Holz Possling
- Company typePrivate
- Founded1841
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Holz Possling firmographics
Firmographics- Name
- Holz Possling
- Legal name
- Possling GmbH & Co. KG
- Website
- https://possling.de
- Company type
- Private
- Founded year
- 1841
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Holz Possling industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Hardware Retailers (444140), Home Centers (444110), Paint, Varnish, and Supplies Merchant Wholesalers (42495)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
- akta.pro secondary industries
- Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)
Keywords
Where Holz Possling is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Holz Possling business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Retail sales of building materials, wood, hardware, tiles, and related products to private DIY customers and craftspeople through three Fachmärkte (retail markets) in Berlin
- Wholesale/Bulk Sales: Wholesale operations targeting professional builders and contractors with dedicated sales offices and bulk ordering capabilities
- Customer Loyalty Program: Bonus-CashCard program offering up to 5% annual cashback to loyal retail customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail pricing for DIY customers |
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for professional customers |
| Transaction based/ take rate | Annual | Bonus-CashCard loyalty program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Holz Possling product offering
Product offeringCore offering
Holz Possling is a family-owned hardware store and wood wholesaler that sells more than 75,000 articles of wood, construction materials, tiles, flooring, doors/windows/stairs, garden/landscaping, sanitary, electrical/lighting, tools, ironmongery and paint through three large physical Fachmärkte in Berlin and an online catalogue. The company serves both DIY consumers (Heimwerker) and professional tradespeople (Handwerker) via dedicated retail and wholesale channels. It complements product sales with value-added services such as custom wood cutting, delivery, van/trailer rental, an online configurator suite, customer training seminars, and a Bonus-CashCard loyalty programme providing up to 5% annual cashback.
Product overview
Holz Possling is a family-owned DIY hardware store and wood wholesale business operating three retail locations in Berlin (Britz, Charlottenburg, and Mahlsdorf). The company offers over 75,000 different articles of home improvement and construction supplies across more than 165,000 m² of storage and sales space. The core product portfolio centers on wood and construction materials, organized into three main divisions: (1) Wood and Timber Products encompassing construction/joinery wood, furniture panels, flooring, moldings, doors/windows/stairs, and garden landscaping; (2) Building Materials including tiles (FLIESENMAGAZIN with 500+ varieties), general building supplies, bathroom/kitchen/sanitary, and electrical/lighting; and (3) Tools and Hardware. The company differentiates through value-added services including custom wood cutting (Zuschnittservice), online project configurators, customer seminars (Possling Akademie), a loyalty program (Bonus-CashCard with up to 5% annual rebate), drive-through purchasing, delivery service, and vehicle/trailer rental. Founded in 1841, the company serves both trade professionals and private customers across Berlin and Brandenburg.
Differentiator
Problem solved
Functional benefit
Products and services
- Bau- und Tischlerholz (Construction and Joinery Wood) Rough and planed construction and joinery wood in various thicknesses, lengths and profiles for construction and woodworking projects, sold through the three Berlin Fachmärkte and the wholesale channel.
- Möbel- und Plattenwerkstoffe (Furniture and Panel Materials) Furniture and panel materials including particle boards, plywood, MDF and related sheet materials for furniture construction and interior applications, supplied to retail and trade customers.
- Fußböden und Wandverkleidungen (Flooring and Wall Coverings) Flooring and wall covering products including parquet, floorboards, panels and decorative wall treatments for residential and commercial interiors.
- Türen, Fenster und Treppen (Doors, Windows and Stairs) Doors, windows and staircases for residential and commercial construction projects, with manufacturer catalogs from VTW (Haustür) and Brüchert + Kärner distributed through the stores.
- Garten- und Landschaftsbau (Garden and Landscaping) Garden and landscaping materials including terrace decking in wood and WPC, garden structures, fences and outdoor construction materials for residential landscaping projects.
- Bad, Küche und Sanitär (Bathroom, Kitchen and Sanitary) Bathroom, kitchen and sanitary products including fixtures, fittings and accessories for wet rooms, sold to retail and trade customers.
