Run2Day
Run2Day is a Dutch specialty running retailer that sells running footwear, apparel, electronics, accessories, and nutrition through both physical retail stores across the Netherlands and the run2day.nl e-commerce platform. It serves individual, competitive, and trail runners with branded gear and in-store gait analysis services.
- Company typePrivate
- Founded2013
- HeadquartersStoutenburg, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Run2Day does
Run2Day is a Dutch specialty running retailer operating an omnichannel model that combines a national footprint of physical retail stores with the run2day.nl e-commerce platform. Founded in 2013 and headquartered in Leusden, Netherlands (legal entity Run2Day Webshop BV), the company sells running footwear (road, trail, and carbon-plated competition models), technical apparel, accessories, sports electronics (Garmin, Coros, Polar), and sports nutrition (Powerbar, Maurten, SIS) from premium and mass-premium brands including Nike, adidas, ASICS, HOKA, New Balance, Brooks, Saucony, and Mizuno. Product price points span roughly €20-€320 for shoes and apparel, with electronics and accessories ranging up to €1,000.
The company differentiates itself through service-led retail: in-store gait analysis (hardloopanalyse), static analysis, pronation assessment, shoe selection guidance, and a shoe inspection service ("Schoenen APK"). It also produces consumer content including the De Pacer running podcast, gear tests, free training programs for distances from beginner 5km through marathon, and event sponsorships such as the TT City Run Assen. The technology stack is a Magento-based ("Active CMS Builder") e-commerce platform integrated with PostNL fulfillment and cookie-based remarketing through Facebook and Shoppingminds.
Run2Day generates revenue primarily through one-time product sales across its in-store and online channels, targeting three primary segments: individual runners (men and women across all experience levels), competitive runners seeking performance racing gear, and trail/off-road runners. Distribution is exclusively domestic (Netherlands). In November 2025, private equity firm Rise Point Capital invested in Run2Day and appointed Robbert Cornelissen as CEO and shareholder, with the Run2Day Holding BV acquisition reportedly completing in December 2025. The company has been recognized as "Beste winkelketen van Nederland 2022-2023" in the sports category.
Run2Day firmographics
Firmographics- Name
- Run2Day
- Legal name
- Run2Day Webshop BV
- Website
- https://run2day.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Run2Day is a Dutch specialty running retailer that sells running footwear, apparel, electronics, accessories, and nutrition through both physical retail stores across the Netherlands and the run2day.nl e-commerce platform. It serves individual, competitive, and trail runners with branded gear and in-store gait analysis services.
- Ownership category
- akta.pro rank
Run2Day industry classification
Industry- Product category
- Specialty Running Retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industries
- Running & Endurance Wear (CRAAAEAD), Athletic & Performance Footwear (CRAAACAA), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Run2Day is headquartered
LocationHeadquarters
- HQ city
- Stoutenburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Run2Day business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Run2Day generates revenue through direct sales of running footwear, apparel, accessories, electronics (sports watches, headphones), and sports nutrition products through physical retail stores and online e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level running shoes and basic apparel |
| Unit Pricing | Pay-as-you-go | Premium competition shoes and high-end electronics |
| Unit Pricing | Pay-as-you-go | Sale and outlet items |
Distribution channels2 records
Marketing channels5 records
Run2Day product offering
Product offeringCore offering
Run2Day is a Dutch specialty running retailer that sells running footwear, apparel, accessories, sports electronics, and sports nutrition through physical retail stores and an online e-commerce platform. The company also offers expert running services such as gait analysis (hardloopanalyse), shoe inspection (Schoen-APK), and free training programs for runners.
