Sharpcake
Sharpcake is an Istanbul-based, full-service creative agency with 120+ professionals serving 28 global enterprise brands across 22+ markets, offering data-driven creative, digital advertising, video production, and AI-powered campaign solutions.
- Company typePrivate
- Founded2018
- HeadquartersIstanbul
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sharpcake does
Sharpcake is a full-service creative agency headquartered in Kadıköy, Istanbul, operating under the Turkish legal entity Beyond Dijital Pazarlama Danışmanlık Eğitim Sanayi ve Ticaret Anonim Şirketi. The agency delivers data-driven creative, web design, video production, social media management, and digital advertising services to enterprise brands across 22+ markets including Turkey, Ukraine, Central Asia, and the MENA region, with a 120+ multi-disciplinary team serving 28 global clients such as adidas, PepsiCo (STING, Lays, Doritos, Ruffles), Castrol, Arçelik, Pegasus Airlines, Teknosa, PUBG Mobile, Philips, Absolut, and Property Finder. The agency positions itself as a hybrid creative partner combining strategy, content production, and technology under a sales-led, direct enterprise go-to-market motion, with multi-year contract retainers as the cited billing cadence and pricing structured on a quote-based, not publicly disclosed basis.
The agency's service delivery is supported by a portfolio of proprietary internal tools and AI platforms: Adberry (creative workflow and budget management), Sharpboard (ad metrics visualization and creative optimization), Online Storyboard (web-based storyboarding), Sweet Banner (HTML5 production), Juicy Cloud (talent network), Smart Cake (AI-powered brand social content generation), and Sharpcake Catalyst (AI visual/video creation, scaling, adaptation, and transformation). Notable deployed AI applications include the Pegasus Gallery platform, which generated 61,128 AI artworks in 14 days using the styles of 16 artists for Pegasus Airlines' 20th anniversary, and the Arçelik Mother's Day AI Song Generation platform, which produced 19,743 personalized songs with a 99% success rate and 92.5% mobile usage. Technology and innovation operations are housed in a dedicated Teknopark R&D office in Maslak, Istanbul, alongside the Kadıköy headquarters and Suadiye studio.
Sharpcake's revenue model is professional services-based, generated through enterprise retainers and project-based engagements, with marketing concentrated on portfolio case studies distributed via Instagram, LinkedIn, and Vimeo channels targeting future-looking global brands. The agency is privately held with no disclosed external investors, no public listing, and no disclosed M&A or funding activity, operating exclusively under organic growth.
Sharpcake firmographics
Firmographics- Name
- Sharpcake
- Legal name
- Beyond Dijital Pazarlama Danışmanlık Eğitim Sanayi ve Ticaret Anonim Şirketi
- Website
- https://sharpcake.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sharpcake is an Istanbul-based, full-service creative agency with 120+ professionals serving 28 global enterprise brands across 22+ markets, offering data-driven creative, digital advertising, video production, and AI-powered campaign solutions.
- Ownership category
- akta.pro rank
Sharpcake industry classification
Industry- Product category
- Creative & Advertising Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Sharpcake is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices3 records
Markets served
Sharpcake business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Creative Agency Services: Full-service creative services including strategy, ideation, creative concept development, campaign production, and execution across ATL, digital, and social channels. Services are delivered directly to enterprise clients on retainer and project basis.
- Multi-Market Creative Campaigns: Provides creative services across 22+ markets including Turkey, Ukraine, Central Asia, and MENA region in multiple languages. Revenue generated through ongoing client relationships and campaign-based engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise creative services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Sharpcake product offering
Product offeringCore offering
Sharpcake is a full-service creative agency that delivers brand strategy, creative concept development, campaign production, social media management, performance marketing, and AI-powered content generation for enterprise clients. The agency operates across 22+ markets with a 120+ person team and supplements its services with proprietary AI platforms, creative workflow tools, and a global talent network.
