Danly

What Danly does

DANLY UK LIMITED is the UK distribution and manufacturing arm of the Danly Group, a privately held industrial components business founded in the United States in 1922 by Robert C. Danly. The UK entity was established in 1986/1990 and operates as a medium-sized company (11-50 employees) from a manufacturing facility in Perivale, London and a sales office covering the West Midlands. Danly manufactures and distributes die sets and toolmakers' supplies for the metal stamping industry, serving automotive, domestic appliance, metal working, and toolmaking customers alongside the injection moulding and diecasting segments addressed via its 2009 DMS Diemould acquisition.

The core product portfolio spans standard and custom die sets (rectangular C1-C9 and shaped R/RR/RL/RM/DL/DS series), precision guiding elements (pillars, bushings, ball guides hardened to Rc60/64 with 0.2µm surface finish), mechanical springs (SuperSprings in 400+ variants conforming to ISO 10243), nitrogen gas springs (DESIGN-TITE in 9 series, 12-20,000 daN), cam/sideshift units (HYDROCAM and CAMDRIVE), rotary forming benders (Ready Bender), precision punches and dies in A2/M2/ASP steels with TiN/TiCN/CrN coatings, and the proprietary SinterLube self-lubricating guide bushing system. Manufacturing relies on vacuum heat treatment with computer-controlled nitrogen quenching and new CNC machining capacity up to 4200mm x 2100mm. Danly also acts as sole UK agent for Automated Tapping Systems (ATS) in-die tapping units and UK agent for Dorner Manufacturing Corp conveyor systems, extending reach into pharmaceutical and packaging applications.

The business model is direct B2B industrial supply: quote-based pricing with a £15 minimum order, 30-day payment terms, no public price list, and distribution through a direct UK sales office plus digital channels (PartCommunity CAD data portal, online product configurator, downloadable catalogues). Revenue streams include hardware sales of manufactured components, custom machining services (project-based), and agency/commission revenue from distributed Dorner and ATS products. The company is ISO 9001:2008 certified, holds multiple international patents (SinterLube, Hydrocam, Ready Bender, QDC), and benefits from 100+ years of brand heritage and over 10,000 global customer relationships through the parent Danly Group.

Name

Danly

Legal name

DANLY UK LIMITED

Website

https://danlyuk.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

DANLY UK LIMITED is a UK-based industrial manufacturer of die sets, springs, guiding elements, cam units, and precision punches/dies for the metal stamping, automotive, domestic appliance, and toolmaking industries, also acting as UK agent for ATS tapping units and Dorner conveyors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Die Sets and Components Manufacturing: Manufacturing and distribution of die sets, guiding elements, mechanical springs, gas springs, punches, dies, CAM units, and benders. Products sold as standard catalog items and custom manufactured to specification.
2. Conveyor Systems Distribution: As agents for Dorner Manufacturing Corp, DANLY UK distributes conveyor systems to pressings, pharmaceutical and packaging industries in the UK.
3. In-Die Tapping Units Distribution: As sole agents for Automated Tapping Systems Inc (ATS), distributing innovative tapping units in various configurations.
4. Custom Machining Services: CNC machining services for custom die sets, large mould sets, bed-plates and large plate work. New CNC machining centres offer capacity up to 4200mm x 2100mm.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Danly manufactures and distributes die sets, guiding elements, mechanical and gas springs, punches and dies, rotary forming benders, and hydraulic/mechanical cam units for the metal stamping industry. The company serves automotive, domestic appliance, metal working, and toolmaking customers with both standard catalog products (conforming to DIN/ISO) and custom-manufactured components, supported by UK-based CNC machining capacity of up to 4200mm x 2100mm and a global CAD data portal.

