What CAV Agrotheek does

CAV Agrotheek, operating commercially as FarmPlus, is a Dutch agricultural inputs and advisory company founded in 2008 and headquartered in Wemeldinge, Netherlands (with the corporate entity registered in Wieringerwerf). The company supplies crop protection products (Gewasbescherming), fertilizers and nutrients (Bemesting en meststoffen), seeds and planting material (Zaai- en Pootgoed), animal feed (Veevoer), flower bulb nets (Bloembollennetten), business supplies, and biological/organic products, complemented by an integrated crop management (ICM) service layer that includes fertilization planning, contract cultivation, harvest intake and purchase, STORL waste collection, cultivation alerts, technical notifications, and equipment rental. It also markets a precision agriculture (Precisielandbouw) service line as a technology-driven extension of its advisory offering.

FarmPlus serves farmers across eight distinct Dutch agricultural sectors: arable farming (Akkerbouw), livestock (Veehouderij), flower bulbs (Bloembollen), fruit cultivation (Fruitteelt), organic (Biologisch), open-field vegetables (Vollegrondsgroenten), ornamental horticulture and greenhouse cultivation (Sierteelt en Glastuinbouw), and sports turf and professional horticulture (Sport en Hovenier). Its go-to-market is sales-led: technical crop advisors provide direct field sales support, on-farm consultation, and tailored advice throughout the growing season. Pricing is quote-based and not publicly disclosed across both product resale and advisory services. The company reaches customers through its website (farmplus.nl), email newsletters, sector events and field days, and direct advisor outreach, and maintains a customer portal (portaal.farmplus.nl). It is a privately held business with 11-50 employees and no disclosed funding rounds, ownership changes, or acquisition history.

Name

CAV Agrotheek

Legal name

FarmPlus

Website

https://agrotheek.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

FarmPlus (CAV Agrotheek) is a Dutch agricultural inputs distributor and crop advisor founded in 2008, supplying crop protection, fertilizer, seed, animal feed, bulb nets, and biological products alongside integrated crop management and precision agriculture services to Dutch farmers across eight agricultural sectors.

Ownership category

akta.pro rank

Product category

Agricultural Input Distribution and Advisory Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Nutrient Management Planning & Fertility Programs (AFACABAB), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Crop Rotation & Whole-Farm Cropping Systems Design (AFACABAJ)

Keywords

• Agricultural crop protection
• Fertilizers and seeds
• Livestock feed supply
• Flower bulb nets
• Precision agriculture advisory

Headquarters

HQ city

Wieringerwerf

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agricultural Products Sales: Sale of crop protection products, fertilizers, seeds, and bulb nets to agricultural businesses across multiple sectors including arable farming, horticulture, and livestock.
2. Advisory Services: Technical consulting and crop management advisory services provided by experienced agricultural advisors throughout the growing season.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FarmPlus is a Dutch agricultural input distributor that supplies crop protection products, fertilizers and nutrients, seeds and planting material, animal feed, flower bulb nets, organic products, and general farm business supplies to farmers and growers. The product portfolio is complemented by in-field advisory services including precision agriculture (Precisielandbouw), fertilization planning, contract cultivation, cultivation alerts, harvest intake, STORL collection, technical notifications, equipment rental, and license extensions. Experienced technical crop advisors deliver tailored guidance throughout the growing season, applying integrated crop management (ICM) to optimize yield and sustainability.

