Coaxsher

What Coaxsher does

Coaxsher, Inc. is a privately held US manufacturer of wildland firefighting personal protective equipment (PPE), search-and-rescue gear, and fire service station wear, founded in 2004 by brothers Kevin Cox and Kyle Cox in Entiat, Washington. The company designs and produces a vertically integrated product portfolio including NFPA 1977-certified wildland fire shirts and pants, NFPA 1975-certified FireForce station wear, modular wildland fire packs (FS-1 and AxRidge series), search-and-rescue packs (SR-1 series), radio chest harnesses, and a deep accessories catalog with MOLLE/PALS and Camelbak hydration system integration. Its core technology stack centers on three patent-pending systems: XVent airflow ventilation (vents in bicep and lower-chest regions for core temperature regulation), D.A.S. Dual Action Stabilization (harness belt that anchors packs in vertical and lateral motion), and the X-Frame Lumbar Platform with Dynamic Load Control in the AxRidge line. Products are constructed primarily from proprietary CX DefenseCore fabric, 5.8-7oz Tecasafe Plus, and Nomex, and are third-party tested PFAS free. Manufacturing runs out of a 20,000 sq ft owned facility in Chelan Falls, WA, supported by a 220-acre prototype testing site near Entiat.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce (coaxsher.com with worldwide shipping) with a structured authorized-dealer channel covering all 50 US states through major fire equipment distributors (LN Curtis & Sons, SeaWestern, NAFECO, Darley, Weis Fire & Safety) and international dealers across Canada, France, Norway, Portugal, Spain, and New Zealand. Pricing follows an MSRP-based model with per-unit prices spanning $9.95 accessories to $379.95 premium Nomex fire pants, with bulk-order customization available for institutional buyers. Revenue mechanics are pure hardware sales across consumer (individual wildland/SAR professionals), SMB (small departments and SAR teams), and enterprise (federal/state forestry agencies, municipal fire departments procuring through dealers) segments, with volume discounts routed through the dealer tier and outlet/discounted SKUs for secondary demand capture.

Coaxsher is bootstrapped and founder-owned, with no external venture capital or private equity funding disclosed, and remains under the operating control of the Cox brothers. The firm has shown steady product velocity across 2024-2025 with the launch of the FireForce Station Wear line, the AxRidge pack platform, the Tyee Dual Compliant Fire Pant family, and tactical accessories (HydroStrike Hose Pack, CX Deploy Gear Bag, LS-1 Response Radio Chest Harness), alongside line-wide PFAS-free certification and expanded international dealer coverage. Headcount sits in the 11-50 range, and operating geographies span North America, Europe, and Oceania through the dealer network.

Name

Coaxsher

Legal name

Coaxsher, Inc.

Website

https://coaxsher.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Coaxsher is a Pacific Northwest manufacturer of wildland firefighting PPE, search-and-rescue packs, and station wear, serving professional firefighters, SAR teams, and fire departments through proprietary technologies (XVent, D.A.S., X-Frame) and NFPA-certified, made-in-USA production.

Ownership category

akta.pro rank

Product category

Wildland Firefighting Personal Protective Equipment

akta.pro primary industry

Fire-Resistant (FR) & Arc-Rated Apparel (CRAAALAD)

Keywords

• Wildland firefighting gear
• Flame resistant clothing
• Wildland fire packs
• Search and rescue equipment
• Firefighter personal protective equipment

Headquarters

HQ city

Chelan Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Firefighting PPE Sales: Direct-to-consumer and dealer-channel sales of wildland firefighting clothing, including fire pants, shirts, station wear, and accessories.
2. Wildland Fire Packs: Sale of specialized wildland fire backpacks and modular pack systems with proprietary load management technologies.
3. Search and Rescue Gear: Sale of search and rescue packs and accessories for SAR professionals.
4. Radio Chest Harnesses: Sale of radio chest harnesses and MOLLE-compatible gear for firefighters and outdoor professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Coaxsher designs, manufactures, and sells wildland firefighting and search and rescue personal protective equipment, including flame-resistant wildland fire shirts and pants, modular wildland fire packs (FS-1 and AxRidge series), search and rescue packs (SR-1 series), radio chest harnesses, station wear, and MOLLE-compatible accessories. Products feature proprietary technologies such as the XVent airflow system, D.A.S. stabilization harness, X-Frame Lumbar Platform, and CX DefenseCore flame-resistant fabric, and are certified to NFPA 1977 and NFPA 1975 standards with most items third-party tested PFAS free.

