Holz Possling

Name

Holz Possling

Legal name

Possling GmbH & Co. KG

Website

https://possling.de

Company type

Private

Founded year

1841

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Hardware Retailers (444140), Home Centers (444110), Paint, Varnish, and Supplies Merchant Wholesalers (42495)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industries

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Wood and building materials
• DIY hardware retail
• Construction wholesale
• Timber and lumber supply
• Home improvement retailer

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Retail sales of building materials, wood, hardware, tiles, and related products to private DIY customers and craftspeople through three Fachmärkte (retail markets) in Berlin
2. Wholesale/Bulk Sales: Wholesale operations targeting professional builders and contractors with dedicated sales offices and bulk ordering capabilities
3. Customer Loyalty Program: Bonus-CashCard program offering up to 5% annual cashback to loyal retail customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Holz Possling is a family-owned hardware store and wood wholesaler that sells more than 75,000 articles of wood, construction materials, tiles, flooring, doors/windows/stairs, garden/landscaping, sanitary, electrical/lighting, tools, ironmongery and paint through three large physical Fachmärkte in Berlin and an online catalogue. The company serves both DIY consumers (Heimwerker) and professional tradespeople (Handwerker) via dedicated retail and wholesale channels. It complements product sales with value-added services such as custom wood cutting, delivery, van/trailer rental, an online configurator suite, customer training seminars, and a Bonus-CashCard loyalty programme providing up to 5% annual cashback.

Product overview

Holz Possling is a family-owned DIY hardware store and wood wholesale business operating three retail locations in Berlin (Britz, Charlottenburg, and Mahlsdorf). The company offers over 75,000 different articles of home improvement and construction supplies across more than 165,000 m² of storage and sales space. The core product portfolio centers on wood and construction materials, organized into three main divisions: (1) Wood and Timber Products encompassing construction/joinery wood, furniture panels, flooring, moldings, doors/windows/stairs, and garden landscaping; (2) Building Materials including tiles (FLIESENMAGAZIN with 500+ varieties), general building supplies, bathroom/kitchen/sanitary, and electrical/lighting; and (3) Tools and Hardware. The company differentiates through value-added services including custom wood cutting (Zuschnittservice), online project configurators, customer seminars (Possling Akademie), a loyalty program (Bonus-CashCard with up to 5% annual rebate), drive-through purchasing, delivery service, and vehicle/trailer rental. Founded in 1841, the company serves both trade professionals and private customers across Berlin and Brandenburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Bau- und Tischlerholz (Construction and Joinery Wood) Rough and planed construction and joinery wood in various thicknesses, lengths and profiles for construction and woodworking projects, sold through the three Berlin Fachmärkte and the wholesale channel.
• Möbel- und Plattenwerkstoffe (Furniture and Panel Materials) Furniture and panel materials including particle boards, plywood, MDF and related sheet materials for furniture construction and interior applications, supplied to retail and trade customers.
• Fußböden und Wandverkleidungen (Flooring and Wall Coverings) Flooring and wall covering products including parquet, floorboards, panels and decorative wall treatments for residential and commercial interiors.
• Türen, Fenster und Treppen (Doors, Windows and Stairs) Doors, windows and staircases for residential and commercial construction projects, with manufacturer catalogs from VTW (Haustür) and Brüchert + Kärner distributed through the stores.
• Garten- und Landschaftsbau (Garden and Landscaping) Garden and landscaping materials including terrace decking in wood and WPC, garden structures, fences and outdoor construction materials for residential landscaping projects.
• Bad, Küche und Sanitär (Bathroom, Kitchen and Sanitary) Bathroom, kitchen and sanitary products including fixtures, fittings and accessories for wet rooms, sold to retail and trade customers.
• Fliesen / FLIESENMAGAZIN (Tile Centre) Tile products with over 500 varieties of wall tiles, floor tiles and natural stone tiles in various colors, surfaces, types and formats, showcased in a dedicated FLIESENMAGAZIN concept area in the stores.
• Baustoffe (Building Materials) General building materials for construction projects, including dry construction supplies, insulation, structural materials and Fundermax exterior panels with DANOGIPS drywall materials also stocked.
• Werkzeuge und Maschinen (Tools and Machines) Power tools, hand tools and machines for construction and woodworking applications, sold to professional tradespeople and DIY customers.
• Elektroartikel und Beleuchtung (Electrical and Lighting) Electrical products and lighting fixtures for residential and commercial applications, including glass lighting products distributed under a partnership with LICHT & HARMONIE.
• Zuschnittservice (Custom Wood Cutting) Custom wood cutting service providing millimeter-precise cuts plus ABS or melamine edge banding for retail and trade customers across all three Berlin Fachmärkte.
• Konfiguratoren und Planer (Configurators and Planners) Online project configurators and planners (such as terrace and room planners) that allow customers to design and plan their projects before purchase, accessible via possling.de.
• Kundenseminare / Possling Akademie Paid customer seminars and workshops covering motorsaw certification, Weber grill courses (streetfood, meat master class, winter course) and ecological clay construction with CLAYTEC, run as part of the Possling Akademie.
• Bonus-CashCard Loyalty Program Loyalty program offering private retail customers up to 5% annual cashback on purchases, with the rebate paid out once per year through the Bonus-CashCard.
• Lieferservice (Delivery Service) Delivery service transporting purchased goods to customer locations and construction sites for retail and trade customers.
• Transporter- und Anhängervermietung (Van and Trailer Rental) Rental service for transporters (vans) and trailers, allowing retail and trade customers to transport bulky building materials and wood products themselves.
• DriveIn Quick Pickup Drive-through quick-pickup service for pre-ordered building materials and wood products, available at all three Berlin locations for fast loading into customer vehicles.

