Etail
Shenzhen Electrical Appliances Co. (深电) is a Chinese state-owned defense enterprise, founded in 1979, that designs, manufactures, and maintains wired and wireless communication equipment and electrical connectors for the national defense and military sector via government procurement.
- Company typePrivate
- Founded1979
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Etail does
Shenzhen Electrical Appliances Co. (Shendian / 深电) is a state-owned enterprise under central ministry management, founded in October 1979 and headquartered in Shenzhen's Luohu District with a secondary manufacturing facility in Longhua District. The company specializes in the research, development, manufacturing, and maintenance of wired and wireless communication equipment and electrical connectors, with a workforce of 1,600+ employees (40% R&D/engineering, including PhD and Master's degree holders) and total quality assets of 1 billion RMB across 44,000+ square meters of factory space.
The company's revenue model is built on government defense procurement contracts and direct B2B sales to military and national defense clients, supplemented by maintenance and lifecycle support services. Its product portfolio spans wired communication equipment, wireless communication equipment, and electrical connectors, produced through two controlled subsidiaries — Shenzhen Tongchuang Communication Co., Ltd. (communication equipment) and Shenzhen Tongmao Electronics Co., Ltd. (electronic components). The business is supported by a postdoctoral research workstation (2006), Shenzhen Enterprise Technology Center designation (2016), National High-Tech Enterprise certification (2016), and GJB9001B-2009 military quality system certification.
The go-to-market motion is sales-led through government defense procurement bidding, with the company reporting a first-place win in industry product procurement bidding. Distribution is single-country (China) and single-channel (central government procurement), with no commercial retail or digital channels. The company also serves ancillary civilian markets for its differentiated communication products, though these are described as secondary to the core defense vertical.
Etail firmographics
Firmographics- Name
- Etail
- Legal name
- 开云在线登录官网入口-开云（中国）
- Website
- https://etailargentina.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shenzhen Electrical Appliances Co. (深电) is a Chinese state-owned defense enterprise, founded in 1979, that designs, manufactures, and maintains wired and wireless communication equipment and electrical connectors for the national defense and military sector via government procurement.
- Ownership category
- akta.pro rank
Etail industry classification
Industry- Product category
- Defense Communication Equipment
- NAICS
- Other Communications Equipment Manufacturing (33429)
- SIC
- Communications Equipment, Nec (3669)
- akta.pro primary industry
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
- akta.pro secondary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
Keywords
Where Etail is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Etail business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Defense and Military Communication Equipment Sales: The company generates revenue primarily through the design, development, manufacturing, and sales of wired/wireless communication equipment and electrical connectors to military and defense sector customers. Revenue is derived from government defense procurement contracts and direct B2B sales. Products are at industry-leading level with full lifecycle support including R&D, manufacturing, and maintenance.
- 维修保障服务: Maintenance and support services for military communication equipment, providing ongoing revenue from existing customer base through repair and technical support contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Etail product offering
Product offeringCore offering
Etail (Shenzhen Electrical Appliances Co.) designs, develops, manufactures, and sells wired and wireless communication equipment and electrical connectors primarily for defense and national defense applications. The company integrates R&D, manufacturing, and maintenance services into a full lifecycle offering, supported by two controlled subsidiaries (Shenzhen Tongchuang Communication Co., Ltd. and Shenzhen Tongmao Electronics Co., Ltd.) that specialize in communication equipment and electronic components respectively. Products are positioned at industry-leading levels for military and civilian markets.
Product overview
深圳电器（Shenzhen Electrical Appliances Co.）is a state-owned high-tech enterprise specializing in the research, development, manufacturing, and maintenance of wired and wireless communication equipment and electrical connectors. The company operates as a unified product portfolio consisting of three core product lines—wired communication equipment, wireless communication equipment, and electrical connectors—supported by two wholly-owned subsidiaries: 深圳市通创通信有限公司 (specializing in communication equipment) and 深圳市通茂电子有限公司 (specializing in electronic components). The company integrates R&D, manufacturing, and maintenance services into a comprehensive offering for defense and civilian markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Wired Communication Equipment (有线通信设备)
- Wireless Communication Equipment (无线通信设备)
- Electrical Connectors (电连接器)
- Maintenance and Support Services (维修保障服务)
Quantifiable outcome
- Won first place in industry product procurement bidding, securing significant purchase orders for communication equipment
- +2 more outcomes
Companies that use Etail
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Etail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Etail partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- 桂林电子科技大学信息与通信学院 (School of Information and Communication Engineering, Guilin University of Electronic Technology)minorUniversity partnership for talent recruitment and university-enterprise cooperation. The university leadership visited the company to meet with Guilin University alumni working at the company and exchanged views on strengthening school-enterprise cooperation, corporate publicity, and graduate career development.
