M-Sure
M-Sure is a South African financial services provider that administers and distributes vehicle warranty, cosmetic, tyre and rim, and credit insurance products underwritten by Hollard and Centriq. It serves car and motorcycle owners via a 1,000+ partner network of dealers, banks, brokers, and OEMs across Southern Africa.
- Company typePrivate
- Founded2002
- HeadquartersBedfordview, South Africa
- Headcount101–250
- GTM typeB2C
- OfferingServices
What M-Sure does
M-Sure Financial Services (Pty) Ltd is a South African financial services provider founded in 2002 and operating under FSP Licence 21799 (Company Registration No. 2002/022941/07). The company administers and distributes a seven-product vehicle protection and insurance portfolio spanning mechanical and electrical Warranty, Interior and Exterior Protection, Tyre and Rim, Bike Warranty, Deposit Cover, Credit Shortfall, and Credit Life. Products are underwritten by licensed South African insurers Hollard Specialist Insurance and Centriq Insurance (with their respective life entities covering credit life), while M-Sure handles sales, customer care, and claims administration as an Authorised Financial Services Provider. The end customer is primarily the South African vehicle owner, with an additional motorcycle-owner segment served by the bike warranty product.
Distribution is built around a network of more than 1,000 partners comprising motor dealers, call centres, brokers, insurers, and major financial institutions including ABSA, Wesbank, Standard Bank, Old Mutual, Discovery, Santam, MFC, Liquid Capital, and The Unlimited, together with OEM distribution agreements covering Hyundai, Kia, Mitsubishi, Renault, and Tata dealer networks. A national call centre and a direct-to-consumer website (with an online Quick Quote tool, partner login portal, QlikView-based consultant system, and live chat) supplement the partner channel. The company is headquartered in Edenvale (Bedfordview area) with more than 230 employees, processes approximately 25,000 customer transactions per month, and serves South Africa plus broader Southern Africa (Namibia, Botswana, Zimbabwe, Eswatini, Lesotho, Mozambique).
M-Sure's business model is a mix of recurring subscription-style premiums (warranty, credit life), once-off upfront premiums (tyre and rim, interior and exterior protection), and finance-embedded placement of premiums into vehicle finance agreements. The company traces its heritage to the merger of Regent VAPS and SA Warranties more than 20 years ago, and reports an in-house data science capability used to identify customers and drive 'smart' second-phase sales after the original vehicle purchase. Pricing is not publicly disclosed.
M-Sure firmographics
Firmographics- Name
- M-Sure
- Legal name
- M-Sure Financial Services (Pty) Ltd
- Website
- https://m-sure.co.za
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- M-Sure is a South African financial services provider that administers and distributes vehicle warranty, cosmetic, tyre and rim, and credit insurance products underwritten by Hollard and Centriq. It serves car and motorcycle owners via a 1,000+ partner network of dealers, banks, brokers, and OEMs across Southern Africa.
- Ownership category
- akta.pro rank
M-Sure industry classification
Industry- Product category
- Vehicle Protection Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)
Keywords
Where M-Sure is headquartered
LocationHeadquarters
- HQ city
- Bedfordview
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
M-Sure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Warranty Products: Monthly payment options, upfront payments added to finance agreements, or once-off EFT payments for vehicle warranty coverage against mechanical breakdowns and electrical failures.
- Vehicle Protection Products: Revenue from Tyre and Rim Insurance, Interior & Exterior Protection, and other vehicle-related financial products sold through dealers, call centres, and digital channels.
- Credit Insurance Products: Credit Shortfall, Deposit Cover, and Credit Life products insured by Hollard and Centriq insurers, with M-Sure administering customer care and claims as an Authorised Financial Services Provider.
- Bike Warranty: Custom cover per engine capacity for motorcycles with various payment options available through approved dealerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Various payment options available including monthly, upfront, and finance-embedded payments |
| One time/ perpetual license | Pay-as-you-go | Once-off upfront payment only |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
M-Sure product offering
Product offeringCore offering
M-Sure is a South African Authorised Financial Services Provider that designs, distributes, and administers vehicle protection and credit-related insurance products. Its core offerings include mechanical and electrical warranty cover for cars and motorcycles, tyre and rim insurance, interior and exterior cosmetic protection, and three financial protection products — Deposit Cover, Credit Shortfall, and Credit Life — that protect vehicle owners from financial loss when their car is written off or when they cannot service finance debt. The products are underwritten by licensed insurers (Hollard and Centriq) and distributed through a network of more than 1,000 motor dealers, call centres, brokers, insurers, and financial institutions.