Product overview

Coaxsher is a wildland firefighting and search & rescue gear manufacturer offering a comprehensive portfolio of specialized equipment. The product line includes fire-resistant apparel (wildland fire shirts, fire pants, station wear) with proprietary XVent ventilation technology, modular wildland fire packs (FS-1 series and AxRidge series) featuring patent-pending D.A.S. stabilization and X-Frame lumbar support, search and rescue packs (SR-1 series), radio chest harnesses (RCP-1, RP-1, DR-1, LS-1), and tactical accessories with MOLLE/PALS compatibility. Key technologies include XVent airflow systems, D.A.S. stabilization, and modular pack architecture. The company manufactures in Chelan Falls, WA with products certified to NFPA 1977 and 1975 standards, with many items third-party tested PFAS free. Coaxsher positions itself as an innovation-driven alternative to larger firefighting equipment brands, emphasizing user-driven design and competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildland Fire Shirts High-performance wildland fire shirts featuring XVent airflow technology in bicep and chest areas. Line includes BetaX, Vector, Stryker, CX Wildland Vent, Affinity LL Women's, and CX Urban Interface Coat. Made with 5.8oz Tecasafe Plus and 6oz CX DefenseCore reinforcement. UL Dual Certified NFPA 1977 & 1975 where applicable. MSRP $149.95 to $269.95. For professional wildland firefighters.
• Wildland Fire Pants Durable wildland fire pants engineered for day and night fireline operations. Line includes Vector, CX Wildland Vent, Ethos, LL Women's, Tyee, CX Urban Interface Vent, Tyee Nomex, and CX Wildland Vent Nomex. Constructed of 6oz CX DefenseCore with Nomex 6oz reinforcement in rear, knee, and instep areas. Features patent-pending XVent technology and True Fit responsive waistband. MSRP $239.95 to $379.95. For wildland firefighters.
• Wildland Fire Packs Modular wildland fire packs engineered with X-Frame Lumbar Platform, D.A.S. stabilization harness, Dynamic Load Control pull straps, and concealed helmet/pad carry. Line includes FS-1 Ranger (2700ci), FS-1 Spotter, FS-1 Mojave, Operator, AxRidge 1900cu, and AxRidge 900cu. MSRP $199.95 to $389.95. For professional wildland firefighters on long fireline shifts.
• Search and Rescue Packs Lightweight, adaptable search and rescue packs for all-day comfort and utility across short or long duration incidents. Line includes SR-1 Endeavor (MSRP $339.95), SR-1 Recon (MSRP $249.95), and SR-1 Valor (MSRP $189.95). Modular design with MOLLE compatibility. For wilderness SAR professionals.
• FireForce Station Wear Innovative station wear line meeting NFPA 1975 specifications for daily station duty. Includes FireForce Station Wear Shirt (Class B uniform, MSRP $209.95) and FireForce Station Wear Pant (MSRP $319.95), plus Tyee Dual Compliant Fire Pant in Khaki, Navy, and Black. Features True Fit responsive waistband, articulated knees, inset cargo pockets, and visual identification embroidery for first responder recognition. NFPA 1977 & 1975 dual compliant where applicable. Made in USA. For fire department station personnel.
• Radio Chest Harnesses Radio chest harnesses and MOLLE-compatible carriers for firefighters and outdoor professionals. Line includes RCP-1 Pro (MSRP $74.95), RP-1 Switch with patent-pending rotating chestplate (MSRP $59.95), RP-1 Scout (MSRP $54.95), RCH-1 Chief for BKR 5000 (MSRP $79.95), DR-1 Commander dual radio harness, MOLLE Chest Harness (MSRP $41.95), Fire Shelter Chest Harness (MSRP $59.95), and LS-1 Response (MSRP $84.95). For firefighters, SAR, military, and emergency management professionals.
• Wildland Hose Packs and Gear Bags Purpose-built wildland hose packs and deploy gear bags for fireline deployment and mission-ready travel. Line includes Wildland Hose Pack, HydroStrike Hose Pack, CX Deploy Gear Bag (1,851 cubic inches, MSRP $99.95, with magnetic Fidlock buckle and semi-rigid removable bottom), and SmokeRunner Hose Bag (MSRP $29.95). For wildland firefighting operations.
• Accessories and Modules MOLLE/PALS-compatible accessories and modular add-ons for wildland fire and SAR packs. Includes CX Wildland Helmet Shroud (MSRP $39.95), Organization Modules ($17.95-$19.95), Harness Converter Kit (MSRP $9.95), Hip-Belt Extension Strap (MSRP $9.95), XL Back Straps, Water Bottle Case (MSRP $22.95), Fire Shelter Case with Glove Pocket, Pack Modules (400ci/700ci/1500ci, $109.95), Medical Kit Case, HydraPak Reservoirs ($49.95-$69.95), Camelbak OMEGA Water Beast 3L Reservoir, MOLLE Radio Holsters, Magnetic MultiTool Holster (MSRP $14.95), and Dual Flagging Tape Dispenser. For wildland firefighters and SAR professionals customizing their pack systems.
• Coaxsher Logo Wear Branded apparel including t-shirts, hoodies, beanies, socks with Coaxsher logos, plus stickers and Coaxsher BBQ Seasoning. For fans of the Coaxsher brand and firefighting community.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LN Curtis & SonscoreChannel Partner/ Reseller/ DistributorMajor western US fire equipment distributor covering Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington, Wyoming. Primary channel partner for Coaxsher products in 13 western states.
• SeaWesterncoreChannel Partner/ Reseller/ DistributorMajor distributor covering Washington, Alaska, Oregon, Idaho, Wyoming, Colorado, Montana, Utah, New Mexico, Nevada, Arizona, California, Hawaii. Extensive coverage of western US fire service market.
• Brogan Fire & SafetycoreChannel Partner/ Reseller/ DistributorCanadian authorized dealer for Coaxsher products, serving the Canadian wildland firefighting market.
• GALLIN SASminorChannel Partner/ Reseller/ DistributorFrench authorized dealer serving the European market. Contact: +33 410.768.9662.
• Rural Fire Warehouse LtdminorChannel Partner/ Reseller/ DistributorNew Zealand authorized dealer for Coaxsher products in the Oceania region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Safety Apparel: National Safety Apparel produces FR clothing, arc-rated apparel, and industrial workwear with NFPA-certified offerings, competing with Coaxsher in the broader FR/arc-rated apparel space as a larger incumbent with diversified product and customer base.
• Blauer Manufacturing: Blauer is an established uniform and outerwear manufacturer serving public safety, law enforcement, and fire agencies — overlapping with Coaxsher's station wear and outerwear categories as a broader incumbent in the public safety apparel market.
• 5.11 Tactical: 5.11 Tactical is a large-scale tactical and workwear brand offering station wear, uniforms, and tactical gear across law enforcement, fire, and EMS — competing with Coaxsher's station wear line as a broader incumbent with greater scale and brand recognition.