Product overview

FarmPlus offers an integrated portfolio of agricultural products and services for sustainable and efficient crop cultivation. The product range includes crop protection products (Gewasbescherming), fertilizers and nutrients (Bemesting en meststoffen), seeds and planting material (Zaai- en Pootgoed), animal feed (Veevoer), flower bulb nets (Bloembollennetten), business supplies (Bedrijfsartikelen), biological products (Biologische producten), and the Agri Go Group brand. These products are complemented by advisory services including precision agriculture (Precisielandbouw), fertilization planning (Bemestingsplan), contract cultivation (Contractteelt), harvest intake services, STORL collection, technical notifications (Technische berichten), cultivation alerts (Teelt alert), equipment rental (Douche- en schuimmachine verhuur), and license extensions (Licentieverlengingen). FarmPlus serves multiple agricultural sectors including arable farming (Akkerbouw), livestock (Veehouderij), flower bulbs (Bloembollen), fruit cultivation (Fruitteelt), organic farming (Biologisch), open-field vegetables (Vollegrondsgroenten), ornamental horticulture and greenhouse cultivation (Sierteelt en Glastuinbouw), and sports and horticulture (Sport en Hovenier). The company emphasizes integrated crop management (ICM) combining traditional and innovative agricultural methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Bemesting en meststoffen (Fertilizers and Nutrients) Fertilizers and nutrient products supplied to Dutch farmers for sustainable crop cultivation across multiple sectors.
• Gewasbescherming (Crop Protection Products) Crop protection products sold to safeguard crops throughout the growing season.
• Veevoer (Animal Feed) Animal feed products for livestock farming operations including cattle, pigs, and poultry.
• Zaai- en Pootgoed (Seeds and Planting Material) Seeds and planting material for agricultural cultivation across multiple crop sectors.
• Bloembollennetten (Flower Bulb Nets) Nets used for flower bulb cultivation and protection in the Dutch flower bulb sector.
• Bedrijfsartikelen (Farm Business Supplies) Business supplies and operational articles for agricultural operations.
• Biologische producten (Organic Products) Organic and biological inputs for organic farming operations and sustainability-focused growers.
• Agri Go Group An agricultural products brand distributed through FarmPlus as part of its portfolio offering.
• Precisielandbouw (Precision Agriculture Service) Precision agriculture services providing technology-driven farming solutions and ICM guidance for optimized crop management to Dutch farmers.
• Bemestingsplan (Fertilization Planning Service) Fertilization planning service that designs nutrient management plans for farmers to optimize crop nutrition.
• Contractteelt (Contract Cultivation Service) Contract cultivation services for agricultural production agreements between FarmPlus and farmers.
• Oogstinname - aankoop (Harvest Intake and Purchase Service) Harvest intake and crop purchase service in which FarmPlus procures harvested crops from farmers.
• STORL-inzameling (STORL Collection Service) STORL collection service for agricultural waste management and disposal.
• Technische berichten (Technical Messaging Service) Technical messaging and notification service that delivers agricultural updates and timely information to farmers.
• Teelt alert (Cultivation Alert Service) Cultivation alert service providing monitoring and notifications during the growing season to support farmer decision-making.
• Douche- en schuimmachine verhuur (Shower and Foam Machine Rental) Rental service for shower and foam machines used in agricultural cleaning operations.
• Licentieverlengingen (License Extension Service) License extension service supporting renewals and extensions for agricultural software and equipment licenses.

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Yara International: Global fertilizer producer with a precision-farming digital platform (Atfarm) and crop nutrition advisory — competes with FarmPlus in the nutrient-planning and fertilizer category.
• Trouw Nutrition (Nutreco): Global animal nutrition business headquartered in the Netherlands offering feed, premixes, and digital farm advisory — broader portfolio than FarmPlus but competing for the same livestock farmer wallet.
• ADAMA Agricultural Solutions: Global crop protection products company supplying post-patent herbicides, fungicides, and insecticides — direct supplier competitor to FarmPlus's Gewasbescherming line.
• Agrifirm: Dutch agricultural cooperative providing crop solutions, animal feed, and advisory across arable and livestock — same product-and-advice integrated model as FarmPlus, but at national-cooperative scale with much greater purchasing power.
• Cosun (Royal Cosun / Aviko): Large Dutch agricultural cooperative with contract cultivation (Contractteelt), crop receiving, and member-advisory services — mirrors FarmPlus's Contractteelt and Oogstinname - aankoop services.

Direct peers

• De Heus Animal Nutrition: Major Dutch livestock feed manufacturer and supplier serving cattle, pig, and poultry operations with feed, premixes, and on-farm advisory — overlaps FarmPlus's Veehouderij segment.
• Royal Barenbrug: Global Dutch-headquartered grass and forage seed company supplying seeds and crop knowledge to growers and turf professionals — directly overlaps FarmPlus's Zaai- en Pootgoed and Sport en Hovenier lines.
• CZAV: Dutch cooperative supplying crop protection, fertilizer, seeds, and arable advisory to Zeeland and southwest-Netherlands growers — direct overlap with FarmPlus on inputs, services, and core arable customer base.
• Timac Agro (Roullier Group): Specialty fertilizer and crop nutrition company with field-advisor-driven go-to-market in Northwest Europe — closely comparable to FarmPlus on high-margin fertilizer and agronomic advisory.

Emerging players

• BOAkkerbouw / Delphy: Dutch independent crop advisory and applied research firm offering integrated crop management and precision agriculture services — closely overlapping FarmPlus's advisory and ICM value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agrotheek
• Facebookfacebook.com/agrotheek
• LinkedInlinkedin.com/company/cav-agrotheek-b.v

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAV Agrotheek