What Puma does

Puma (legal entity PUMA s.r.l.) is an Italian B2B promotional products company headquartered in Matera, founded in 2005 and operating with 11-50 employees from registered offices, administrative offices, and a logistics/warehouse facility in the Zona Paip industrial area. The company sells a catalog of 1,000+ customizable promotional items across apparel (Pumatex workwear and sportswear lines), electronics (USB drives, power banks, Bluetooth speakers), signage (flags, banners, roll-ups, totems), drinkware, office supplies, doormats, trophies, and Pierre Cardin licensed merchandise, targeting corporate buyers, event organizers, sports teams, and resellers.

The company operates its own in-house decoration infrastructure covering screen printing (serigrafia), tampon printing (tampografia), digital printing (Stampa Digitale and Puma Pix), sublimatic printing, engraving (intaglio), embroidery (ricamo), transfer printing, laser marking, and 3D printing, enabling it to deliver customized and non-personalized products from a single site. Branded sub-services Puma Pix (digital printing), Puma Tex / Pumatex (textile printing), and Puma Dekor (vehicle decoration/wrapping) segment these capabilities commercially.

Puma's revenue model combines one-time promotional product sales with customization services on a quote-based or volume-tiered unit pricing model, with discounts escalating at quantity thresholds (e.g., 100+, 250+, 500+, 1000+, 2000+, 3000+ units). Distribution runs through a hybrid channel: direct B2B sales via the Italian-language pumamatera.it e-commerce storefront and an authorized reseller/agent (Rivenditori/Agenti) network serving mid-market buyers across Italy and Europe. The company is privately held with a share capital of €75,000 i.v., no external funding, no disclosed revenue, and no parent company or subsidiaries.

Name

Puma

Legal name

PUMA s.r.l.

Website

https://pumamatera.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Puma (PUMA s.r.l.) is an Italian B2B promotional products company in Matera selling 1,000+ customizable merchandise items with in-house printing, embroidery, laser, and 3D decoration services to corporate buyers and resellers across Europe via e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Promotional Merchandise and Customization Services

NAICS

Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Promotional products
• Custom merchandise
• Screen printing services
• Corporate branding items
• Textile customization

Headquarters

HQ city

Matera

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional Products Sales: Puma generates revenue through the sale of customized promotional items including clothing, writing instruments, bags, drinkware, office supplies, calendars, flags, and accessories. Revenue is one-time per transaction with volume-based pricing tiers offering discounts for larger orders. They also sell non-personalized outlet items at reduced prices.
2. Customization Services: Revenue from printing, embroidery, engraving, and other personalization services applied to promotional products. Services include screen printing, digital printing, sublimatic printing, tampon printing, laser marking, and embroidery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PUMA s.r.l. is an Italian promotional products company that manufactures, sources, and personalizes branded merchandise for B2B customers. It sells a catalog of 1,000+ customizable items (clothing, USB drives, power banks, flags, drinkware, office supplies, doormats, trophies) and applies in-house printing and decoration services — screen printing, digital printing, embroidery, tampon printing, sublimatic printing, laser marking, engraving, and transfer printing — under its Pumatex, Puma Pix, and Puma Dekor sub-brands. Customers purchase directly via the pumamatera.it e-commerce site or through authorized resellers and agents, with volume-based tiered pricing.

Product overview

Puma is an Italian promotional products company offering a comprehensive catalog of customizable merchandise and printing services. The product portfolio includes branded clothing lines (Pumatex for workwear and sports apparel), electronic items (USB drives, power banks, Bluetooth speakers, chargers, smartwatch accessories), printed materials (flags, banners, signage, roll-ups, totems), and recognition items (trophies, medals, crests). Services include digital printing (Puma Pix), textile printing (Puma Tex), and vehicle decoration (Puma Dekor). The company operates as a B2B promotional items supplier with extensive customization capabilities for corporate branding, events, and marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumatex clothing line
• Customizable USB flash drives
• Flags and accessories
• Visual display products
• Puma Pix digital printing service
• Puma Tex textile printing service
• Puma Dekor vehicle decoration service
• Sportswear line
• Workwear line
• Trophies, medals, and awards
• Power banks
• Customized doormats and entrance mats
• 3D printing service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Pierre CardinminorOEM/ Whitelabel/ Licensing PartnerPuma offers licensed Pierre Cardin branded products including a blender (Frullatore Pierre Cardin OP0610) as part of their premium branded merchandise offerings. This is a licensing arrangement for branded promotional items.
• Diótima srlminorImplementation/ SI/ Consulting PartnerDiótima srl provides website development and theming services for Puma's e-commerce platform (Powered by Diótima srl - Theme based on Cacoon/MetCreative).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4imprint Group plc: UK/US-headquartered direct marketer and distributor of promotional products, serving B2B customers with customized merchandise across apparel, drinkware, writing instruments, and bags — the same end-use categories and customization-led model as Puma.
• Crestline Promotional Products: US-based distributor of customized promotional merchandise including apparel, drinkware, and accessories; directly comparable to Puma in customization-led B2B sales of corporate merchandise.
• Xindao Group: Netherlands-based designer, manufacturer, and distributor of promotional gifts and merchandise with pan-European reach; directly comparable to Puma in product mix, decoration services, and B2B promotional distribution.
• PF Concept: Netherlands-headquartered European supplier of promotional products, offering an extensive multi-category catalog with in-house decoration; competes with Puma for the same corporate and reseller customers across European markets.
• Brand Addition: UK-based promotional merchandise specialist providing customized products and decoration services to corporate clients across Europe; directly comparable to Puma in catalog breadth, decoration capabilities, and B2B focus.
• Discount Mugs: US-based promotional products company offering customized drinkware, apparel, and accessories for B2B buyers; directly comparable to Puma in custom-printed merchandise across the same core categories (drinkware, apparel, accessories).
• ePromos: US-based online promotional products distributor specializing in customized merchandise and corporate branding; directly comparable to Puma in B2B e-commerce-led promotional product distribution with decoration services.

Broad incumbents

• HALO Branded Solutions: One of the largest North American promotional products distributors, offering customized merchandise, decoration services, and corporate programs; competes with Puma in the same customer use cases but at significantly greater scale and broader geographic reach.
• National Pen: US-headquartered large-scale promotional products and writing instruments specialist selling customized merchandise to businesses; overlaps with Puma in customized writing instruments, drinkware, and corporate gifting categories at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puma