The Kaufman Herald

What The Kaufman Herald does

The Kaufman Herald is a privately held local newspaper serving Kaufman County, Texas, operated by Vanzandt Newspapers LLC. The publication covers local news, government, high school sports, education, lifestyle, opinion columns, and obituaries across communities including Terrell, Kaufman, Forney, Kemp, Crandall, and Mabank. Its core digital product is a news website built on the eType Services publishing platform, supplemented by a digital e-Edition replica of the print newspaper, an online classifieds marketplace, and themed Special Editions publications.

The Herald generates revenue through three primary streams: recurring print and digital subscriptions (offered as standalone digital, standalone print, and combined bundles), local advertising sales (display, classifieds, and special sections), and ancillary services such as Special Editions sponsorships. Subscription pricing is described as starting at a few dollars per month for digital-only access, with combined packages priced higher, though specific tier pricing requires registration through the eType platform. GTM motion is direct-to-consumer, distributed through the company website, social media (Facebook, Twitter), and email newsletters. Operations are lean (1-10 employees) with two Texas office locations (Terrell headquarters and a Kaufman business office), and the company shows no signs of external investment, public listing, or expansion beyond its single-county footprint.

Name

The Kaufman Herald

Legal name

Vanzandt Newspapers LLC

Website

https://kaufmanherald.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kaufman Herald is a privately held local newspaper serving Kaufman County, Texas, operated by Vanzandt Newspapers LLC. It delivers hyperlocal news, sports, education, obituaries, and advertising via print, digital e-Edition, and a website built on the eType Services platform.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Community news
• Newspaper subscription
• Classified advertising
• Print publishing

Headquarters

HQ city

Kaufman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Subscription: Traditional print newspaper subscription providing weekly or periodic physical newspaper delivery to subscribers in the Kaufman County area.
2. Digital Subscription: E-edition and digital-only subscriptions providing full access to online content, archives, and digital features through the eType Services platform.
3. Print and Digital Bundle: Combined print and digital subscription package offering both physical newspaper delivery and full digital access.
4. Advertising Revenue: Local advertising sales including display ads, classifieds, and special section advertisements placed by local businesses and organizations in the Kaufman County region.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Kaufman Herald is a local newspaper that publishes hyperlocal news, sports, education, lifestyle, opinion columns, and obituaries covering Kaufman County, Texas communities including Terrell, Kaufman, Forney, Kemp, Crandall, Mabank, and Scurry-Rosser. The publication distributes content via a digital website with a paid e-Edition replica, a printed newspaper delivered to subscribers, an online classifieds marketplace, themed special editions, and advertising placements for local businesses.

Product overview

The Kaufman Herald is a local digital-first news publication serving Kaufman County, Texas, offering a unified platform combining a news website, digital e-Edition replica of the print newspaper, and various subscription tiers. The core product is the digital news website delivering local news, sports, lifestyle, education, and obituary content. Additional offerings include the e-Edition digital replica, separate Digital and Print+Digital subscription tiers, classifieds, themed Special Editions, and advertising services for local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital News Website The flagship Kaufman Herald news website delivering local news articles, sports coverage, education reporting, lifestyle content, opinion columns, and obituaries to readers in Kaufman County, Texas. Features article previews on the homepage with subscription-based full access to articles and archives.
• e-Edition (Digital Edition) Digital replica of the printed newspaper delivered through the eType Services platform. Paid subscribers can read the full newspaper content online, accessing page-by-page reproductions of the print edition.
• Print Newspaper Subscription Physical print edition of The Kaufman Herald delivered to subscribers' homes in the Kaufman County, Texas area, providing traditional newspaper reading of local news, sports, and community coverage.
• Classifieds Online classifieds section accessible through the publisher.etype.services platform, featuring local listings for jobs, vehicles, real estate, sales, and community announcements posted by Kaufman County residents and businesses.
• Special Editions Themed special edition publications covering seasonal and community-focused topics such as Connecting Kaufman and Chamber Directory, providing dedicated editorial coverage and sponsor visibility for specific community events and initiatives.
• Advertising Services Advertising placement services enabling local Kaufman County businesses and organizations to purchase display advertisements, classified listings, and sponsored special section content in both the print newspaper and on the digital website to reach the local readership.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• eType ServicescoreTechnology or IntegrationeType Services provides the digital publishing platform powering The Kaufman Herald's website, e-edition, classifieds marketplace, and subscription management system. The partnership enables digital delivery of newspaper content, subscriber account management, and online advertising capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Henderson Daily News: East Texas community daily serving Henderson and Rusk County. Same subscription-and-advertising business model targeted at a similarly sized suburban/rural Texas county.
• Athens Daily Review: Local daily newspaper serving Athens and Henderson County in East Texas. Comparable as a small-market Texas daily with print+digital subscriptions and local advertising, covering similarly-sized suburban/rural county demographics.
• Terrell Tribune: Local newspaper in Terrell, Texas — the same city as The Kaufman Herald's headquarters. Directly overlapping geographic coverage and audience, making it the closest comparable by both market and product.
• Waxahachie Daily Light: Community daily newspaper serving Waxahachie and Ellis County, Texas — adjacent North Texas county, similar small-market subscription+advertising model and local coverage focus. Directly comparable in scale, revenue mix, and hyperlocal value proposition.
• Corsicana Daily Sun: Community daily newspaper serving Corsicana and Navarro County, Texas. Comparable small-market North Texas daily with subscription, e-edition, and local advertising revenue model — same operational profile as Kaufman Herald.

Emerging players

• Community Impact Newspaper: Digital-first hyperlocal news publisher serving suburban Texas markets including parts of the DFW region. Competes for the same local advertising dollars and reader attention with a newer, digital-native model — a key emerging alternative to legacy community papers.

Broad incumbents

• The Dallas Morning News: Major regional daily serving the broader DFW metroplex, including Kaufman County. Larger portfolio of subscription products and digital reach — competes for local advertising and partially for subscriber attention but does not produce county-government/school-board hyperlocal coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KaufmanHerald
• Xx.com/kaufmanherald
• LinkedInlinkedin.com/company/kaufman-herald

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kaufman Herald