Rock-it Event
Rock-it Event GmbH is a Swiss event management and public catering company specializing in end-to-end F&B operations, themed mobile bar rental, tent and decoration rental, and event personnel for festivals, concerts, and corporate clients across Switzerland, founded in 2000 and headquartered in Gossau, Zürich.
- Company typePrivate
- Founded2000
- HeadquartersGossau, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rock-it Event does
Rock-it Event GmbH is a privately held Swiss event management and public catering company headquartered in Gossau, Canton Zürich, founded in 2000 and operating as a GmbH under commercial register number CHE-105.521.258. The company delivers end-to-end food and beverage (F&B) management, mobile bar rental, tent and decoration rental, and trained event personnel for concerts, festivals, corporate events, and own-produced event formats across Switzerland.
Its core offering is an integrated, quote-based service stack that bundles beverage license procurement, drink-partner coordination, infrastructure, staffing, cash handling, and post-event cleanup. Equipment is supported by a catalog of 14+ themed mobile bar SKUs (including the proprietary RocknRollBaby Barcontainer, deployable in ten minutes via a lift-and-go system, and the L'OUI Cocktail-Bar, which dispenses consistent premium cocktails via a single-handle system requiring no bartender expertise), two tent formats (Pagodenzelt 5x5m and Giebelzelt Chalet in 10m/15m spans), decoration elements (light pyramids, oil barrels, gondola, lounge seating), and event personnel. The company does not offer a software platform, app, or API; operations are coordinated through on-site management and crew scheduling.
Revenue is generated through professional-services contracts (concert and festival catering, corporate events, own-produced events) and equipment/personnel rental on quote-based pricing, with multi-year and exclusive agreements at recurring anchor clients. Go-to-market is relationship-driven and event-driven, targeting festival and concert organizers (Verein Street Parade, Live Music Productions, Good News Productions, ZFV Zürich, ESAF), corporate clients (E. Kunz AG, Matma Immobilien, Schneider Umweltservice), and private event organizers. Marketing relies on a website-based case-study portfolio, social media, and 25+ years of industry reputation. Operating geographies are concentrated in Switzerland, primarily Zürich Oberland, Canton of Zürich, Canton of Valais, and Northern Switzerland, with no disclosed international footprint.
Rock-it Event firmographics
Firmographics- Name
- Rock-it Event
- Legal name
- Rock-it Event GmbH
- Website
- https://rockitevent.ch
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rock-it Event GmbH is a Swiss event management and public catering company specializing in end-to-end F&B operations, themed mobile bar rental, tent and decoration rental, and event personnel for festivals, concerts, and corporate clients across Switzerland, founded in 2000 and headquartered in Gossau, Zürich.
- Ownership category
- akta.pro rank
Rock-it Event industry classification
Industry- Product category
- Event Catering and Rental Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)
Keywords
Where Rock-it Event is headquartered
LocationHeadquarters
- HQ city
- Gossau
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Rock-it Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Concert & Festival Catering: Full F&B (Food & Beverage) management for concerts and festivals, including obtaining liquor licenses, coordinating drink partners, organizing infrastructure, staffing, cash handling, and complete post-event cleanup. Services scale from 1,000 to 50,000+ attendees.
- Equipment Rental: Rental of mobile bars (container bars, themed bars, TukTuks), tents (pagoda tents, chalet tents), decorations (light pyramids, seating islands, oil barrels), and event personnel. Flexible, high-quality, and reliably serviced.
- Corporate Events: Complete event organization for corporate functions including event ideas, entertainment, catering, and music. Tailored complete packages from initial consultation through cost-optimized execution.
- Own Events / Self-organized Events: The company organizes and produces its own events, such as the BurnOut Events series (2014-2019) and Sunrise Skylights Drive-In Openair (2020) and Zürisee Sessions (2021).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for concert and festival catering |
| Unit Pricing | Pay-as-you-go | Rental services for bars, tents, decoration, and event personnel |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rock-it Event product offering
Product offeringCore offering
Rock-it Event GmbH provides end-to-end F&B (Food & Beverage) management and event infrastructure for large-scale public events. Its portfolio covers mobile bar rental, themed bar systems, tent and decoration rentals, event personnel staffing, and full concert/festival catering including beverage license procurement, drink partner coordination, cash handling, and post-event cleanup. The company also organizes corporate events and produces its own signature event series.
