Emery Planning
Emery Planning is an independent UK town planning consultancy operating from Macclesfield and Chester with 32 chartered planners, serving housebuilders, retailers, infrastructure operators, and householders across England and North Wales with planning applications, appeals, and expert witness services.
- Company typePrivate
- Founded2002
- HeadquartersMacclesfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Emery Planning does
Emery Planning is an independent town planning consultancy headquartered in Macclesfield, Cheshire, with a secondary office in Chester, serving clients across nine English regions and North Wales. The firm employs 32 chartered town planners (MRTPIs) and provides a comprehensive suite of planning services to housing developers, strategic land companies, retailers, infrastructure operators, education and healthcare providers, individual householders, and local planning authorities. Core service lines include planning applications and appeals, Environmental Impact Assessments, planning appraisals, development promotion through Local Plan processes, community involvement, and expert witness representation at public inquiries and hearings.
The firm's underlying capability is human expertise in UK planning law and policy — particularly Green Belt, housing land supply, retail sequential testing, and EIA coordination — rather than a technology platform. There is no proprietary software, API, or AI component; delivery relies on chartered planners, supplemented by a network of barristers and co-consultants. Notable named clients include national housebuilders (Persimmon, Redrow, Wain Homes, Blok UK), water and energy utilities (United Utilities, Yorkshire Water), retailers (Lidl), and care providers (INC Care Ltd). Senior Director Ben Pycroft has presented evidence at over 100 public inquiries and local plan examinations on housing land supply, indicating a deep institutional knowledge base.
Commercially, Emery Planning operates a sales-led, professional services model on a project or retainer basis, with no publicly disclosed pricing. Revenue is generated through fees determined by project scope and complexity, with work sourced via reputation, professional networks, and direct referrals. The firm is privately held, founder-linked (Denise and Peter Emery), and has not raised external capital, conducted M&A, or pursued a public listing. The legal entity is Emery Planning Partnership, established in 2002.
Emery Planning firmographics
Firmographics- Name
- Emery Planning
- Legal name
- Emery Planning Partnership
- Website
- https://emeryplanning.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emery Planning is an independent UK town planning consultancy operating from Macclesfield and Chester with 32 chartered planners, serving housebuilders, retailers, infrastructure operators, and householders across England and North Wales with planning applications, appeals, and expert witness services.
- Ownership category
- akta.pro rank
Emery Planning industry classification
Industry- Product category
- Town Planning Consultancy
- NAICS
- Architectural Services (54131), Architectural Services (541310)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industry
- Regional & Land Use Planning (BPAHAKAE)
Keywords
Where Emery Planning is headquartered
LocationHeadquarters
- HQ city
- Macclesfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Emery Planning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Planning Consultancy Services: Professional planning consultancy services billed on a project basis or retainer arrangement. Services include planning applications, appeals, EIA preparation, community involvement, planning appraisals, and development promotion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Emery Planning product offering
Product offeringCore offering
Emery Planning is an independent town planning consultancy providing professional planning services across multiple sectors including housing, commercial, retail, leisure, education, healthcare, energy infrastructure, water infrastructure, Green Belt, and listed buildings. Core services include planning applications, appeals representation, Environmental Impact Assessments, community involvement coordination, planning appraisals, and development promotion through the Local Plan process, delivered by a team of chartered town planners.
Product overview
Emery Planning is an independent town planning consultancy established in 2002, offering a comprehensive suite of planning services through its team of chartered town planners. The firm operates as a single integrated consultancy rather than a platform-plus-modules architecture, providing specialist services across multiple sectors including housing development, commercial, retail, leisure/tourism, education, healthcare, energy infrastructure, water infrastructure, Green Belt/countryside, and listed buildings/conservation. Core service offerings include planning applications, appeals, Environmental Impact Assessments, community involvement, planning appraisals, and development promotion through local plan processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Housing Development Services Planning applications and appeals, environmental impact assessments, land supply analysis, strategic advice, development plan representations, housing developments, affordable housing, planning statements, sustainability appraisals, development briefs, and multiple occupation services for residential development projects.