Quantifiable outcome

• Annual customer cashback of up to 5% through Bonus-CashCard loyalty program

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• GD Holz (Gesamtverband Deutscher Holzhandel)minorOthersTrade association membership providing industry representation, networking, and advocacy for the wood trading sector.
• EURO|BAUSTOFF – Die FachhändlerminorOthersCooperative of specialist building materials retailers enabling purchasing power and market presence.
• USE (Union Sozialer Einrichtungen gGmbH) - Inklusive TischlereicoreStrategic or Co-development PartnerSocial partnership with inclusive carpentry workshop. Holz Possling supplies materials (large-format glulam panels) which are processed into cutting boards by people with and without disabilities. Finished products are sold in Holz Possling stores as part of grill assortment. Partnership supports social inclusion and provides meaningful employment.
• Björn Schulz Stiftung - Kinderhospiz SonnenhofcoreOthersCharitable partnership supporting children's hospice in Niederschönhausen. Holz Possling donates through seasonal promotions (Easter campaigns, Spring launches). Over 40,000 EUR raised in recent years. Most recent donation of 4,000 EUR for art therapy program supporting families of terminally ill children.
• VTW (Haustürkatalog)minorChannel Partner/ Reseller/ DistributorDoor manufacturer whose catalogs and products are distributed through Holz Possling stores
• Brüchert + Kärner (Türen)minorChannel Partner/ Reseller/ DistributorDoor manufacturer whose product catalogs are distributed through Holz Possling. Products include classic doors, cool & elegant designs, look doors, and doors in old grandeur style.
• FUNDERMAXminorChannel Partner/ Reseller/ DistributorExterior panel manufacturer whose catalogs and products are distributed through Holz Possling stores
• DANOGIPSminorChannel Partner/ Reseller/ DistributorDrywall construction materials manufacturer whose catalogs are distributed through Holz Possling stores
• LICHT & HARMONIEminorChannel Partner/ Reseller/ DistributorLighting manufacturer whose glass collection products are distributed through Holz Possling stores
• CLAYTECminorChannel Partner/ Reseller/ DistributorEcological building materials manufacturer whose clay construction products are featured in customer seminars at Holz Possling
• WEBER (Grillprodukte)minorChannel Partner/ Reseller/ DistributorGrill manufacturer whose products and grill courses are featured at Holz Possling. Weber Grillkurse include 'WEBER STREETFOOD', 'WEBER MEAT MASTER CLASS', and 'WEBER WINTERKURS'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OBI: Major German home improvement chain with hundreds of stores and a broad DIY and professional assortment. Directly competes for both Heimwerker and Handwerker customers in the Berlin metropolitan area.
• Hellweg: Family-owned German home improvement and DIY chain with both retail and professional customer focus. Operates mid-sized stores comparable to Holz Possling's three Berlin locations.
• Bauking: Regional German building materials distributor focused on professional builders, contractors, and tradespeople. Highly comparable to Holz Possling's Großhandel operations and professional customer base in northern/eastern Germany.
• Toom Baumarkt: German home improvement chain owned by the Rewe Group, operating large DIY markets with full building materials assortments. Competes for both DIY and professional customers in the Berlin/Brandenburg region.
• Globus Baumarkt: Mid-sized German home improvement chain operating large-format stores with comparable building materials, wood, and tool assortments. Overlaps with Holz Possling in assortment, customer base, and value-added services.
• Stark Deutschland: German professional-focused building materials distributor serving contractors and tradespeople. Closely matches Holz Possling's Großhandel (wholesale) channel and B2B Bauherren/Handwerker customer base.
• Bauhaus: Pan-European home improvement and DIY chain with a strong focus on workshops, tools, and building materials. Operates multiple formats including large specialty stores comparable in scope to Holz Possling's Fachmärkte.
• Hornbach Baumarkt: One of Germany's largest home improvement chains with deep wood and building materials assortments. Direct competitor to Holz Possling's retail and wholesale offering in the Berlin/Brandenburg market, though operating at substantially larger national scale.
• Hagebau: German cooperative of independent building materials and DIY retailers, of which EURO|BAUSTOFF (a Holz Possling partner) is a related organization. Comparable in product breadth and target segments, but structured as a franchise/cooperative network.
• HolzLand: German cooperative of independent wood and building materials specialists with a strong lumber, panel, and millwork focus. Most directly comparable to Holz Possling's wood specialty positioning and B2B Handwerker relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/holzpossling
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• LinkedInlinkedin.com/company/holz-possling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holz Possling