Product overview

Danly is a manufacturer of die sets and toolmakers' supplies for the metal stamping industry. The product portfolio centers on core die stamping components including die sets (standard C1-C9 and custom A1-A4 series), guiding elements (precision pillars, bushings, and ball guides), and springs (SuperSprings helical compression springs and DESIGN-TITE gas springs). Supporting products include Ready Bender rotary forming systems, precision Punches & Dies, HYDROCAM and CAMDRIVE cam/sideshift units, and distributed conveyor, press feed, and in-die tapping equipment. The proprietary SinterLube self-lubricating technology is a key differentiator integrated across multiple product lines including guide bushes and gas springs. Products serve automotive, domestic appliance, and metalworking industries with over 10,000 global customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Die Sets Standard and custom die sets for metal stamping, including rectangular sets (C1-C9), shaped die sets (R, RR, RL, RM, DL, DS, CPC, RPC, FPR, CPR), and custom series (A1-A4, A1BB-A4BB), available with steel, sintered bronze, or SinterLube bushings.
• Guiding Elements and Accessories Precision guide pillars, bushings, and ball guides with hardened steel components (1.3mm depth, Rc60/64 hardness) and 0.2µm CLA surface finish, available as steel, sintered bronze, and SinterLube designs, sold as standalone components and as options on Danly die sets.
• SuperSprings Helical Compression Springs Original Danly helical compression die springs available in over 400 variants across four colour-coded load classifications conforming to ISO 10243, providing long service life, consistent dimensional accuracy, and accurate spring rates.
• DANFLEX Polyurethane Springs Polyurethane springs in three Shore hardnesses (80, 90, 95) with matching outer diameters to SuperSprings, offered in round bar (solid and hollow), plate, and cushion forms.
• DESIGN-TITE Gas Springs Nitrogen gas springs in 9 series with force range from 12 daN to 20000 daN, including SinterLube self-lubricating and conventional designs, with custom gas spring manufacturing available for specific applications.
• Compact Nitrogen Die Systems Nitrogen suspension systems providing constant force along the stroke path with forces between 3.3 and 200 kN per cylinder, gas pressure 110 bar with fill and control fitting.
• Ready Bender Rotary Forming Benders Rotary forming benders transferring press vertical movement into precise rotary bending motion, holding ±½° angle tolerance, capable of overbending up to 120° in one stroke, and reducing forming tonnage by 50% to 80%.
• CB23 Bending System Bending system for flat panels up to 30° included angles (up to 45° in one stroke), designed for appliance panels, office furniture, and commercial air conditioning panels.
• Punches and Dies Precision punches and matrixes per DIN and ISO standards in A2 (HWS), M2 (HSS), and ASP (sintered steel) materials, available with TiN, TiCN, and CrN coatings, vacuum heat treated for high wear resistance and shock resistance.
• HYDROCAM Hydraulic Sideshift Units Hydraulic sideshift units deflecting sideshift movements in all directions with forces from 20 kN to 310 kN, protected by international patents, reducing maintenance and offering application flexibility.
• CAMDRIVE Mechanical Sideshift Units Compact mechanical sideshift units with graphite plug bushings meeting automotive industry standards, with cutting forces from 10 kN to 180 kN and angular attachment up to 30°.
• Pneumatic Press Feeds Air-powered press feeds with 0.03mm (0.001") repeatability, embedded pneumatics and pipework, available in heavy duty, rollband, and open throat configurations.
• Pneumatic Toggle Presses Pneumatic toggle presses designed for accuracy and reliability with minimal maintenance, suitable for blanking, piercing, forming, and assembly operations.
• Dorner Conveyor Systems (Distributed) Conveyor systems distributed by Danly UK as agents for Dorner Manufacturing Corp, for use under press tooling and in pharmaceutical and packaging industries, with Dorner DTools configurator for custom system design.
• ATS In-Die Tapping Units (Distributed) In-die tapping units with twist-lock lead-screw assembly for quick tap changes, distributed by Danly UK as sole agent for Automated Tapping Systems Inc, available in top down, bottom up, strip-follower, high speed, 90 degree, multi-spindle, servo, and servo strip-follower configurations.
• SinterLube Self-Lubricating Guide Bushings Self-lubricating guide bushings combining graphite bushing maintenance-free properties with steel bushing longevity through a powder-metallurgical process, combining self-lubrication, high strength, guiding accuracy, low wear, temperature resistance, and interchangeability per DIN 9834.

Quantifiable outcome

• SuperSprings maintain consistent dimensional accuracy for accurate spring rates across production
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dorner Manufacturing CorpcoreChannel Partner/ Reseller/ DistributorDANLY UK acts as agents for Dorner Manufacturing Corp conveyor systems. Initially supplied conveyors to pressings industry under press tooling, now expanded to pharmaceutical and packaging industries. Customers can use Dorner DTools configurator for custom system design with CAD drawings. DANLY quotes within 24 hours for most specifications.
• Automated Tapping Systems Inc (ATS)coreChannel Partner/ Reseller/ DistributorDANLY UK is sole agent for Automated Tapping Systems Inc (ATS), the forerunner in in-die tapping industry for over 35 years. ATS manufactures innovative and reliable tapping units with twist-lock lead-screw assembly for quick tap changes, pitch changes, and height adjustment without removing the head. Available in top down, bottom up, strip-follower, high speed, 90 degree, multi-spindle, servo, and servo strip-follower configurations.
• GTMAminorOthersDANLY UK is a member of GTMA, the UK toolmaking trade association representing the interests of toolmaking and precision engineering companies.
• DMS DiemouldcoreStrategic or Co-development PartnerDMS Diemould Services was acquired by Danly in 2009, expanding the product line through mould kits and components for injection moulding and diecasting industries. DMS has been established for over 50 years manufacturing precision engineered standard components.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Misumi Corporation: Global catalog supplier of configurable mechanical components, including die sets, guide posts, bushings and springs. Competes with Danly on standardised tooling components via a strong digital/e-commerce catalog model that Danly currently lacks.
• Kennametal Inc. Large US industrial tooling company offering a broad portfolio including die components, punches and wear materials. Overlaps with Danly on punches, dies and tool consumables but serves a much wider industrial customer base.

Direct peers

• Fibro GmbH: German manufacturer of standard parts for presses, dies and moulds (guide elements, springs, gas springs, cam units). Direct competitor to Danly on die-set accessories across Europe, often appearing alongside Danly in DIN/ISO catalog bidding.
• Lamina Technologies: European manufacturer of die components (punches, dies, guide elements) and nitrogen gas springs, with overlapping catalog and custom capability for metal stamping toolmakers.
• Dayton Progress: US-based manufacturer of punches, dies and standard die components for metal stamping. Direct peer on punches, matrixes and die components where material grades (A2, M2, ASP) overlap with Danly's punch offering.
• Strack GmbH: German die-set and toolmaker's-supplies manufacturer with a comparable product portfolio (die sets, guide pillars, bushings, springs). Closest like-for-like competitor in the European standard-parts tooling market.
• National Precision Die & Tool (National Die Set): US manufacturer of die sets and stamping components, sharing Danly's heritage focus on interchangeable die sets and stamping-press tooling. Comparable product breadth across die sets, guide elements and accessories.
• PCS Company (Press Component Solutions): US supplier of pressroom consumables and components (die sets, springs, ball bearing guides, nitrogen gas springs). Direct competitor in the standardised press-tooling consumables segment.

Regional players

• Punchform / Pressform Components: UK-based press-tooling consumables and standard parts supplier, serving the same British stamping and toolmaking customer base as Danly UK with a directly overlapping product range.
• Misumi Europa: UK/European arm of Misumi, competing head-to-head with Danly UK on standard components and configured parts for tooling. Same geographic footprint and similar delivery promise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/danly-uk-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danly