Recreatie Midden-Nederland

What Recreatie Midden-Nederland does

Recreatie Midden-Nederland, operating under the legal name Recreatieschap Stichtse Groenlanden, is a public recreation authority (gemeenschappelijke regeling) under Dutch law that develops, manages, and maintains approximately 2,900 hectares of recreation and nature areas spanning lakes, peat meadows, river forelands, and forests in the Utrecht Province of the Netherlands. It is collectively governed by nine municipalities — De Bilt, De Ronde Venen, Houten, Lopik, Stichtse Vecht, Nieuwegein, Utrecht, Woerden, and IJsselstein — together with the Province of Utrecht, which together form the structural funding base via annual participant contributions (deelnemersbijdrage). Operational management — including terrain maintenance, permit issuance, supervision, board support, communication, and legal affairs — is delegated to Staatsbosbeheer under a formal partnership agreement signed in December 2022, with the two organizations jointly developing the Toekomstvisie 2040 strategic vision adopted in December 2025.

The organization operates no proprietary technology platform and has no AI/ML infrastructure; its digital footprint consists of an informational website (recreatiemiddennederland.nl) and a basic online ticketing platform (ticketsstrandbad.nl). Its product portfolio is service-based: core offerings include the Strandbad Maarsseveense Plassen beach-bathing facility (with day tickets from €7 and season subscriptions at €67.50), event and activity permitting (for festivals, family gatherings, corporate outings, drone photography, geocaching), commercial concession rentals (horeca, SUP, group camping on Eiland 9), swimming water quality monitoring, dog-walking regulation, and a multi-year infrastructure program (Programma Vinkeveense Plassen 2019–2024 plus tranche-based oeverconstructie restoration). Revenue streams comprise five distinct lines: recurring municipal/provincial contributions, day and season ticket sales at the Strandbad, transactional event permit fees, commercial concession and horeca licensing income, and project-specific co-financing from member municipalities and Province of Utrecht.

Its go-to-market is direct-to-public: visitors purchase Strandbad tickets online or at the gate, event organizers apply through a formal six-week-ahead submission process via [email protected], and entrepreneurial tenants are onboarded through an "ondernemers gezocht" (entrepreneurs wanted) recruitment initiative. Sales channels are entirely non-commercial — digital (website, ticketing site) plus on-site visitor services and word-of-mouth — with promotional activity channeled primarily through Staatsbosbeheer's broader communications infrastructure and third-party event organizer marketing.

Name

Recreatie Midden-Nederland

Legal name

Recreatieschap Stichtse Groenlanden

Website

https://recreatiemiddennederland.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Recreatieschap Stichtse Groenlanden is a Dutch public recreation authority that develops, manages, and maintains approximately 2,900 hectares of nature and recreation areas in Utrecht Province, governed by nine municipalities and the Province of Utrecht with operations delegated to Staatsbosbeheer.

Ownership category

akta.pro rank

Product category

Public Recreation Management

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industry

Water Resources & Watershed Protection (BPAGAGAK)

Keywords

• Public recreation management
• Outdoor recreation areas
• Nature area management
• Event permitting services
• Beach facility operations

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Participant contributions (deelnemersbijdrage): Annual contributions from the nine member municipalities (De Bilt, De Ronde Venen, Houten, Lopik, Stichtse Vecht, Nieuwegein, Utrecht, Woerden, IJsselstein) and the Province of Utrecht. This forms the primary structural funding for the organization's operations.
2. Admission fees and subscriptions - Strandbad Maarsseveense Plassen: Day tickets and season subscriptions for the supervised beach bathing area at Maarsseveense Plassen. Adults pay €7.00 per day, children €4.50. Season subscriptions are €67.50 for adults and €43.00 for children. Day camping pitches cost €8.00 per day with a season pass at €914.00.
3. Event and activity permits: Revenue from granting permission (vergunningen and ontheffingen) for commercial events, family gatherings, company events, festivals, drone photography, geocaching, metal detecting, and other activities in the recreation areas. Fees vary based on terrain size and group size.
4. Commercial concessions and entrepreneur rentals: Revenue from renting horeca locations (such as Salmsteke), SUP rentals at Honswijkerplas, and granting exploitation rights for islands (e.g., Eiland 9 for group camping). The organization actively seeks entrepreneurs to develop recreational offerings on its lands.
5. Co-financing for specific projects: Project-specific co-financing from municipalities (De Ronde Venen, Amsterdam) and the Province of Utrecht for infrastructure projects such as oeverconstructie restoration at Vinkeveense Plassen.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Recreatieschap Stichtse Groenlanden manages and develops approximately 2,900 hectares of public outdoor recreation and nature areas around Utrecht, including beaches, swimming facilities, hiking and cycling trails, and water sport areas. It operates the Strandbad Maarsseveense Plassen guarded beach facility with paid admission, issues event and activity permits for commercial and cultural events, monitors swimming water quality, regulates dog walking, and runs multi-year development programs (Programma Vinkeveense Plassen, Kwaliteitsimpuls Nedereindse Park, oeverconstructies restoration) under the Toekomstvisie 2040 strategic vision.

Product overview

Recreatieschap Stichtse Groenlanden is a joint municipal and provincial recreation authority managing approximately 2,900 hectares of nature and recreation areas around Utrecht, the Lek river floodplains, and the Green Heart region. The organization operates as a unified service offering rather than a software product platform. Its core offerings include direct recreation area management through Staatsbosbeheer, facility operations (such as Strandbad Maarsseveense Plassen beach bath), event permitting services, swimming water quality monitoring, dog walking regulations, and strategic development programs including the Kwaliteitsimpuls Nedereindse Park transformation project, Vinkeveense Plassen shoreline restoration program, and the Toekomstvisie 2040 strategic plan. The portfolio is coordinated through the Programma Vinkeveense Plassen for long-term area development.

