Harvest Time

What Harvest Time does

Harvest Time is a non-profit organization founded in 1975 and headquartered in Brentwood, California. It operates as a regional agritourism directory and promotional platform, connecting Bay Area families and visitors to a network of 65+ member farms, farm stands, country stores, and wineries across Brentwood and East Contra Costa County. The organization is positioned as the "U-Pick Capital" of the region and is the primary discovery and navigation layer for U-Pick and Pre-Pick produce in the area.

The core products are an annual printed Farm Trail Map and a digital Interactive Map hosted on harvestforyou.com, both of which direct consumers to member operations such as Dwelley Family Farm, Maggiore Cherry Ranch, The Cherry Pit, Three Nunns Farm, G&S Farms, Sweet Lou's Cherries, and Canciamilla Ranch. Service categories promoted through the platform include U-Pick Farms, Pre-Pick Farms, Farm Stands, Country Stores, and Wineries, with seasonal emphasis on cherries, strawberries, mulberries, peaches, and local wines. Marketing is conducted through the website, Instagram, Facebook, Twitter, YouTube, and an email newsletter, focused on seasonal farm status updates and event announcements. The organization also publishes recipes and visitor tips and celebrated its 50th anniversary in 2025 with a commemorative magazine.

Harvest Time's business model is that of a non-profit membership organization. Revenue is generated from member farm memberships and educational/promotional programming rather than direct product sales, and individual farm pricing is not centrally disclosed. The organization employs between 11 and 50 people, has no disclosed funding rounds or parent company, and operates within a single regional geography with no international footprint. There is no public revenue or financial disclosure.

Name

Harvest Time

Legal name

Harvest Time

Website

https://harvestforyou.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Harvest Time is a 50-year-old non-profit that connects Bay Area visitors to a network of 65+ member farms, farm stands, country stores, and wineries in Brentwood and East Contra Costa County, California, via an annual Farm Trail Map and digital Interactive Map.

Ownership category

akta.pro rank

Product category

Agritourism Services

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Agritourism services
• U-pick farms
• Farm trail maps
• Local produce directory
• Agricultural education

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Non-profit membership/organizational: Harvest Time is a non-profit organization that educates the public about farming and agri-tourism. Revenue appears to come from member farm memberships and organizational operations rather than direct product sales. The organization connects visitors to member farms who sell direct to consumers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Harvest Time is a non-profit agritourism organization that connects visitors to 65+ member farms, farm stands, country stores, and wineries in the Brentwood and East Contra Costa County region of California. Its core offerings are an annual educational Farm Trail Map and a digital Interactive Map that direct consumers to local growers selling produce direct to visitors. The organization also operates seasonal farm status updates, an email newsletter, and social channels promoting U-pick and pre-pick experiences.

Product overview

Harvest Time in Brentwood is a non-profit organization that serves as a directory and promotional platform connecting visitors to local u-pick farms, roadside stands, and agricultural businesses across Brentwood, CA and East Contra Costa County. The organization operates a network of 65+ member farms offering agritourism experiences. The core products include an annual printed Farm Trail Map and an Interactive Map, which help visitors navigate to member farms, farm stands, country stores, and wineries. Services are organized into categories: U-Pick Farms (where visitors pick produce themselves), Pre-Pick Farms (produce harvested by staff), Farm Stands (roadside retail), Country Stores (on-farm shops), and Wineries. Additional offerings include strawberry picking patches, a 50th Anniversary commemorative magazine, and email newsletter subscriptions for farm status updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Map Digital interactive map on the Harvest Time website that allows visitors to locate and navigate to member farms, farm stands, country stores, and wineries across Brentwood and East Contra Costa County.
• Annual Farm Trail Map Annual printed and digital (PDF) educational farm trail map produced by Harvest Time that directs visitors to 65+ growers selling direct to consumers in the Brentwood, CA region.
• Email Newsletter Subscription Free email newsletter subscription available on the Harvest Time website that keeps subscribers informed about farm openings, seasonal produce availability, and agritourism events in the Brentwood region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 65+ Member Farms and GrowerscoreOthersHarvest Time connects visitors to a network of 65+ member farms, farm stands, country stores, and wineries in the Brentwood and East Contra Costa County region. Member farms include Dwelley Family Farm, Maggiore Cherry Ranch, The Cherry Pit, Three Nunns Farm, G&S Farms, Sweet Lou's Cherries, Diablo Cherries, Canciamilla Ranch, and many others. These member operations sell direct to consumers and participate in agritourism experiences.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Harvest Hosts: Membership-based agritourism platform connecting travelers to farms, wineries, and unique overnight hosts. Comparable agritourism-discovery business model and overlap on wineries and farm experiences, but focused on overnight stays rather than U-Pick produce visits.
• PickYourOwn.org: National U.S. directory of pick-your-own farms searchable by crop type and geography. Same core use case (helping consumers find U-Pick farms), but operates at national scale rather than a single region, and is web-only without an interactive map or member ecosystem layer.
• Farm Stay USA: Directory of farm and ranch stay experiences across the U.S. Comparable agritourism-directory model connecting consumers to working farms, though oriented around lodging rather than U-Pick produce harvesting.
• Santa Cruz Farm Trail: Regional farm trail and agritourism directory in Santa Cruz County, California, connecting visitors to U-Pick farms, farm stands, and ranches. Directly comparable regional farm trail model with similar products (printed map + interactive map) and member farm structure.
• LocalHarvest: National online directory of farmers' markets, family farms, CSAs, and U-Pick operations across the U.S. Comparable product (farm discovery directory) and comparable customer base (consumers seeking local farm experiences), though it spans the entire country and includes CSA ordering.
• Sonoma County Farm Trails: Regional non-profit organization that produces an annual farm trail map and member directory connecting visitors to Sonoma County farms, farm stands, and producers. Highly comparable organizational model to Harvest Time, just operating in a different Northern California county.
• AgriTourism World: Online directory and resource hub for agritourism operations worldwide, listing farms, ranches, vineyards, and farm experiences. Directly comparable directory/marketing platform serving the same agritourism customer base as Harvest Time.

Others

• California Grown: State-level agricultural marketing program promoting California-produced fruits, vegetables, and farm products to consumers. Indirectly comparable as a regional agricultural-discovery channel that includes farm experiences, though broader in scope than Harvest Time's U-Pick focus.
• Farmers' Market Coalition: National non-profit supporting farmers' markets across the U.S. with resources, advocacy, and a market directory. Adjacent rather than directly competing — Harvest Time focuses on U-Pick farms rather than farmers' markets, but both serve the same consumer demand for direct-from-farm sourcing.

Regional players

• Visit A Farm (UK): UK-based farm visit directory and membership organization connecting consumers to farms offering PYO, farm shops, and farm experiences. Same farm-visit directory model as Harvest Time, but operating in the United Kingdom rather than the U.S.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/harvestforyou
• YouTubeyoutube.com/channel/UCwCIcHYdS5wBKAAe2IWMnrg
• Facebookfacebook.com/HarvestForYou
• Instagraminstagram.com/harvestforyou
• LinkedInlinkedin.com/company/brentwood-harvest-time-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Time