- 深圳市通创通信有限公司 (Shenzhen Tongchuang Communication Co., Ltd.)coreOne of two controlled subsidiaries, dedicated to specialized communication equipment R&D and manufacturing. Serves as an extension of the parent company's communication equipment business with independent R&D capabilities.
- 深圳市通茂电子有限公司 (Shenzhen Tongmao Electronics Co., Ltd.)coreOne of two controlled subsidiaries, specialized in electronic component manufacturing. Operates as an extension of the parent company's connector and component manufacturing capabilities.
Scale indicators8 records
Recent moves9 records
Expansion highlights4 records
Etail competitors and assessment
Company assessmentBroad incumbents
- Thales Group: Thales is a major European defense and aerospace electronics vendor with strong positions in secure military communications, radio and electronic warfare. Comparable as a broad incumbent defense communications peer with global scale and similar mission-critical customer base.
- L3Harris Technologies: L3Harris is a major US defense electronics vendor with deep exposure to tactical military radio, satellite communications and electronic warfare systems. Comparable as a broad incumbent defense communications equipment peer serving analogous customer needs.
- BAE Systems: BAE Systems is a UK-based global defense major with extensive electronic systems and communications equipment portfolios for military customers. Comparable as a broad incumbent in defense communications and electronics with deeper scale and broader global reach.
- Huawei Technologies: Huawei is the largest Chinese telecom and ICT equipment vendor, with significant wireless and wired communications product lines. Although primarily commercial, it competes in adjacent communications equipment categories and is far broader in scale, making it a relevant broad incumbent peer.
- ZTE Corporation: ZTE is a major Chinese telecommunications equipment vendor with a broad portfolio spanning wireless, wired, optical and carrier systems. While primarily commercial, it overlaps with Etail/Shenzhen Electrical in wired and wireless communications equipment and operates at significantly larger scale.
- Amphenol Corporation: Amphenol is the world's largest manufacturer of interconnect products — electrical connectors, cable assemblies and antenna systems — many of which serve military and aerospace end-markets. Comparable for the electrical connector side of the company's product portfolio, though at significantly larger scale and broader commercial scope.
- RTX (Raytheon Technologies): RTX is a major US aerospace and defense conglomerate including Collins Aerospace and Raytheon, with significant military communications and electronic systems portfolios. Comparable as a broad incumbent defense electronics peer serving similar mission-critical customer needs.
Direct peers
- Hytera Communications: Hytera is a Chinese wireless communications equipment manufacturer specializing in professional and tactical radio systems for government, public safety and defense markets. It is a direct peer in wireless communications equipment manufacturing for mission-critical defense and government customers, with comparable wired/wireless comms product mix.
- China Electronics Technology Group Corporation (CETC): CETC is the largest Chinese state-owned defense electronics conglomerate, with subsidiaries producing defense communications, electronic warfare, radar and related equipment. It is a direct peer — another Chinese SOE defense communications/electronics manufacturer with R&D and manufacturing depth serving military customers.
- China Electronics Corporation (CEC): CEC is a central-government-managed Chinese state-owned electronics conglomerate covering military electronics, communications equipment and integrated circuits. It is a direct peer as another Chinese SOE electronics group with defense communications exposure similar to Shenzhen Electrical Appliances Co.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Etail social profiles
Digital presenceEtail compliance and trust
Trust signalCompliance4 records
Etail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etail leadership team
Management profileNumber of profiles
Profiles8 records
Etail subsidiaries and ownership
Company hierarchySubsidiaries2 records
Etail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etail
What does Etail do?
Etail (Shenzhen Electrical Appliances Co.) designs, develops, manufactures, and sells wired and wireless communication equipment and electrical connectors primarily for defense and national defense applications. The company integrates R&D, manufacturing, and maintenance services into a full lifecycle offering, supported by two controlled subsidiaries (Shenzhen Tongchuang Communication Co., Ltd. and Shenzhen Tongmao Electronics Co., Ltd.) that specialize in communication equipment and electronic components respectively. Products are positioned at industry-leading levels for military and civilian markets.
Is Etail a public or private company?
Etail is a private company. It is classified as state government owned and is currently operating.
When was Etail founded?
Etail was founded in 1979. It employs 11 to 50 people.
Where is Etail based?
Etail is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Etail make money?
Two revenue lines are on record. Defense and Military Communication Equipment Sales are the primary driver. The others are 维修保障服务.
Who are Etail's main competitors?
Broad incumbents on record are Thales Group, L3Harris Technologies, BAE Systems, Huawei Technologies, ZTE Corporation, Amphenol Corporation and RTX (Raytheon Technologies). Direct peers are Hytera Communications, China Electronics Technology Group Corporation (CETC) and China Electronics Corporation (CEC).
Does Etail have an API?
No public API is recorded for Etail.
What industry is Etail in?
Etail's product category is Defense Communication Equipment. Its primary akta.pro industry code is IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers), with a secondary code of IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve). Its NAICS code is 33429 and its SIC code is 3669.