Product overview
Rock-it Event GmbH is an event management and public catering company based in Gossau, Switzerland, offering a portfolio of rental equipment and services for festivals, concerts, and corporate events. The product portfolio includes 14 distinct mobile bar types (such as the RocknRollBaby Barcontainer, TukTuk Luigi, Flamingo-Bar, Moulin Rouge, Industrial-Bar, Chalet-Bar, L'OUI Cocktail-Bar), tent solutions (Pagodenzelt and Giebelzelt Chalet), decorative elements (Leuchtpyramiden, Gondel, Sitzinseln, Ölfässer, Gartenwirtschaft-Lounges), event personnel staffing, and full-service catering for concerts, festivals, and corporate events. Equipment is available for rental while services encompass complete F&B organization, beverage management, and event execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Konzert- & Festivalcaterings (Concert & Festival Catering) Full-service F&B management for concerts and festivals handling 1,000 to 50,000+ attendees. Scope includes obtaining beverage permits, coordinating drink partners, organizing infrastructure, providing complete personnel, cash handling, and post-event cleanup. Targeted at festival and concert organizers requiring end-to-end beverage and catering operations.
- Firmenanlässe (Corporate Events) Complete event organization for corporate functions covering event ideas, entertainment, catering, decoration, and music delivered as tailored complete packages from initial consultation through cost-optimized execution. Targeted at companies hosting anniversaries, Christmas parties, team events, and corporate celebrations.
- Mobile Bar Rental (Vermietung Bars) Rental of themed mobile bars including RocknRollBaby Barcontainer, Piazza San Giacomo Kulisse, TukTuk Luigi, RocknRollCoffee Anhänger, Flamingo-Bar, Moulin Rouge, Tankstellen Bar, Beach-Bar (Casa Corazon), Oktoberfest-Bar, Industrial-Bar, Chalet-Bar, L'OUI Cocktail-Bar, Pub Festival-Bar, and Individuelle Bardekoration. Targeted at event organizers and private clients needing distinct bar concepts with rapid deployment.
- Tent Rental (Zelte) Rental of pagoda tents (Pagodenzelt 5x5m including branded variants) and alpine gable tents (Giebelzelt Chalet in 10m or 15m spans) for events, info points, catering stations, and branded trade show or festival appearances.
- Decoration Rental Rental of atmospheric decoration elements including Leuchtpyramiden (light pyramids), indoor Gondel lounge conversions, Sitzinseln (street-food style seating), Ölfässer with light or Christmas garlands, and Gartenwirtschaft-Lounges for winter events, VIP areas, street food festivals, and garden party atmospheres.
- Eventpersonal (Event Personnel) Provision of experienced, flexible event staff for serving, cash registers, logistics, setup, and teardown. Complete crew setups including management, scheduling, and deployment coordination are available on request for events of all sizes.
- Self-Organized Events (Eigenproduktionen) Production and operation of the company's own event brands, including the BurnOut Events series and the Sunrise Skylights Drive-In Openair / Züri-Oberland Sessions. These self-organized events enable Rock-it to demonstrate end-to-end production capability in addition to contracted services.
Quantifiable outcome
- Events from 500 to 100,000+ visitors supported
- +2 more outcomes
Companies that use Rock-it Event
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Rock-it Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rock-it Event partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ZFV ZürichcoreLong-term partnership since 2014 supporting Letzigrund Stadium concerts with cohesive bar service. Rock-it provides F&B operations while ZFV manages stadium catering overall.
- Good News Productions AGcoreCollaboration on major rock and metal concerts including Metallica Basel St. Jakob (2015) and Allmend Rockt/Sonisphere (2016). Rock-it handles complete F&B operations.
- Live Music ProductionscoreExclusive partnership since 2015 for Sion sous les étoiles festival. Rock-it operates all bars and drink stands exclusively at this renowned 4–5 day festival.
- Bulletproof GmbHcorePartnership on Sunrise Skylights Drive-In Openair (2020) and Sunrise Skylights Zürisee Sessions (2021). Co-organized corona-compliant and outdoor event formats.
- Red-SparkcorePartnership on Sunrise Skylights Drive-In Openair (2020) and Sunrise Skylights Zürisee Sessions (2021). Co-organized innovative event formats.
