NTP Technology
NTP Technology A/S is a Denmark-based manufacturer of digital audio routing solutions (DAD and Penta brands) serving major international radio and television broadcasters, and an OEM supplier to Avid and SSL.
- Company typePrivate
- Founded1958
- HeadquartersGentofte, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NTP Technology does
NTP Technology A/S is a Denmark-based manufacturer of advanced digital audio routing and conversion solutions for the professional broadcast industry. Founded in 1958 and headquartered in Gentofte, the company operates two proprietary product brands — DAD (Digital Audio Denmark) and Penta — that deliver high-reliability audio routing, mixing, and conversion infrastructure used by major international radio and television broadcasters. NTP's technology stack supports both legacy audio formats and the SMPTE ST 2110-30 IP-based audio networking standard, with proprietary hardware and software designed in-house by NTP engineers, components manufactured by ISO-approved sub-suppliers, and final assembly, testing, and quality control performed at the Gentofte facility.
The company's business model combines direct proprietary hardware sales (DAD/Penta) to enterprise broadcast customers with a substantial OEM manufacturing operation. NTP produces audio interfaces under OEM agreements for Avid (the MTRX II and MTRX Studio lines for Pro Tools workflows) and Solid State Logic (the Network I/O SDI product supporting Dante networking), distributing these products through the partner brands' channels rather than its own. Distribution is global, executed via direct enterprise field sales, an authorized reseller network ("Where to Buy" program), and the OEM channel, with marketing support from an active digital presence across LinkedIn, Twitter, Facebook, YouTube, Instagram, and a Mailchimp-driven newsletter. The company is wholly owned by Danish diversified technology group Dan Technologies A/S.
NTP Technology firmographics
Firmographics- Name
- NTP Technology
- Legal name
- NTP Technology A/S
- Website
- https://ntp.dk
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NTP Technology A/S is a Denmark-based manufacturer of digital audio routing solutions (DAD and Penta brands) serving major international radio and television broadcasters, and an OEM supplier to Avid and SSL.
- Ownership category
- akta.pro rank
Where NTP Technology is headquartered
LocationHeadquarters
- HQ city
- Gentofte
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
NTP Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Sales - Proprietary Products: Sale of DAD and Penta branded digital audio routing hardware and solutions to broadcasters worldwide.
- OEM Manufacturing: Manufacturing and supplying OEM products for Avid (MTRX II, MTRX Studio) and Solid State Logic (Network I/O SDI) under licensing agreements.
- Professional Services: Service and support including RMA (Return Merchandise Authorization) for product maintenance and repairs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NTP Technology product offering
Product offeringCore offering
NTP Technology develops, manufactures, and distributes advanced high-reliability digital routing solutions for major international radio and television broadcasters. Its primary offerings are the DAD (Digital Audio Denmark) and Penta branded professional audio routing and conversion hardware, supplemented by OEM manufacturing of audio interfaces for Avid (MTRX II, MTRX Studio) and Solid State Logic (Network I/O SDI). Hardware is produced by ISO-approved sub-suppliers with final assembly, test, and quality control performed at the company's Gentofte, Denmark facility.
Product overview
NTP Technology develops, manufactures and distributes advanced high reliability digital routing solutions for major international radio and television broadcasters. The company operates two core product lines: DAD (their primary consumer/brand product focused on pristine audio quality and golden workflows) and Penta (their broadcast-focused routing solutions). Additionally, NTP serves as an OEM manufacturer for Avid (producing MTRX II, MTRX Studio, and discontinued MTRX audio interfaces) and Solid State Logic (producing the Network I/O SDI product). Hardware is manufactured by ISO-approved sub-suppliers with final assembly, testing and quality control performed at NTP's premises.
Differentiator
Problem solved
Functional benefit
Brands
- DAD: Digital Audio Denmark - Professional digital audio routing and conversion solutions for broadcasters
- Penta
Products and services
- DAD (Digital Audio Denmark) Professional digital audio routing and mixing solution delivering high-reliability audio workflows for major international radio and television broadcasters. Marketed as 'Pristine Audio Quality' with 'golden sound meets golden workflows' positioning.
- Penta High-reliability digital routing product line developed and manufactured by NTP Technology for professional broadcast environments, complementing the DAD line for broadcast audio routing applications.
- Avid MTRX II Professional audio interface manufactured by NTP Technology as an OEM product for Avid, designed for Pro Tools workflows and sold through Avid's distribution channels.
