Compass Design co
Compass Design Co. is a Pakistan-based, bootstrapped creative agency selling UX/UI, web, branding, engineering, and digital marketing services to global startups, scale-ups, SMBs, and white-label agencies across UK, UAE, and US markets via project, retainer, and unlimited-request subscription models.
- Company typePrivate
- Founded2017
- HeadquartersRawalpindi, Pakistan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Compass Design co does
Compass Design Co. is a bootstrapped, founder-led creative and digital product agency founded in 2017 and headquartered in Rawalpindi, Pakistan, with registered offices in Bromsgrove (United Kingdom) and Dubai (United Arab Emirates). The firm delivers end-to-end design and development services spanning Product Design (UX/UI), Web Design and Development (WordPress/Elementor, Webflow, Shopify, custom builds), Logos and Branding, full-stack Engineering (React, Next.js, Vue, Flutter, Node.js, Laravel, Python, Firebase, Docker), and Digital Marketing (Meta, Google, LinkedIn, YouTube, TikTok). Tools are predominantly conventional web/mobile stacks led by Figma for design; no proprietary product or model is identified.
The agency monetizes across three models: one-off project work at fixed price points ranging from $750 (starter logo) to $6,000 (pro e-commerce), monthly retainers from $1,000 per sprint to $4,000 per month for embedded design partnerships, and a Compass Membership subscription offering unlimited requests with Notion-based collaboration. Customer base is concentrated in startups and early-stage companies across SaaS, e-commerce, EdTech, real estate, fitness, and AI-adjacent verticals, with secondary motion into SMBs and white-label agencies requiring overflow capacity. Approximately 500+ projects have been delivered since inception, sold primarily through direct website conversion, WhatsApp inquiry, and free intro calls rather than a dedicated sales team.
Operationally, Compass runs with a small cross-disciplinary team of roughly nine named staff led by founder and Creative Director Muhammad Qasim. Distribution is global via the three-region footprint, with delivery concentrated in Pakistan at a cost-arbitrage margin. The company is privately held with no disclosed external funding, parent company, or acquisition activity.
Compass Design co firmographics
Firmographics- Name
- Compass Design co
- Legal name
- Compass Design Co.
- Website
- https://compassdesign.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Compass Design Co. is a Pakistan-based, bootstrapped creative agency selling UX/UI, web, branding, engineering, and digital marketing services to global startups, scale-ups, SMBs, and white-label agencies across UK, UAE, and US markets via project, retainer, and unlimited-request subscription models.
- Ownership category
- akta.pro rank
Compass Design co industry classification
Industry- Product category
- Creative and Digital Agency Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Compass Design co is headquartered
LocationHeadquarters
- HQ city
- Rawalpindi
- HQ country
- Pakistan
- HQ region
- Asia
Offices3 records
Markets served
Compass Design co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Project-Based Design & Development: Fixed-price one-off projects for web design, branding, UX/UI, and engineering. Clients pay per deliverable or milestone. Ranges from logo packages ($750) to full e-commerce builds ($6,000).
- Monthly Retainers: Recurring monthly partnerships (UX/UI at $4,000/month, Digital Marketing at $2,400/month) providing ongoing embedded design support. Clients get dedicated hours, weekly check-ins, and continuous delivery.
- Compass Membership: Unlimited requests model offering access to full agency team capabilities for a flat recurring fee, with seamless Notion collaboration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-Week UX/UI Sprint |
| Subscription | Monthly | Monthly Partnership — Embedded Design Partner |
| One time/ perpetual license | Pay-as-you-go | Starter Business Website |
| One time/ perpetual license | Pay-as-you-go | Growth Business Website |
| One time/ perpetual license | Pay-as-you-go | Pro Business Website |
| One time/ perpetual license | Pay-as-you-go | Starter E-Commerce |
| One time/ perpetual license | Pay-as-you-go | Growth E-Commerce |
| One time/ perpetual license | Pay-as-you-go | Pro E-Commerce |
| One time/ perpetual license | Pay-as-you-go | Starter Logo Package |
| One time/ perpetual license | Pay-as-you-go | Brand Identity System |
| One time/ perpetual license | Pay-as-you-go | Custom Brand + Collateral |
| One time/ perpetual license | Pay-as-you-go | Launch Starter Plan (Digital Marketing) |
| Subscription | Monthly | Monthly Growth Plan (Digital Marketing) |
| Subscription | Monthly | Custom Full-Funnel Marketing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Compass Design co product offering
Product offeringCore offering
Compass Design Co. is a creative agency that designs and develops digital products end-to-end, offering Product Design (UX/UI), Web Design & Development, Logos & Branding, Engineering, Digital Marketing, Dedicated Teams, and a Compass Membership subscription. Clients engage via fixed-price projects (logos from $750 to full e-commerce at $6,000) or monthly retainers (UX/UI at $1,000–$4,000/month, marketing at $2,400–$4,000/month) delivered by a cross-disciplinary in-house team.
