Kms&co

What Kms&co does

KMS&CO is a privately held, founder-led marketing consultancy headquartered in Hamburg, Germany, that has specialized exclusively in marketing for IT companies for more than 30 years. The firm sells a portfolio of professional services rather than a software product, including IT-solution positioning and strategy, thought-leadership blog marketing, social media and social selling strategies, target audience definition, website optimization and relaunch, direct marketing campaigns, SEO and content marketing, and campaign analytics. Service delivery is built around bespoke, cross-disciplinary specialist teams assembled per client engagement, with the founder Kai-Michael Schmuck acting as the named legal representative. Customer logos span enterprise technology and adjacent verticals — Microsoft, Canon, Olympus, Be-terna, Uniconta, and ExpertCircle — and the firm claims 36 customers, 134 marketing campaigns, and 67 blog posts as lifetime scale metrics.

The business model is a classic B2B professional services model: revenue is generated through service fees for strategic consulting, implementation, and ongoing marketing support, sold through direct, relationship-based engagement (website consultation forms, email, and phone) with no public pricing or intermediaries. GTM is sales-led and targets IT solution providers, software vendors, IT service firms, and adjacent tech buyers, primarily in the German market. The firm also offers a small set of lead-generation assets (a downloadable "5 Dinge" website relaunch guide and a WebCheck diagnostic service) and maintains an inbound content presence via LinkedIn, Xing, Twitter, and a separate blog domain (redeschwall.de). Ownership is private and concentrated in the founder, with no disclosed institutional investors, parent company, subsidiaries, funding rounds, or M&A activity.

Name

Kms&co

Legal name

KMS&CO

Website

https://kmsco.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

KMS&CO is a Hamburg-based, founder-led marketing consultancy that has specialized for over 30 years in positioning, content, SEO, social media, and direct marketing services exclusively for IT companies and adjacent tech vendors in the German market.

Ownership category

akta.pro rank

Product category

IT Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• IT marketing consulting
• B2B marketing strategy
• Content marketing services
• Website optimization services
• Social selling advisory

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for IT marketing including positioning, strategy, content marketing, SEO, social media marketing, and campaign analysis. Revenue is generated through service fees for strategic consulting, implementation, and ongoing marketing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KMS&CO is a Hamburg-based B2B marketing agency specializing in marketing strategy, positioning, content marketing, social media and social selling, SEO, website optimization, direct marketing campaigns, and campaign analytics for IT solution providers. The firm sells these as bespoke consulting engagements rather than a software product, drawing on more than 30 years of IT vertical experience.

Product overview

KMS&CO is an IT-focused marketing agency based in Hamburg, Germany, with over 30 years of experience. Rather than a unified software platform, the company offers a portfolio of interconnected marketing services designed specifically for IT companies. Core service offerings include positioning and strategy development, thought leadership through blog marketing, social media and social selling strategies, target audience definition, website optimization and relaunch services, direct marketing campaigns, SEO and content marketing, and marketing analytics. The company also provides supplementary resources like the '5 Dinge' website relaunch guide and a WebCheck service. KMS&CO serves clients across various IT segments including ERP systems (Uniconta), office productivity (Microsoft, Canon), business software (Be-terna), and IT security (ExpertCircle).

Differentiator

Problem solved

Functional benefit

Products and services

• Positioning and Strategy for IT Solutions Strategic positioning and consulting that helps IT vendors define their market position, go-to-market approach, and competitive narrative.
• Thought Leadership Blog Marketing Content marketing program that builds industry authority for IT clients through strategic blog content development and publishing.
• Social Media and Social Selling Strategies Design and execution of LinkedIn/Xing-led social media and social selling strategies to help IT sales teams generate leads and build relationships.
• Social Selling Consulting Consulting engagement that helps IT companies operationalize social selling for customer acquisition via social media channels.
• Target Audience Definition Customer segmentation and target audience definition service that helps IT companies identify and reach their ideal buyers.
• Target Audience Analysis Analytical service to help IT companies re-validate and sharpen their ideal customer profile definition.
• Website Optimization Website redesign, relaunch, and optimization service to improve online presence, UX, and lead generation for IT companies.
• Expedited Website Relaunch Service Rapid website relaunch service for IT companies whose existing sites are underperforming on lead generation and customer acquisition.
• WebCheck Quick diagnostic service that evaluates an IT company's website performance and identifies optimization opportunities.
• Direct Marketing Campaigns Direct marketing campaign planning and execution designed to drive new orders and sales opportunities for IT solution providers.
• SEO and Content Marketing Search engine optimization combined with content marketing to improve organic visibility and qualified traffic for IT vendor websites.
• IT Marketing Analytics and Campaign Evaluation Marketing analytics and campaign ROI measurement service tailored to IT companies to inform ongoing optimization.
• "5 Dinge" Website Relaunch Guide (PDF) Downloadable PDF guide covering five key considerations for a website relaunch or new website project, used as a lead-generation resource for KMS&CO.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FleishmanHillard Germany: FleishmanHillard operates a global network including Germany with significant B2B and tech PR practices. Comparable in serving enterprise tech clients but as a broad incumbent offering wider global coverage than KMS&CO's boutique footprint.
• Hotwire (via WE Communications): Hotwire is a global tech-PR and marketing agency specializing in technology and B2B brands. Comparable in offering mix to KMS&CO but operates at much larger scale and with international presence, competing for the same enterprise IT client budgets.
• MSL Germany (Publicis): MSL is Publicis Group's PR and integrated communications network with German operations, including tech-sector practice. Comparable as a competitor for enterprise IT marketing mandates but with the scale of a global network holding company.
• Edelman Germany: Edelman is a global communications marketing firm with a German operation offering tech-sector PR and marketing. It is a broader incumbent with international scale that competes for the same enterprise IT client mandates but with a much wider service portfolio.
• WE Communications (Weber Shandwick): WE Communications is a global tech-focused PR and communications agency serving B2B technology brands. Directly comparable to KMS&CO's IT vertical focus but with global delivery and broader integrated communications capabilities.

Direct peers

• Schwartz Public Relations: Schwartz PR is a Munich-based German tech-PR and content agency focused on B2B technology clients — directly comparable to KMS&CO's positioning, strategy, and content marketing services for IT vendors in the DACH market.
• Pilot Hamburg GmbH: Pilot is a Hamburg-based, founder-led marketing and communications agency with strong B2B and technology expertise, directly comparable in geography (Hamburg), scale category, and vertical focus to KMS&CO. Both serve enterprise IT/tech clients with integrated strategy, content, and digital marketing services.
• Faktenkontor GmbH: Faktenkontor is a Hamburg-headquartered B2B communications and PR consultancy with deep tech and IT sector focus, directly comparable in regional base, vertical specialization, and integrated marketing + communications service mix to KMS&CO.
• Hotzbrand GmbH: Hotzbrand is a German B2B technology PR and marketing agency serving software and IT vendors, comparable to KMS&CO in offering mix (positioning, content, social, campaigns) and in serving mid-market German tech buyers.

Regional players

• Walker Sands: Walker Sands is a US-based B2B tech marketing and PR agency with comparable services (positioning, content, SEO, demand gen) to KMS&CO but serving a North American rather than DACH client base. Useful as a benchmark for tech-vertical agency positioning at similar scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/1119kms
• LinkedInlinkedin.com/in/kmschmuck

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kms&co