- Avid MTRX Studio Studio-focused audio interface manufactured by NTP Technology as an OEM product for Avid, designed for Pro Tools workflows and sold through Avid's distribution channels.
- Network I/O SDI (for Solid State Logic) SDI audio/network interface manufactured by NTP Technology as an OEM product for Solid State Logic, supporting Dante networking protocol and sold through SSL's distribution channels to broadcast and production customers.
Companies that use NTP Technology
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
NTP Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NTP Technology partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AvidcoreNTP Technology delivers OEM products for Avid including MTRX II and MTRX Studio audio interfaces. NTP manufactures these products under license/supply agreement with Avid for distribution to Avid's customer base.
- Solid State Logic (SSL)coreNTP Technology produces Network I/O SDI products for Solid State Logic under OEM agreement. These products are sold and distributed through SSL's channel to their broadcast and production customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
NTP Technology competitors and assessment
Company assessmentBroad incumbents
- Avid Technology: Avid is a dominant player in professional audio and video production, including the Pro Tools ecosystem; it is also NTP's OEM customer for MTRX II and MTRX Studio.
- Ross Video: Ross Video is a large broadcast infrastructure vendor offering routing, production switchers, and graphics, competing in broadcast facility builds where NTP's audio routing is also deployed.
- Evertz Microsystems: Evertz is a much larger incumbent in broadcast infrastructure, providing routing, switching, and processing solutions across both SDI and IP (ST 2110) workflows, with substantially broader product scope.
Direct peers
- Riedel Communications: Riedel designs intercom, signal routing, and distribution infrastructure for broadcast, events, and production, overlapping with NTP's broadcast routing focus.
- Solid State Logic (SSL): SSL manufactures broadcast and professional audio consoles plus networked I/O products, including the Network I/O SDI which NTP produces as an OEM partner, making SSL both a peer and a customer.
- Lawo: Lawo designs and manufactures IP-based broadcast audio routing, mixing consoles, and processing solutions for radio and television broadcasters, directly overlapping with NTP's DAD and Penta product positioning and IP-based broadcast focus.
- Wheatstone Corporation: Wheatstone designs audio routing, mixing, and processing systems for broadcast facilities, including IP-based audio networking, competing in the same core product category as NTP.
- Calrec Audio: Calrec is a UK-based manufacturer of broadcast audio mixing consoles and routing solutions for television and radio, serving the same major international broadcaster customer base that NTP targets.
- Studer by HARMAN: Studer, part of HARMAN, produces broadcast audio consoles, routing, and processing systems widely deployed by radio and television broadcasters worldwide.
Emerging players
- Telos Alliance: Telos Alliance provides broadcast audio processing, IP audio networking, and console solutions targeted at radio broadcasters, overlapping with NTP's radio broadcast vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NTP Technology social profiles
Digital presenceNTP Technology compliance and trust
Trust signalCompliance2 records
NTP Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTP Technology leadership team
Management profileNumber of profiles
Profiles4 records
NTP Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTP Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTP Technology
What does NTP Technology do?
NTP Technology develops, manufactures, and distributes advanced high-reliability digital routing solutions for major international radio and television broadcasters. Its primary offerings are the DAD (Digital Audio Denmark) and Penta branded professional audio routing and conversion hardware, supplemented by OEM manufacturing of audio interfaces for Avid (MTRX II, MTRX Studio) and Solid State Logic (Network I/O SDI). Hardware is produced by ISO-approved sub-suppliers with final assembly, test, and quality control performed at the company's Gentofte, Denmark facility.
Is NTP Technology a public or private company?
NTP Technology is a private company. It is classified as corporate owned and is currently operating.
When was NTP Technology founded?
NTP Technology was founded in 1958. It employs 11 to 50 people.
Where is NTP Technology based?
NTP Technology is headquartered in Gentofte, Denmark, in the Europe region.
How does NTP Technology make money?
Three revenue lines are on record. Hardware Sales - Proprietary Products are the primary driver. The others are OEM Manufacturing and professional Services.
Who are NTP Technology's main competitors?
Broad incumbents on record are Avid Technology, Ross Video and Evertz Microsystems. Direct peers are Riedel Communications, Solid State Logic (SSL), Lawo, Wheatstone Corporation, Calrec Audio and Studer by HARMAN. Telos Alliance is listed as an emerging player.
Does NTP Technology have an API?
No public API is recorded for NTP Technology.