Product overview
Compass Design Co is a design and development agency offering a comprehensive portfolio of services including UX/UI design, web design and development, branding, engineering, digital marketing, and dedicated team models. The agency operates across a modular service architecture where clients can engage for individual services (Product Design, Web, Branding, Engineering, Digital Marketing) or through bundled engagement models like Dedicated Teams and Compass Membership. The portfolio spans over 500 completed projects across industries including SaaS, e-commerce, EdTech, real estate, fitness, and social apps. Notable client projects documented on their case studies include Jungle App (event ticketing SaaS), Envi App (sustainable beauty e-commerce), Propella Homes (real estate investment), Today App (privacy-focused social), Teach Assist (EdTech assessment), Instant Fit App (fitness tracking), Dream Board (AI design visualization), Review Boost (reputation management), and Fix It (home services marketplace).
Differentiator
Problem solved
Functional benefit
Products and services
- Product Design (UX/UI) User-first design service delivering functional, beautiful interfaces built to convert, including user flows, wireframes, visual mocks, and interactive prototypes.
- Web Design & Development Modern, responsive websites crafted to perform with clean visuals, smart structure, and alignment to business goals, covering custom WordPress, Webflow, Shopify, and custom-built solutions.
- Logos & Branding Distinctive brand identity creation including logo concepts, color palettes, typography systems, brand guidelines, and collateral materials.
- Engineering Full-stack development services from frontend to backend, building scalable, high-performance products using React, Next.js, Vue, Flutter, Node.js, Laravel, Python, Firebase, and Docker.
- Digital Marketing Creative marketing campaigns across Meta, Google Ads, LinkedIn, YouTube, and TikTok with content creation, email automation (Klaviyo, Mailchimp, ActiveCampaign), and performance tracking.
- Dedicated Teams Plug-and-play design and development teams offering fast onboarding, seamless collaboration, and consistent delivery for scalable client needs.
- Compass Membership Subscription membership offering unlimited design and development requests, seamless Notion-based collaboration, and access to the full range of agency skills, designed as a plug-and-play team extension for clients.
Quantifiable outcome
- 97% success rate
- +2 more outcomes
Companies that use Compass Design co
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Compass Design co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Compass Design co partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Compass Design co competitors and assessment
Company assessmentDirect peers
- Clay: Clay is a UX/UI and product design agency serving tech startups and scale-ups globally, with a similar focus on digital product design, branding, and embedded design partnerships for venture-backed clients.
- Ramotion: Ramotion is a design and development agency offering branding, UI/UX design, web and mobile app development, comparable in scope and target market (tech startups and SaaS) to Compass Design's full-stack offering.
- ManyPixels: ManyPixels provides unlimited graphic and web design on a subscription basis for startups and SMBs, with a similar pricing model and target customer base as Compass Design's Compass Membership.
- Designhill: Designhill is a graphic design platform and agency offering logo design, branding, web design, and other creative services to startups and SMBs, with overlapping pricing tiers and customer segments to Compass Design.
- Superside: Superside is a design-as-a-service subscription agency offering unlimited design and creative services for a flat monthly fee, directly comparable to Compass Design's Compass Membership model and overall full-stack design offering for startups and scale-ups.
- Eleken: Eleken is a UI/UX design agency focused specifically on SaaS product design with flexible engagement models (sprints, subscriptions), directly comparable to Compass Design's UX/UI service line and embedded partnership model.
- Kimp: Kimp is a design-as-a-service subscription agency providing unlimited graphic design, video, and web design on a flat monthly fee, closely comparable to Compass Design's Compass Membership model in pricing structure and target SMB/startup customer base.
Broad incumbents
- Pentagram: Pentagram is a renowned independent design firm specializing in branding, identity, and creative strategy, comparable to Compass Design's branding and logo service line but operating at the high end of the market with established enterprise clients.
- IDEO: IDEO is a globally recognized design and innovation consultancy offering UX, branding, and product design services, comparable in category to Compass Design but operating at a much larger scale and price point with enterprise clients.
- Toptal: Toptal is a global freelance talent platform connecting companies with designers, developers, and marketers, representing the larger-scale, venture-backed version of the embedded design talent access that Compass Design offers through Dedicated Teams.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Compass Design co social profiles
Digital presenceCompass Design co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Compass Design co leadership team
Management profileNumber of profiles
Profiles9 records
Compass Design co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Compass Design co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Compass Design co
What does Compass Design co do?
Compass Design Co. is a creative agency that designs and develops digital products end-to-end, offering Product Design (UX/UI), Web Design & Development, Logos & Branding, Engineering, Digital Marketing, Dedicated Teams, and a Compass Membership subscription. Clients engage via fixed-price projects (logos from $750 to full e-commerce at $6,000) or monthly retainers (UX/UI at $1,000–$4,000/month, marketing at $2,400–$4,000/month) delivered by a cross-disciplinary in-house team.
Is Compass Design co a public or private company?
Compass Design co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Compass Design co founded?
Compass Design co was founded in 2017. It employs 11 to 50 people.
Where is Compass Design co based?
Compass Design co is headquartered in Rawalpindi, Pakistan, in the Asia region.
How does Compass Design co make money?
Three revenue lines are on record. Project-Based Design & Development is the primary driver. The others are monthly Retainers and compass Membership.
Who are Compass Design co's main competitors?
Direct peers on record are Clay, Ramotion, ManyPixels, Designhill, Superside, Eleken and Kimp. Broad incumbents are Pentagram, IDEO and Toptal.
Does Compass Design co have an API?
No public API is recorded for Compass Design co.
What industry is Compass Design co in?
Compass Design co's product category is Creative and Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.