Run2Day

Specialty Running Retailrun2day.nl

Run2Day is a Dutch specialty running retailer that sells running footwear, apparel, electronics, accessories, and nutrition through both physical retail stores across the Netherlands and the run2day.nl e-commerce platform. It serves individual, competitive, and trail runners with branded gear and in-store gait analysis services.

Company typePrivate
Founded2013
HeadquartersStoutenburg, Netherlands
Headcount51–100
GTM typeB2C
OfferingServices

What Run2Day does

Run2Day is a Dutch specialty running retailer operating an omnichannel model that combines a national footprint of physical retail stores with the run2day.nl e-commerce platform. Founded in 2013 and headquartered in Leusden, Netherlands (legal entity Run2Day Webshop BV), the company sells running footwear (road, trail, and carbon-plated competition models), technical apparel, accessories, sports electronics (Garmin, Coros, Polar), and sports nutrition (Powerbar, Maurten, SIS) from premium and mass-premium brands including Nike, adidas, ASICS, HOKA, New Balance, Brooks, Saucony, and Mizuno. Product price points span roughly €20-€320 for shoes and apparel, with electronics and accessories ranging up to €1,000.

The company differentiates itself through service-led retail: in-store gait analysis (hardloopanalyse), static analysis, pronation assessment, shoe selection guidance, and a shoe inspection service ("Schoenen APK"). It also produces consumer content including the De Pacer running podcast, gear tests, free training programs for distances from beginner 5km through marathon, and event sponsorships such as the TT City Run Assen. The technology stack is a Magento-based ("Active CMS Builder") e-commerce platform integrated with PostNL fulfillment and cookie-based remarketing through Facebook and Shoppingminds.

Run2Day generates revenue primarily through one-time product sales across its in-store and online channels, targeting three primary segments: individual runners (men and women across all experience levels), competitive runners seeking performance racing gear, and trail/off-road runners. Distribution is exclusively domestic (Netherlands). In November 2025, private equity firm Rise Point Capital invested in Run2Day and appointed Robbert Cornelissen as CEO and shareholder, with the Run2Day Holding BV acquisition reportedly completing in December 2025. The company has been recognized as "Beste winkelketen van Nederland 2022-2023" in the sports category.

Run2Day firmographics

Firmographics

Name: Run2Day
Legal name: Run2Day Webshop BV
Website: https://run2day.nl
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 51–100 employees
Short description: Run2Day is a Dutch specialty running retailer that sells running footwear, apparel, electronics, accessories, and nutrition through both physical retail stores across the Netherlands and the run2day.nl e-commerce platform. It serves individual, competitive, and trail runners with branded gear and in-store gait analysis services.
Ownership category
akta.pro rank

Run2Day industry classification

Industry

Product category: Specialty Running Retail
NAICS: Shoe Retailers (45821)
SIC: Retail-Shoe Stores (5661)
akta.pro primary industry: Performance Running Specialty Retail (CRAMACAA)
akta.pro secondary industries: Running & Endurance Wear (CRAAAEAD), Athletic & Performance Footwear (CRAAACAA), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

Running shoes retail
Running apparel
Sports nutrition
Gait analysis services
Dutch running store

Where Run2Day is headquartered

Location

Headquarters

HQ city: Stoutenburg
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

Run2Day business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

Product Sales: Run2Day generates revenue through direct sales of running footwear, apparel, accessories, electronics (sports watches, headphones), and sports nutrition products through physical retail stores and online e-commerce platform.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Entry-level running shoes and basic apparel
Unit Pricing	Pay-as-you-go	Premium competition shoes and high-end electronics
Unit Pricing	Pay-as-you-go	Sale and outlet items

Distribution channels2 records

Marketing channels5 records

Run2Day product offering

Product offering

Core offering

Run2Day is a Dutch specialty running retailer that sells running footwear, apparel, accessories, sports electronics, and sports nutrition through physical retail stores and an online e-commerce platform. The company also offers expert running services such as gait analysis (hardloopanalyse), shoe inspection (Schoen-APK), and free training programs for runners.

