Food & Design

What Food & Design does

Food & Design is a privately held, Beirut-based catering company founded in 2004 that delivers food service and event execution for weddings, social gatherings, and corporate clients. Its core offerings span three segments: Weddings (finger foods, open buffet, seated menus, desserts, food stations, and bar service), Social Events (birthdays, parties, home catering, corporate events, and openings), and Institutional (kitchen and restaurant layout design compliant with HACCP hygiene norms plus six food safety services including deep cleaning, food laboratory testing, food transportation, temperature control, vegetable sanitation, and utensil management). The company's operational backbone is a culinary production capacity of 2,000 meals per day with 24/7 operations, supported by HACCP-compliant kitchen and restaurant layout design capabilities and Q-Platinum Award (QPA) international food safety accreditation.

The business operates a direct, consultative sales model with no publicly disclosed pricing; customers request custom quotes via the company website. Its go-to-market is relationship-driven, anchored by a preferred venue partnership with Yarze Country Club for weddings, an extensive event photo gallery, and a published portfolio of customer testimonials. Management is founder-led (Managing Director Maurice Sursock) with a six-person functional leadership team spanning culinary, sales, administration, and operations. The company serves clients only in Lebanon with stated intent to operate across the Middle East/MENA region, though no multi-country operational footprint is documented in the available data.

Food & Design monetizes entirely through professional services revenue streams: event catering fees (quote-based, event-by-event), home-delivered feast packages, and institutional kitchen design and food safety engagements. There is no disclosed subscription, licensing, or recurring revenue component. The company is privately held with no evidence of external institutional investment, private equity, or venture capital participation. The customer base is split between long-tail private event consumers and selected B2B/institutional clients, with concentration in Lebanon's premium wedding and corporate catering market.

Name

Food & Design

Legal name

Food & Design

Website

https://foodanddesign-lb.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

Keywords

• Event catering services
• Wedding catering
• Corporate catering
• Institutional food services
• Kitchen layout design

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Event Catering Services: Custom catering for weddings, social events (birthdays, parties, celebrations, openings), corporate events, institutional catering, and home catering. Services include finger foods, open buffet, seated menu, desserts, food stations, and bar services. Pricing is quote-based and tailored to event size, menu selection, and service requirements.
2. Institutional Services: Kitchen layout design and consulting services for commercial establishments, combined with food safety services including utensil sanitation, deep cleaning, food laboratory testing, food transportation, temperature control, and vegetables sanitation. These are specialized B2B services for corporate food operations.
3. Home Delivered Feasts: Home catering services delivering creative, personalized menus for private events at residential locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Food & Design is a boutique catering company headquartered in Beirut, Lebanon, founded in 2004, that provides full-service catering for weddings, social events, and corporate/institutional clients. The company operates 24/7 with a daily production capacity of up to 2,000 meals and holds Q-Platinum Award (QPA) accreditation for food safety. In addition to event catering, it offers HACCP-compliant kitchen and restaurant layout design, food safety consulting, and food transportation and sanitation services for institutional clients.

Product overview

Food & Design is a boutique catering company established in 2004, providing comprehensive catering services across three main categories: Weddings, Social events, and Institutional catering. The Wedding services include six customizable packages: Finger Foods, Open Buffet, Seated Menu, Desserts, Food Stations, and Bar. Social catering encompasses Celebrations, Birthdays, Parties, Home Catering, Corporate Catering, and Openings services. Institutional offerings combine catering solutions with architectural kitchen layout development and six food safety services: Utensils to Nature, Deep Cleaning, Food Laboratory, Food Transportation, Temperature Control, and Vegetables Sanitation. The company also provides Drinks catering as a standalone beverage service. With a daily production capacity of 2,000 meals and 24/7 quality food and beverage operations, Food & Design serves homes, seasonal events, leisure clubs, and corporate institutions in Beirut, Lebanon.

Differentiator

Problem solved

Functional benefit

Products and services

• Weddings Catering
• Social Events Catering
• Institutional Catering and Food Services
• Drinks and Beverage Service

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Yarzé Country ClubcoreStrategic or Co-development PartnerPreferred venue partnership status with Yarzé Country Club for wedding events. The venue offers unique qualities including poolside and cottage settings. Food & Design provides full-service wedding catering including custom menus, professional planners, and on-site staff coordination.

Scale indicators2 records

Expansion highlights4 records

Emerging players

• Société Catering: Smaller Lebanese catering and events operator focused on social and corporate functions. Comparable in service mix and Beirut market positioning, with less scale than Food & Design.

Direct peers

• Aania Catering: Lebanese catering company offering weddings, social events, and corporate functions in the Beirut market. Comparable in service mix (events plus social) and target buyer (mid-to-premium).
• Catraks: Lebanese event and corporate catering company with comparable wedding, social, and institutional offerings in the Beirut market. Closest direct competitor to Food & Design in scale and target segments.
• Em Sherif: Iconic Lebanese fine-dining and catering brand operating high-end events and private functions in Beirut and select regional markets. Comparable as a premium Lebanese catering competitor with strong brand.
• Al Sultan Sweets & Catering: Long-standing Lebanese brand offering sweets, pastries, and full-service catering for events, weddings, and corporate clients. Comparable in offering breadth and Lebanese heritage positioning.
• Tawlet: Kamal Mouzawak's Beirut-based food and catering concept focused on authentic Lebanese cuisine for events and hospitality. Comparable in Lebanese heritage cuisine positioning and event catering services.
• Carriage Restaurant & Catering: Beirut-based restaurant and catering operator providing event and social catering in Lebanon. Comparable as a domestic Lebanese caterer serving similar weddings and social events.

Broad incumbents

• Caterease: Established MENA caterer with event, institutional, and corporate food service offerings. Comparable in multi-segment catering model and institutional contract capabilities.
• Zaatar w Zeit: Large Lebanese food brand with catering arm and broad regional footprint across QSR and catering. Comparable as a Lebanese food operator with event and corporate catering capabilities at greater scale.

Regional players

• Habibi Catering: Regional (GCC/MENA) event catering operator serving weddings and corporate functions. Comparable in service offering and target segment, with reach into adjacent geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/foodanddesign.lb
• LinkedInlinkedin.com/company/food-and-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food & Design