Product overview
Sharpcake is a holistic creative agency blending data, technology, and content for the new era of marketing. The company operates as a full-service creative organization offering strategy, creative development, production, and technology solutions. Sharpcake's proprietary tool portfolio includes six internal platforms: Adberry (creative management), Juicy Cloud (talent sourcing), Sharp Board (ad metrics analytics), Online Story Board (storyboard preparation), Smart Cake (AI-powered content generation), and Sweet Banner (HTML5 banner production). These tools support their creative services across 22+ markets with 120+ team members serving 28 global clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Creative Campaign Services
- Video Production and Post-Production Services
- Social Media Management and Content Production
- Performance Marketing and Digital Advertising
- Sharpcake Catalyst - AI Creative Production Platform
- AI Song Generation Platform (busarkianneme.com)
- Pegasus Gallery AI Platform
Quantifiable outcome
- 61,128 AI artworks created in 14 days for Pegasus Gallery campaign
- +3 more outcomes
Companies that use Sharpcake
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Sharpcake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Sharpcake partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Sharpcake competitors and assessment
Company assessmentDirect peers
- Rafineri: Istanbul-based integrated creative and digital agency serving enterprise clients with brand strategy, digital campaigns, and content production — directly comparable service stack and market.
- Alametifarika: Independent Turkish creative agency known for digital-first campaigns and brand work for major Turkish and multinational clients (e.g., Turkcell, Koç). Comparable full-service and data-driven positioning.
- Manajans / thjnk Istanbul: Large independent Turkish creative agency with full-service capabilities and enterprise brand clients (Unilever, Vodafone). Direct competitor in the same Istanbul market for enterprise creative and digital work.
- Happiness Istanbul (Happiness Saigon / FCB): Creative agency network with an Istanbul office serving large brands across EMEA, focused on digital and social campaigns. Comparable mid-size creative competitor in the same region.
Broad incumbents
- Accenture Song: Accenture's creative and experience design arm, one of the fastest-growing global agency competitors. Competes for large enterprise creative-plus-technology engagements that Sharpcake also targets.
- Grey Istanbul (Grey Group / WPP): WPP-owned global creative network with a strong Istanbul office. Competes with Sharpcake on enterprise brand creative mandates in Turkey while offering global scale and procurement leverage.
- Deloitte Digital: Global consultancy's creative and digital arm competing for enterprise transformation and creative mandates. Increasingly overlapping with hybrid agencies on data-driven, technology-enabled creative work.
- Leo Burnett Istanbul (Publicis): Publicis-owned global creative agency with Istanbul presence, serving FMCG and enterprise clients overlapping Sharpcake's roster (e.g., PepsiCo, Castrol). Represents the holding-company competitive threat.
- R/GA (IPG): IPG-owned digital and innovation agency known for technology-led creative work, comparable to Sharpcake's AI-driven campaign positioning. Sets the standard for hybrid creative + tech capabilities Sharpcake is emulating.
- VMLY&R (WPP): Global creative, digital, and commerce agency with strong presence across MENA and Eastern Europe. Competes with Sharpcake for enterprise digital mandates and AI-driven creative production at scale.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sharpcake social profiles
Digital presenceSharpcake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharpcake leadership team
Management profileNumber of profiles
Sharpcake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharpcake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharpcake
What does Sharpcake do?
Sharpcake is a full-service creative agency that delivers brand strategy, creative concept development, campaign production, social media management, performance marketing, and AI-powered content generation for enterprise clients. The agency operates across 22+ markets with a 120+ person team and supplements its services with proprietary AI platforms, creative workflow tools, and a global talent network.
Is Sharpcake a public or private company?
Sharpcake is a private company. It is classified as unknown and is currently operating.
When was Sharpcake founded?
Sharpcake was founded in 2018. It employs 101 to 250 people.
Where is Sharpcake based?
Sharpcake is headquartered in Istanbul.
How does Sharpcake make money?
Two revenue lines are on record. Creative Agency Services are the primary driver. The others are multi-Market Creative Campaigns.
Who are Sharpcake's main competitors?
Direct peers on record are Rafineri, Alametifarika, Manajans / thjnk Istanbul and Happiness Istanbul (Happiness Saigon / FCB). Broad incumbents are Accenture Song, Grey Istanbul (Grey Group / WPP), Deloitte Digital, Leo Burnett Istanbul (Publicis), R/GA (IPG) and VMLY&R (WPP).
Does Sharpcake have an API?
No public API is recorded for Sharpcake.
What industry is Sharpcake in?
Sharpcake's product category is Creative & Advertising Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.