Sonic Factory
Sonic Factory is a private Italian music production company founded in 2010 in Tortona, operating an integrated recording studio, four rehearsal rooms, record label, theatrical production unit, audiovisual soundtrack service, and event equipment rental under one facility.
- Company typePrivate
- Founded2010
- HeadquartersAlessandria, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sonic Factory does
Sonic Factory is a privately held Italian music production company founded in 2010 by conservatory-trained musicians Egidio Perduca (guitarist, Conservatory of Alessandria) and Mauro Isetti (oboist/bassist, Conservatory of Genoa; 20 years touring with Eugenio Finardi, Irene Grandi, and Elio). Headquartered within the Music Island complex in Tortona, Alessandria, Italy, the company operates six integrated service lines from a single facility: professional recording studio services (two recording rooms totaling ~160 sqm with variable acoustics, a 50 sqm control room, Avid ProTools HDX DAW, Behringer P16 personal monitoring, and a Steinway & Sons piano-equipped auditorium); rehearsal room rentals (four rooms in Tortona plus a Spinetta Marengo location, priced €14-25/hour); a record label managing a roster of signed artists (Francess, Dreaming Kelly, Andrea Saidu, Anxia Lytics); theatrical productions including "Io sono Mina" (2023), "Rosso Milva" (2022), and "Apocalisse" (2021); audiovisual/soundtrack production for films, documentaries, and commercials; and event equipment rental.
Sonic Factory firmographics
Firmographics- Name
- Sonic Factory
- Legal name
- Sonic Factory
- Website
- https://sonicfactory.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sonic Factory is a private Italian music production company founded in 2010 in Tortona, operating an integrated recording studio, four rehearsal rooms, record label, theatrical production unit, audiovisual soundtrack service, and event equipment rental under one facility.
- Ownership category
- akta.pro rank
Sonic Factory industry classification
Industry- Product category
- Music Production Services
- NAICS
- Record Production and Distribution (51225), Sound Recording Studios (51224), Sound Recording Studios (512240)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)
- akta.pro secondary industries
- Music Producers & Production Teams (MPAIAHAB), Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD), Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO)
Keywords
Where Sonic Factory is headquartered
LocationHeadquarters
- HQ city
- Alessandria
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Sonic Factory business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Studio Recording Services: Professional recording services from demo recordings to full albums with orchestras. Includes recording, mixing, mastering, and production services.
- Rehearsal Room Rental (Sale Prova): Hourly rental of equipped rehearsal rooms at different price points: Auditorium (€25/hr), Sala Blu (€18/hr), Sala Rossa (€16/hr), Sala Gialla (€14/hr). Available at Tortona and Spinetta Marengo locations.
- Event Rental Service: Equipment rental for events ranging from small self-operated setups to large professional installations with qualified personnel.
- Record Label Operations: Production and release of music recordings under Sonic Factory label. Includes artist development and music production for various artists.
- Theatrical Productions: Creation and production of theatrical shows including musical-theatrical performances such as 'Io sono Mina', 'Rosso Milva', and 'Apocalisse'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Auditorium - Professional space with Steinway piano |
| Unit Pricing | Pay-as-you-go | Sala Blu - Rock band rehearsal space |
| Unit Pricing | Pay-as-you-go | Sala Rossa - Backline equipped room |
| Unit Pricing | Pay-as-you-go | Sala Gialla - Small rehearsal space |
| Unit Pricing | Pay-as-you-go | Rental Equipment Add-ons |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Sonic Factory product offering
Product offeringCore offering
Sonic Factory is an independent music production company that operates a professional recording studio with variable-acoustics rooms, rehearsal room rentals, a record label, theatrical productions, audiovisual soundtrack production, and event equipment rental services — all under the Music Island complex in Tortona, Italy. It serves musicians, bands, theatrical producers, and film/media clients with end-to-end services spanning demo recording, full album production with orchestras, artist development, and live event support.
Product overview
Sonic Factory operates as a multi-service music production company offering six integrated services: recording studio facilities (Studio di Registrazione), rehearsal rooms (Sale Prove), record label and discographic production (Produzioni Discografiche), audiovisual/image productions including film scores (Produzioni legate all'immagine), theatrical productions (Produzioni Teatrali), and equipment rental (Rental Service). Founded in 2010 and based in Tortona within the Music Island complex, the company serves as both a full-service studio and record label, providing end-to-end production from recording through to live performance and event equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio di Registrazione (Recording Studio) Professional recording studio offering recording services from demo to full album productions with orchestras. Includes a 110 sqm main recording room with variable acoustics and 16 monitoring lines, a 50 sqm control room, and access to professional engineers and session musicians. Serves musicians, bands, and ensembles including orchestras up to 100 musicians.
- Sale Prove (Rehearsal Rooms) Hourly rental of four climate-controlled rehearsal rooms at the Tortona headquarters and Spinetta Marengo locations. Rooms include Auditorium (€25/hr, 110 sqm, Steinway piano), Sala Blu (€18/hr, 35 sqm), Sala Rossa (€16/hr, 27 sqm, backline), and Sala Gialla (€14/hr, 25 sqm), all with backline, air conditioning, and recording capability. Targets local bands and musicians needing equipped practice spaces.
- Produzioni Discografiche (Discographic Productions / Record Label) Record label and music production services producing, arranging, and publishing albums and singles for artists. Manages a roster including Francess, Dreaming Kelly, Andrea Saidu, and Anxia Lytics. Generates revenue through label royalties and licensing.
