Macrosad
Macrosad is a Spanish cooperative that delivers home care, elderly residences, early childhood education, and early intervention services across six autonomous communities, primarily under public-procurement contracts, with an expanding AI-powered home care marketplace (Edercare) and a research-chair-driven innovation ecosystem.
- Company typePrivate
- Founded1994
- HeadquartersMengibar, Spain
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Macrosad does
Macrosad is a Spanish cooperative (OGARA S.C.A.) headquartered in Mengíbar, Jaén, that delivers a vertically integrated portfolio of social, educational, and healthcare services across the human life cycle. Founded in 1994, it operates home care services (Servicio de Ayuda a Domicilio, SAD), elderly residences and day centers, early childhood education schools using the proprietary Chacolines bilingual methodology, and Early Childhood Intervention Centers (CAIT). The company runs 89 owned and managed centers across six autonomous communities (Andalusia, Madrid, Valencia, Murcia, País Vasco, Castilla-La Mancha), serving more than 17,000 families. It employs nearly 7,000 professionals — approximately 96% women — with a 92% employment stability rate.
The company's revenue model is primarily B2G: service contracts awarded by public administrations (regional governments, provincial deputations, municipalities) under public procurement frameworks, structured as recurring management fees. In 2023, Macrosad began a strategic repositioning under the Macrosad Corporate umbrella, transitioning from a single-brand multiproduct model to a portfolio of specialized brands by population segment and territory (Macrosad Senior, Chacolines, Supercait, Senior Premium, Eder Arretak, La Terreta Serveis Socials, Madrid Cuidados Intergeneracionales). Technology investment centers on Edercare, an AI-powered digital marketplace and PWA for home care featuring personalized sociosanitary assessment, a chatbot assistant ('Ederin'), caregiver matching, and digital contracting; a smaller computer-vision pilot deploys facial/thermal recognition in two residences for security access.
Macrosad reinvests more than 20% of profits in R&D and operates three university research chairs (intergenerational studies with Universidad de Granada, dependency prevention with Universidad de Málaga, green social work with Universidad Pablo de Olavide). Its CINTER center in Albolote (Granada) is Spain's first intergenerational reference facility. Reported FY2022 revenue was €97.9M (26% YoY growth); the cooperative has no disclosed external investors and has grown organically through contract wins and territorial expansion.
Macrosad firmographics
Firmographics- Name
- Macrosad
- Legal name
- OGARA S.C.A.
- Website
- https://macrosad.es
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Macrosad is a Spanish cooperative that delivers home care, elderly residences, early childhood education, and early intervention services across six autonomous communities, primarily under public-procurement contracts, with an expanding AI-powered home care marketplace (Edercare) and a research-chair-driven innovation ecosystem.
- Ownership category
- akta.pro rank
Macrosad industry classification
Industry- Product category
- Social, Educational, and Healthcare Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Affordable / Middle-Market CCRCs (HLADAEAJ)
- akta.pro secondary industries
- Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
Keywords
Where Macrosad is headquartered
LocationHeadquarters
- HQ city
- Mengibar
- HQ country
- Spain
- HQ region
- Europe
Offices9 records
Markets served
Macrosad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Public Administration Service Contracts: Macrosad provides management solutions to public administrations (Junta de Andalucía, Comunidad de Madrid, provincial governments, municipal councils) under contract for social, educational, and healthcare services including home care, residences, day centers, infant schools, and early childhood attention centers. Revenue derives from service contracts typically structured as recurring management fees.
- Senior Premium Private Residences: Premium residences for elderly under the Senior Premium brand, including a zero-emissions green center in Benalmádena (Málaga) and the premium Arroyo de la Miel residence. Part of new private market segment strategy.
- Early Childhood Education Services: Management of municipal infant schools (Escuelas Infantiles) under contract with local councils, using the Chacolines bilingual methodology.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Macrosad product offering
Product offeringCore offering
Macrosad is a cooperative that delivers managed social, educational, and healthcare services across the life cycle, principally through public administration contracts. Core offerings include home care (Servicio de Ayuda a Domicilio), elderly residences and day centers, municipal infant schools using the proprietary Chacolines bilingual methodology, and Early Childhood Attention Centers (CAIT) for children with developmental needs. The group also operates the Edercare digital marketplace platform and a network of premium private-pay Senior Premium residences, supported by research chairs with Spanish universities on intergenerational studies, green social work, and dependency prevention.