- Fliesen / FLIESENMAGAZIN (Tile Centre) Tile products with over 500 varieties of wall tiles, floor tiles and natural stone tiles in various colors, surfaces, types and formats, showcased in a dedicated FLIESENMAGAZIN concept area in the stores.
- Baustoffe (Building Materials) General building materials for construction projects, including dry construction supplies, insulation, structural materials and Fundermax exterior panels with DANOGIPS drywall materials also stocked.
- Werkzeuge und Maschinen (Tools and Machines) Power tools, hand tools and machines for construction and woodworking applications, sold to professional tradespeople and DIY customers.
- Elektroartikel und Beleuchtung (Electrical and Lighting) Electrical products and lighting fixtures for residential and commercial applications, including glass lighting products distributed under a partnership with LICHT & HARMONIE.
- Zuschnittservice (Custom Wood Cutting) Custom wood cutting service providing millimeter-precise cuts plus ABS or melamine edge banding for retail and trade customers across all three Berlin Fachmärkte.
- Konfiguratoren und Planer (Configurators and Planners) Online project configurators and planners (such as terrace and room planners) that allow customers to design and plan their projects before purchase, accessible via possling.de.
- Kundenseminare / Possling Akademie Paid customer seminars and workshops covering motorsaw certification, Weber grill courses (streetfood, meat master class, winter course) and ecological clay construction with CLAYTEC, run as part of the Possling Akademie.
- Bonus-CashCard Loyalty Program Loyalty program offering private retail customers up to 5% annual cashback on purchases, with the rebate paid out once per year through the Bonus-CashCard.
- Lieferservice (Delivery Service) Delivery service transporting purchased goods to customer locations and construction sites for retail and trade customers.
- Transporter- und Anhängervermietung (Van and Trailer Rental) Rental service for transporters (vans) and trailers, allowing retail and trade customers to transport bulky building materials and wood products themselves.
- DriveIn Quick Pickup Drive-through quick-pickup service for pre-ordered building materials and wood products, available at all three Berlin locations for fast loading into customer vehicles.
Quantifiable outcome
- Annual customer cashback of up to 5% through Bonus-CashCard loyalty program
Companies that use Holz Possling
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Holz Possling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holz Possling partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- GD Holz (Gesamtverband Deutscher Holzhandel)minorTrade association membership providing industry representation, networking, and advocacy for the wood trading sector.
- EURO|BAUSTOFF – Die FachhändlerminorCooperative of specialist building materials retailers enabling purchasing power and market presence.
- USE (Union Sozialer Einrichtungen gGmbH) - Inklusive TischlereicoreSocial partnership with inclusive carpentry workshop. Holz Possling supplies materials (large-format glulam panels) which are processed into cutting boards by people with and without disabilities. Finished products are sold in Holz Possling stores as part of grill assortment. Partnership supports social inclusion and provides meaningful employment.
- Björn Schulz Stiftung - Kinderhospiz SonnenhofcoreCharitable partnership supporting children's hospice in Niederschönhausen. Holz Possling donates through seasonal promotions (Easter campaigns, Spring launches). Over 40,000 EUR raised in recent years. Most recent donation of 4,000 EUR for art therapy program supporting families of terminally ill children.
- VTW (Haustürkatalog)minorDoor manufacturer whose catalogs and products are distributed through Holz Possling stores
- Brüchert + Kärner (Türen)minorDoor manufacturer whose product catalogs are distributed through Holz Possling. Products include classic doors, cool & elegant designs, look doors, and doors in old grandeur style.
- FUNDERMAXminorExterior panel manufacturer whose catalogs and products are distributed through Holz Possling stores
- DANOGIPSminorDrywall construction materials manufacturer whose catalogs are distributed through Holz Possling stores
- LICHT & HARMONIEminorLighting manufacturer whose glass collection products are distributed through Holz Possling stores
- CLAYTECminorEcological building materials manufacturer whose clay construction products are featured in customer seminars at Holz Possling
- WEBER (Grillprodukte)minorGrill manufacturer whose products and grill courses are featured at Holz Possling. Weber Grillkurse include 'WEBER STREETFOOD', 'WEBER MEAT MASTER CLASS', and 'WEBER WINTERKURS'
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Holz Possling competitors and assessment
Company assessmentDirect peers
- OBI: Major German home improvement chain with hundreds of stores and a broad DIY and professional assortment. Directly competes for both Heimwerker and Handwerker customers in the Berlin metropolitan area.
