LACA
LACA Cosmética Profesional is an Argentine professional cosmetics manufacturer and distributor founded in 1956, serving 80,000+ beauty professionals and end consumers across Argentina, Bolivia, Paraguay, and Uruguay through 50 wholesale points of sale, 36 owned retail stores, and the SERLACA digital ecosystem including training, loyalty, and ordering tools.
- Company typePrivate
- Founded1956
- HeadquartersCiudad Evita, Argentina
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What LACA does
LACA Cosmética Profesional (Laboratorio de Cosmética Avanzada SRL) is an Argentine manufacturer and distributor of professional dermatocosmetic products founded in 1956 and headquartered in Buenos Aires. The company operates an in-house research laboratory and GMP/ISO 9001:2008-certified manufacturing plant, producing a full-spectrum product portfolio across facial care, body care, hair care, solar/SPF, baby care, spa/aromatherapy, makeup and color, nail, and personal hygiene categories. Product brands include LACA Beauty, the Dr. Enero dermatocosmetic line, and the Colección Touché collection, with prices ranging from approximately ARS 11,300 to ARS 46,000 per unit in the Argentine market.
LACA distributes through a hybrid B2B/B2C model: 50 professional points of sale and 5 international distributors in Bolivia, Paraguay, and Uruguay serve beauty professionals (cosmetologists, estheticians, makeup artists, hairdressers, massage therapists), while 36 owned LACA Beauty retail storefronts and an e-commerce catalog serve end consumers. The company's strategic differentiator is its integrated professional ecosystem, anchored by SERLACA — a community platform with 80,000+ registered professionals offering a mobile app, tiered loyalty credentials (Programa Estar Cerca), purchase-based rewards (Befilas), team-building features (EPRO), and an interactive WhatsApp-integrated catalog. Adjacent to this ecosystem is IFC (Instituto de Formación y Capacitación), a FACE-accredited educational institute delivering 15+ starter programs, 27+ specializations, and 5+ workshops plus a Moodle-based virtual campus and IFConecta video training library. The business also operates a B2B private-label/white-label manufacturing service for enterprise clients.
The company's revenue model combines unit-priced product sales (the dominant stream), professional training fees, loyalty-driven repeat purchasing, and contract manufacturing. Operating geographies span Argentina plus selected South American export markets; no external institutional investors, parent company, or M&A activity are disclosed.
LACA firmographics
Firmographics- Name
- LACA
- Legal name
- LACA Laboratorio de Cosmética Avanzada SRL
- Website
- https://laboratoriolaca.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LACA Cosmética Profesional is an Argentine professional cosmetics manufacturer and distributor founded in 1956, serving 80,000+ beauty professionals and end consumers across Argentina, Bolivia, Paraguay, and Uruguay through 50 wholesale points of sale, 36 owned retail stores, and the SERLACA digital ecosystem including training, loyalty, and ordering tools.
- Ownership category
- akta.pro rank
LACA industry classification
Industry- Product category
- Professional Cosmetics Manufacturing
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro industry
- Dermocosmetics & Medical-Grade Skincare
Keywords
Where LACA is headquartered
LocationHeadquarters
- HQ city
- Ciudad Evita
- HQ country
- Argentina
- HQ region
- Latin America
Offices3 records
Markets served
LACA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cosmetic Product Sales: LACA generates revenue primarily from manufacturing and selling professional cosmetic products across categories including facial, body, hair, solar/SPF, baby care, amenities for hospitality, spa & aromatherapy, makeup and color, and personal hygiene. Products are sold through professional points of sale and LACA Beauty retail locations to beauty professionals and end consumers.
- Professional Training (IFC): The Instituto de Formación y Capacitación (IFC) provides professional beauty training courses across areas including cosmetology, body aesthetics, hairdressing, manicure, makeup, and more. Programs range from beginner courses to advanced diplomas, generating revenue through course enrollment fees.
- Befilas Loyalty Program: Befilas are loyalty bonuses (discount vouchers) earned by professionals through purchases. These function as a loyalty/rewards mechanism that drives repeat purchasing behavior and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Labial 283 Ah - Pearl Wine 4.4g |
| Unit Pricing | Pay-as-you-go | Agua Facial X 100 Ml |
| Unit Pricing | Pay-as-you-go | Emulsion Protectora fps 34 X130ml |
| Unit Pricing | Pay-as-you-go | Dr Enero Vital Booster (hyalu-serum) X 20ml |
| Unit Pricing | Pay-as-you-go | Espuma Micelar Descongestiva X 150ml |
| Unit Pricing | Pay-as-you-go | Bio Therapy |
| Unit Pricing | Pay-as-you-go | Esm. Gel N°62 Royal Blue X 15 Ml |
| Unit Pricing | Pay-as-you-go | Fortificador Activo Style Lash Gel Cejas Y Pest X 10 Ml |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
LACA product offering
Product offeringCore offering
LACA manufactures and distributes professional dermatocosmetic products (facial, body, hair, solar/SPF, baby care, spa, makeup, and personal hygiene categories) through its own GMP-certified and ISO 9001:2008-certified plant. It complements product sales with the IFC educational institute offering cosmetology, aesthetics, and beauty training, and the SERLACA professional community platform with mobile app, loyalty programs (Befilas, Estar Cerca), and team-building (EPRO) tools for over 80,000 beauty professionals across Argentina and select international markets.
