CERIM
CERIM is a Brazilian electricity distribution cooperative founded in 1969 that holds an exclusive ANEEL license to distribute electricity to residential, rural, commercial, and public lighting consumers across six municipalities in the Itu-Mairinque region of São Paulo state.
- Company typePrivate
- Founded1969
- HeadquartersCatarina, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CERIM does
CERIM (Cooperativa de Eletrificação e Desenvolvimento da Região de Itu-Mairinque) is a Brazilian electricity distribution cooperative founded in 1969, operating under an exclusive ANEEL (Agência Nacional de Energia Elétrica) permission to distribute electricity across the Itu-Mairinque region of São Paulo state. The cooperative serves residential, rural/agricultural, commercial, and public lighting consumers across six municipalities — Mairinque, Itu, Araçariguama, Cabreúva, Alumínio, and São Roque — through three substations and a medium/low-voltage distribution network. As a permissionária operating within a regulated geographic monopoly, CERIM has no direct distribution competitors within its service territory and is governed by ANEEL-set tariffs that are adjusted annually.
The cooperative's operational technology stack centers on conventional distribution infrastructure (transformers, substations, smart meters) augmented by a consumer-facing digital ecosystem. This includes the Agência Virtual online portal (developed with Useall Software), the EFI (Emissão de Fatura Instantânea) electronic billing system implemented since 2017, PIX QR-code instant payment integration, and an Energia em Tempo Real real-time consumption monitoring module hosted on the Useall Cloud platform. Service is delivered through toll-free 0800 call centers, a WhatsApp channel, two physical service points (Mairinque headquarters and Posto Eldorado in Itu), and self-service digital channels. The cooperative also administers the federal Tarifa Social program, offering 10-65% discounts to qualifying low-income consumers, and supports distributed generation interconnection for member-owned renewable systems.
CERIM generates revenue exclusively through regulated electricity distribution tariffs approved annually by ANEEL, with pricing structured as volume-based monthly billing. Tariffs include pass-through generation costs (adjusted via monthly bandeira tarifária flags), distribution grid costs, and sectoral charges. The cooperative is privately held under Brazilian cooperative law, owned by its member-consumers, with no external equity investors or parent company. Governance is exercised through a Board of Directors led by President Reynaldo Madureira Alves (in role across 2016-2025 reporting periods). Recent strategic activity is operational rather than transformational, centered on digital service channel expansion, ISO 9001 quality certification renewal (2019), LGPD data-protection compliance, and ongoing ANEEL IASC consumer satisfaction survey participation.
CERIM firmographics
Firmographics- Name
- CERIM
- Legal name
- Cooperativa de Eletrificação e Desenvolvimento da Região de Itu-Mairinque
- Website
- https://cerim.com.br
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CERIM is a Brazilian electricity distribution cooperative founded in 1969 that holds an exclusive ANEEL license to distribute electricity to residential, rural, commercial, and public lighting consumers across six municipalities in the Itu-Mairinque region of São Paulo state.
- Ownership category
- akta.pro rank
Where CERIM is headquartered
LocationHeadquarters
- HQ city
- Catarina
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
CERIM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Others
Revenue model
- Electric Energy Distribution Services: CERIM generates revenue through regulated electricity distribution tariffs approved by ANEEL (Agência Nacional de Energia Elétrica). Tariffs cover energy generation costs (passed through via tariff flags), distribution grid costs, and sectoral charges. Revenue is volume-based, tied directly to consumer consumption patterns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Standard Residential Tariff (Classe Residencial) |
| Usage-based | Monthly | Social Tariff for Low Income (Tarifa Social de Baixa Renda) |
| Unit Pricing | Pay-as-you-go | Reconnection Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CERIM product offering
Product offeringCore offering
CERIM is an electricity distribution cooperative that distributes electrical energy to residential, rural, commercial, and public lighting consumers across the Itu-Mairinque region of São Paulo state under an exclusive ANEEL public service permission. The cooperative delivers electricity through its own medium and low voltage distribution network and substations, and supplements distribution with a digital customer service ecosystem comprising an online Virtual Agency portal, electronic invoicing, PIX instant payments, real-time energy monitoring, distributed generation support, and a 24/7 call center.
Product overview
CERIM operates as a single-service electricity distribution cooperative offering a unified portfolio of energy services to the Itu-Mairinque region. The core product is electricity distribution, supported by a digital service ecosystem comprising the Agência Virtual (online customer portal), Autoatendimento (self-service) module, PIX payment integration, real-time energy monitoring, social tariff programs, distributed generation support, electric damage compensation, and public lighting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribuição de Energia Elétrica (Electricity Distribution) Core regulated electricity distribution service delivering power to residential, rural, commercial, and public lighting consumers in the Itu-Mairinque region of São Paulo state through medium and low voltage networks, three substations, transformers, and smart meters under ANEEL public service permission.
- Agência Virtual (Virtual Agency) Online self-service portal where customers can view bills, check pending payments, request service connections, report outages, request second invoice copies, update registration data, transfer account ownership, and manage energy accounts.
- Autoatendimento (Self-Service) Self-service channel providing customer services including outage reporting, service connection requests, duplicate bill issuance, account updates, and titularity transfers.
- Energia em Tempo Real (Real-Time Energy Monitoring) Real-time energy consumption monitoring service enabling consumers to track their electricity usage patterns and consumption in real time through a dedicated web interface.