Product overview
Run2Day is a Dutch specialty running retailer operating through a unified omnichannel platform combining e-commerce and physical stores, with the tagline 'Door Runners Voor Runners' (By Runners For Runners). The company operates Run2Day Webshop BV (KVK 58778233) from Leusden, Netherlands. The core offering includes an extensive portfolio of running products: running shoes (road, trail, and carbon-plated competition shoes), running apparel (shirts, shorts, singlets, jackets, tights), running accessories (sunglasses, hydration systems, heart rate monitors, backpacks), sports electronics (Garmin, Coros, Polar watches), sports nutrition (Powerbar, Maurten, SIS), and recovery/care products. The company differentiates through specialized services including gait analysis (hardloopanalyse), shoe inspection (Schoenen APK), and free training programs. Additional brand experiences include 'The Best You Can Get' curated premium selections and content initiatives such as the De Pacer podcast and Geartests product reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Running Shoes
- Running Apparel
- Running Accessories
- Sports Electronics
- Sports Nutrition
- Gait Analysis (Hardloopanalyse)
- Shoe APK (Schoen-APK)
- Free Training Programs
Companies that use Run2Day
Customer profileSegments3 records
Ideal customer profiles1 record
Run2Day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Run2Day partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- PostNLminorPostNL handles shipping and delivery services for Run2Day's e-commerce orders.
- TT City Run AssenminorRun2Day Assen is a proud partner of the TT City Run event in Assen.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Run2Day competitors and assessment
Company assessmentDirect peers
- Runners Need: UK specialty running retailer with a multi-store footprint, premium brand portfolio and gait-analysis services — closely matching Run2Day's specialist running-retail model, though operating in a different geography.
- Running Room: North American specialty running retailer combining retail stores with structured training programs and community running groups — directly comparable to Run2Day's blend of running-specialty retail, expert services and community content.
- SportsShoes.com: Online-first specialty running retailer carrying many of the same premium brands as Run2Day (Nike, HOKA, Brooks, Saucony, ASICS). Directly comparable on product mix and target customer, though lacks Run2Day's physical retail and gait-analysis services.
- Up & Running: UK specialty running retailer offering gait analysis, premium brand assortment and community running clubs — a near-direct analog to Run2Day's specialist positioning, though UK-focused.
Emerging players
- All4Running: European online specialty running retailer offering premium running brands and gait-analysis content. Comparable on running-specialist positioning and premium-brand assortment, though primarily e-commerce without a physical store footprint.
Broad incumbents
- Intersport: Global sporting goods retail chain with a strong Dutch franchise, selling running shoes, apparel and accessories alongside many other sports. Comparable to Run2Day on the footwear/apparel retail layer, though Intersport operates across all sports rather than specializing in running.
- Decathlon: World's largest sporting goods retailer with a major Dutch footprint and own-brand running assortment that competes head-on with Run2Day on price and breadth, though without Run2Day's specialist running-services layer.
- Foot Locker: Global athletic footwear and apparel retailer with a Dutch e-commerce presence and many overlapping running-brand relationships (Nike, adidas, ASICS). Comparable on running footwear assortment, though broader in category (basketball, lifestyle) and not service-led.
Regional players
- Perry Sport: Long-standing Dutch sporting goods chain with multi-store presence, including running footwear and apparel. Comparable on Dutch omnichannel retail dynamics but broader in category mix than Run2Day's running-only focus.
- Aktiesport: Dutch sporting goods discounter operating across running and other sports categories. Comparable on Dutch specialty-store competition and value-tier pricing dynamics, though not running-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Run2Day social profiles
Digital presenceRun2Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Run2Day leadership team
Management profileNumber of profiles
Profiles1 record
Run2Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Run2Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Run2Day
What does Run2Day do?
Run2Day is a Dutch specialty running retailer that sells running footwear, apparel, accessories, sports electronics, and sports nutrition through physical retail stores and an online e-commerce platform. The company also offers expert running services such as gait analysis (hardloopanalyse), shoe inspection (Schoen-APK), and free training programs for runners.
Is Run2Day a public or private company?
Run2Day is a private company. It is classified as private equity controlled and is currently operating.
When was Run2Day founded?
Run2Day was founded in 2013. It employs 51 to 100 people.
Where is Run2Day based?
Run2Day is headquartered in Stoutenburg, Netherlands, in the Europe region.
How does Run2Day make money?
One revenue line is on record: product Sales.
Who are Run2Day's main competitors?
Direct peers on record are Runners Need, Running Room, SportsShoes.com and Up & Running. All4Running is listed as an emerging player. Broad incumbents are Intersport, Decathlon and Foot Locker. Regional players are Perry Sport and Aktiesport.
Does Run2Day have an API?
No public API is recorded for Run2Day.
What industry is Run2Day in?
Run2Day's product category is Specialty Running Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAAAEAD, Running & Endurance Wear. Its NAICS code is 45821 and its SIC code is 5661.