- Verein Street ParadecoreExclusive partnership for Street Parade 2017–2022, operating all beverage stands along the route. From 2022 also handles cash operations for the event.
- Rock the Ring AG, HinwilminorRock the Ring festival 2014–2019: responsible for all drink stands.
- BurnOut Event GmbHminorOwn event series (BurnOut Events 2014–2019) with Rock-it's own team handling full event execution.
- CH Regionalmedien, AarauminorHive-Air open-air festival 2022: exclusive bar operations for 15,000 visitors.
- Starfish GmbHminorCo-organization of Allmend Rockt/Sonisphere 2016 with 75,000 visitors.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Rock-it Event competitors and assessment
Company assessmentBroad incumbents
- CTS Eventim: European leader in ticketing and live event services; operates across concert, festival, and venue management across DACH — comparable as a broad incumbent whose event-management subsidiary activity overlaps with Rock-it's event operations.
- Live Nation Entertainment: Global live entertainment and concert promotion giant; while Rock-it is a service provider rather than a promoter, Live Nation is the principal counterparty organizer for many of the large concerts (Metallica, Rammstein, Ed Sheeran) at whose events Rock-it operates — making it a key indirect ecosystem incumbent.
- Sodexo Live!: Sodexo's event and venue hospitality division providing catering, concessions, and F&B management at stadiums, arenas, and festivals globally — a broad incumbent offering the same stadium/arena catering proposition that Rock-it delivers at Letzigrund and other Swiss venues.
- Aramark: Global contract food services and stadium/event hospitality provider; comparable broad incumbent competing in the same stadium-catering and event F&B space, though at much larger scale and with broader portfolio.
Direct peers
- Habegger AG: Swiss event and live-marketing services company headquartered in Zurich providing event infrastructure, staging, and hospitality services for festivals and corporate events — directly comparable to Rock-it's core offering of full-service event execution in the Swiss market.
- Party Rent Group: European event equipment and rental company providing furniture, tents, and decor for corporate and private events — directly comparable to Rock-it's tent and decorative rental business line (pagoda tents, chalets, light pyramids, seating islands).
- Hunziker AG: Swiss mobile bar, tent, and event equipment rental company serving festivals, corporate events, and private celebrations across Switzerland — directly comparable in product mix (themed mobile bars, tents, decor) and customer base to Rock-it's rental business.
Regional players
- m:nt event services GmbH: German event-services company offering event staffing, bar management, and F&B operations for festivals and corporate events in Germany — comparable operating model and service mix to Rock-it, focused on the DACH region but not active in Switzerland.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rock-it Event social profiles
Digital presenceRock-it Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock-it Event leadership team
Management profileNumber of profiles
Profiles3 records
Rock-it Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock-it Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock-it Event
What does Rock-it Event do?
Rock-it Event GmbH provides end-to-end F&B (Food & Beverage) management and event infrastructure for large-scale public events. Its portfolio covers mobile bar rental, themed bar systems, tent and decoration rentals, event personnel staffing, and full concert/festival catering including beverage license procurement, drink partner coordination, cash handling, and post-event cleanup. The company also organizes corporate events and produces its own signature event series.
Is Rock-it Event a public or private company?
Rock-it Event is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rock-it Event founded?
Rock-it Event was founded in 2000. It employs 1 to 10 people.
Where is Rock-it Event based?
Rock-it Event is headquartered in Gossau, Switzerland, in the Europe region.
How does Rock-it Event make money?
Four revenue lines are on record. Concert & Festival Catering is the primary driver. The others are equipment Rental, corporate Events and own Events / Self-organized Events.
Who are Rock-it Event's main competitors?
Broad incumbents on record are CTS Eventim, Live Nation Entertainment, Sodexo Live! and Aramark. Direct peers are Habegger AG, Party Rent Group and Hunziker AG. m:nt event services GmbH is listed as a regional player.
Does Rock-it Event have an API?
No public API is recorded for Rock-it Event.
What industry is Rock-it Event in?
Rock-it Event's product category is Event Catering and Rental Services. Its primary akta.pro industry code is HSACAAAH, Catering Coordination & Bar Service Management (Non-restaurant). Its NAICS code is 711 and its SIC code is 7990.