Essance Skincare

What Essance Skincare does

Essance Skincare is a Portland, Oregon-based private company founded in 2011 by Jasmine Tran that formulates, manufactures in small batches, and sells plant-based, vegan, and cruelty-free skincare products primarily through direct-to-consumer e-commerce. The portfolio is organized around four core facial care lines targeting specific skin profiles: Dragon's Blood (combination skin, built on Sangre de Drago resin from Peru), Revitalizing (dry and mature skin, with Chaga Mushroom and sea buckthorn), Multi-Fruit Peptide & Collagen (anti-aging and glow, built on phytopeptides, dragonfruit, and hibiscus), and Clarifying (acne-prone and sensitive skin). Adjacent categories include the Charco men's grooming line, GAC Superfruit hair care, body care, aluminum-free deodorants, mineral makeup, aromatherapy perfumes and body oils, and recently introduced at-home devices (Microcurrent Light Therapy, Toner Hydro Mister). The core technology is small-batch botanical formulation using food-grade, organic, fair-trade, and wildcrafted ingredients, with full ingredient-level transparency published via a public botanical library.

The company is bootstrapped, independently owned by its founder, and operates with an estimated 1-10 employees. Revenue mechanics combine one-time DTC sales on essanceskincare.com, a Subscribe & Save subscription tier offering 15% off recurring orders, a Portland flagship storefront at 9221 SW Barbur Blvd. providing one-on-one routine guidance, and B2B wholesale via the Faire marketplace. Distribution extends to select New Seasons Market locations in the Portland area, seasonal pop-ups, and farmers markets, with shipping limited to the United States. The company holds three Oregon state certifications (WBE, MBE, ESB), partners with Friends of Trees on a 2%-of-orders reforestation donation, and operates a Bring Your Own Jar refill program as sustainability differentiators.

Name

Essance Skincare

Legal name

Essance Skincare

Website

https://essanceskincare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Essance Skincare is a Portland, Oregon-based independent brand formulating and selling small-batch, plant-based, vegan facial skincare, body care, hair care, and aromatherapy products to clean-beauty consumers in the United States via e-commerce, a flagship storefront, and select retail distribution.

Ownership category

akta.pro rank

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Plant-based skincare
• Vegan facial care
• Organic body care
• Natural hair products
• Mineral cosmetics

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Primary revenue stream from selling plant-based skincare products directly to consumers through e-commerce website. Products include facial care (cleansers, toners, serums, moisturizers, eye creams), body care, hair care, mineral makeup, deodorants, and aromatherapy/perfumes. Offers subscription (Subscribe & Save) with 15% discount for recurring orders.
2. Wholesale Distribution: Stocking Essance products in retail stores through Faire marketplace. Products sold wholesale to retailers who resell to end consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Essance Skincare manufactures and sells handcrafted, plant-based, vegan, and organic skincare products including facial care (cleansers, toners, serums, moisturizers, masks), body care (cremes, butters, body oils, lotions), hair care, deodorants, perfumes, and mineral makeup. Products are made in small batches at the company's Portland, Oregon headquarters, sold direct-to-consumer online, at the Portland flagship shop, at New Seasons Market, and via wholesale.

Product overview

Essance Skincare is a Portland, Oregon-based skincare brand founded in 2011 by Jasmine Tran, offering a comprehensive portfolio of plant-based, cruelty-free, eco-friendly skincare products. The company crafts small-batch formulas in-house with targeted routines for different skin types. The core product lines include: Dragon's Blood (for combination/unbalanced skin with moisture recovery), Revitalizing (for dry/mature skin with hydration support), Multi-Fruit Peptide & Collagen (for collagen boost and glow), and Clarifying (for acne-prone/sensitive skin). Additional offerings include Charco shaving essentials, GAC Superfruit hair care, body care (cremes, body oils, butters), mineral makeup, organic deodorants, perfumes, and accessories. The company also offers gift sets and starter kits across product lines, with subscription options (Subscribe & Save) and wholesale through Faire.

Differentiator

Problem solved

Functional benefit

Products and services

• Dragon's Blood Moisturizer

Quantifiable outcome

• Products have minimum 6-month shelf life, creams/lotions up to 12 months
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• New Seasons MarketcoreChannel Partner/ Reseller/ DistributorEssance products are stocked at select New Seasons Market locations across Portland, allowing customers to purchase favorite formulas while doing their weekly grocery shopping. This retail partnership extends brand accessibility beyond e-commerce.
• Friends of TreescoreStrategic or Co-development PartnerEssance donates 2% from every order to Friends of Trees to support reforestation and community-rooted environmental care. This ongoing partnership reflects Essance's commitment to sustainability and care beyond the jar.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform where retailers can order Essance products to stock in their stores. Provides B2B distribution channel for growth beyond direct-to-consumer sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• cocokind: cocokind is a smaller, digitally native clean skincare brand focused on microbiome-friendly, plant-based facial care. Comparable to Essance in DTC-led model, botanical ingredient story, and target demographic, but at earlier-stage scale.

Direct peers

• Juice Beauty: Juice Beauty is an organic, plant-based skincare and beauty brand offering facial care, body care, and makeup. Directly comparable in target consumer (values-driven, clean-beauty shopper), product breadth, and DTC-led distribution model.
• S.W. Basics: S.W. Basics makes minimal-ingredient, plant-based skincare in small batches. Comparable to Essance in small-batch production ethos, clean-beauty positioning, indie brand scale, and DTC-led model.
• Indie Lee: Indie Lee is a clean, naturally derived skincare brand offering facial care and body oils across DTC and select retail. Comparable to Essance in founder-anchored clean-beauty narrative, facial + body portfolio, and pricing tier.
• Tata Harper: Tata Harper is a luxury plant-based skincare brand with full facial and body collections made in small batches on a Vermont farm. Highly comparable to Essance's positioning around botanical, farm-origin, multi-line skincare with strong ingredient storytelling.
• OSEA Malibu: OSEA Malibu is a family-run, plant-based skincare and body care brand with a strong ocean/botanical identity. Comparable to Essance on small-batch production, family/founder-led origins, multi-category portfolio, and natural ingredient sourcing.
• Herbivore Botanicals: Herbivore Botanicals sells plant-based, naturally derived skincare across facial, body, and wellness categories via DTC and select retailers. Closely matches Essance's natural ingredient positioning, aesthetic-led branding, and indie-brand scale.
• Acure Organics: Acure Organics offers plant-based skincare, body care, and hair care at accessible price points across DTC and mass natural retail. Comparable to Essance in ingredient philosophy, multi-category portfolio (face, body, hair), and natural-channel distribution.

Broad incumbents

• Burt's Bees: Burt's Bees, owned by Clorox, is a mass-market natural personal care brand spanning lip, face, body, and baby care. Comparable to Essance on natural ingredient positioning and multi-category scope, but at significantly larger scale with mass retail distribution.
• Drunk Elephant: Drunk Elephant, owned by LVMH, is a major clean/biocompatible skincare brand sold across Sephora, DTC, and international markets. Comparable in the clean-beauty positioning Essance targets but operates at vastly larger scale with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Essance.Skincare
• Instagraminstagram.com/essanceskincare
• Pinterestpinterest.com/essanceskincare
• TikToktiktok.com/@essance.skincare
• Xx.com/essanceskincare
• LinkedInlinkedin.com/company/essance-skincare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essance Skincare