What Kent does

Kent Brushes, legally G.B. Kent & Sons Plc, is the world's oldest hairbrush manufacturer, founded in 1777 and headquartered at its factory in Hemel Hempstead, Hertfordshire, England. The company produces handmade hairbrushes, combs, shaving tools, beard care accessories, clothes and shoe brushes, and — more recently — an oral care range that includes the SONIK electric toothbrush, BRILLIANT whitening toothpaste, toothpaste tablets, mouthwash concentrate, and interdental brushes. Its core manufacturing relies on traditional handmade craftsmanship using natural materials such as pure bristles and hardwoods (cherrywood, ebony, satinwood, beechwood), supplemented by synthetic and vegan alternatives. The company holds a Royal Warrant as Brush Makers to His Majesty The King, a credential it has held across nine consecutive Sovereign reigns, and operates 11 sub-brands spanning men's, ladies', baby, salon professional, oral care, and character-licensed segments.

Kent monetizes through a diversified direct-to-consumer model. The primary channel is a Shopify-based e-commerce storefront at kentbrushes.com selling globally (with U.S. shipping temporarily paused), complemented by a physical factory retail shop in Hertfordshire. A Trade and Salon program serves professional hairdressers and salons, an affiliate program drives referral traffic, and a Subscribe & Save subscription has been introduced for oral care products. Products are priced on a per-unit basis across a wide range, from entry-level combs at £3.75 to luxury handmade ebony military brushes at £195.83, with most volume concentrated in the £5–£50 band. Marketing spans email newsletters, organic social (Instagram, Facebook, Pinterest, YouTube), a content blog, paid search, and brand collaborations such as the Peter Rabbit licensed collection. The company is a privately held UK public limited company (Companies House No. 00066471) with no disclosed parent, funding rounds, or external investors, and operates with a management team that is not publicly enumerated in the available data.

Name

Kent

Legal name

G.B. Kent & Sons Plc

Website

https://kentbrushes.com

Company type

Private

Founded year

1777

Operating status

Operating

Headcount range

101–250 employees

Short description

Kent Brushes is the world's oldest hairbrush manufacturer (founded 1777), producing handmade hairbrushes, combs, shaving tools, and a new oral care range from its UK factory in Hertfordshire, sold via Shopify e-commerce, a factory retail shop, and Trade/Salon B2B channels to consumers and professional hairdressers globally.

Ownership category

akta.pro rank

Product category

Personal Care Brushes and Grooming Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Broom, Brush, and Mop Manufacturing (339994), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Brushes, Combs & Detangling Tools (CRABAKAG)

akta.pro secondary industries

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Electric Toothbrushes & Power Brush Heads (CRABAFAC), Makeup Brushes & Brush Sets (CRABAKAA)

Keywords

• Handmade hairbrushes
• Grooming accessories
• Oral care products
• Shaving brushes
• Professional salon tools

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C E-commerce): Direct-to-consumer online sales of hairbrushes, combs, shaving products, oral care items, and gift sets through the kentbrushes.com Shopify storefront. Products are sold as one-time purchases with various price points ranging from budget-friendly combs to premium handmade brushes.
2. Retail Shop Sales: In-person sales at their factory retail shop in Hertfordshire, offering personalized customer service and brush advice.
3. Oral Care Subscription (Subscribe & Save): Subscription model for Kent Oral Care products including toothpaste, mouthwash, and toothbrush replacement heads, offering recurring revenue through the Subscribe & Save program.
4. Trade/Salon B2B Sales: Kent Salon professional range and Trade program targeting hairdressers and salon professionals with bulk or wholesale purchasing options.
5. Affiliate Program: Marketing affiliate program generating referral-based revenue through partner affiliates promoting Kent Brushes products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kent Brushes manufactures and sells handmade hairbrushes, combs, shaving tools, and oral care products under the G.B. Kent & Sons Plc brand, operating as the world's oldest hairbrush maker since 1777. The company sells directly to consumers through its Shopify e-commerce site and factory shop, and to professional salons via a dedicated Trade program. Products span premium handmade brushes in cherrywood, ebony, and satinwood, plus vegan bristle lines, ceramic round brushes, the SONIK electric toothbrush range, and the BRILLIANT whitening and oral care line.

Product overview

Kent Brushes is the world's oldest hairbrush manufacturer (established 1777), holding a Royal Warrant as Brush Makers to His Majesty The King. The company offers a diverse portfolio of grooming and oral care products centered around handcrafted brushes and combs. The core offering includes 100% Handmade Hairbrushes, Handmade Combs, Shaving products (brushes, creams, soaps, sets), and specialized ranges like Ladies Finest, Mens Finest, Pure Flow, Perfect For, and AirHedz. Kent has expanded into oral care with the SONIK Electric Toothbrush, BRILLIANT toothpaste and mouthwash products, and toothpaste tablets. Additional product lines include baby/children's brushes (Kent Baby), vegan hairbrushes, beard grooming tools, clothes and shoe brushes, and the Peter Rabbit collaboration collection. Kent Salon represents their professional hairdresser-focused range. All handmade brushes are manufactured in Kent's UK factory in Hertfordshire.

