Bill Dube

What Bill Dube does

Bill Dube Inc. is a privately held, family-owned automotive dealership group headquartered at 40 Dover Point Road, Dover, New Hampshire. The company was founded by Bill Dube in December 1975 on Central Avenue with a stated mission of serving the transportation needs of the Seacoast NH community, and since July 1981 it has operated as a Ford franchised dealer. The group today runs three franchised rooftops — Bill Dube Ford and Bill Dube Toyota in Dover and Bill Dube Kia in Somersworth (opened August 2025) — making it one of the larger multi-brand dealership presences on the Seacoast. Debbie Dube Reed, founder Bill Dube's daughter, has served as President and partner since 1992, preserving family ownership.

The company generates revenue across three streams: new and used vehicle sales (one-time transactions), parts and service operations, and vehicle financing arranged through the dealerships. Pricing is not publicly disclosed; financing terms are quoted at the individual level, and parts returns are subject to a documented 30-day policy with restocking fees tied to manufacturer charges. Customers are individual consumers and small commercial buyers in the Dover, Somersworth, and greater Seacoast NH region — as illustrated by testimonial evidence of customers purchasing used trucks and new 2025 Toyota RAV4s. Distribution is exclusively physical retail showrooms, with supporting brand-specific websites (billdubeford.com, billdubetoyota.com, billdubekia.com) and a consolidated portal at billdube.com.

The underlying operating stack is characteristic of traditional franchised auto retail: OEM-aligned sales processes, factory-warranty-supported service, captive and third-party financing, and standard parts inventory management. No proprietary technology, software platforms, APIs, or AI/ML systems were disclosed; technology is described as 'Not applicable' in source data. With a team of over 70 employees across sales, service, parts, and finance, the business model relies on in-person retail traffic, community reputation, multi-generational customer relationships, and franchise-conferred territory access rather than on technology differentiation.

Name

Bill Dube

Legal name

Bill Dube Inc.

Website

https://billdube.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Bill Dube Inc. is a family-owned automotive dealership group operating three franchised rooftops — Bill Dube Ford, Bill Dube Toyota, and Bill Dube Kia — in Dover and Somersworth, NH, serving Seacoast consumers with new and used vehicle sales, parts, service, and financing since 1975.

Ownership category

akta.pro rank

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Ford, Toyota, and Kia vehicles, as well as used vehicles. Core revenue stream from automobile transactions.
2. Parts and Service: Automotive parts sales and service department operations. Returns policy documented for parts purchases.
3. Financing: Vehicle financing and payment services for customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bill Dube Inc. operates a multi-franchise automotive dealership group in Dover and Somersworth, New Hampshire, selling new Ford, Toyota, and Kia vehicles as well as used vehicles, supported by in-house parts, service, and financing departments across three branded showroom locations.

Product overview

Bill Dube operates a multi-franchise automotive dealership group consisting of three distinct brand dealerships: Bill Dube Ford, Bill Dube Toyota, and Bill Dube Kia. The company functions as separate branded storefronts under unified family ownership, each specializing in its respective manufacturer's vehicles (Ford, Toyota, Kia). The group provides vehicle sales, service, and parts across multiple New Hampshire locations (Dover and Somersworth), with over 70 employees serving the Seacoast community since 1975.

Differentiator

Problem solved

Functional benefit

Products and services

• Bill Dube Ford Ford franchise new vehicle dealership serving Seacoast New Hampshire consumers with Ford-brand vehicle sales, manufacturer warranty service, and genuine Ford parts at 40 Dover Point Road, Dover, NH 03820.
• Bill Dube Toyota Toyota franchise new vehicle dealership serving Seacoast New Hampshire consumers with Toyota-brand vehicle sales, manufacturer warranty service, and Toyota parts at 40 Dover Point Road, Dover, NH 03820.
• Bill Dube Kia Kia franchise new vehicle dealership serving Seacoast New Hampshire consumers with Kia-brand vehicle sales, manufacturer warranty service, and Kia parts at the Somersworth, NH location.
• Parts and Service Department Automotive parts sales and vehicle maintenance and repair services across all three franchise brands, including manufacturer warranty work, with a documented parts return policy (30-day window, restocking fees based on manufacturer charges).
• Vehicle Financing Dealer-arranged vehicle financing and payment services for retail customers purchasing vehicles from any of the three Bill Dube franchise locations.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Kia Motors AmericacoreOthers · 1 August 2025Kia franchise partnership - newest addition to the dealership group, with state-of-the-art facility opened August 2025 in Somersworth, NH.
• Ford Motor CompanycoreOthers · 1 July 1981Ford franchise partnership established July 1981 when Bill Dube, Inc. acquired Ford franchise along with facilities on Dover Point Road. This represents the core foundation of the dealership group.
• Toyota Motor CorporationcoreOthersToyota franchise partnership representing the Toyota brand at Dover location.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bill_dube
• Facebookfacebook.com/BillDubeFord
• LinkedInlinkedin.com/company/bill-dube-ford-toyota-scion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bill Dube