Product overview
Macrosad operates as a cooperative offering a comprehensive portfolio of social, educational, and healthcare services structured around intergenerational care. The core service offerings include home care (Servicio de Ayuda a Domicilio), residential and day care centers for elderly, early childhood education (Escuelas Infantiles with CHACOLINES methodology), and Early Childhood Intervention (CAIT). The company has expanded into digital services through Edercare, an omnichannel marketplace platform powered by AI for personalized home care assessment and management. Recent restructuring under Macrosad Corporate introduces specialized brands by population segment and territory, including regional subsidiaries like Eder Arretak (Basque Country), La Terreta (Valencia), and Senior Premium residences. Research-driven innovation is supported through three university chairs focused on intergenerational studies, green social work, and dependency prevention. The ecosystem emphasizes relationship-centered care, sustainability, and technological innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Edercare: Digital marketplace and WebApp for omnichannel integrated home care and health services.
- Eder Arretak
- Chacolines
- CINTER (Centro Intergeneracional de Referencia)
- Senior Premium
- Macrosad Corporate
- Macrosad Big Bang
Products and services
- Edercare Digital marketplace connecting families with home care and health service providers, featuring AI-powered personalized social-health assessment, virtual assistant chatbot, caregiver search, and 100% digital contracting. Targets private individuals and families across Spain.
- Servicio de Ayuda a Domicilio (SAD)
Quantifiable outcome
- 26% revenue growth in 2022, reaching €97.9M
- +6 more outcomes
Companies that use Macrosad
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Macrosad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Macrosad partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major and core.
- Real Jaén CF FemeninomajorMacrosad is main sponsor of Real Jaén CF Femenino under a high social impact agreement, also presenting a training and employment insertion program for the team, aligning with the company's social mission.
- Universidad de GranadacoreContinued collaboration through the Cátedra Macrosad de Estudios Intergeneracionales, with annual Galardones Intergeneracionales awards (fourth edition in 2026) recognizing initiatives and individuals combating ageism.
- NestlémajorMacrosad, Nestlé, and Universidad de Granada created the first international research project uniting elderly and children around the table. After two years of research, the project investigates eating habits and intergenerational nutrition, with joint planting and shared meals.
- SercovalmajorMacrosad and Sercoval (valencian cooperative) promoted La Terreta, an entity specialized in providing social and healthcare services in the Comunidad Valenciana, expanding Macrosad's territorial presence in the Valencia region.
- Gredos San DiegomajorMacrosad and Gredos San Diego formed Madrid Intergeneracional alliance for the promotion of intergenerational programs in the Comunidad de Madrid, coinciding with the commemoration of intergenerational day.
- Grupo SSI (Servicios Sociales Integrados)majorMacrosad collaborates with Grupo SSI and Fundación Ageing Lab on the 'Economía de los cuidados contra el despoblamiento' project, co-financed by the Ministry for Ecological Transition and Demographic Challenge (MITECO), aimed at professionalizing care in rural areas.
- Universidad de MálagacoreMacrosad and Universidad de Málaga co-created the first Cátedra I+D+i para la Prevención de la Dependencia, promoting research and innovation spaces in dependency prevention. The chair has developed a pioneering scale for predicting dependency risk.
- Universidad Pablo de Olavide de SevillacoreMacrosad and Universidad Pablo de Olavide launched the Cátedra Macrosad de Trabajo Social Verde, the first chair of its kind in Spain, promoting green social work practice through a national think tank and reflection forums.
- European Union (FRAIL Project)coreMacrosad participates in the European FRAIL project, piloting new technological devices for elderly people in Andalucía as part of EU-wide testing of assistive technologies.
- Universidad de GranadacoreMacrosad and Universidad de Granada co-founded the Cátedra Macrosad de Estudios Intergeneracionales in 2018, a pioneering research chair in Spain for intergenerational studies. It has created national awards for intergenerational ambassadors, organized the Global Intergenerational Week, and published the Guía de Centros Intergeneracionales.
- Fundación Ageing LabcoreMacrosad collaborates with Fundación Ageing Lab (expert in Active Aging promotion) on the Home Prevention Program, creating the Preventive Training Agent figure (AEP), and participated in the III Congreso Intersectorial de Envejecimiento y Dependencia where Edercare was presented.