- Planning Appeals
- Environmental Impact Assessments (EIA)
- Development Promotion
- Planning Appraisals
- Community Involvement
- Water Infrastructure Planning
- Energy Infrastructure Planning
- Town Centre and Retail Planning
- Listed Buildings and Conservation
- Householder Planning
- Education and Healthcare Planning
- Commercial Planning
- Green Belt and Countryside Planning
- Leisure and Tourism Planning
Quantifiable outcome
- Substantial experience providing expert evidence at hearings and inquiries with excellent record of success
- +1 more outcomes
Companies that use Emery Planning
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
Emery Planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emery Planning partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Emery Planning competitors and assessment
Company assessmentDirect peers
- Turley: Turley is one of the UK's leading independent planning and development consultancies with a broader national footprint and similar residential, retail and infrastructure service lines. Larger than Emery but operating the same independent, partner-led model in the same core planning niches.
- Pegasus Group: Pegasus Group is an independent UK planning, design and environmental consultancy operating from multiple regional offices. It competes head-to-head with Emery on housing, retail, EIA and strategic land work and is a natural peer.
- Boyer Planning: Boyer is a UK-wide independent planning consultancy with a comparable service offering spanning residential, commercial, retail and appeals. Its mid-size, multi-office, regional-town-base profile closely mirrors Emery Planning's structure.
- Montagu Evans: Montagu Evans is a London-headquartered independent planning, development and heritage consultancy competing on residential, mixed-use and Local Plan work. Larger and more London-centric than Emery but directly comparable on planning expertise.
- Barton Willmore (Stantec): Barton Willmore was a leading independent UK planning consultancy before being acquired by Stantec in 2022, and remains directly comparable to Emery on strategic land, EIA, masterplanning and appeals. Its acquisition illustrates the consolidator appetite for Emery-shaped businesses.
- Iceni Projects: Iceni Projects is an independent UK planning, economics and heritage consultancy with comparable services in housing land supply, retail planning and appeals. It is a similarly structured mid-sized direct competitor.
- Rolfe Judd (Planning): Rolfe Judd's planning consultancy arm is an independent UK planning practice with comparable residential, commercial and appeals work. A credible mid-size independent peer in the same segment.
- DLP Planning: DLP Planning is a UK-wide independent planning consultancy covering residential, commercial, leisure and strategic land promotion from regional offices. Closely comparable in scale, services and client mix to Emery Planning.
- Lichfields: Lichfields is one of the largest independent UK town planning consultancies, with comparable services across housing, retail, leisure, EIA and strategic land promotion, and a similar multi-office UK-wide model. It is the closest size and service-mix comparable to Emery Planning.
- Quod: Quod is an independent UK planning and development consultancy with a strong residential, mixed-use and EIA offering. Similar mid-size, partner-led model competing for developer and strategic land clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Emery Planning social profiles
Digital presenceEmery Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emery Planning leadership team
Management profileNumber of profiles
Profiles7 records
Emery Planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emery Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emery Planning
What does Emery Planning do?
Emery Planning is an independent town planning consultancy providing professional planning services across multiple sectors including housing, commercial, retail, leisure, education, healthcare, energy infrastructure, water infrastructure, Green Belt, and listed buildings. Core services include planning applications, appeals representation, Environmental Impact Assessments, community involvement coordination, planning appraisals, and development promotion through the Local Plan process, delivered by a team of chartered town planners.
Is Emery Planning a public or private company?
Emery Planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emery Planning founded?
Emery Planning was founded in 2002. It employs 11 to 50 people.
Where is Emery Planning based?
Emery Planning is headquartered in Macclesfield, United Kingdom, in the Europe region.
How does Emery Planning make money?
One revenue line is on record: planning Consultancy Services.
Who are Emery Planning's main competitors?
Direct peers on record are Turley, Pegasus Group, Boyer Planning, Montagu Evans, Barton Willmore (Stantec), Iceni Projects, Rolfe Judd (Planning), DLP Planning, Lichfields and Quod.
Does Emery Planning have an API?
No public API is recorded for Emery Planning.
What industry is Emery Planning in?
Emery Planning's product category is Town Planning Consultancy. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAHAKAE, Regional & Land Use Planning. Its NAICS code is 54131 and its SIC code is 8700.