Henry Equestrian Insurance Brokers
Henry Equestrian Insurance Brokers is a Canadian specialty insurance brokerage, founded circa 1984 and operated under NFP Canada Corp. (an Aon company), placing equine-specific insurance — mortality, liability, farm, facility, and commercial lines — for horse owners, farms, instructors, and equestrian associations across all Canadian provinces.
- Company typePrivate
- Founded1984
- HeadquartersNewmarket, Canada
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Henry Equestrian Insurance Brokers does
Henry Equestrian Insurance Brokers (operating as NFP Canada Corp. / Aon in corporate ownership terms) is a Canadian specialty insurance brokerage founded circa 1984 and headquartered in Newmarket, Ontario, with a compliance office in Toronto. The firm designs, places, and services insurance products exclusively for the equestrian industry, serving individual horse owners, horse farms and ranches, equestrian facilities, riding instructors and trainers, horse clubs and associations, and broader personal lines such as pet insurance through partner Petsecure. The broker team markets itself as 'horse people' themselves, and the firm is licensed across all Canadian provinces other than the Territories, with additional licensing in various US states and the United Kingdom.
The product book is organized into three cores — Horse Insurance (mortality, farm, hobby farm, luxury property, trailer/truck), Personal (travel, pet, group home and auto, trailer/truck), and Commercial (equestrian facility liability, equestrian liability, riding instructor, horse club, horse show, directors and officers, errors and omissions) — supplemented by a long tail of specialty endorsements (surgical/medical, stallion infertility, air transit, worldwide extension, equine therapeutic and disabled riding, massage/therapy, equine assisted services). The firm places coverage through 50+ insurance company partners including Aviva, CAA, Chubb, Intact, Lloyd's, Northbridge, Wawanesa, and Travelers; commission rates on placed premiums range from 5% to 32% by carrier and line of business, with additional contingent profit commissions tied to growth, loss ratio, volume, and retention. No proprietary technology platform, app, or API is disclosed; customer acquisition and servicing are handled via licensed brokers, a toll-free number (800.565.4321), website quote forms, sponsored equestrian events (Royal Winter Fair, local shows), and referrals from coaches and trainers within equestrian associations such as Equestrian Canada, CTHS, and CSHA.
The business is run as a division of NFP Canada Corp., itself an Aon company, with Henry Equestrian maintained as the customer-facing brand in the equine marketplace. Revenue figures are not publicly disclosed; the firm derives commissions on placed premiums, contingency profit commissions from carriers, and client-paid fees for complex commercial placements. The strategic posture is that of a stable, long-tenured niche specialist widening its product surface over time while leveraging the parent broker network's carrier access and back-office infrastructure.
Henry Equestrian Insurance Brokers firmographics
Firmographics- Name
- Henry Equestrian Insurance Brokers
- Legal name
- NFP Canada Corp.
- Website
- https://hep.ca
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Henry Equestrian Insurance Brokers is a Canadian specialty insurance brokerage, founded circa 1984 and operated under NFP Canada Corp. (an Aon company), placing equine-specific insurance — mortality, liability, farm, facility, and commercial lines — for horse owners, farms, instructors, and equestrian associations across all Canadian provinces.
- Ownership category
- akta.pro rank
Henry Equestrian Insurance Brokers industry classification
Industry- Product category
- Equestrian Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Henry Equestrian Insurance Brokers is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Henry Equestrian Insurance Brokers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commission: Compensation from commission is part of insurance premium and paid by insurance companies. Separate commission agreements with each insurance company, varying by business line. Commission rates range from 5% to 32% depending on insurer and line of business.
- Contingency Income: Contingent Profit Commission contracts with insurance companies. Payment depends on combination of growth, profitability (loss ratio), volume, retention and increased services provided on behalf of insurers. Non-guaranteed income.