- Produzioni legate all'immagine (Audiovisual Productions) Audiovisual production services including original soundtrack composition, orchestral scoring, and recording for films, documentaries, commercials, and corporate presentations. Notable productions include soundtracks for films by Silvio Alfonso Nacucchi. Targets film and media producers.
- Produzioni Teatrali (Theatrical Productions) Theatrical production services creating, producing, and arranging musical-theatrical shows. Productions include 'Io sono Mina' (2023), 'Rosso Milva' (2022), 'Apocalisse' (2021), and 'Singing Musical' (2019). Performed at venues including Teatro Civico di Tortona, Teatro Carlo Felice di Genova, Teatro Sociale di Camogli, Villa Cagnola, and Teatro Binario Nova.
- Rental Service (Equipment Rental) Audio, lighting, and stage equipment rental service for events ranging from small self-operated setups to large professional productions with qualified personnel. Targets event organizers, promoters, and concert producers across Northern Italy.
Companies that use Sonic Factory
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles6 records
Sonic Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sonic Factory partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Rai UnocoreAnxia Lytics, a Sonic Factory artist, participated in 'The Band' talent show on Rai Uno (Carlo Conti), reaching the finale and gaining national television exposure.
- Le Muse EnsemblecoreTheatrical production partnership for musical shows. Collaborated on 'Singing Musical' production featuring ensemble Le Muse performing musical theater hits. Joint productions at venues including Villa Cagnola and Teatro Binario Nova.
- Smilax PublishingminorCollaborated on music video production for Francess's 'In My Veins' single.
- Canevel Music LabminorFrancess, a Sonic Factory artist, won the Canevel Music Lab 2012 competition at Teatro Nuovo di Verona, gaining visibility and industry recognition through the competition.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sonic Factory competitors and assessment
Company assessmentBroad incumbents
- Abbey Road Studios: World-famous UK recording studio offering orchestral-scale recording, mixing, and mastering. Comparable to Sonic Factory's premium recording infrastructure (orchestra capability, variable acoustics), though operating at global scale.
- Carosello Records: Italian independent record label with a roster of established Italian artists. Shares the record label and artist development model with Sonic Factory, but operates at a larger scale with broader artist signings.
- Universal Music Italy: Italian arm of the world's largest record label, dominating the Italian recorded music market. Indirectly comparable as the dominant competitor Sonic Factory's label and artists compete against for streaming share and A&R talent.
- Sugar Music: Established Italian music publisher and label with a large catalog of Italian recordings. Comparable in the record label and music publishing dimension, though operating at significantly larger scale than Sonic Factory's boutique label.
- Real World Studios: Iconic UK recording studio founded by Peter Gabriel offering high-end recording, residential production, and event rental. Comparable to Sonic Factory's premium recording and event rental capabilities, though at significantly larger scale and international reach.
Direct peers
- Officine Meccaniche (Milan): Milan-based music recording studio and production facility serving Italian and international artists. Comparable to Sonic Factory's professional recording and production services targeting the Italian market.
- Forum Studios (Assago/Milan): Italian recording and production studio serving major Italian artists, with rehearsal rooms and full production services. Comparable mid-market to Sonic Factory's integrated studio, rehearsal, and production model.
- Fonoprint Studios: Historic Italian recording studio in Bologna, offering recording, mixing, and production services to Italian artists and labels. Directly comparable to Sonic Factory's recording and label operations, operating at similar scale within the Italian music ecosystem.
Others
- Rai Radiotelevisione Italiana: Italian public broadcaster that commissioned recordings and talent shows featuring Sonic Factory's artists (Anxia Lytics on 'The Band' on Rai Uno). An ecosystem partner that has amplified Sonic Factory's roster visibility and represents a potential ongoing distribution/exposure channel.
Emerging players
- Trident Studios: UK recording studio with full-service production, mixing, and mastering capabilities. Comparable in scale and integrated service model to Sonic Factory, though serves primarily the UK independent market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sonic Factory social profiles
Digital presenceSonic Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonic Factory leadership team
Management profileNumber of profiles
Profiles2 records
Sonic Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonic Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonic Factory
What does Sonic Factory do?
Sonic Factory is an independent music production company that operates a professional recording studio with variable-acoustics rooms, rehearsal room rentals, a record label, theatrical productions, audiovisual soundtrack production, and event equipment rental services — all under the Music Island complex in Tortona, Italy. It serves musicians, bands, theatrical producers, and film/media clients with end-to-end services spanning demo recording, full album production with orchestras, artist development, and live event support.
Is Sonic Factory a public or private company?
Sonic Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sonic Factory founded?
Sonic Factory was founded in 2010. It employs 11 to 50 people.
Where is Sonic Factory based?
Sonic Factory is headquartered in Alessandria, Italy, in the Europe region.
How does Sonic Factory make money?
Five revenue lines are on record. Studio Recording Services are the primary driver. The others are rehearsal Room Rental (Sale Prova), event Rental Service, record Label Operations and theatrical Productions.
Who are Sonic Factory's main competitors?
Broad incumbents on record are Abbey Road Studios, Carosello Records, Universal Music Italy, Sugar Music and Real World Studios. Direct peers are Officine Meccaniche (Milan), Forum Studios (Assago/Milan) and Fonoprint Studios. Rai Radiotelevisione Italiana is listed as an others. Trident Studios is listed as an emerging player.
Does Sonic Factory have an API?
No public API is recorded for Sonic Factory.
What industry is Sonic Factory in?
Sonic Factory's product category is Music Production Services. Its primary akta.pro industry code is MPAIAHAA, Recording Studios (Commercial, Project, Mobile), with a secondary code of MPAIAHAB, Music Producers & Production Teams. Its NAICS code is 51225 and its SIC code is 3652.