What Belperron does

Belperron is an ultra-luxury fine jewelry house operating as E.J. Landrigan, Inc. dba Belperron, a privately held, family-controlled company revived in 2015 by the Landrigan family (operators of Verdura) around the exclusive worldwide rights to Suzanne Belperron's archive of over 9,300 gouache paintings and designs spanning 1900–1983. The company produces and sells one-of-a-kind and limited-edition jewelry — including the Virgin Gold™ 22k hammered gold collection, the Wave Collection, the Serti Couteau Collection with its honeycomb stone-setting technique, and vintage/archival pieces — through a single flagship salon at 745 Fifth Avenue in New York City and a Shopify-powered direct-to-consumer e-commerce site, with international shipping coordinated by personal sales associates.

The underlying "technology" is craftsmanship-based rather than digital: proprietary techniques include the 22k Virgin Gold hammering and burnishing process, the Serti Couteau honeycomb stone setting, and trompe l'oeil design principles first developed by Madame Belperron in the early 20th century. Products are organized across rings, earclips, bracelets/cuffs, necklaces, and brooches, with entry pieces starting around $8,500 and museum-quality vintage pieces reaching $699,000. The company also offers a fee-based authentication and certification service at $500 for research and $500 for certification. Belperron holds no patents or trademarks in the disclosed data and uses no AI/ML capabilities.

The business model is high-touch, low-volume direct sales to ultra-high-net-worth collectors, augmented by seasonal catalogues, organic social media (Instagram, Facebook, Pinterest), email, and high-visibility celebrity placements (e.g., Met Gala). The company is privately held with no disclosed funding rounds, institutional investors, or external shareholders, and serves a primarily US customer base with global shipping on request.

Name

Belperron

Legal name

E.J. Landrigan, Inc.

Website

https://belperron.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Belperron is a privately held ultra-luxury fine jewelry house that produces and sells one-of-a-kind pieces based on Suzanne Belperron's archive of 9,300+ designs through a flagship Fifth Avenue salon and DTC e-commerce, serving ultra-high-net-worth collectors worldwide with prices ranging from $8,500 to $699,000.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Pre-owned Fine Jewelry Dealers (CRAKAKAC)

Keywords

• Fine jewelry
• Luxury jewelry
• 22k gold jewelry
• High jewelry design
• Handcrafted jewelry

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fine Jewelry Sales: One-time sales of fine jewelry including rings, earclips, bracelets/cuffs, necklaces, and brooches. Prices range from approximately $8,500 to $699,000 per piece. Products include Virgin Gold collection pieces, Serti Couteau collection, Wave collection, and vintage/archival designs.
2. Authentication and Certification Services: Fee-based authentication and certification service for jewelry that may be works by Madame Belperron. Fee for research is USD $500 and certification is USD $500. Requires physical piece for formal authentication.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Belperron designs, manufactures, and sells ultra-luxury fine jewelry based on the archive and original gouache designs of Suzanne Belperron (1900-1983). The company sells directly to consumers through its flagship Fifth Avenue salon in New York and a Shopify-powered e-commerce website, offering curated collections of rings, earclips, bracelets/cuffs, necklaces, and brooches priced from approximately $8,500 to $699,000 per piece, plus a fee-based authentication and certification service for jewelry that may be works by Madame Belperron.

Product overview

Belperron is a fine jewelry company selling vintage jewelry and reprised designs by the late designer Suzanne Belperron (1900-1983). The company operates as a unified product offering centered on fine jewelry across multiple curated collections: The Virgin Gold™ Collection (22k gold pieces with raw hammered texture), The Wave Collection (elemental wave motif designs), The Serti Couteau Collection (honeycomb-compartment stone settings), The Suzanne Belperron Collection (pieces from her personal collection), and Vintage & Rarities. Product categories include bracelets/cuffs, earclips, rings, brooches, and necklaces. Prices range from approximately $8,500 to $699,000. The company is owned by E.J. Landrigan, Inc. dba Belperron, with the flagship salon located at 745 Fifth Avenue, Suite 1205 New York, NY 10151.