Product overview
M-Sure is a South African financial services provider offering a portfolio of vehicle-related insurance and protection products. The core product suite consists of Warranty and Bike Warranty (mechanical breakdown and electrical failure coverage), Interior & Exterior Protection and Tyre and Rim (cosmetic and road hazard protection), and three financial protection products — Deposit Cover, Credit Shortfall, and Credit Life — that cover the financial risks associated with vehicle ownership and finance agreements. These products are distributed through motor dealers, finance houses, call centres, brokers, insurers, and digital channels, and are underwritten by licensed insurers including Hollard Specialist Insurance, Centriq Insurance Company, Hollard Specialist Life, and Centriq Life Insurance. The company has been operating for over 20 years, serves approximately 25,000 customers monthly, and employs more than 230 people.
Differentiator
Problem solved
Functional benefit
Products and services
- Warranty Extended warranty covering unexpected mechanical breakdowns and electrical failures for vehicles, with repairs carried out at pre-approved repairers using reliable replacement parts; certain tiers include roadside assistance. Sold to individual vehicle owners through dealers, call centres, and the company website.
- Interior & Exterior Protection Vehicle protection plan that repairs minor scratches, dings, chips, and light interior damage to maintain car aesthetics and resale value, with payout limits refreshing every 90 days for up to 48 months. Sold to individual vehicle owners.
- Tyre and Rim Tyre and rim insurance covering puncture repairs, blowouts, and road hazard damage such as potholes and kerb impacts, with no excess on claims and roadside assistance included. Sold to individual vehicle owners on a once-off upfront payment basis.
- Bike Warranty Warranty product specifically designed for motorcycles, covering mechanical breakdowns and electrical failures, with custom cover tiers based on engine capacity (126cc–600cc, 601cc–800cc, 800cc+). Additional benefits include roadside assistance, accommodation, and motorcycle hire.
- Credit Shortfall Insurance product that covers the gap between the insurance payout and the outstanding finance balance when a financed vehicle is stolen, hijacked (not recovered), or written off. Maximum sum insured of R1,500,000. Sold to financed vehicle owners.
- Credit Life Life and disability insurance linked to vehicle finance agreements that pays out the outstanding debt upon serious illness, permanent disability, temporary total disability, hospitalisation, retrenchment, or death. Available in Gold, Silver, Bronze Option 1, and Bronze Option 2 plans with a maximum sum insured of R1,000,000.
- Deposit Cover Insurance product that pays out 10% of the original vehicle purchase price when the car is stolen, hijacked, or written off, providing funds for a replacement vehicle deposit. Sold to both cash and financed car buyers.
Quantifiable outcome
- 25,000 customer transactions per month
- +4 more outcomes
Companies that use M-Sure
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles5 records
M-Sure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
M-Sure partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- Hollard Specialist Insurance LimitedcoreInsurance partner for Credit Shortfall, Deposit Cover, Credit Shortfall & Deposit Cover Combo, Warranty, and Credit Life products. Hollard is a Licensed Non-Life Insurer (Company Registration Number 1966/007612/06, FSP Licence 25511) for general insurance products and Licensed Life Insurer (Hollard Specialist Life Limited, Company Registration Number 1994/001332/06, FSP Licence 18146) for Credit Life products.
- Centriq Insurance Company LimitedcoreInsurance partner for Credit Shortfall, Deposit Cover, Warranty, Tyre and Rim Insurance, Bike Warranty, and Credit Life products. Centriq Insurance Company Limited (Company Registration Number 1998/007558/06, Licence Number I180, FSP Licence 3417) is a Licensed Non-Life Insurer. Centriq Life Insurance Company Limited (Company Registration Number 1943/016409/06, Licence Number I078, FSP Licence 7370) covers Credit Life products.
- ABSAmajorMajor South African bank and financial services institution that distributes M-Sure vehicle protection products through their vehicle finance and banking operations.
- WesbankmajorSpecialist vehicle and asset finance provider that distributes M-Sure products alongside their vehicle finance offerings.
- Standard BankmajorLarge South African bank offering vehicle finance and insurance products with M-Sure as a distribution partner.
- DiscoverymajorInnovative financial services and health insurance company that partners with M-Sure for vehicle protection products.
- Old MutualmajorEstablished financial services group in South Africa that distributes M-Sure vehicle protection solutions.
- SantammajorSouth African insurance company that partners with M-Sure for complementary vehicle protection products.
- MFCmajorVehicle finance company distributing M-Sure warranty and protection products.
- Hyundai South AfricamajorVehicle importer and distributor that offers M-Sure warranty products through their dealer network.
- Kia South AfricamajorVehicle importer and distributor with dealer network distributing M-Sure protection products.
- Mitsubishi Motors South AfricamajorVehicle importer and distributor whose dealer network offers M-Sure warranty and protection products.
- Renault South AfricamajorVehicle importer and distributor whose dealer network distributes M-Sure products.
- Tata Motors Passenger VehiclesmajorVehicle importer and distributor for Tata brand vehicles in South Africa, partnering with M-Sure for warranty coverage.
- Auto PedigreemajorLarge pre-owned vehicle dealership group that offers M-Sure warranty and protection products to customers purchasing used vehicles.
- Liquid CapitalminorFinancial services provider distributing M-Sure products through their vehicle finance operations.
- The UnlimitedminorFinancial services company that distributes M-Sure vehicle protection products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
M-Sure competitors and assessment
Company assessmentOthers
- Standard Bank: Major distribution partner for M-Sure's vehicle-protection products via its vehicle finance operations. Represents the bank-side of the F&I channel that M-Sure depends on, with growing captive insurance ambitions that could in future compete more directly.
Emerging players
- King Price Insurance: South African direct-to-consumer insurer offering motor, warranty and value-added vehicle products. Competes with M-Sure's dealer-channel warranty proposition, particularly for digitally savvy consumers.
Regional players
- Auto Pedigree: Large South African pre-owned vehicle dealership group and M-Sure distribution partner. Operates in the same used-vehicle F&I channel and serves as both a customer and a comparable touchpoint for warranty and protection attachment at dealer level.
Broad incumbents
- Santam: South Africa's largest general insurer and a distribution partner of M-Sure. Overlaps in motor, warranty and credit-related insurance lines and competes for the same dealer and broker channel attention.
- Centriq Insurance: Licensed non-life and life insurer underwriting warranty, tyre and rim, credit shortfall, deposit cover and credit life for M-Sure. A broad incumbent counterpart given its product overlap with M-Sure's vehicle-protection portfolio.
- Old Mutual Insure: Large South African financial-services group with insurance and vehicle-finance adjacencies; listed as an M-Sure distribution partner and competes for similar credit, warranty and protection products at point of sale.
- Hollard: Major South African insurance group and core underwriting partner to M-Sure for credit, warranty and deposit cover products. Directly comparable as a large incumbent insurer operating in many of the same vehicle-protection and credit-life lines that M-Sure distributes and administers.
- Discovery Insure: Innovative South African insurer with telematics-driven motor products and a partner of M-Sure. Provides overlapping motor-cover solutions and competes for distribution through OEM and bank channels.
Direct peers
- Bidvest Insurance: South African personal lines insurer with warranty, motor and credit-related add-on products distributed through dealer, bank and broker channels. A direct competitor in the retail vehicle-add-on product market.
- Guardrisk: South African specialist insurance and cell-capture administrator providing FSP-level administration and underwriting solutions. Closest functional peer to M-Sure's administrator/FSP business model across multiple insurance lines including motor and credit.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
M-Sure social profiles
Digital presenceM-Sure compliance and trust
Trust signalCompliance1 record
M-Sure financial estimates
Financial estimateRevenue estimate
Valuation estimate
M-Sure leadership team
Management profileNumber of profiles
M-Sure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M-Sure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M-Sure
What does M-Sure do?
M-Sure is a South African Authorised Financial Services Provider that designs, distributes, and administers vehicle protection and credit-related insurance products. Its core offerings include mechanical and electrical warranty cover for cars and motorcycles, tyre and rim insurance, interior and exterior cosmetic protection, and three financial protection products — Deposit Cover, Credit Shortfall, and Credit Life — that protect vehicle owners from financial loss when their car is written off or when they cannot service finance debt. The products are underwritten by licensed insurers (Hollard and Centriq) and distributed through a network of more than 1,000 motor dealers, call centres, brokers, insurers, and financial institutions.
Is M-Sure a public or private company?
M-Sure is a private company. It is classified as unknown and is currently operating.
When was M-Sure founded?
M-Sure was founded in 2002. It employs 101 to 250 people.
Where is M-Sure based?
M-Sure is headquartered in Bedfordview, South Africa, in the Africa region.
How does M-Sure make money?
Four revenue lines are on record. Warranty Products are the primary driver. The others are vehicle Protection Products, credit Insurance Products and bike Warranty.
Who are M-Sure's main competitors?
Standard Bank is listed as an others. King Price Insurance is listed as an emerging player. Auto Pedigree is listed as a regional player. Broad incumbents are Santam, Centriq Insurance, Old Mutual Insure, Hollard and Discovery Insure. Direct peers are Bidvest Insurance and Guardrisk.
Does M-Sure have an API?
No public API is recorded for M-Sure.
What industry is M-Sure in?
M-Sure's product category is Vehicle Protection Insurance. Its primary akta.pro industry code is FSAJALAA, Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI). Its NAICS code is 5242 and its SIC code is 6411.