Product overview
LACA is a professional cosmetics company and the #1 brand of professional cosmetics in Argentina, operating since 1956. The company offers a unified product ecosystem consisting of: LACA Beauty (professional cosmetic products including skincare, makeup, nail products, and haircare), the SERLACA professional community platform (with mobile app, loyalty programs, and interactive catalog tools), the IFC educational institute (offering courses and training for beauty professionals), and specialized product lines like COLECCIÓN TOUCHÉ. The company operates through both direct sales channels and a network of professional distributors across Argentina and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- SERLACA: Professional community platform and intranet for beauty professionals with exclusive tools, promotions, loyalty program, and training access.
- Dr. Enero
- Colección Touché
- IFC (Instituto de Formación y Capacitación)
Products and services
- LACA Beauty Professional Cosmetics Line A full range of dermatocosmetic products (facial waters, emulsions, lipsticks, micellar foams, serums, hair fortifiers, gel nail polishes, SPF products) sold to beauty professionals and consumers in Argentina and select international markets.
- IFC - Instituto de Formación y Capacitación Educational institute providing in-person and online (Moodle-based virtual campus) training programs for beauty professionals, with FACE (Federación Argentina de Cosmetología y Estética) accreditation.
- Colección Touché A premium product line within the LACA catalog, featuring specialized cosmetic products with dedicated treatment vademecums.
- Dr. Enero Dermatocosmetic Line Advanced dermatocosmetic skincare line featuring products such as the Vital Booster hyalu-serum targeting anti-aging and skin treatment needs.
- Private-Label Cosmetic Manufacturing Service Contract manufacturing service enabling companies to develop private-label or white-label cosmetic products leveraging LACA's GMP-certified plant, R&D laboratory, and regulatory expertise.
Quantifiable outcome
- 80,000+ beauty professionals actively using, selling, and recommending LACA products
- +2 more outcomes
Companies that use LACA
Customer profileSegments4 records
Ideal customer profiles3 records
LACA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
LACA partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
LACA competitors and assessment
Company assessmentBroad incumbents
- Beiersdorf (NIVEA, Eucerin): German skincare multinational with NIVEA and Eucerin dermocosmetic lines sold in Argentina. Competes with LACA's Dr. Enero dermatocosmetic sub-brand on shelf and consumer perception of science-led skincare.
- Puig (Carolina Herrera, Rabanne, Charlotte Tilbury): Spanish fashion and fragrance house with selective fragrance and skincare brands in Argentina. Comparable as a broad incumbent competitor in prestige beauty distribution.
- Avon (Natura &Co): Legacy direct-selling beauty brand with deep Argentine penetration. Comparable in mass beauty retail and catalog-driven distribution; less focused on the professional channel than LACA.
Direct peers
- Schwarzkopf Professional: Henkel-owned professional hair brand with academy network and salon distribution in Latin America. Competes head-to-head for the same professional stylist customer that LACA targets.
- Wella Professionals: Professional hairdressing and color brand sold through salons with a global education ecosystem (Wella Professionals Academy). Closely matches LACA's professional-channel + training-institute structure.
- L'Oréal Professionnel: Global leader in professional hair and beauty products sold through salons and stylists. Direct competitor to LACA in Argentina's professional cosmetics channel, with analogous academy-based training and B2B distributor model.
Regional players
- Yanbal (Unique): Colombia-based direct-selling beauty company operating in Argentina. Comparable as a regional mass beauty brand pursuing consumer mindshare in the same Argentine market.
- Belcorp: Peruvian multi-brand cosmetics company (Ésika, L'Bel, Cyzone) operating across Latin America via direct-selling. Competes with LACA for the same Argentine consumer beauty wallet, especially through its Ésika brand.
- Ésika (Belcorp): Belcorp's mass-market beauty brand widely distributed in Argentina through direct sales. Competes on price and reach with LACA's consumer-facing LACA Beauty stores.
- Natura &Co (Natura Cosméticos): Brazil-based direct-selling and retail beauty powerhouse with strong LatAm presence including Argentina. Comparable as a regional multi-category beauty brand, though it operates a consultant-led rather than professional-led model.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LACA social profiles
Digital presenceLACA compliance and trust
Trust signalCompliance2 records
LACA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LACA leadership team
Management profileNumber of profiles
Profiles1 record
LACA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LACA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LACA
What does LACA do?
LACA manufactures and distributes professional dermatocosmetic products (facial, body, hair, solar/SPF, baby care, spa, makeup, and personal hygiene categories) through its own GMP-certified and ISO 9001:2008-certified plant. It complements product sales with the IFC educational institute offering cosmetology, aesthetics, and beauty training, and the SERLACA professional community platform with mobile app, loyalty programs (Befilas, Estar Cerca), and team-building (EPRO) tools for over 80,000 beauty professionals across Argentina and select international markets.
Is LACA a public or private company?
LACA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LACA founded?
LACA was founded in 1956. It employs 101 to 250 people.
Where is LACA based?
LACA is headquartered in Ciudad Evita, Argentina, in the Latin America region.
How does LACA make money?
Three revenue lines are on record. Cosmetic Product Sales are the primary driver. The others are professional Training (IFC) and befilas Loyalty Program.
Who are LACA's main competitors?
Broad incumbents on record are Beiersdorf (NIVEA, Eucerin), Puig (Carolina Herrera, Rabanne, Charlotte Tilbury) and Avon (Natura &Co). Direct peers are Schwarzkopf Professional, Wella Professionals and L'Oréal Professionnel. Regional players are Yanbal (Unique), Belcorp, Ésika (Belcorp) and Natura &Co (Natura Cosméticos).
Does LACA have an API?
No public API is recorded for LACA.
What industry is LACA in?
LACA's product category is Professional Cosmetics Manufacturing. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 32561 and its SIC code is 2844.