- Universidad de CórdobacoreCollaboration on Campus Tecnológico Intergeneracional UCO, organizing summer camps where children and elderly work together on technology, creativity, and innovation projects.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
Macrosad competitors and assessment
Company assessmentDirect peers
- ASISPA: Spanish non-profit social services provider focused on elderly home care, dependency support, and family services, primarily under public administration contracts. Comparable to Macrosad's home care and dependency services mission and customer base.
- Clece (Grupo ACS): Spanish facility-services and social-care provider offering home care, elderly services, and social inclusion programs primarily under public administration contracts. Comparable to Macrosad in business model (public procurement, multi-region delivery) and service mix (home care, social services, education-related services).
- Eulen Servicios Sociales: Spanish division of Eulen Group providing social services including home help, elderly care, and dependency support under public contracts. Comparable to Macrosad's Servicio de Ayuda a Domicilio (SAD) and broader social-services portfolio.
- Vitalia Home: Spanish chain of elderly residences and home care services with national presence, focused on dependency care and active aging. Comparable to Macrosad in elder care services, dependency focus, and Spanish regional expansion.
- Amavir: Spanish operator of elderly care residences and day centers with a multi-region footprint across Spain, serving public-system and private residents. Comparable to Macrosad's residential and day-center business in target population, contract structure, and care-level offering.
- DomusVi: Largest private operator of care homes and elderly residences in Spain, providing residential, day-center, and home care services under both public contracts and private pay. Directly comparable to Macrosad's elderly care business across CCRC-like service tiers and public-administration customer base.
Broad incumbents
- emeis (formerly Orpea) Spain: International (French-origin) operator of long-term care facilities and clinics with significant Spanish presence in elderly residences and post-acute care. Comparable as a broader incumbent in CCRC-style services targeting the same Spanish public/private elderly market.
- Sodexo Iberia: Global facility-management and care-services provider with Spanish operations across home care, elderly services, and quality-of-life programs. Comparable as a broader incumbent in the care-services market and as a potential partner or competitor in public-sector tenders.
- Ilunion (Grupo ONCE): Spanish social-services and care provider (part of ONCE/Fundación ONCE) operating elderly care, disability services, and home help with social-mission orientation. Comparable to Macrosad's social/mission-driven positioning and public-sector service delivery.
- Sanitas Mayores (Sanitas / Bupa): Spanish operator of elderly residences and day centers under Bupa group, serving both private-pay and public-system residents with a premium positioning. Comparable to Macrosad's Senior Premium residences and overall elderly care positioning in Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Macrosad social profiles
Digital presenceMacrosad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macrosad leadership team
Management profileNumber of profiles
Profiles4 records
Macrosad subsidiaries and ownership
Company hierarchySubsidiaries11 records
Macrosad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macrosad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macrosad
What does Macrosad do?
Macrosad is a cooperative that delivers managed social, educational, and healthcare services across the life cycle, principally through public administration contracts. Core offerings include home care (Servicio de Ayuda a Domicilio), elderly residences and day centers, municipal infant schools using the proprietary Chacolines bilingual methodology, and Early Childhood Attention Centers (CAIT) for children with developmental needs. The group also operates the Edercare digital marketplace platform and a network of premium private-pay Senior Premium residences, supported by research chairs with Spanish universities on intergenerational studies, green social work, and dependency prevention.
Is Macrosad a public or private company?
Macrosad is a private company. It is classified as management employee owned and is currently operating.
When was Macrosad founded?
Macrosad was founded in 1994. It employs 1,001 to 5,000 people.
Where is Macrosad based?
Macrosad is headquartered in Mengibar, Spain, in the Europe region.
How does Macrosad make money?
Three revenue lines are on record. Public Administration Service Contracts are the primary driver. The others are senior Premium Private Residences and early Childhood Education Services.
Who are Macrosad's main competitors?
Direct peers on record are ASISPA, Clece (Grupo ACS), Eulen Servicios Sociales, Vitalia Home, Amavir and DomusVi. Broad incumbents are emeis (formerly Orpea) Spain, Sodexo Iberia, Ilunion (Grupo ONCE) and Sanitas Mayores (Sanitas / Bupa).
Does Macrosad have an API?
No public API is recorded for Macrosad.
What industry is Macrosad in?
Macrosad's product category is Social, Educational, and Healthcare Services. Its primary akta.pro industry code is HLADAEAJ, Affordable / Middle-Market CCRCs, with a secondary code of HLADAEAH, Continuing Care at Home (CCaH) / Virtual CCRC Programs. Its NAICS code is 62331 and its SIC code is 8050.