professional business photography, hosting/domain/SSL services, and digital marketing training via the Original Media Academy, with website project fees ranging from €1,500 to €60,000.

Product overview

Original Media is a full-service online marketing bureau offering integrated web design, internet marketing, and graphic design services. The core offerings include custom website design and development with mobile optimization, plus comprehensive digital marketing services (SEO, social media, email campaigns, PPC advertising, and analytics). Supporting services include professional photography, graphic design, marketing strategy consulting, and the Original Media Academy for digital training. Additional offerings encompass hosting, domain registration, and SSL certificates. The company emphasizes visual presentation, mobile-friendly design, and long-term client relationships. Website project pricing ranges from €1,500 to €60,000.

Differentiator

Problem solved

Functional benefit

Brands

• Original Media Academy: Training program for organizations to successfully transform to a digital marketing environment, covering social media, mobile technology and analytical tools

Products and services

• Webdesign & Webontwikkeling (Web Design & Development) Professional custom website design and development for SMEs across Belgium, emphasizing attractive visuals, mobile-friendliness, self-editable content management, and SEO optimization. Delivered as project-based builds priced €1,500–€60,000.
• Internetmarketing (Internet Marketing) Full-service digital marketing encompassing strategy development, customer acquisition, website traffic growth, and brand strengthening for SME clients, bundling SEO, social media, email campaigns, PPC, content marketing, and analytics into a coordinated plan tailored to sector, business, goals, and budget.
• Grafisch Design (Graphic Design) Graphic and visual design services creating professional business presentations, marketing materials, and branded visual content emphasizing clients' key selling points with refined layouts, page composition, and integrated quality photography.
• Fotografie (Photography) Professional business photography covering interior, exterior, hotel, food, architectural, and landscape photography for client websites, print materials, and advertisements, delivered by in-house specialist photographers.
• Original Media Academy Training program helping organizations transform to a digital marketing environment, covering digital technologies including social media, mobile technology, and analytical tools, delivered to organizational clients.
• Hosting & Domeinnaam & SSL (Hosting, Domain Names, SSL Certificates bundle) Recurring website hosting service bundled with domain name registration and SSL certificate installation and management, providing ongoing server management and maintenance for client websites on a subscription basis.
• Strategie en Consulting (Strategy & Consulting) Marketing strategy advisory service helping clients develop their ideal marketing strategy, understand their business, and navigate digital transformation using buyer segmentation, customer journey mapping, drip-feed campaigns, and content strategy.

Quantifiable outcome

• Hotel Nehalennia experienced enormous increase in reservations and is fully booked for months after new website
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dept Agency: Large European digital agency with significant Benelux presence, offering end-to-end creative, technology, and digital marketing. Competes for the upper end of Original Media's market but with vastly broader capabilities and scale.

Direct peers

• Made With Love: Belgian digital product and web agency headquartered in Ghent, delivering custom web design, software, and digital strategy to SMB and mid-market clients across Benelux. Closely comparable to Original Media in size, geography, and integrated service model.
• Wijs: Belgian digital agency providing web development, SEO, and online marketing services to SMEs, with similar SMB orientation and Flemish market presence to Original Media.
• Lemento: Belgian digital creative agency offering web design, branding, and online marketing to Flemish SMBs. Comparable scope (design + marketing + content) and similar Belgian regional focus as Original Media.
• Hello I'm Agency: Belgian creative agency focused on branding, web design, and digital marketing for SMEs. Similar integrated service offering and Belgian market focus as Original Media.
• Glue Amsterdam: Amsterdam-based digital agency offering web design, development, and digital marketing. Direct overlap in service mix (web + marketing) and adjacent Benelux market, though typically serving slightly larger clients.
• Buro Knal: Antwerp-based design and digital agency offering branding, web design, and marketing services. Geographic proximity (Antwerp) and similar SMB-focused creative offering make it a close local competitor.
• Hexoa: Belgian digital agency specializing in web design, development, and online marketing for SMEs. Comparable in size, service portfolio, and target customer base to Original Media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/original_media_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Media