Insafe

What Insafe does

Insafe is a Brussels-based European network organization, founded in 2005, that coordinates national Safer Internet Centres (SICs) across the 27 EU Member States plus Iceland and Norway, with extended reach into Albania, North Macedonia, Moldova, Serbia, Turkiye, Ukraine, and the United Kingdom. It operates under the European Commission's Better Internet for Kids+ (BIK+) strategy adopted in May 2022 and is managed by the Commission's Directorate-General for Communications Networks, Content and Technology (DG CONNECT). Its core product surface is the Better Internet for Kids portal (better-internet-for-kids.europa.eu), which aggregates policy coordination, the Knowledge Hub, segmented Learning Corners, the BIK Youth Programme, the quarterly BIK Bulletin, and dedicated guides on apps, age assurance, online/video games, and positive online content, complemented by the DSAforYOUth toolkit. National SICs deliver awareness raising, helplines, hotlines (in cooperation with INHOPE), and youth participation services, supported by recurring campaigns such as Safer Internet Day and the annual hybrid Safer Internet Forum in Brussels.

The organization does not operate a commercial revenue or pricing model. It is funded through European Commission grants under the BIK+ strategy, and all services are provided free of charge to end users. The end-user base comprises three primary persona segments: children and youth, parents and caregivers, and teachers and educators, each addressed through tailored learning content and resource modules. No proprietary technology stack, patents, AI/ML systems, integrations, or commercial APIs are disclosed; the offering is fundamentally an awareness, education, policy-coordination, and victim-support network rather than a software product. Strategic partners include the European Commission's DG CONNECT as principal funder and policy principal, INHOPE as the complementary hotline network, and the Nordic SICs (Denmark, Finland, Sweden) for regional cooperation.

Name

Insafe

Legal name

Insafe

Website

https://saferinternet.org

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Insafe is a Brussels-based European non-profit network coordinating national Safer Internet Centres across 30+ countries under the EU's BIK+ strategy, delivering child online safety awareness, helplines, youth participation, and educational resources, funded by the European Commission.

Ownership category

akta.pro rank

Product category

Online Child Safety Services

NAICS

Child and Youth Services (62411), Educational Services (611)

SIC

Services-Social Services (8300)

akta.pro primary industry

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)

akta.pro secondary industries

Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Content Moderation, Safe Messaging & Classroom Communication Safety (EDAFALAE), On-Call Security & Safety Monitoring / Alerts (EDAIAMAH)

Keywords

• Online child safety
• Internet safety awareness
• Digital safety education
• Youth online protection
• EU digital policy

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Insafe coordinates a network of national Safer Internet Centres (SICs) across 27 EU Member States, Iceland, and Norway that deliver awareness raising, helpline, hotline, and youth participation services for child online safety. The Better Internet for Kids (BIK+) platform serves as the central policy and resource hub, offering educational content, guides, toolkits, and campaigns to children, parents, and educators across Europe.

Product overview

Better Internet for Kids (BIK+) is an EU strategy coordinated through a central portal platform and supported by a network of national Safer Internet Centres (SIC) across Europe. The offering consists of the core BIK+ platform providing policy coordination, the SIC network delivering country-specific awareness, helpline, hotline, and youth participation services, and a suite of educational resources including the BIK Youth Programme, Knowledge Hub, Learning Corners, and various guides (apps, age assurance, online games). The BIK Bulletin serves as the quarterly communications vehicle for updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Better Internet for Kids (BIK+) The EU strategy for a Better Internet for Kids (BIK+) aims to improve age-appropriate digital services and ensure every child is protected, empowered, and respected online. It serves as the central platform coordinating policy, resources, and national Safer Internet Centres across Europe.
• Safer Internet Centres (SIC) National centres providing awareness raising, helpline, hotline, and youth participation services. Active across EU Member States, Iceland, and Norway, connecting users with country-specific resources and support for online safety issues including cyberbullying, grooming, harassment, and illegal content.
• BIK Youth Programme A programme offering young people a platform to share their ideas on making the internet safer and better for everyone, ensuring youth participation in the BIK agenda through youth panellists and structured consultation with European policymakers.

Quantifiable outcome

• Over 95,000 students participated in SuperDigiSchool digital lesson in 2025; over 165,000 students reached over two years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• European Commission (DG CONNECT)coreStrategic or Co-development PartnerThe Better Internet for Kids portal and BIK+ strategy are managed by the European Commission's Directorate-General for Communications Networks, Content and Technology (DG CONNECT). The EC provides funding and strategic direction for the Insafe/INHOPE network of Safer Internet Centres.
• INHOPEcoreStrategic or Co-development PartnerInsafe and INHOPE operate as complementary networks within the European Safer Internet ecosystem. Insafe focuses on awareness raising, helplines, and youth participation while INHOPE coordinates hotlines for reporting illegal content.
• Nordic Safer Internet Centres NetworkminorStrategic or Co-development PartnerNordic SICs (Denmark, Finland, Sweden) meet periodically to share trends, strengthen cooperation on internet safety topics, and collaborate on regional initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Common Sense Media: US-based nonprofit providing age-based media reviews, parental guidance, and digital citizenship curriculum for schools. Directly comparable value proposition (parents and educators as primary users) with similar non-commercial, awareness-led business model.
• Childnet International: UK-based charity delivering online safety education, helpline-like resources, and youth participation programs. Closely comparable mission (children's online safety) and similar delivery model (awareness, education, professional training for teachers).
• INHOPE: Direct operational counterpart: the international association of internet hotlines for reporting CSAM and other illegal content. Insafe and INHOPE are described as complementary networks within the European Safer Internet ecosystem, splitting awareness/helplines (Insafe) and hotlines (INHOPE).
• Internet Watch Foundation (IWF): UK-based hotline for reporting child sexual abuse material online; member of INHOPE. Operates the same hotline/awareness service model that Insafe coordinates across EU member states, with comparable UK-EU safety stack involvement.
• Internet Matters: UK not-for-profit providing online safety guidance and resources specifically for parents, mirroring the parent/caregiver leg of Insafe's three-segment audience model (children, parents, educators).
• Stop It Now! UK & Ireland: Helpline and prevention service addressing child sexual abuse, operated in partnership with the Lucy Faithfull Foundation. Directly comparable as a child-protection helpline focused on prevention and reporting within European jurisdictions.
• Family Online Safety Institute (FOSI): Global non-profit convening industry, government, and academia around online safety best practices. Closely comparable in mission (industry-policy-academia convening function) and in hosting annual forums analogous to Insafe's Safer Internet Forum.

Regional players

• Netsafe (New Zealand): New Zealand's national online safety organization providing helpline, reporting, and education services; structurally analogous to a single national Safer Internet Centre, useful as a regional peer for country-level service models.

Broad incumbents

• eSafety Commissioner (Australia): Australian statutory regulator and complaints body for online safety, operating a reporting scheme and educational portal for parents/educators. Comparable on the policy and education side but with statutory enforcement powers far beyond Insafe's awareness/remit.
• National Center for Missing & Exploited Children (NCMEC): US-based organization running the CyberTipline for reporting child exploitation, with broader child welfare mandate. Comparable in running helpline-style reporting infrastructure tied to law enforcement, but as a larger US incumbent with a much wider scope than Insafe's EU awareness focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/insafenetwork
• YouTubeyoutube.com/@BetterInternetforKids
• Facebookfacebook.com/saferinternet
• LinkedInlinkedin.com/company/better-internet-for-kids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insafe