Project Floors

What Project Floors does

PROJECT FLOORS GmbH is a German manufacturer of LVT (Luxury Vinyl Tile) design flooring, founded in 1999 and headquartered in the historic Grube Carl briquette factory site in Frechen (Hürth area), Germany. The company produces a portfolio of more than 250 articles across multiple collections, including flexible LVT (floors@work, floors@home), SPC rigid core (SPC-CORE, F-SPC), the PVC-free ECO+ collection, and pattern-specific lines (HERRINGBONE, CHEVRON, LOOSE-LAY, MELLOW WOODS, TILE TRENDS). Its primary customers are split between commercial/contract segments (offices, healthcare facilities, hospitality, retail) and residential end consumers, with a secondary channel serving architects and planners through technical specifications, CAD details, and tender documentation.

The company's technology centers on premium vinyl flooring that replicates the aesthetics of wood, stone, and ceramic while delivering durability, water resistance, low installation height, and easy maintenance. A signature formulation choice is the voluntary use of Hexamoll DINCH phthalate-free plasticizer since 2013 and the PVC-free ECO+ collection using polypropylene backing. A 7,200 sqm photovoltaic system on the production premises supports renewable electricity generation. The portfolio is reinforced by a deep sustainability certification stack: ISO 14001, Blue Angel, Indoor Air Comfort Gold, QNG quality seal, DGNB Navigator listing, and SHI Product Pass, positioning the brand for certified sustainable building projects.

Commercial revenue is generated through three distribution channels: a specialist flooring retailer and certified installer network accessible via the bodengutgemacht.de partner portal, direct specification-driven sales through the Frechen headquarters showroom, and a dedicated architect and planner channel (technical specifications, CAD details, tender texts in GAEB, ONORM, and SIA formats). Pricing is quote-based across both commercial and residential segments, with no public price list disclosed. The company operates in Germany, France, the Netherlands, Poland, and Italy, supported by a six-language website, and is independently owned by managing directors Bernd Greve and Zoran Stopar with no disclosed institutional investors or parent company.

Name

Project Floors

Legal name

PROJECT FLOORS GmbH

Website

https://project-floors.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

PROJECT FLOORS GmbH is a German manufacturer of LVT design flooring with 25+ years of experience, producing 250+ articles across flexible LVT, SPC, and PVC-free collections for commercial and residential customers across DACH and select European markets.

Ownership category

akta.pro rank

Product category

Vinyl Flooring (LVT Design Flooring)

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

akta.pro secondary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• LVT design flooring
• Vinyl floor coverings
• SPC rigid core flooring
• Commercial flooring solutions
• PVC-free flooring

Headquarters

HQ city

Hürth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LVT Design Flooring Product Sales: Revenue generated from the manufacture and sale of LVT design flooring across multiple collections (floors@work, floors@home, SPC-CORE, F-SPC, ECO+, HERRINGBONE, CHEVRON, LOOSE-LAY, MELLOW WOODS, TILE TRENDS) in various formats including planks and tiles with authentic wood, stone, and ceramic decors. Products are sold through specialist retailers, installers, and direct showroom consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Project Floors is a German manufacturer of LVT (Luxury Vinyl Tile) design floor coverings, producing over 250 articles in plank and tile formats with authentic wood, stone, ceramic, and concrete aesthetics. The portfolio is organized into two main lines — floors@work for commercial/contract applications and floors@home for residential use — plus specialized collections (SPC-CORE, F-SPC, ECO+, LOOSE-LAY, HERRINGBONE, CHEVRON, MELLOW WOODS, TILE TRENDS), sold through certified retailer/installer networks and direct showroom consultations.

Product overview

PROJECT FLOORS is a leading manufacturer of LVT (Luxury Vinyl Tile) design flooring, combining authentic aesthetics of real wood, stone, and ceramic with the durability and easy maintenance of vinyl. The product portfolio includes floors@work (commercial) and floors@home (residential) as the main product lines, supplemented by SPC rigid core collections (F-SPC COLLECTION, SPC-CORE COLLECTION), the eco-friendly ECO+ COLLECTION (PVC-free), decorative pattern products (HERRINGBONE, CHEVRON), LOOSE-LAY COLLECTION for adhesive-free installation, and specialty collections like MELLOW WOODS and TILE TRENDS. The company offers over 250 articles in wood, stone, concrete, and tile optics. Additional services include a virtual room planner for visualizing floors, a showroom in Frechen, and downloadable technical documentation.

Differentiator

Problem solved

Functional benefit

Brands

• floors@work: Commercial/contract flooring collection for business applications including offices, healthcare, retail, and hospitality.
• floors@home
• ECO+ COLLECTION
• SPC-CORE COLLECTION
• F-SPC COLLECTION
• LOOSE-LAY COLLECTION
• HERRINGBONE
• CHEVRON
• MELLOW WOODS COLLECTION
• TILE TRENDS COLLECTION

Products and services

• floors@work Commercial LVT design flooring collection for object/commercial use, featuring authentic wood, stone, and ceramic optics with durability and easy cleaning. Targeted at offices, healthcare facilities, hotels, gastronomy, and retail environments.
• floors@home Residential LVT design flooring collection providing authentic wood, stone, and ceramic optics suitable for homes, apartments, and living spaces. Designed for warmth underfoot and easy residential installation.
• F-SPC COLLECTION Rigid core SPC (Stone Plastic Composite) design flooring collection with enhanced dimensional stability, suitable for commercial and residential applications. Offers durability and water resistance.
• SPC-CORE COLLECTION SPC rigid core design flooring collection offering high stability and durability with authentic surface aesthetics, targeted at demanding commercial and residential installations.
• ECO+ COLLECTION PVC-free, phthalate-free design flooring collection using polypropylene backing instead of PVC. Certified with Blue Angel and Indoor Air Comfort Gold, designed for environmentally conscious residential and commercial consumers.
• HERRINGBONE Fishbone/herringbone pattern LVT flooring available in standard, LARGE, and WIDE formats for decorative installation patterns in residential and commercial spaces.
• CHEVRON Chevron pattern LVT flooring for decorative angled installation creating a distinctive visual effect in residential and commercial interiors.
• LOOSE-LAY COLLECTION Floating LVT design flooring collection that can be installed without adhesive, featuring easy removal and repositioning. Suitable for renovation projects and temporary installations.
• MELLOW WOODS COLLECTION Wood-look design flooring collection featuring natural wood aesthetics in contemporary styles for modern residential and commercial interiors.
• TILE TRENDS COLLECTION Stone and ceramic-look design flooring collection available in large formats for modern residential and commercial interiors.
• OAK SELECTION 2.0 WIDE Wide plank oak-look design flooring with enhanced format for contemporary residential applications, providing natural oak aesthetics in wider plank dimensions.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fachverleger Partner Network (bodengutgemacht.de)coreChannel Partner/ Reseller/ DistributorSpecialist flooring installer partner network accessible through the bodengutgemacht.de portal, allowing end customers to find certified installers by postal code. Partners receive training and ongoing support from PROJECT FLOORS. The network provides installation services for both commercial and residential projects.
• Habitat for Humanity - HoffnungsBAUer InitiativeminorStrategic or Co-development PartnerPROJECT FLOORS supports the HoffnungsBAUer initiative launched through the international aid organization Habitat for Humanity, committing to contribute to safe and dignified housing for all people. This represents a corporate social responsibility partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tarkett: Global flooring manufacturer with extensive LVT, vinyl, and resilient flooring portfolios across commercial and residential segments. Much larger incumbent that overlaps significantly in healthcare, education, hospitality, and retail verticals.
• Beaulieu International Group: Belgian flooring manufacturer with vinyl and LVT products across residential and commercial segments. Overlaps in European geographies and product technology while operating at a larger scale.
• Forbo Flooring Systems: Swiss-based resilient flooring manufacturer with vinyl and LVT offerings. Serves many of the same commercial verticals (offices, healthcare, education) with broader product breadth and global reach.
• Quick-Step (Unilin / Mohawk Industries): Major LVT and laminate flooring brand owned by Mohawk Industries. Competes for the same residential and light-commercial demand with global brand recognition, larger marketing budgets, and broader distribution.

Direct peers

• Karndean Designflooring: UK-headquartered LVT specialist with a design-focused product range serving commercial and residential markets. Closely comparable on product category, premium positioning, and reliance on certified installer networks.
• Gerflor: French vinyl flooring manufacturer with broad LVT and resilient flooring portfolios across commercial, healthcare, and residential segments. Comparable in product technology, target verticals, and European geographic footprint.
• Parador: German premium flooring manufacturer with design flooring and resilient offerings. Direct competitor in the DACH residential and commercial specification markets, with similar emphasis on aesthetics and sustainability credentials.
• CFL Flooring: European LVT flooring manufacturer focused on premium design vinyl flooring for commercial and residential applications. Competes head-to-head in the same SPC and flexible LVT categories.
• Windmöller (Wineo): German manufacturer of resilient and LVT design flooring headquartered in Germany. Closest like-for-like competitor with overlapping commercial and residential product lines, similar design-led positioning, and shared DACH distribution channels.
• MeisterWerke: German premium flooring manufacturer with design flooring collections including vinyl and LVT. Competes for the same German-speaking residential and commercial specifier-driven demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PROJECT_FLOORS
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• LinkedInlinkedin.com/company/project-floors-gmbh
• Instagraminstagram.com/project_floors
• Pinterestde.pinterest.com/project_floors

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Floors