Differentiator

Problem solved

Functional benefit

Brands

• Kent Baby: Baby and children's hairbrush collection featuring soft bristles designed for delicate scalps.
• Kent Salon
• Kent Oral Care
• Kent Create
• Kent for Men
• SONIK
• BRILLIANT
• AirHedz
• Headhogs
• Pure Flow
• ArtHedz

Products and services

• 100% Handmade Hairbrushes Handmade luxury hairbrushes crafted in Kent's UK factory with premium materials including cherrywood, ebony, satinwood, and beechwood handles and pure or vegan bristle options. Sold to consumers and professionals seeking heritage-grade grooming tools.
• Handmade Combs Handcrafted pocket combs, folding combs, fine tooth combs, and detangling combs in various sizes and tooth configurations for everyday grooming and styling.
• SONIK Electric Toothbrush Electric toothbrush in graphite finish (KO-01) with USB charging and replacement brush head system, part of Kent's oral care line. Starter kits and replacement heads sold separately.
• BRILLIANT Whitening Toothpaste Whitening toothpaste formulated for stain removal and enamel protection, available in 75ml and 15ml travel sizes under the BRILLIANT sub-brand.
• Toothpaste Tablets Eco-friendly toothpaste tablets offered in jar and refill formats as a sustainable alternative to traditional toothpaste tubes.
• BRILLIANT Mouthwash Concentrate Concentrated mouthwash formula in 50ml size designed for fresh breath and oral hygiene.
• Interdental Brushes Oral care brushes for cleaning between teeth, available in 0.4mm, 0.6mm, and 0.8mm sizes in 6-pack formats.
• Shaving Collection Complete wet shaving range including shaving brushes (synthetic and natural), shaving brush stands, shaving creams in tubes and tubs, and complete shaving sets.
• Beard Brushes and Combs Specialized brushes and combs for beard grooming including moustache combs and beard brushes designed for thick coarse hair.
• Clothes and Shoe Brushes Luxury wooden brushes with pure bristles designed for removing fibres, fluff, and pet hair from wool, cashmere, and silk garments, plus dedicated shoe brushes.
• Kent Baby Brushes Gentle hairbrushes designed specifically for infants and young children with soft bristles for delicate scalps.
• Vegan Hairbrushes Hairbrushes with vegan bristles made from plant-based synthetic materials, positioned as Kent's cruelty-free and sustainable alternative to natural bristle brushes.
• Pure Flow Range Professional-grade hairbrushes including ceramic round brushes, vented fine quill paddle brushes, wooden combs, and bristle nylon mix options for blow drying and styling.
• AirHedz Vented Hairbrushes Lightweight vented hairbrushes with fine quill options designed for efficient blow drying and styling with quick-dry airflow technology.
• Perfect For Range Specialized hairbrushes for detangling, curling, smoothing, and straightening using ceramic and fine quill technologies, including the Perfect For Detangling Large Quill Paddle Brush.
• Ladies Finest Collection Premium cherrywood hairbrushes with pure white and black bristles, including oval and cushioned narrow brushes for smoothing and finishing.
• Mens Finest Collection Luxury men's grooming brushes made from cherrywood, satinwood, and ebony with pure bristle options in various styles including oval, rectangular, and travel brushes.
• Allure 2-in-1 Hairbrush Innovative dual-function hairbrush with removable perfume pad inserts for scented styling and fragrance application.
• Kent Salon Professional Range Professional-grade bespoke hairbrushes designed for hairdressers with ergonomic handles for total control and salon-quality finishing, sold through the Trade and Salon B2B program.
• Headhogs Brushes Ergonomic hairbrushes with proprietary bristle technology for all hair types, designed for easy detangling and scalp protection.
• Gift Sets Pre-curated gift collections including The Shaving Edit, Beards & Barnets, The Grooming Edit, Shaving Essentials, and Head To Toe Gift Set, priced across under £15, under £30, and under £50 tiers.
• Peter Rabbit Collaboration Collection Character-branded hairbrushes and grooming products featuring Peter Rabbit, Squirrel Nutkin, Flopsy, and Jemima Puddle-Duck from The World of Peter Rabbit licensed collection.
• Kent Create Brushes Creative and artistic brush designs for artistic hair styling and creative grooming applications.
• Subscribe and Save Oral Care Program Subscription service offering recurring monthly deliveries of BRILLIANT toothpaste, mouthwash concentrate, and other oral care products with subscriber savings.

Quantifiable outcome

• 248 years of continuous operation as a brush manufacturer
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• The World of Peter Rabbit™coreStrategic or Co-development PartnerKent Brushes launched a new licensed collection in collaboration with The World of Peter Rabbit™, featuring charming Peter Rabbit™ character-themed hairbrushes and grooming products. The collection includes Peter Rabbit™ Large Bristle Nylon Mix Hairbrush (£12.50), Squirrel Nutkin™ Small Bristle Nylon Mix Hairbrush (£10.00), Flopsy™ Fine Quill Paddle Brush, Jemima Puddle-Duck™ Soft Bristle Brush and Comb Set (£16.67), Peter Rabbit™ Hairbrush (£5.83), and branded gift bags. This collaboration brings together heritage, craftsmanship, and nostalgia, targeting gift-givers and collectors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KentBrushes
• Facebookfacebook.com/kentbrushes
• Instagraminstagram.com/kentbrushes
• Pinterestpinterest.co.uk/kentbrushesofficial
• Xx.com/Kentbrushes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kent