Cardia

What Cardia does

Cardia is a Dutch private-sector elderly care organization founded in 1998, headquartered in The Hague and operating across the Haaglanden region (Den Haag, Rijswijk, Zoetermeer) with a planned expansion into Westland. The company serves older adults, including those requiring residential long-term care, home care, day care, and dementia case management, and is explicitly positioned around Christian values and personal attention. Its service portfolio spans six operational woonzorgcentra (residential care centers) plus home-care teams delivered through a single intake front door called the Klantenbureau, with a seventh location, Het Breeje Hof in 's-Gravenzande, scheduled to open in 2027.

The core technology layer is modest but evolving: Cardia has begun deploying privacy-protected smart sensors at Hof van Kerstanje that detect movement, sound, and falls within 20 seconds while blurring images to balance safety with dignity. Beyond direct care, the company invests in community-level ecosystem assets including the Blijf je nog even volunteer companionship program (which it took into full ownership in 2024), the Haags Ontmoeten network, and the recently launched Vergeet-mij-niet-pad dementia-friendly walking route developed with the municipality of Rijswijk and Alzheimer Nederland.

Revenue is generated primarily through Dutch public-payer channels. Residential care is reimbursed under the WLZ (Wet Langdurige Zorg) framework via Zorgkantoor arrangements after CIZ indications; home care flows through Wmo arrangements with municipalities; and additional income is earned from independent-living rental units and day-care fees. The leadership transition from Jolanda Wakkerman to Sander van IJsseldijk, effective August 1, 2026, coincides with the Westland geographic push and broader workforce recruitment across Haaglanden and Westland.

Name

Cardia

Legal name

Cardia

Website

https://cardia.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cardia is a Dutch private-sector elderly care provider founded in 1998, operating six residential care centers and home-care services across the Haaglanden region, with a seventh site opening in 2027, serving older adults including those with dementia under the WLZ funding framework.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elderly care services
• Residential care facilities
• Home healthcare
• Dementia case management
• Senior housing rentals

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Care (WLZ): Long-term care funding through the Wet Langdurige Zorg (WLZ) for residents in woonzorgcentra. Residents pay an income-dependent contribution (eigen bijdrage) calculated by CAK, which is lower than standard care facility rates when using Volledig Pakket Thuis (VPT) arrangement.
2. Home Care Services: Home care including personal care, nursing, household help, and case management for dementia. Persoonsalarmering (personal alarm) services. Covered by health insurance or municipality Wmo funding.
3. Rental Income: Rental income from senior housing units across multiple locations in Den Haag, Rijswijk, and Zoetermeer. Includes social housing and free-sector rental properties. Some properties managed for other landlords (Staedion, Haag Wonen, Rijswijk Wonen, Vidomes).
4. Day Care and Activities: Day care (dagbesteding) at Ontmoetingscentra, Haags Ontmoeten community programs, and various recreational activities for residents and community members. Transport services to day care facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cardia is an integrated elderly care organization operating residential woonzorgcentra (care homes), home care services (Thuiszorg), and well-being programs (Welzijn) for seniors in the Haaglanden region of the Netherlands. The portfolio spans long-term residential care funded via WLZ, home-based personal care, nursing, household help, dementia case management, day care, rental senior housing, volunteer companionship, and spiritual care, with care innovation such as smart sensors deployed at the Hof van Kerstanje dementia facility.

Product overview

Cardia is a unified elder care organization operating in the Haaglanden region (Den Haag, Rijswijk, Zoetermeer, and Westland) offering an integrated portfolio of residential living (Wonen), home-based care (Thuiszorg), and well-being services (Welzijn). The core offering consists of residential care homes at seven locations (Floriadehof, Hof van Kerstanje, Landscheiding, Onderwatershof, Tabitha, De Thuishaven, and Het Breeje Hof under development), supplemented by home care services including personal alarms, household help, nursing, dementia case management, and modular/full home care packages. Well-being programs include spiritual care, meeting centers, and the 'Blijf je nog even' volunteer companionship initiative. Cardia also pursues care innovation through technologies like smart sensors for dementia residents. Services are rooted in Christian values and provide person-centered care rated 8.1 by customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Living (Wonen) Residential care services at multiple woonzorgcentra (care homes) for elderly residents with a WLZ (Wet Langdurige Zorg) care indication, including dementia care, physical limitation care, and end-of-life care. Includes rental housing units at integrated locations and requires an intake through the Klantenbureau.
• Home Care (Thuiszorg) Home-based care services for elderly clients, including Persoonsalarmering (personal alarms), Huishoudelijke Hulp (household help), Persoonlijke zorg en verpleging (personal care and nursing), Casemanagement dementie (dementia case management), Individuele begeleiding (individual guidance), Dagbesteding (day care), Modulair Pakket Thuis (MPT) and Volledig Pakket Thuis (VPT) packages. Funded via health insurance or Wmo municipality indication.
• Well-being (Welzijn) Well-being services for elderly residents and community members, including Geestelijke zorg (spiritual care), Alzheimer Café and Trefpunt meetings, Ontmoetingscentra (meeting centers), the Haags Ontmoeten community program, and the Blijf je nog even (Stay a While Longer) volunteer companionship project for homebound elderly in Den Haag.
• Blijf je nog even (Stay a While Longer) Volunteer Companionship A volunteer companionship project that matches homebound elderly in Den Haag with volunteer conversation partners for meaningful human contact and conversation to combat loneliness and isolation.