- Tarifa Social de Baixa Renda (Low-Income Social Tariff) Government-mandated social tariff program providing 10% to 65% discounts on electricity bills for low-income residential consumers enrolled in qualifying government assistance programs.
- Geração Distribuída (Distributed Generation) Program allowing consumers to generate their own electricity from renewable sources or qualified cogeneration and sell excess energy back to the grid via net metering arrangements supported by CERIM.
- Ressarcimento de Danos Elétricos (Electric Damage Compensation) Compensation service for consumers whose electrical equipment was damaged due to power supply disturbances originating from the distribution network, covering repair or replacement costs in accordance with ANEEL regulations.
- Iluminação Pública (Public Lighting Service) Public lighting service provided to municipal governments in CERIM's service territory, including maintenance and management of street lighting infrastructure and partnerships with municipalities for lighting installation projects.
Companies that use CERIM
Customer profileSegments5 records
Ideal customer profiles4 records
CERIM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CERIM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Qualitest Inteligência em PesquisaminorResearch company contracted by ANEEL to conduct the 2026 Consumer Satisfaction Index (IASC) survey. Interviewers will visit residential consumers during May-August 2026 period.
- Prefeitura de AraçariguamaminorPartnership for public lighting maintenance. Municipality provides lighting materials; CERIM provides labor and vehicles for installation of 90 lighting kits in the Santaella neighborhood.
- CCR Via OesteminorHighway concessionaire responsible for Rodovia Castelo Branco. Provided annual safety training to CERIM operational staff on working near highways.
- CPFL PiratiningacoreCPFL Piratininga is CERIM's energy supplier (wholesaler). CERIM purchases energy from CPFL for redistribution to its consumers. Occasional supply interruptions occur due to CPFL infrastructure issues.
- ANEEL (Agência Nacional de Energia Elétrica)coreRegulatory authority that establishes tariffs, quality standards, and operational requirements for CERIM. Conducts consumer satisfaction surveys (IASC) and monitors compliance.
- NotreDame IntermédicaminorHealth insurance provider for CERIM employees. Representatives visit CERIM to provide services to staff.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CERIM competitors and assessment
Company assessmentBroad incumbents
- Equatorial Energia: Brazilian multi-state distribution and transmission operator. Comparable as a regulated electricity distribution business, though Equatorial pursues aggressive acquisition-led growth including of smaller regional distributors — a potential future acquirer profile for CERIM.
- Energisa: Major Brazilian distribution group operating multiple concessions across several states. Comparable to CERIM as a regulated electricity distributor, but vastly larger in scale, footprint, and capital base.
- Neoenergia: Iberdrola-controlled Brazilian utility with distribution, transmission, and generation assets across multiple states. Comparable regulated-distribution model, but with substantially greater scale and capital access than CERIM.
- Light S.A. Brazilian distribution utility serving Rio de Janeiro and adjacent areas. Comparable as an ANEEL-regulated distributor with a similar residential-heavy customer mix, though operating in a different geography at much larger scale.
- CPFL Energia: One of Brazil's largest privately-held electricity distribution groups and the upstream wholesale supplier (via CPFL Piratininga) for CERIM. Comparable as a regulated distribution utility serving São Paulo state, but operates at national scale across multiple concessions.
- EDP Energias do Brasil: São Paulo-headquartered distribution and commercialization utility. Comparable as a regulated distributor with similar customer-segment mix, but operating at significantly larger scale and with publicly listed capital structure.
- CEMIG: State-controlled Minas Gerais integrated utility with generation, transmission, and distribution. Comparable distribution business model under ANEEL regulation, but vastly larger and vertically integrated compared with CERIM's pure-distribution focus.
- Enel Brasil (Enel Distribuição São Paulo): Subsidiary of Italy's Enel operating distribution concessions in São Paulo state (including the former Eletropaulo). Comparable as an ANEEL-regulated distributor serving the same state, with overlapping customer-facing digital service offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CERIM social profiles
Digital presenceCERIM compliance and trust
Trust signalCompliance2 records
CERIM financial estimates
Financial estimateRevenue estimate
Valuation estimate
CERIM leadership team
Management profileNumber of profiles
Profiles3 records
CERIM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CERIM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CERIM
What does CERIM do?
CERIM is an electricity distribution cooperative that distributes electrical energy to residential, rural, commercial, and public lighting consumers across the Itu-Mairinque region of São Paulo state under an exclusive ANEEL public service permission. The cooperative delivers electricity through its own medium and low voltage distribution network and substations, and supplements distribution with a digital customer service ecosystem comprising an online Virtual Agency portal, electronic invoicing, PIX instant payments, real-time energy monitoring, distributed generation support, and a 24/7 call center.
Is CERIM a public or private company?
CERIM is a private company. It is classified as management employee owned and is currently operating.
When was CERIM founded?
CERIM was founded in 1969. It employs 51 to 100 people.
Where is CERIM based?
CERIM is headquartered in Catarina, Brazil, in the Latin America region.
How does CERIM make money?
One revenue line is on record: electric Energy Distribution Services.
Who are CERIM's main competitors?
Broad incumbents on record are Equatorial Energia, Energisa, Neoenergia, Light S.A., CPFL Energia, EDP Energias do Brasil, CEMIG and Enel Brasil (Enel Distribuição São Paulo).
Does CERIM have an API?
No public API is recorded for CERIM.