Differentiator

Problem solved

Functional benefit

Brands

• Programma Vinkeveense Plassen: A specialized program dedicated to the management, development, and maintenance of the Vinkeveense Plassen recreation area, including the zandeilanden (sand islands) and legakkers.

Products and services

• Strandbad Maarsseveense Plassen

Quantifiable outcome

• 2,900 hectare of contiguous green space managed in the Utrecht region
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• StaatsbosbeheercoreStrategic or Co-development Partner · 1 December 2022Staatsbosbeheer is the operational manager of all terrains under Recreatieschap Stichtse Groenlanden. The partnership covers management and maintenance, real estate and contract management, permit issuance, supervision and enforcement, communication, board support, and legal affairs. The collaboration is formalized in a partnership agreement signed in December 2022. Staatsbosbeheer also manages adjacent areas, and together with Recreatieschap Stichtse Groenlanden developed the joint Toekomstvisie 2040 for 2,900 hectares of green space.
• Gemeente De Ronde VenencoreStrategic or Co-development PartnerAs one of the member municipalities and co-financier, municipality De Ronde Venen collaborates on the Vinkeveense Plassen restoration and development program. The municipality is developing a new zoning plan (bestemmingsplan) to enable recreational development on the zandeilanden.
• Gemeente UtrechtcoreStrategic or Co-development PartnerMunicipality Utrecht serves as project lead for the Kwaliteitsimpuls Nedereindse Park transformation. Collaborates with Recreatieschap Stichtse Groenlanden/Staatsbosbeheer, Hoogheemraadschap De Stichtse Rijnlanden, and municipalities Nieuwegein and IJsselstein.
• Hoogheemraadschap De Stichtse RijnlandencoreStrategic or Co-development PartnerWater board partner collaborating on the Nedereindse Park transformation project, contributing to water management and climate-adaptive design.
• Nine member municipalities and Province UtrechtcoreStrategic or Co-development PartnerThe organization is governed by nine municipalities (De Bilt, De Ronde Venen, Houten, Lopik, Stichtse Vecht, Nieuwegein, Utrecht, Woerden, IJsselstein) and the Province of Utrecht. Each participates in the Daily Board (Dagelijks Bestuur) and General Board (Algemeen Bestuur), provides annual contributions, and co-finances specific projects.
• Stichting EilandgolfminorOthersStichting Eilandgolf organizes an annual golf event on the zandeilanden of Vinkeveense Plassen. Proceeds from the event funded the restoration of the observation tower at Botshol, which was gifted to Recreatieschap Stichtse Groenlanden.
• Omgevingsdienst Utrecht (ODU)minorStrategic or Co-development PartnerThe environmental service regularly tests water quality and monitors safety at official swimming locations in Utrecht province, including areas managed by Recreatieschap Stichtse Groenlanden.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Staatsbosbeheer: National Dutch nature and forestry manager that is the operational partner of Recreatieschap Stichtse Groenlanden. It manages similar recreation and nature areas nationwide and provides the same kind of outdoor recreation, conservation, and visitor facility services under a public mandate.
• Stichting Het Utrechts Landschap: Foundation managing nature, landscape and recreation areas in the Utrecht province. Directly comparable as a regional public-interest nature/recreation manager with member funding, hiking trails, swimming areas, and partnerships with the Province of Utrecht.
• Amsterdamse Bos: Large public recreation area near Amsterdam managed by a partnership of municipalities and the Province of North Holland. Comparable in scale, governance partnership model, mix of active recreation (swimming, cycling, sports), and entrepreneur concessions.

Broad incumbents

• Natuurmonumenten: Largest nature conservation organization in the Netherlands, managing tens of thousands of hectares of nature areas including recreation access. Comparable as a publicly-mandated nature/recreation manager with admission fees, member support, and partnerships with municipalities and provinces.
• LandschappenNL: Umbrella organization coordinating the 20+ provincial landscape organizations across the Netherlands. Comparable ecosystem of regional public-interest nature and recreation managers that pool funding, advocacy, and conservation work.

Regional players

• Recreatieomgeving Twente: Similar regional recreation authority in Twente, set up as a 'gemeenschappelijke regeling' among municipalities to manage outdoor recreation areas. Closely comparable governance, funding, and operating structure but serving a different Dutch region.
• Recreatieschap Drenthe: Public recreation authority in Drenthe managing outdoor recreation, lakes, and nature areas with municipal governance. Closely analogous organizational and funding structure, serving the Drenthe region instead of Utrecht.
• Landschap Overijssel: Regional landscape and nature organization in Overijssel managing recreation areas, walking trails, and outdoor facilities. Comparable as a public-interest regional nature/recreation manager with member funding and government co-financing.
• Recreatieschap Rivierengebied: Public recreation authority managing recreation areas in the Dutch river region. Operates under a similar 'gemeenschappelijke regeling' structure with municipal participants, focused on water-based recreation that overlaps with Stichtse Groenlanden's lake-based offerings.

Others

• Hoogheemraadschap De Stichtse Rijnlanden: Dutch regional water authority responsible for water management, flood protection, and water quality in the Utrecht area. A core project partner on Nedereindse Park transformation and adjacent to Stichtse Groenlanden's water-recreation mission; comparable as a public-mandated regional water/land manager.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/recreatiemidden

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreatie Midden-Nederland