Product overview

Run2Day is a Dutch specialty running retailer operating through a unified omnichannel platform combining e-commerce and physical stores, with the tagline 'Door Runners Voor Runners' (By Runners For Runners). The company operates Run2Day Webshop BV (KVK 58778233) from Leusden, Netherlands. The core offering includes an extensive portfolio of running products: running shoes (road, trail, and carbon-plated competition shoes), running apparel (shirts, shorts, singlets, jackets, tights), running accessories (sunglasses, hydration systems, heart rate monitors, backpacks), sports electronics (Garmin, Coros, Polar watches), sports nutrition (Powerbar, Maurten, SIS), and recovery/care products. The company differentiates through specialized services including gait analysis (hardloopanalyse), shoe inspection (Schoenen APK), and free training programs. Additional brand experiences include 'The Best You Can Get' curated premium selections and content initiatives such as the De Pacer podcast and Geartests product reviews.

Differentiator

Problem solved

Functional benefit

Products and services

Running Shoes
Running Apparel
Running Accessories
Sports Electronics
Sports Nutrition
Gait Analysis (Hardloopanalyse)
Shoe APK (Schoen-APK)
Free Training Programs

Companies that use Run2Day

Customer profile

Segments3 records

Ideal customer profiles1 record

Run2Day technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Run2Day partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

PostNLminorOthersPostNL handles shipping and delivery services for Run2Day's e-commerce orders.
TT City Run AssenminorOthersRun2Day Assen is a proud partner of the TT City Run event in Assen.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Run2Day competitors and assessment

Company assessment

Direct peers

Runners Need: UK specialty running retailer with a multi-store footprint, premium brand portfolio and gait-analysis services — closely matching Run2Day's specialist running-retail model, though operating in a different geography.
Running Room: North American specialty running retailer combining retail stores with structured training programs and community running groups — directly comparable to Run2Day's blend of running-specialty retail, expert services and community content.
SportsShoes.com: Online-first specialty running retailer carrying many of the same premium brands as Run2Day (Nike, HOKA, Brooks, Saucony, ASICS). Directly comparable on product mix and target customer, though lacks Run2Day's physical retail and gait-analysis services.
Up & Running: UK specialty running retailer offering gait analysis, premium brand assortment and community running clubs — a near-direct analog to Run2Day's specialist positioning, though UK-focused.

Emerging players

All4Running: European online specialty running retailer offering premium running brands and gait-analysis content. Comparable on running-specialist positioning and premium-brand assortment, though primarily e-commerce without a physical store footprint.

Broad incumbents

Intersport: Global sporting goods retail chain with a strong Dutch franchise, selling running shoes, apparel and accessories alongside many other sports. Comparable to Run2Day on the footwear/apparel retail layer, though Intersport operates across all sports rather than specializing in running.
Decathlon: World's largest sporting goods retailer with a major Dutch footprint and own-brand running assortment that competes head-on with Run2Day on price and breadth, though without Run2Day's specialist running-services layer.
Foot Locker: Global athletic footwear and apparel retailer with a Dutch e-commerce presence and many overlapping running-brand relationships (Nike, adidas, ASICS). Comparable on running footwear assortment, though broader in category (basketball, lifestyle) and not service-led.

Regional players

Perry Sport: Long-standing Dutch sporting goods chain with multi-store presence, including running footwear and apparel. Comparable on Dutch omnichannel retail dynamics but broader in category mix than Run2Day's running-only focus.
Aktiesport: Dutch sporting goods discounter operating across running and other sports categories. Comparable on Dutch specialty-store competition and value-tier pricing dynamics, though not running-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Run2Day financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Run2Day leadership team

Management profile

Number of profiles

Profiles1 record

Run2Day funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Run2Day M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run2Day

What does Run2Day do?

Is Run2Day a public or private company?

Run2Day is a private company. It is classified as private equity controlled and is currently operating.

When was Run2Day founded?

Run2Day was founded in 2013. It employs 51 to 100 people.

Where is Run2Day based?

Run2Day is headquartered in Stoutenburg, Netherlands, in the Europe region.

How does Run2Day make money?

One revenue line is on record: product Sales.

Who are Run2Day's main competitors?

Direct peers on record are Runners Need, Running Room, SportsShoes.com and Up & Running. All4Running is listed as an emerging player. Broad incumbents are Intersport, Decathlon and Foot Locker. Regional players are Perry Sport and Aktiesport.

Does Run2Day have an API?

No public API is recorded for Run2Day.

What industry is Run2Day in?

Run2Day's product category is Specialty Running Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAAAEAD, Running & Endurance Wear. Its NAICS code is 45821 and its SIC code is 5661.