- Hellweg: Family-owned German home improvement and DIY chain with both retail and professional customer focus. Operates mid-sized stores comparable to Holz Possling's three Berlin locations.
- Bauking: Regional German building materials distributor focused on professional builders, contractors, and tradespeople. Highly comparable to Holz Possling's Großhandel operations and professional customer base in northern/eastern Germany.
- Toom Baumarkt: German home improvement chain owned by the Rewe Group, operating large DIY markets with full building materials assortments. Competes for both DIY and professional customers in the Berlin/Brandenburg region.
- Globus Baumarkt: Mid-sized German home improvement chain operating large-format stores with comparable building materials, wood, and tool assortments. Overlaps with Holz Possling in assortment, customer base, and value-added services.
- Stark Deutschland: German professional-focused building materials distributor serving contractors and tradespeople. Closely matches Holz Possling's Großhandel (wholesale) channel and B2B Bauherren/Handwerker customer base.
- Bauhaus: Pan-European home improvement and DIY chain with a strong focus on workshops, tools, and building materials. Operates multiple formats including large specialty stores comparable in scope to Holz Possling's Fachmärkte.
- Hornbach Baumarkt: One of Germany's largest home improvement chains with deep wood and building materials assortments. Direct competitor to Holz Possling's retail and wholesale offering in the Berlin/Brandenburg market, though operating at substantially larger national scale.
- Hagebau: German cooperative of independent building materials and DIY retailers, of which EURO|BAUSTOFF (a Holz Possling partner) is a related organization. Comparable in product breadth and target segments, but structured as a franchise/cooperative network.
- HolzLand: German cooperative of independent wood and building materials specialists with a strong lumber, panel, and millwork focus. Most directly comparable to Holz Possling's wood specialty positioning and B2B Handwerker relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Holz Possling social profiles
Digital presenceHolz Possling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holz Possling leadership team
Management profileNumber of profiles
Profiles2 records
Holz Possling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holz Possling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holz Possling
What does Holz Possling do?
Holz Possling is a family-owned hardware store and wood wholesaler that sells more than 75,000 articles of wood, construction materials, tiles, flooring, doors/windows/stairs, garden/landscaping, sanitary, electrical/lighting, tools, ironmongery and paint through three large physical Fachmärkte in Berlin and an online catalogue. The company serves both DIY consumers (Heimwerker) and professional tradespeople (Handwerker) via dedicated retail and wholesale channels. It complements product sales with value-added services such as custom wood cutting, delivery, van/trailer rental, an online configurator suite, customer training seminars, and a Bonus-CashCard loyalty programme providing up to 5% annual cashback.
Is Holz Possling a public or private company?
Holz Possling is a private company. It is classified as family owned and is currently operating.
When was Holz Possling founded?
Holz Possling was founded in 1841. It employs 251 to 500 people.
Where is Holz Possling based?
Holz Possling is headquartered in Berlin, Germany, in the Europe region.
How does Holz Possling make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are wholesale/Bulk Sales and customer Loyalty Program.
Who are Holz Possling's main competitors?
Direct peers on record are OBI, Hellweg, Bauking, Toom Baumarkt, Globus Baumarkt, Stark Deutschland, Bauhaus, Hornbach Baumarkt, Hagebau and HolzLand.
Does Holz Possling have an API?
No public API is recorded for Holz Possling.
What industry is Holz Possling in?
Holz Possling's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks), with a secondary code of CRAOAFAC, Home Improvement & DIY (Tools, Hardware, Paint) Distribution. Its NAICS code is 423310 and its SIC code is 5031.