Quantifiable outcome

• Customer satisfaction score of 8.1 out of 10
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Gemeente Rijswijk (Municipality of Rijswijk)coreStrategic or Co-development Partner · 12 March 2026Collaboration on making Rijswijk a dementia-friendly municipality. Partnership included development of Vergeet-mij-niet-pad (Forget-Me-Not Path) connecting Hof van Kerstanje with local shopping center. Municipality contributed to the initiative to support residents with dementia navigating the neighborhood.
• Alzheimer NederlandcoreStrategic or Co-development Partner · 12 March 2026Partner in the Vergeet-mij-niet-pad project to raise dementia awareness and support people with dementia in the community.
• De BuitenkamerminorStrategic or Co-development Partner · 12 March 2026Local meeting space in Rijswijk shopping center connected to Hof van Kerstanje through the Vergeet-mij-niet-pad. Provides community space for dementia-friendly activities.
• Stichting RijswijkBuitengewoonminorStrategic or Co-development Partner · 12 March 2026Volunteer organization that provides warm welcome to residents and community members at De Buitenkamer meeting space.
• Vriendenfonds Cardia (Cardia Friends Fund)coreStrategic or Co-development Partner · 12 March 2026Internal fundraising foundation that supports Cardia initiatives. Contributed to Vergeet-mij-niet-pad project funding.
• Baptistengemeente ScheveningencoreStrategic or Co-development Partner · 1 January 2026Historical partnership for Tabitha location development. Church community volunteers collect and ship used medical equipment (walkers, wheelchairs, crutches) to Ukraine. Swetlana coordinates volunteer work connecting Tabitha and the church community.
• Haagse fondsen (The Hague Funds)minorStrategic or Co-development PartnerLocal funding organization supporting the 'Blijf je nog even' (Stay a While Longer) initiative for volunteer companion services to homebound elderly.
• Stek (Stichting voor stad en kerk)minorStrategic or Co-development PartnerFoundation for city and church collaboration. Previously partnered with Cardia on the Blijf je nog even initiative for 10 years before Cardia took full ownership in 2024.
• CIZ (Centrum Indicatiestelling Zorg)coreStrategic or Co-development PartnerCare indication agency that determines eligibility for WLZ (long-term care) funding. Essential partner for care admissions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• tanteLouise: Regional elder care organization in West-Brabant providing residential, home care, and dementia case management. Closely comparable service portfolio and customer segments to Cardia under the same Dutch regulatory framework.
• Florence: Major elder care provider based in Rijswijk/Den Haag offering residential, home care, and dementia services. Florence is a direct in-region competitor to Cardia's woonzorgcentra and home care operations across Haaglanden.
• Omring: Elder care provider in West-Friesland/North Holland offering residential, home care, and dementia specialization. Comparable mix of woonzorgcentra, thuiszorg, and well-being services under Dutch long-term care funding.
• Thebe: Elder care provider in the Tilburg region operating woonzorgcentra, home care, and dementia services. Comparable integrated Dutch long-term care operator with similar funding mix and customer profile.
• Evean: Dutch elder care organization providing residential care, home care, and dementia services in North Holland. Highly comparable integrated care-plus-housing model operating under similar WLZ/Wmo funding structures.
• HWW Zorg: Haagse Woon- en Welzijnszorg is a Den Haag-based elderly care organization with residential and home care offerings. Operates in the same Haaglanden market with overlapping resident and referral sources.
• Pieter van Foreest: Dutch elder care organization operating in the Delft and Westland region. Cardia's expansion into 's-Gravenzande (Westland) directly overlaps with Pieter van Foreest's core territory, making it the most locally comparable peer in the new growth market.

Broad incumbents

• Cordaan: One of the largest elderly and care providers in the Netherlands, primarily operating in Amsterdam. Broader geographic and service portfolio but directly comparable business model of integrated residential, home, and dementia care.

Regional players

• Envida: Elder care provider in the Maastricht/Heerlen region offering home care, residential, and dementia services. Operates the same Dutch long-term care business model but in the southern Netherlands, making it a regional rather than direct competitor.
• Zorgpartners Midden-Holland: Elder care organization in Midden-Holland (Gouda region) offering residential and home care under WLZ/Wmo. Comparable operating model but geographically adjacent rather than overlapping with Cardia's Haaglanden base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cardiazorg
• Facebookfacebook.com/CardiaZorg
• LinkedInlinkedin.com/company/cardia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardia