Passaggio Wines

What Passaggio Wines does

Passaggio Wines is a boutique, founder-owned winery established in 2008 by winemaker Cindy Cosco in Sonoma Valley, California. The company produces approximately 900 cases per year across sparkling wines, whites, and reds, with a deliberate specialization in hard-to-find Rhone and European varietals (Nebbiolo Bianco, Fiano, Sangiovese Rose, Alicante Bouschet, Teroldego, GSM blends, Merlot Bianco, Tannat) sourced from contracted vineyards including Albini, Hux, Fieldsa, Heringer Estates, and Gavallos. Winemaking relies on traditional methods including concrete egg fermentation and stainless steel aging for select Chardonnays, with bottles retailing at $20-$50.

The business operates as a fully direct-to-consumer enterprise with three distribution channels: (1) a wine bar and tasting room at 14301 Arnold Drive in Glen Ellen's historic Jack London Village, charging $20 per tasting and hosting live music, sound bath, and food-pairing events; (2) e-commerce sales through the WineDirect platform, shipping to most US states except 12 restricted jurisdictions; and (3) a three-tier wine club subscription (Aficionados at 4 bottles/3 shipments, Passionistas at 6 bottles/3 shipments, Case Club at 12 bottles/2 shipments) offering 20% discounts, complimentary tastings, and exclusive event access. The tasting room also co-locates three other small producers (Grand Scheme, Rock and Clay, Jambe de Bois) and is adjacent to The Mill restaurant, with cross-promotion partnerships extending to Sonoma Valley Bike Tours, The Gables B&B, and Sonoma Botanical Gardens.

Passaggio is privately held with no external institutional investors, no parent company, no subsidiaries, and no disclosed funding rounds. The operation is led by Cindy Cosco (Owner/Winemaker) and Carole Martinson (Manager), with all production, retail, and club fulfillment managed in-house. The company has no patents, trademarks, regulatory actions, or merger and acquisition activity on record, and its operating footprint is limited to Sonoma County with US-only e-commerce reach.

Name

Passaggio Wines

Legal name

Passaggio Wines

Website

https://passaggiowines.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Passaggio Wines is a founder-owned boutique Sonoma Valley winery founded in 2008, producing roughly 900 cases annually of rare Rhone and European varietals and selling direct to consumers through its Glen Ellen wine bar, e-commerce site, and three-tier wine club.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)

Keywords

• Boutique winery
• Rhone varietals
• Wine club membership
• Wine tasting room
• Direct-to-consumer wine

Headquarters

HQ city

Glen Ellen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: The primary revenue stream comes from direct-to-consumer wine sales through the e-commerce website and tasting room. Wine prices range from $20-$50 per bottle depending on varietal and vintage.
2. Wine Club Memberships: Three wine club tiers (Aficionados: 4 bottles/3 shipments; Passionistas: 6 bottles/3 shipments; Case Club: 12 bottles/2 shipments) provide recurring subscription revenue with annual commitment. Clubs offer 20% discount on purchases, complimentary tastings, and exclusive event access.
3. Tasting Room Experiences: Tastings at $20/person, with customizable experiences including Home Tasting, Vineyard Tasting, and Sonoma Plaza Tasting options. Additional revenue from cheese plates and merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Passaggio Wines is a boutique Sonoma Valley winery that produces approximately 900 cases per year of sparkling, white, and red wines with a focus on hard-to-find Rhone and European varietals. Its wines are sold direct-to-consumer through its own e-commerce website, its wine bar in Glen Ellen, CA, and three subscription wine club tiers (Aficionados, Passionistas, and Case Club).

Product overview

Passaggio Wines is a boutique Sonoma Valley winery producing approximately 900 cases annually across sparkling wines, white wines, and red wines. The portfolio includes both traditional varietals and uncommon Rhone/European varieties. The company offers its wines through direct-to-consumer sales via its ecommerce platform, three wine club membership tiers (Aficionados Club, Passionistas Club, Case Club), and at its wine bar in Glen Ellen, CA. Wine prices range from $20-$50 per bottle, with varietals including Nebbiolo Bianco, Fiano, Riesling, Pinot Grigio, Chardonnay, Sangiovese Rose, Pinot Noir, GSM blends, Syrah, Merlot Bianco, Tannat, Alicante Bouschet, and Bordeaux-style blends.