Emerging players

• StatPacks: StatPacks designs modular medical, rescue, and tactical packs with overlapping use cases in SAR and EMS scenarios, competing with Coaxsher's SR-1 search and rescue line and representing an adjacent niche pack maker.

Direct peers

• True North Gear: True North Gear manufactures wildland fire packs, FR clothing, and search/rescue gear serving the same wildland firefighter and SAR customer base as Coaxsher, with overlapping product categories including fire packs and station wear.
• Mystery Ranch: Mystery Ranch builds tactical, hunting, and firefighter load-bearing packs with proprietary framing systems, competing head-to-head with Coaxsher's FS-1 Ranger and AxRidge wildland fire packs for the same end users.
• CrewBoss: CrewBoss produces wildland firefighting PPE including Nomex station wear and fireline clothing, directly competing with Coaxsher's Tyee Dual Compliant Fire Pants and BetaX shirt lines. Now part of Honeywell, CrewBoss offers a scaled alternative with similar NFPA 1977/1975 certifications.
• PGI (Polymer Group Inc.): PGI manufactures flame-resistant hoods, balaclavas, and wildland fire PPE accessories used by wildland firefighters, providing overlapping category offerings that compete for share of the same department and agency budgets.
• DragonWear: DragonWear specializes in FR base layers and wildland fire apparel using proprietary fabrics, directly competing with Coaxsher's fire shirts and pants in the wildland firefighter segment with overlapping NFPA-compliant offerings.
• Conterra: Conterra designs wildland fire packs, rescue packs, and medical gear for firefighters and EMS, with overlapping product categories including wildland fire packs and incident response bags that compete with Coaxsher's FS-1 and SR-1 lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coaxsher
• Facebookfacebook.com/coaxsher

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaxsher