Samelandsresor

What Samelandsresor does

Samelandsresor AB is a privately held Swedish adventure tourism and equipment rental company founded in 1990 and headquartered in Jokkmokk, north of the Arctic Circle. The company operates a multi-service portfolio built around three pillars: guided Arctic experiences (snowmobile safaris priced 1,950-3,690 SEK per person, Arctic Circle ceremonies, ice and summer fishing, Sami cultural evenings with traditional joik and reindeer meals), a vehicle and snowmobile rental fleet (cars, trucks, minibuses, and Ski-doo/Lynx/Arctic Cat snowmobiles priced from 1,195-3,070 SEK per day), and a Tentipi Nordic tipi distribution and rental business spanning Adventure, Event, and Glamping (Aurum) product lines. It is the inventor of the linked-Tentipi concept for joining multiple units into large covered event spaces and serves as the authorized Tentipi center for Norrbotten, Västerbotten, and Finnish Lapland, a partnership held for over 15 years.

The company generates revenue through per-unit and per-event pricing across both B2C (individual tourists) and B2B (corporate incentive, conference, and event clients) channels, with booking handled predominantly via direct phone and email contact. Operations are year-round across all eight Sami seasons, and the company runs catering and entertainment services during the annual Jokkmokk Winter Market, which draws 30,000-40,000 visitors. The owner-operated structure, 1-10 employee base, absence of disclosed funding, and lack of digital or AI infrastructure characterize a small, location-anchored lifestyle business rather than a venture-scale operator.

Name

Samelandsresor

Legal name

Samelandsresor AB

Website

https://samelandsresor.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Samelandsresor AB is a Jokkmokk-based Swedish adventure tourism company operating snowmobile safaris, Arctic Circle ceremonies, vehicle and snowmobile rentals, and Tentipi tent sales/rental, serving individual tourists and corporate event clients in Norrbotten and Finnish Lapland.

Ownership category

akta.pro rank

Product category

Adventure Tourism and Travel Services

NAICS

Tour Operators (56152), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

akta.pro secondary industries

Snowmobile Rentals (THADAHAI), Tent & Canopy Rentals (HSACAFAA), Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Adventure tourism services
• Snowmobile safari tours
• Vehicle rental services
• Sami cultural experiences
• Tentipi tent sales

Headquarters

HQ city

Jokkmokk

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Adventure Trip Organizing: Guided snowmobile safaris, fishing trips (ice fishing and summer fishing), Arctic Circle ceremonies, Sami cultural evenings, and multi-day adventure packages including accommodation in tentipi or mountain cabins.
2. Vehicle Rental: Short-term and long-term rental of cars (VW, Volvo, Audi, Subaru), trucks (Isuzu, VW Crafter, Mercedes Sprinter), and minibuses. Offers delivery service and authorized dealer relationships.
3. Snowmobile Rental: Rental of snowmobiles including brands like Ski-doo, Lynx, Arctic Cat, Tundra. Prices vary by model and duration, with daily, multi-day, and weekly rates. Includes guided tour options.
4. Tentipi Sales and Rental: Sale of complete Tentipi product range (Adventure, Event, Glamping models). Rental and arrangement of tentipi structures for events, with specialty in linking multiple units into large covered facilities.
5. Event Management: Corporate events, conferences (up to 2500 people), weddings, festivals, markets. Includes catering, entertainment coordination (including Sami joik performances), and activity arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Samelandsresor arranges adventure trips and rents equipment in Swedish Lapland north of the Arctic Circle, including guided snowmobile safaris, Arctic Circle ceremonies, ice and summer fishing trips, Sami cultural evenings, and event/conference hosting in linked Tentipi structures. It also runs short- and long-term rental of cars (VW, Volvo, Audi, Subaru), trucks and minibuses (Isuzu, VW Crafter, Mercedes Sprinter), and snowmobiles (Ski-doo, Lynx, Arctic Cat). As an authorized Tentipi center it sells and rents the full Tentipi product range (Adventure, Event, and Aurum glamping tents) across Norrbotten, Västerbotten, and Finnish Lapland.