Differentiator

Problem solved

Functional benefit

Products and services

• Aficionados Club (Wine Club) Wine club membership tier delivering 4 bottles, 3 shipments per year, with member discounts, complimentary tastings, and access to exclusive events for individual wine enthusiasts.
• Passionistas Club (Wine Club) Wine club membership tier delivering 6 bottles, 3 shipments per year, with 20% off merchandise, flat-rate shipping, and pickup option for individual wine enthusiasts.
• Case Club (Wine Club) Wine club membership tier delivering 12 bottles, 2 shipments per year, with the highest member benefits including complimentary tastings, merchandise discounts, flat-rate shipping, and exclusive event access.
• Passaggio Wine Bar Tasting Experience In-person wine tasting experience at the Passaggio Wine Bar in Glen Ellen, CA, priced at $20 per person, with flexible tasting formats for walk-in visitors and wine tourists.
• Passaggio Wine Bar Event Hosting Private event hosting service at the Passaggio Wine Bar in Glen Ellen, used for celebrations, intimate gatherings, and partner events.
• Passaggio White and Rose Wine Portfolio Bottled white and rose wines including Nebbiolo Bianco, Fiano, Riesling, Pinot Grigio, Chardonnay (concrete egg and stainless steel), Sangiovese Rose, Pinot Noir Rose, Pinot Noir Rose Sparkling, and Merlot Bianco, sold direct-to-consumer for individual wine enthusiasts.
• Passaggio Red Wine Portfolio Bottled red wines including Connect Red Blend (Bordeaux-style), GSM (Rhone-style), Alicante Bouschet, Passion Project, Rosso, Syrah, and Frizzante Tannat, sold direct-to-consumer for individual wine enthusiasts.

Quantifiable outcome

• Annual production of 900 cases split between sparkling, whites, and reds

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• Grand SchememinorOthersCo-located small wine producer in the Passaggio tasting room, offering their wines alongside Passaggio selections for visitors.
• Rock and ClayminorOthersCo-located small wine producer in the Passaggio tasting room, offering their wines alongside Passaggio selections for visitors.
• Jambe de BoisminorOthersCo-located small wine producer in the Passaggio tasting room, offering their wines alongside Passaggio selections for visitors.
• The Mill at Glen EllenminorGTM or Marketing PartnerOn-site restaurant adjacent to Passaggio Wine Bar. Customers can order food from The Mill to enjoy with Passaggio wines on the deck or inside the wine bar.
• Yeti RestaurantminorGTM or Marketing PartnerLocal restaurant partner where customers can order food to enjoy with Passaggio wines.
• Sonoma Valley Bike Tours & RentalsminorGTM or Marketing PartnerLocal bike tour company featured on Passaggio's 'Local Businesses You Will Love' page for cross-promotion to tourists visiting Sonoma Valley.
• The GablesminorGTM or Marketing PartnerLuxury Bed & Breakfast in Santa Rosa featured as a local partner. Guests receive a discount when mentioning Passaggio Wines.
• Sonoma Valley EscapesminorGTM or Marketing PartnerLocal vacation rental company featured as a partner for cross-promotion to tourists visiting Sonoma Valley.
• Sonoma Botanical GardensminorGTM or Marketing PartnerLocal attraction featured as a partner business, cross-promoting to visitors interested in wine country experiences.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Matthiasson Wines: Napa-based producer known for restrained, food-friendly wines across Italian and Rhone-influenced varietals. Comparable founder-driven, philosophy-led DTC model with emphasis on uncommon varietals for the region.
• Tablas Creek Vineyard: Paso Robles Rhone-varietal specialist and the US partner of Château de Beaucastel, with a wine club and DTC focus. Direct overlap with Passaggio's Rhone varietal specialization, though at meaningfully larger scale.
• Scribe Winery: Sonoma estate winery with a tasting-room-centric DTC model and event-driven programming (food pairings, member events). Highly comparable in hospitality-driven, small-lot DTC structure though on larger estate production.
• Arnot-Roberts: Sonoma-focused micro-winery producing site-specific, food-friendly wines across traditional and lesser-known varietals. Comparable to Passaggio in tiny production scale, founder-driven identity, and DTC-only distribution.
• Donkey & Goat Winery: Berkeley-based winery specializing in Rhone varietals (Syrah, Grenache, Mourvedre, Roussanne) with a strong wine club and DTC e-commerce model. Directly comparable niche focus and subscription club structure to Passaggio.
• Bedrock Wine Co. Sonoma heritage-vineyard specialist working with old-vine Zinfandel and Mediterranean varieties, with a wine club and DTC-led sales. Comparable regional footprint, varietal philosophy, and small-production DTC posture.
• Radio-Coteau Wine Cellars: Sonoma-based boutique winery focused on cool-climate Pinot Noir, Chardonnay, and Rhone-style wines with a small-production, terroir-driven philosophy and DTC-led sales. Highly comparable to Passaggio in scale, varietal philosophy, and direct-to-consumer distribution.
• Jaffurs Wine Cellars: Santa Barbara Rhone-varietal specialist with a wine club and DTC e-commerce focus. Comparable niche Rhone positioning and club-driven retention model to Passaggio.

Broad incumbents

• Bonny Doon Vineyard: Founder-led (Randall Grahm) California winery historically built on unconventional varietals and a contrarian brand voice. Overlaps with Passaggio's unconventional-varietal and founder-identity positioning, though at a meaningfully larger brand scale.
• St. Francis Winery & Vineyards: Established Sonoma winery with a robust wine club and tasting-room DTC program. Comparable Sonoma DTC + wine club architecture, but materially larger production and broader varietal scope than Passaggio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/passaggio
• Facebookfacebook.com/passaggiowines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passaggio Wines