- Client-Paid Fees: For complex business insurance programs, fees may be negotiated for placement of coverage and additional services. Presented upfront in proposal and approved before binding coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Henry Equestrian Insurance Brokers product offering
Product offeringCore offering
Henry Equestrian Insurance Brokers is a Canadian insurance brokerage that designs, manages, and places specialty insurance products for the equestrian industry. The firm operates as an independent brokerage, leveraging relationships with 50+ insurance carriers to provide horse mortality, liability, medical/surgical, farm, facility, instructor, and personal insurance products to horse owners, farms, and equestrian businesses across all Canadian provinces except the Territories.
Product overview
Henry Equestrian Insurance Brokers is a specialized insurance brokerage offering a comprehensive portfolio of equine and equestrian insurance products designed by equestrians for the equestrian marketplace. The company's core offerings are organized into three main categories: Horse Insurance (covering mortality, farm, hobby farm, luxury property, and trailer/truck), Personal Insurance (travel, pet insurance, home and auto), and Commercial Insurance (equestrian facilities, liability, riding instructors, horse clubs, shows, and directors & officers). Beyond these core lines, the company offers numerous specialized insurance products including horse care/custody/control, breeding, boarding, training, therapeutic riding, massage therapy, equine assisted services, horse camps, pony rides/events, guided trail rides, guides/outfitters, guest/dude ranches, horse carriages/wagons, horse trainers, horse sales/leasing, horse rental, barn rental, and carriage/wagon rides. Additional coverage options include surgical/medical endorsements, stallion infertility, air transit, and worldwide extension. The company is powered by NFP, an Aon company, and is licensed across Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Insurance
Companies that use Henry Equestrian Insurance Brokers
Customer profileSegments6 records
Ideal customer profiles4 records
Henry Equestrian Insurance Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Henry Equestrian Insurance Brokers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent company, minor and core.
- NFP (National Financial Partners)parent companyNFP Canada Corp. owns and operates Henry Equestrian as one of its brands. Henry Equestrian is 'Powered by NFP' and 'an Aon company' following NFP's acquisition by Aon. NFP provides operational infrastructure, carrier relationships, and back-office support.
- PetsecureminorPetsecure is the official pet health insurance provider of NFP, an AON company. Henry Equestrian clients have access to pet insurance through Petsecure, offering accident and illness coverage, dental coverage, member benefits, and wellness coverage.
- Insurance Carrier PartnerscoreWorks with 50+ insurance companies including Aviva, CAA Insurance, Chubb, Intact Financial, Lloyd's, Northbridge, Wawanesa, Travelers, and many others. Commission rates vary by insurer and line of business (5-32%). Some carriers have contingent profit commission arrangements.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Henry Equestrian Insurance Brokers competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Henry Equestrian Insurance Brokers social profiles
Digital presenceHenry Equestrian Insurance Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henry Equestrian Insurance Brokers leadership team
Management profileNumber of profiles
Profiles11 records
Henry Equestrian Insurance Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henry Equestrian Insurance Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henry Equestrian Insurance Brokers
What does Henry Equestrian Insurance Brokers do?
Henry Equestrian Insurance Brokers is a Canadian insurance brokerage that designs, manages, and places specialty insurance products for the equestrian industry. The firm operates as an independent brokerage, leveraging relationships with 50+ insurance carriers to provide horse mortality, liability, medical/surgical, farm, facility, instructor, and personal insurance products to horse owners, farms, and equestrian businesses across all Canadian provinces except the Territories.
Is Henry Equestrian Insurance Brokers a public or private company?
Henry Equestrian Insurance Brokers is a private company. It is classified as corporate owned and is currently operating.
When was Henry Equestrian Insurance Brokers founded?
Henry Equestrian Insurance Brokers was founded in 1984. It employs 5,001 to 10,000 people.
Where is Henry Equestrian Insurance Brokers based?
Henry Equestrian Insurance Brokers is headquartered in Newmarket, Canada, in the North America region.
How does Henry Equestrian Insurance Brokers make money?
Three revenue lines are on record. Insurance Commission is the primary driver. The others are contingency Income and client-Paid Fees.
Does Henry Equestrian Insurance Brokers have an API?
No public API is recorded for Henry Equestrian Insurance Brokers.
What industry is Henry Equestrian Insurance Brokers in?
Henry Equestrian Insurance Brokers's product category is Equestrian Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.