Product overview

Samelandsresor is a Swedish adventure travel company founded in 1990, based in Jokkmokk north of the Arctic Circle. The company operates a multi-service portfolio centered on Arctic/Lapland experiences and equipment rental. Core offerings include adventure trips (snowmobile safaris, Arctic Circle ceremonies, fishing tours, Sami cultural experiences, winter market attendance) and a full vehicle rental fleet (cars, snowmobiles, trucks/minibuses). As a Tentipi center for over 15 years, they also sell and rent Scandinavian-style tent kåtas across three lines: Event tents (Nimbus, Granit, Cirrus, Stratus) for corporate and wedding events, Adventure tents (Olivin, Onyx, Safir, Zirkon) for outdoor camping, and Aurum glamping tents for luxury outdoor accommodation. The company provides both individual services and integrated event planning with venues for up to 2,500 attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• Skotersafari (Snowmobile Safari) Guided snowmobile tours through Sápmi (Lapland) with options ranging from 2-hour excursions (1,950 SEK/person) to 4-hour (2,350 SEK/person) and 6-hour (3,690 SEK/person) tours, including snowmobile, helmet, clothing, shoes, and coffee/bread or lunch; single snowmobile supplement available.
• Polcirkeln (Arctic Circle Experiences) Arctic Circle ceremonies and experiences at Kierats south of Jokkmokk, including Arctic Circle certificates, reindeer dinners, and customized ceremonies ranging from a simple lingonberry drink and certificate to a 3-course dinner with champagne and reindeer rib dinner option.
• Fiske i Norr (Fishing in the North) Ice fishing and summer fishing trips in lakes around Jokkmokk, targeting species such as Arctic char (röding), trout (harr), and rainbow trout, with options for boat fishing on Lake Stor-Lule.
• Jokkmokksmarknad (Jokkmokk Winter Market) Catering and entertainment services during the annual Jokkmokk Winter Market (first weekend of February), one of Sweden's oldest markets with over 400 years of history and 30,000-40,000 visitors.
• Samisk Kultur (Sami Cultural Experience) Traditional Sami evenings featuring local Sami food (renkok) such as boiled reindeer, marrow bones, tongue, blood dumplings, and cloudberry dessert; joik singing; storytelling; and demonstrations of duodji (Sami handicrafts) by Sami artist Katarina Rimpi.
• Tentipi Event Tents (Nimbus, Granit, Cirrus, Stratus) Modular Nordic tipi event tents (Nimbus, Granit, Cirrus, Stratus) for conferences, weddings, festivals, product presentations, and corporate events, scalable and linkable to create large covered facilities; sold and rented through Samelandsresor's authorized Tentipi center.
• Tentipi Adventure Tents (Olivin, Onyx, Safir, Zirkon) Adventure camping tents inspired by Nordic Sami culture, designed for nature exploration in mountainous terrain. Models include Olivin (2 persons), Onyx, Safir, and Zirkon (5-15 persons), sold and rented through Samelandsresor.
• Tentipi Aurum Glamping Tent Premium glamping tent combining natural charm with modern elegance, featuring double verandas, natural light design, and luxury amenities; available for purchase or rental and suited to upscale outdoor retreats.
• Biluthyrning (Car Rental) Car rental service in Jokkmokk with vehicles including VW Golf Alltrack, Volvo V90 Cross Country, Subaru Outback, Audi Q5 Quattro, VW T-Roc, VW T-cross, and Volvo XC60, offered with short-term, long-term, and delivery options.
• Skoteruthyrning (Snowmobile Rental) Snowmobile rental featuring brands including Ski-doo, Lynx, Arctic Cat, and Tundra, with daily, multi-day, and weekly rates, 15 km/day included (overage 50 SEK/km), authorized dealer services, delivery to customers, and guided or self-driven tour options.
• Lastbilsuthyrning/Minibuss (Truck/Minibus Rental) Truck and minibus rental including VW Crafter, VW Caravelle 4x4, Mercedes-Benz Sprinter, and Isuzu D-Max in various configurations for cargo, passengers, and towing needs.
• Event & Konferens (Event and Conference Services) Full-service event and conference planning from intimate meetings to large conferences for up to 2,500 attendees, integrating Tentipi tent venues, Sami evenings, helicopter rides, and adventure activities throughout Norrbotten and into northern neighboring countries.

Quantifiable outcome

• 30,000-40,000 visitors served during Jokkmokk Winter Market
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TentipicoreChannel Partner/ Reseller/ DistributorSamelandsresor has been a Tentipi center for more than 15 years, distributing the full Tentipi product range across all of Norrbotten, Västerbotten, and Finnish Lapland. They sell and rent Tentipi tents in all sizes for personal use or events. Tentipi is the world-leading manufacturer of Nordic tipis and other mobile equipment for outdoor living and activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Svalbard Wildlife Expeditions: Norway-based polar expedition operator running guided nature and wildlife trips in Svalbard. Comparable as a polar/remote-destination experience operator with similar seasonal, weather-dependent product, but distinct Nordic geography.

Broad incumbents

• Tentipi: World-leading manufacturer of Nordic tipis and Sami-inspired tents, and Samelandsresor's core partner. Comparable as the upstream product/supplier brand that Samelandsresor sells and rents; tent product range and customer segment overlap significantly.
• Hurtigruten Svalbard: Polar/Arctic expedition and cruise operator with strong Svalbard and Greenland presence. Comparable as a polar expedition operator targeting high-end Arctic travelers, though at much larger scale and via ship-based itineraries.

Direct peers

• ICEHOTEL: Iconic Swedish Lapland experience provider in Jukkasjärvi combining accommodation, ice/Arctic activities, and cultural programming. Comparable as a Swedish Lapland-based experience operator targeting international visitors with year-round Arctic activities.
• Arctic Adventures: Iceland-based adventure tour operator offering glacier hikes, snowmobiling, ice cave tours, and multi-day packages. Comparable as a sub-Arctic/Arctic adventure tour operator with similar activity mix (snowmobile + guided experiences) and international tourist customer base.
• Lapland Safaris: Largest Lapland safari operator offering snowmobile safaris, northern lights tours, ice fishing, and Sami cultural experiences across Finnish Lapland. Directly comparable to Samelandsresor on adventure tour product, customer mix (international tourists + corporate), and snowmobile-led GTM.
• Rovaniemi Safaris: Safari and activity operator in Rovaniemi, Finnish Lapland, offering snowmobile safaris, reindeer/husky experiences, and northern lights tours. Directly comparable service portfolio and customer base to Samelandsresor, though operating across the border.

Emerging players

• Aurora Holidays: Independent Lapland tour operator packaging northern lights, husky, and snowmobile experiences for international travelers. Comparable as a smaller, digitally savvy seller of bundled Arctic experiences — a model that could pressure Samelandsresor's phone/email booking approach.
• Snowmobile Sweden: Specialized snowmobile safari operator in Swedish Lapland offering guided tours and rentals. Comparable as a more focused, scale-up competitor in the same niche activity (snowmobile safaris) that Samelandsresor uses as a flagship product.

Others

• Visit Lapland: Official Destination Marketing Organization for Swedish Lapland. Comparable as an ecosystem/peer in the same regional market, channeling international demand to operators like Samelandsresor and influencing how Lapland tourism is packaged and sold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/samelandsresor
• Facebookfacebook.com/Samelandsresor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samelandsresor