Differentiator

Problem solved

Functional benefit

Brands

• The Virgin Gold™ Collection: A collection of jewelry featuring 22 karat gold that is hammered and burnished to achieve a uniquely raw texture.
• The Wave Collection
• The Serti Couteau Collection
• The Suzanne Belperron Collection

Products and services

• The Virgin Gold™ Collection Curated collection of fine jewelry in 22 karat gold, hand-hammered and burnished to a raw texture. Includes cuffs, earclips, rings, and necklaces. Targets ultra-high-net-worth collectors seeking investment-grade gold pieces with signature Belperron texture.
• The Wave Collection Collection of fine jewelry featuring the wave motif that Madame Belperron distilled into elemental forms over 25 years as a designer. Inspired by stylized flowers and nature's meandering vines. Includes rings, cuffs, and earclips.
• The Serti Couteau Collection Collection of fine jewelry featuring a proprietary honeycomb-like cell-compartment setting that holds stones of different cuts and sizes to produce random, painterly patterns of light and color. Includes rings, earclips, and cuffs.
• The Suzanne Belperron Collection Selection of designs drawn from the personal jewelry of Suzanne Belperron (1900-1983). Minimalist and bold pieces reflecting her seasoned grace and confidence. Reintroduced pieces from her private archive acquired by the company.
• Vintage & Rarities Curated selection of vintage and archival Belperron pieces sourced from important private collections worldwide, featuring documented provenance. Includes exceptional pieces such as the circa 1945-1955 Vintage Sapphire Bib Necklace ($699,000).
• Authentication and Certification Services Professional service for owners of jewelry pieces who want authoritative authentication and certification of potential Belperron works. Research fee USD $500 and certification fee USD $500 (total USD $1,000). Requires physical submission of the piece.

Quantifiable outcome

• Largest jewelry sale in history included at least 16 Belperron pieces
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Thames & HudsonminorOthers · 1 January 2016Publisher of the definitive illustrated biography 'Jewelry by Suzanne Belperron' in 2016, with introductions by Jean Herz and David Herz.
• Daniel RomualdezminorOthers · 1 January 2015Architect who designed the Belperron flagship salon at 745 Fifth Avenue, Suite 1210, New York, reopening in 2015 after 41 years.
• ShopifycoreTechnology or IntegrationE-commerce platform powering belperron.com online store. Shopify provides the technical infrastructure for product listings, shopping cart functionality, checkout processing, and order management. Credit card data is encrypted through PCI-DSS compliance.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Verdura: Sister fine-jewelry brand also owned by the Landrigan family and operated by Nico Landrigan as President. Operates a similar high-end Fifth Avenue salon model focused on archive-driven designs (Duke of Verdura), making it the closest operational and strategic comparable.
• JAR (Joel Arthur Rosenthal): Paris-based ultra-luxury fine jeweler known for a single by-appointment atelier, extraordinary craftsmanship, and scarcity-driven pricing. Comparable to Belperron in operating as a niche, designer-driven maison with very limited retail access and collector-grade clientele.
• Buccellati: Italian heritage fine jeweler renowned for distinctive hand-engraved gold techniques and artisanal craftsmanship. Comparable as a family-heritage maison with proprietary metalworking traditions and high-end collector clientele, mirroring Belperron's Virgin Gold and Serti Couteau craftsmanship story.
• David Webb: New York-based fine jewelry house famous for bold, sculptural animal-motif designs that established a strong archive following. Comparable to Belperron as a heritage American fine-jewelry brand with archive-based revival, Madison Avenue presence, and UHNW collector base.

Broad incumbents

• Tiffany & Co. Iconic American fine jeweler with flagship Fifth Avenue presence, heritage positioning, and a broad jewelry assortment. Comparable as a New York-anchored heritage jeweler, though operating at vastly greater scale across price points and product categories.
• Boucheron: Paris-based Place Vendôme jeweler with a heritage of signature techniques and high-jewelry collections. Comparable as a fine-jewelry maison with archive-driven creativity and UHNW collector focus, but with significantly broader global retail distribution.
• Cartier: Iconic global luxury jeweler with deep heritage, proprietary techniques, and worldwide boutique presence. Comparable as a high-jewelry competitor whose signature styles (Tutti Frutti, panther motif) have achieved archive-driven legacy status similar to Belperron's signature motifs.
• Bulgari: Italian luxury jewelry house with bold, sculptural design heritage and a strong high-jewelry segment. Comparable in pursuing distinctive aesthetic signatures and high-end statement pieces, though at a much larger global scale than Belperron.
• Graff: London-based high-jeweler specializing in exceptional diamonds and high-value statement pieces. Comparable as an ultra-luxury jeweler whose top-end pieces reach seven-figure price points similar to Belperron's vintage museum-quality offerings.
• Van Cleef & Arpels: Major global luxury jewelry maison with signature techniques (Mystery Setting), high jewelry collections, and a broad omnichannel retail network. Comparable as a high-jewelry competitor at the ultra-luxury tier but with vastly greater scale and category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BelperronJewelry?si=v5ajSkyIwgj4ZjGs
• Facebookfacebook.com/belperron
• Instagraminstagram.com/belperron
• LinkedInlinkedin.com/company/belperron

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belperron