Rochele

What Rochele does

Rochele Empreendimentos Imobiliários is a private Brazilian real estate development firm headquartered in Santa Bárbara D'Oeste, São Paulo. The company specializes in loteamentos — the development and commercialization of residential land subdivisions — on both owned land and third-party land acquired through partnerships with landowners. Rochele handles the full development lifecycle: engineering projects (planialtimetric surveys, environmental licensing, drainage, water/sewage/electrical network design, paving), physical infrastructure works, legal approvals and registrations with municipal authorities and CRI (Cartório de Registro de Imóveis), and commercial administration including a permanent on-site sales office staffed with brokers.

The company operates an end-to-end model in which it absorbs all project costs and risks, structuring tax-optimized partnerships with landowners and inviting additional financial investors to participate. Its product portfolio consists of two legally registered residential subdivisions: Mack Residencial, a gated community (loteamento fechado) approved in 2008 featuring pools, gym, playground, and event spaces; and Jardim Aranha Oliveira, approved in 2018, which emphasizes natural preservation with a native bosque, century-old trees, and fruit orchards. Both developments are registered at the CRI of Santa Bárbara D'Oeste under their respective matrículas.

Revenue is generated through one-time lot sales to individual buyers and real estate investors, marketed through traditional channels — print brochures, signage, direct mail, newspapers, radio, and a website contact form. The company targets individual property buyers seeking approved, fully serviced residential lots and investors seeking professionally managed real estate development opportunities. No technology platform, digital product, or AI capabilities are disclosed; the business model is traditional and asset-heavy.

Name

Rochele

Legal name

Rochele Empreendimentos Imobiliários

Website

https://rochele.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rochele is a private Brazilian real estate developer that builds and sells residential land subdivisions (loteamentos) in Santa Bárbara D'Oeste, São Paulo, serving individual lot buyers and real estate investors through an end-to-end land development and sales model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (23721), Land Subdivision (237210), Land Subdivision (2372), New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Residential General Contracting (New Build) (IMAFAAAB), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential land subdivision
• Real estate development
• Lot development services
• Property subdivision
• Land commercialization

Headquarters

HQ city

Santa Barbara D'oeste

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Lot Sales Revenue: Revenue generated from the sale of residential lots within developed subdivisions. The company develops loteamentos (residential subdivisions) on owned or third-party land, handles all development costs, and commercializes the finished lots to buyers and investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rochele develops and commercializes residential land subdivisions (loteamentos), either on its own land or through partnerships with landowners. The company handles the entire process — engineering projects, infrastructure construction (water, sewage, paving, drainage, electricity), legal approvals and registrations, administration, and direct sales of fully approved residential lots to individual buyers and investors. Its current portfolio includes two subdivisions in Santa Bárbara D'Oeste, São Paulo.

Product overview

Rochele | Empreendimentos Imobiliários is a traditional real estate development company specializing in land subdivision (loteamentos). The company operates by identifying and acquiring land (either on their own or through partnerships with landowners), then handling all aspects of development including engineering projects, infrastructure construction (water, electricity, sewage, drainage, paving), legal approvals, administration, and commercialization of residential lots. Their current product portfolio consists of two residential subdivisions: Mack Residencial (a gated community with extensive amenities including pools, gym, and recreational areas) and Jardim Aranha Oliveira (a development emphasizing natural preservation with a bosque and fruit orchard).

Differentiator

Problem solved

Functional benefit

Brands

• Jardim Aranha Oliveira: Residential land development project in Santa Bárbara D'Oeste, São Paulo. Implanted in a remaining area in the region, featuring a natural woods with native reserve and century-old trees.
• Mack Residencial

Products and services

• Mack Residencial A gated residential subdivision (loteamento fechado) developed by Rochele in Santa Bárbara D'Oeste, São Paulo, offering residential lots within a community with full infrastructure and a complete leisure complex (pools, gym, playgrounds, party halls, gourmet area). Intended for individual buyers seeking residential lots in an approved, fully serviced gated community.
• Jardim Aranha Oliveira A residential subdivision developed by Rochele in Santa Bárbara D'Oeste, São Paulo, featuring a natural bosque with native reserve, century-old trees, and an orchard with native and exotic fruits, alongside new streets and a main access avenue. Targets individual buyers seeking residential lots in an environmentally focused, approved subdivision with full infrastructure.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Landowners (Property Owners)coreStrategic or Co-development PartnerThe company forms partnerships with landowners to develop subdivisions on third-party land. Rochele identifies areas suitable for development and structures partnerships where landowners contribute land while Rochele handles all development costs, approvals, implantation, administration, and commercialization. New investors may be brought in to supplement these partnerships with updated tax planning benefits.

Expansion highlights2 records

Broad incumbents

• Tenda Empreendimentos: Gafisa-group subsidiary focused on low-income Minha Casa Minha Vida housing, with relevant overlap in suburban São Paulo land development. Less directly comparable in product but analogous full-cycle developer model and Brazilian subdivision expertise.
• Eztec Incorporações e Construções: São Paulo-focused residential developer active in middle/high-income housing including subdivisions and gated communities. Comparable product positioning and development model to Rochele, though primarily in vertical construction.
• Direcional Engenharia: Brazilian homebuilder focused on the lower-middle-income housing segment, with land development and subdivision activity. Comparable loteamento approach but at larger national scale and with Minha Casa Minha Vida financing integration.
• Even Construtora e Incorporadora: Brazilian residential developer with strong São Paulo and interior presence, active in both vertical construction and land subdivisions. Comparable end-to-end developer profile and target customer demographic to Rochele.
• Gafisa S.A. One of Brazil's largest publicly listed homebuilders (Gafisa, Alphaville, Tenda brands) with national coverage in residential developments including subdivisions. Comparable business model covering land acquisition through sale, but operates at much greater scale and geographic breadth than Rochele.
• Cyrela Brazil Realty: Major Brazilian residential developer active in high-end condominium and subdivision projects in São Paulo and other states. Comparable gated/upscale residential offering and full-cycle development capability, though predominantly a vertical-construction builder rather than loteador.
• MRV Engenharia: Largest Latin American homebuilder with broad residential construction and land-development operations across Brazil. Overlaps with Rochele in loteamentos and end-to-end developer model but at national scale and with mortgage-financing partnerships.
• Trisul S.A. São Paulo-based residential developer serving mid-to-high income segments through both condominium projects and land subdivisions. Comparable buyer demographic and full-cycle developer capability, though at substantially larger scale.

Direct peers

• Alphaville Urbanismo: Brazil's largest planned gated-community (loteamento fechado) developer, focused on high-end residential subdivisions with full amenities. Directly comparable to Rochele's Mack Residencial model and gated product strategy across São Paulo state.

Emerging players

• JHSF Participações: Brazilian developer of high-end gated residential communities and master-planned projects (e.g., Fazenda Boa Vista). Comparable gated-community product thesis with similar amenity-rich positioning, though targeting a significantly higher-income buyer than Rochele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rochele

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochele